NICE fruitijsjes

What NICE fruitijsjes does

The Nice Company, doing business as Nice Feel Good Popsicles (Nice fruitijsjes), is a Dutch producer of 100% biological (organic) frozen ice pops founded in 2013 by Nina Kamp in Amsterdam. Its product range centers on fruit-based popsicles plus a vegan creamy variant, all formulated from fresh fruit and dairy supplied by local organic farmers and explicitly excluding purees, concentrates, and other additives. The formulation stance is anchored in SKAL organic certification, which underwrites the company's ability to market products as 'biological' across its served geographies and constitutes the principal regulatory and reputational asset of the business.

The company operates a hybrid direct-to-consumer and B2B distribution model. Direct sales are fulfilled through the company's own multilingual e-commerce storefront (Dutch, English, German), while B2B distribution targets organic specialty retailers (Ekoplaza, Odin, Gimsel, Foodmarqt), Dutch online supermarkets (Picnic, Crisp), and a portfolio of premium venues including Artis and Dierenpark zoos, the Nemo science museum, Papendal sports facility, and Landmark retailers. Coverage spans six European markets: the Netherlands, Germany, Belgium, Switzerland, Austria, and Spain, with a deliberate avoidance of mass-market grocery placement in favor of channels aligned with environmentally and health-conscious consumers.

Commercially, The Nice Company is a privately held Dutch BV (KVK 57704538) that remains founder-controlled, with no disclosed external institutional investors, venture funding, or M&A activity in the data set. Revenue mechanics are driven by one-time unit sales of popsicles and multipacks across DTC and wholesale channels; pricing is not publicly disclosed and is managed via direct inquiry through the wholesale and sales function. The combination of a niche organic positioning, founder ownership, and distributed specialty/premium-channel distribution describes a small, bootstrapped European artisanal CPG business rather than a venture-backed growth company.

Name

NICE fruitijsjes

Legal name

The Nice Company

Website

https://nicefruitijsjes.nl

Company type

Private

Founded year

2013

Operating status

Operating

Short description

The Nice Company is a Dutch, founder-owned producer of 100% biological frozen fruit ice pops and a vegan creamy variant, sold direct-to-consumer online and through organic retailers, online supermarkets, and premium venues across six European countries.

Ownership category

akta.pro rank

Product category

Frozen Organic Ice Cream & Popsicles

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro industry

PRIMARYCRADACAE

Ice Cream & Refrigerated Desserts

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated Foods

SECONDARYAFAKAKAE

Ice Cream, Frozen Desserts & Novelties Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Dairy Product Manufacturing

SECONDARYAFAHAJAE

Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties)

Agriculture & Food Production/Dairy Processing/Dairy Alternatives Processing (Plant-Based “Milk”, Yogurt & Cheese Analogues)

SECONDARYCRAOAAAK

Natural, Organic & Health Foods Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Food & Beverage Wholesale Distribution

Keywords

• Organic ice cream
• Frozen fruit pops
• Vegan ice popsicles
• Biological frozen desserts
• Fruit-based ice cream

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Frozen Ice Pop Sales: Sale of biological frozen ice popsicles directly to consumers via e-commerce and to retailers including organic shops, zoos, sports facilities, and supermarkets. Revenue generated through product sales with both individual pops and multipacks available.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Nice Company produces and sells 100% biological (organic) ice popsicles and vegan creamy ice cream made from fresh fruit and dairy sourced from local organic farmers, without any purees, concentrates, or other additives. The product line includes traditional fruit-based popsicles as well as plant-based creamy varieties, distributed via direct-to-consumer e-commerce, organic specialty retailers, online supermarkets, and premium venues (zoos, museums, sports facilities) across six European countries.

Product overview

The Nice Company (Nice Feel Good Popsicles) offers a portfolio of 100% organic ice cream products, including biological fruit ice cream popsicles and (vegan) creamy ice cream varieties. All products are made from real fresh fruit and dairy from local, organic growers and partners, without purees, concentrates, or other additives. The company operates as a direct-to-consumer food products business selling frozen treats.

Differentiator

Problem solved

Functional benefit

Products and services

• Nice Biologisch Fruitijsje Organic fruit-based ice popsicles made from 100% biological fresh fruit sourced from local organic growers, available in various flavors without purees, concentrates, or additives. Targeted at health-conscious families and environmentally conscious consumers seeking honest, transparent frozen treats.
• Nice Vegan Romig Ijsje Vegan creamy ice cream option made from plant-based ingredients, offering a dairy-free alternative that meets the same organic and transparent quality standards as the fruit-based popsicles. Designed for vegan consumers and those avoiding dairy.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Local Biological Farmers (Telers)coreOthersPartnership with local biological (organic) farmers who supply fresh fruit and dairy for Nice ice pops. These partnerships ensure traceable, sustainable sourcing without purees, concentrates, or additives.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Oatly: Swedish plant-based food brand with an established oat-milk ice cream line. Comparable to Nice's vegan creamy ice cream line as a mass-distribution plant-based alternative with overlapping retail channels in Europe.
• Ben & Jerry's: Unilever-owned premium ice cream brand with established organic and fair-trade SKUs and broad European grocery distribution. Overlaps with Nice in the organic premium ice cream positioning but at mass-scale and broader product mix.
• Swedish Glace: European vegan ice cream brand (now part of Unilever/Algida) distributed across grocery channels. Comparable as a mainstream dairy-free ice cream competitor to Nice's vegan offerings.
• Alpro: Danone-owned European plant-based brand extending into frozen desserts and ice cream. Direct overlap with Nice's vegan line and indicative of where mainstream plant-based competition is heading.
• Magnum (Unilever): Global premium ice cream brand from Unilever with broad European grocery and impulse distribution. Comparable as an incumbent ice cream brand competing for premium shelf and venue placement that Nice also targets.
• Häagen-Dazs: Global premium ice cream brand owned by General Mills with European retail presence. Comparable as a premium-positioned frozen dessert competitor occupying the upper-tier shelf where Nice also sits.

Emerging players

• Booja-Booja: UK-based organic, dairy-free, soya-free ice cream maker with a clean-label positioning. Closely comparable to Nice on organic/clean-label philosophy and craft-style positioning, though smaller-scale and primarily UK-distributed.
• So Delicious: Dairy-free frozen dessert brand with broad retail distribution in North America and selective international presence. Comparable as a plant-based frozen dessert specialist challenging the conventional ice cream set.
• Oppo Brothers: UK premium ice cream brand focused on reduced-sugar, better-for-you formulations. Comparable to Nice on the healthier-premium positioning in the European frozen category.

Regional players

• Gnam Gnam Gelato: Italian small-batch organic gelato brand. Comparable as a European small-scale organic frozen dessert maker, though concentrated in Italy rather than the Northern European markets Nice serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICE fruitijsjes