Ian Sanderson (Textiles) Ltd

What Ian Sanderson (Textiles) Ltd does

Ian Sanderson (Textiles) Ltd is a privately held British textile house established in 1962 and headquartered in Newbury, Berkshire, with a London showroom and a global stockist network spanning the UK, Europe, the Americas and Rest of World. The company designs and supplies patterned decorative fabrics, made-to-order pleated lampshades, wallpaper (including the Dulcie collection) and textile accessories/trimmings, organized into named collections such as Friday Club, Stitch & Block, With Complements and Beyond Complements. Production relies on traditional craft techniques, notably Indian hand block printing (e.g., Mallow Border on 100% linen), embroidery (e.g., Sylvan tree-of-life on linen, Pomona, Shiraz raised cording) and pleated lampshade construction carried out in the Berkshire studio by skilled craftspeople.

The business makes money through unit-based, one-time sales of fabrics priced £50-£225 per metre (minimum 1m, 0.5m increments), lampshades priced £120-£230, fabric samples at £1.80-£2.40, plus an ancillary flame retardant treatment service from £5.50/m and a UK delivery charge of £15 ex VAT. Go-to-market is direct-to-consumer via the iansanderson.co.uk e-commerce site, complemented by a London showroom, registered trade accounts for interior designers and upholsterers, and a network of wholesale stockists across four regions. Customer segments are interior designers and decorators (primary), upholsterers and soft furnishers, and high-end residential consumers, with no disclosed named enterprise accounts.

Name

Ian Sanderson (Textiles) Ltd

Legal name

Ian Sanderson (Textiles) Ltd

Website

https://iansanderson.co.uk

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Ian Sanderson (Textiles) Ltd is a privately held British textile house, established 1962, that designs and supplies patterned decorative fabrics, made-to-order pleated lampshades, wallpaper and trimmings to interior designers, upholsterers and high-end residential consumers via e-commerce, a London showroom, trade accounts and a global stockist network.

Ownership category

akta.pro rank

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fabric Sales: Sale of decorative fabrics by the metre including prints, weaves, embroidery, velvets, stripes, and wools. Products sold in fixed widths with minimum 1m orders and 0.5m increments.
2. Lampshade Sales: Sale of pleated lampshades in various sizes and fittings (UK/EU and US options). Both in-stock and made-to-order products available.
3. Accessories/Trimmings Sales: Sale of trimmings and accessories to complement the fabric collections.
4. Wallpaper Sales: Sale of wallpapers including Dulcie wallpaper collection in various colourways.
5. Sample Sales: Sale of fabric samples to allow customers to evaluate products before purchasing full metres. Samples are shipped within 24 hours.
6. Flame Retardant Treatment Service: Additional treatment service for fabrics to meet UK flame retardancy regulations. Cost from £5.50 per metre with minimum 6 metres.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Ian Sanderson designs and supplies patterned decorative fabrics (prints, weaves, embroidery, velvets, stripes, and wools), pleated lampshades made to order in England, wallpaper, and textile accessories such as trimmings. Products are sold by the metre (minimum 1m, 0.5m increments) and are intended for interior design use including curtains, blinds, upholstery, soft furnishings, and wallcoverings. The portfolio spans distinct collections (Friday Club, Stitch & Block, With Complements, Beyond Complements) and individual designs such as Mallow Border, Shiraz, Sylvan, Florella Velvet, and Pomona.

Product overview

Ian Sanderson (Textiles) Ltd is a British textile house established in 1962, offering a portfolio of fabrics, lampshades, wallpapers, and accessories. The core fabric offering spans multiple collections including Friday Club (bold prints like Florella Velvet, Sylvan, Palm Wave), Stitch & Block (block print and embroidery combinations including Mallow Border, Shiraz, Pomona), Beyond Complements, With Complements, Poppinjay II, and Little Complements. The lampshade range features pleated designs in Mallow Border, Miss Polly, and With Complements styles (Dulcie, Pinto, Petra, Quiver), all crafted in their Berkshire studio. Wallpaper offerings include the Dulcie collection. Accessories include trimmings available through sales. The company operates both a consumer e-commerce platform and trade account system, with items available online and through worldwide stockists.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorative Fabrics (by the metre) Textile fabrics including prints, weaves, embroideries, stripes, wools, velvets, and indoor/outdoor performance fabrics sold by the metre for interior design use.
• Friday Club Collection

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zoffany: British premium fabric and wallpaper brand with coordinated collections distributed via designers and stockists globally — a near-direct competitor in the heritage premium interior textiles niche.
• Morris & Co. (William Morris): Heritage British textile and wallpaper brand with deep archive of patterns; competes with Ian Sanderson for designer mindshare on pattern-led, story-rich interior textiles.
• GP & J Baker: Heritage British fabric and wallpaper house with archive-led designs distributed through designers worldwide — overlaps Ian Sanderson on craft, archive translation and premium positioning.
• Scion: British contemporary fabric and wallpaper brand targeting interior designers with pattern-led designs; comparable product range and customer base to Ian Sanderson, though typically at a slightly more accessible price point.
• Romo: UK-based designer fabric and wallpaper group with multiple sub-brands serving interior designers; directly comparable product portfolio and global stockist model to Ian Sanderson.
• Mulberry Home: British heritage brand's interior textiles division offering premium fabrics, wallpapers and trimmings to designers; directly comparable in terms of British craft heritage and trade channel.
• Harlequin: British fabric, wallpaper and trimmings brand under the same broader UK interiors group as Romo; competes with Ian Sanderson for designer-led projects and shares a similar price tier and channel mix.
• Colefax and Fowler: Heritage British fabric and wallpaper house with coordinated collections aimed at interior designers — directly comparable to Ian Sanderson on product mix, customer base (trade interior designers) and UK premium positioning.
• Osborne & Little: Long-established British fabric, wallpaper and trimmings brand selling through stockists worldwide — closely overlaps with Ian Sanderson on product categories, designer-led aesthetic and global trade distribution.

Broad incumbents

• Laura Ashley: Iconic British heritage home brand with a much broader product portfolio (furniture, fashion, homewares) including fabrics and wallpapers; competes for the same end consumer but at a broader, more mass-market scale than Ian Sanderson.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IanSandersonTextiles
• Instagraminstagram.com/iansandersontextiles
• LinkedInlinkedin.com/company/ian-sanderson

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ian Sanderson (Textiles) Ltd