Normanmd

What Normanmd does

NormanMD is a Texas-based telemedicine platform providing 24/7 on-demand virtual urgent care services. Founded in 2020 and headquartered in Austin, the company operates exclusively within the state of Texas, offering care through web, iOS, and Android applications that support messaging, phone, video, and image-sharing visit modalities. The platform is clinically staffed by physicians and advanced practice clinicians from Austin Regional Clinic (ARC), which functions as the company's clinical backbone, and is described as HIPAA-compliant.

The platform's core technology is a consumer-facing telehealth application built for rapid access, with the company reporting that 93% of visits are initiated within three minutes and a 98% satisfaction rate. Service extends beyond consultation through integrations with Capsule for prescription delivery and Photon Health, supporting an end-to-end virtual care workflow. Operationally, the company is small, with 1-10 employees.

NormanMD's business model combines direct-to-consumer subscriptions ($140/year for individuals, $280/year for families) with a $75 72-hour on-demand access tier. Distribution is augmented by a B2B2C channel: health plan partnerships with Dell Children's Health Plan and Sendero Health Plans embed the service as a covered member benefit, while employer and association channels — including the Austin Board of Realtors, Covenant MSO, ExperINS, and Endeavor — drive benefit-based enrollment. Geographic scope is intentionally limited to Texas, with no disclosed expansion into adjacent states.

Name

Normanmd

Legal name

NormanMD

Website

https://normanmd.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

NormanMD is a Texas-based virtual urgent care platform delivering 24/7 on-demand telemedicine visits, powered by Austin Regional Clinic physicians and distributed via consumer subscriptions, health plan partnerships, and employer benefit channels.

Ownership category

akta.pro rank

Product category

Telemedicine / Virtual Urgent Care

SIC

Services-Health Services (8000)

akta.pro primary industry

Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)

Keywords

• Telemedicine services
• Virtual urgent care
• On-demand healthcare
• Pediatric telemedicine
• Employer health benefits

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Individual Subscriptions: Monthly or annual subscription plans for individual adults 18+ providing 24/7 access to adult medicine physicians and APCs. Individual Annual Plan at $140/year, Monthly at $20/month.
2. Family Subscriptions: Monthly or annual subscription plans covering up to 4 family members with access to both pediatric and adult medicine physicians and APCs. Family Annual Plan at $280/year, Monthly at $40/month.
3. 72-Hour Access: One-time fee of $75 for up to 72 hours of access to physician or APC care for individual adults 18+
4. Employer and Health Plan Benefits: NormanMD is offered as a prepaid benefit through employers and health insurance plans, where covered members access services at no additional fee. This B2B2C channel provides bulk access to defined member populations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

NormanMD operates a 24/7 on-demand telemedicine platform that connects Texas residents with Austin Regional Clinic (ARC) physicians and advanced practice clinicians for virtual urgent care evaluation and treatment. Visits are conducted via messaging, phone, video, or image sharing through web and mobile apps, with the ability to prescribe medications and order lab tests. Access is sold through Individual and Family subscription plans (monthly/annual), a one-time 72-hour access pass, and prepaid employer or health plan benefit memberships.

Product overview

NormanMD is a single unified telemedicine platform providing 24/7 on-demand virtual urgent care. The core service connects patients anywhere in Texas with ARC doctors and APCs within minutes via multiple communication modalities (messaging, audio, video, image sharing). The product is offered through Individual and Family subscription plans (Annual at $140/$280, Monthly at $20/$40, and 72-hour access at $75), and is also available as a prepaid benefit through employers or health insurance plans.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 93% of visits seen within 3 minutes
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Austin Regional Clinic (ARC)coreStrategic or Co-development PartnerAustin Regional Clinic is the parent organization powering NormanMD. All NormanMD physicians and APCs are ARC doctors, providing local Central Texas medical expertise to telemedicine patients across Texas. This partnership provides the clinical workforce and medical oversight for the telemedicine service.
• Dell Children's Health PlancoreChannel Partner/ Reseller/ DistributorHealth plan partnership providing NormanMD telemedicine access as a covered benefit to Dell Children's Health Plan members in Texas.
• Sendero Health PlanscoreChannel Partner/ Reseller/ DistributorHealth plan partnership providing NormanMD telemedicine services as part of Sendero's IdealCare health plans for Texas members.
• Covenant MSOminorChannel Partner/ Reseller/ DistributorHealthcare management services organization partnership for delivering telemedicine services to covered populations.
• Austin Board of RealtorsminorChannel Partner/ Reseller/ DistributorEmployer-provided telemedicine benefit for Austin Board of Realtors employees and members.
• ExperINSminorChannel Partner/ Reseller/ DistributorInsurance services partnership providing NormanMD as part of employee benefit offerings.
• EndeavorminorChannel Partner/ Reseller/ DistributorHealthcare rehabilitation partnership providing telemedicine access to employees or members.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Ro: Direct-to-patient virtual care and pharmacy platform covering urgent care, primary care, and condition-specific verticals (weight loss, fertility, sexual health). Comparable D2C subscription and cash-pay model, but with national reach, in-house pharmacy, and significantly more venture funding.
• Amwell: Enterprise-focused telehealth platform providing urgent care, behavioral health, and chronic care visits to health systems, insurers, and employers. Competes with NormanMD for the same health plan and employer distribution channels but at much greater scale and with a wider clinical offering.
• Teladoc Health: The largest publicly traded virtual care platform offering 24/7 urgent care, primary care, mental health, and chronic condition management. Direct overlap with NormanMD's on-demand urgent care visits, but Teladoc operates nationwide with a much broader service portfolio and far larger clinical network.
• Hims & Hers Health: Consumer digital health platform offering virtual urgent and primary care alongside prescriptions for a broad set of conditions. Comparable D2C subscription model and direct-to-patient branding, though with much greater scale, broader condition coverage, and in-house pharmacy.
• Amazon Clinic: Amazon's direct-to-consumer virtual urgent care marketplace connecting users to third-party clinician networks for common conditions. Overlaps with NormanMD's cash-pay urgent care value proposition but with Amazon's distribution, brand, and zero marketing CAC advantage.

Direct peers

• Sesame: Marketplace-style telehealth and in-person care platform offering affordable virtual urgent care visits on a cash-pay basis. Comparable consumer-facing pricing model and urgent care scope, competing for the same price-sensitive self-pay and employer-sponsored segment.
• Doctor on Demand (Included Health): Virtual urgent care and behavioral health provider now part of Included Health. Directly comparable to NormanMD in offering 24/7 urgent care visits to consumers and employer populations, with similar multi-modal visit delivery and subscription/benefit monetization.
• MDLive (Cigna): Telemedicine platform offering virtual urgent care, behavioral health, and dermatology, distributed primarily through health plans and employers (now part of Evernorth/Cigna). Closely comparable GTM to NormanMD's health-plan channel and similar urgent care visit product.
• PlushCare (Accolade): Virtual primary and urgent care provider offering online doctor visits with prescription delivery, now part of Accolade. Directly comparable product offering and consumer subscription monetization, with similar multi-state reach via partner clinicians.
• K Health: AI-augmented virtual primary and urgent care platform offering low-cost visits and subscription plans to consumers and employers. Comparable to NormanMD in targeting cash-conscious consumers and employer benefits with virtual urgent care, though K Health operates across more states and adds AI-driven triage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuiqsAPmmwIBGTs1iaEKfag
• Facebookfacebook.com/NormanMDCare
• LinkedInlinkedin.com/company/normanmd
• Instagraminstagram.com/normanmdcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Normanmd