What GP & J Baker does

GP & J Baker is a UK-headquartered (Poole, Dorset) luxury decorative-textiles and wallcoverings company founded in 1884 and operating within the privately held Kravet Inc. group. It runs a portfolio of eight brands — GP & J Baker (flagship, Royal Warrant holder since 1982), Baker Lifestyle, Mulberry Home (licensed), Threads, Kravet, Lee Jofa, Brunschwig & Fils, and Donghia — covering fabrics, wallcoverings, trimmings/passementerie, and finished products (furniture, cushions, rugs). Core production encompasses fabric printing, weaving, and wallcovering manufacturing including hand block printing, drawing on one of the world's largest private textile archives of 18th- and 19th-century pattern catalogues plus antique woodblocks acquired in 1910 from the Parisian Holzach workshop.

Revenue is generated primarily through trade-only wholesale of fabrics and wallcoverings to interior designers and selected retailers, supplemented by licensing royalties (Mulberry Home and other designer collaborations including Kit Kemp, Kelly Wearstler, Oscar de la Renta, and Diane von Furstenberg) and direct e-commerce of finished products. Distribution is global, spanning agents and distributors in over 50 countries, owned showrooms in London (Chelsea Harbour Design Centre) and Paris, and a US sales/marketing office in Bethpage NY distributed via Kravet/Lee Jofa for North America. The customer base is split between interior design professionals (residential) and contract/hospitality specification projects (luxury hotels and resorts such as Claridge's, the Berkeley, the Connaught, Le Bristol, Firmdale Hotels, the Pig Hotels, Kempinski Dubai, and Sandy Lane Barbados). Pricing is not publicly disclosed; bespoke sampling, custom design services, and trade-only account management underpin the GTM.

Name

GP & J Baker

Legal name

G P & J Baker

Website

https://gpjbaker.com

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

101–250 employees

Short description

GP & J Baker is a UK luxury textile and wallcovering company, founded 1884 and part of the Kravet Inc. group, selling fabrics, wallpapers, trimmings and finished products through trade-only channels to interior designers and the contract hospitality sector across 50+ countries.

Ownership category

akta.pro rank

Product category

Decorative Fabrics and Wallcoverings

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA)

akta.pro secondary industries

Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

Keywords

• Luxury decorative fabrics
• Designer wallcoverings
• Upholstery textiles
• Passementerie trimmings
• Interior design supplies

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fabric and Wallcovering Sales: GP & J Baker generates revenue through the sale of decorative fabrics, wallcoverings, trimmings (passementerie), and associated products through trade-only channels to retailers and interior designers.
2. Licensed Products: The company produces luxury fabrics, wallpapers, and accessories under license for Mulberry Home, expanding revenue through brand licensing arrangements.
3. Finished Products: Sale of finished products including furniture, cushions, and rugs through the company's e-commerce platform and showrooms.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

GP & J Baker manufactures and supplies luxury decorative fabrics, wallcoverings, and passementerie trimmings through a trade-only B2B channel serving interior designers, retailers, and hospitality operators worldwide. The portfolio spans eight brands covering heritage English prints, contemporary weaves, licensed fashion-led collections, and contract-grade textiles, complemented by finished products (furniture, cushions, rugs), bespoke wallpaper adhesive, and digital pattern-book services. Products are specified for residential interiors and luxury hotel projects, leveraging proprietary 18th- and 19th-century archive designs and Royal Warrant heritage.

Product overview

GP & J Baker is a diversified luxury textile and wallcovering company operating multiple brands: the flagship GP & J Baker (Court Royal supplier since 1982), Baker Lifestyle (accessible mainstream collection), Mulberry Home (licensed luxury English brand), Threads (contemporary luxury alternative launched 2008), and group brands Kravet (US market leader, 1918), Lee Jofa, Brunschwig & Fils, and Donghia. The portfolio offers fabrics (upholstery, multipurpose, curtains), wallcoverings, trimmings/passementerie, and finished products (furniture, cushions, rugs). Key differentiators include archival design heritage dating to 1884, Royal Warrant, designer collaborations (Kit Kemp, Kelly Wearstler, Historic Royal Palaces), and sustainability certifications. Products are available through trade accounts, retailers, and interior designers globally via distribution networks in over 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• GP & J Baker: The flagship brand offering luxurious prints, fabrics, wallcoverings, and trimmings with exceptional quality and inventiveness. Supplier of the Royal Household since 1982.
• Baker Lifestyle
• Mulberry Home
• Threads
• Kravet
• Lee Jofa
• Brunschwig & Fils
• Donghia

Products and services

• Decorative Fabrics Multipurpose, upholstery, and curtain fabrics sold across all eight brands in various Martindale grades (Occasional Domestic, Light Domestic, General Domestic, Severe Domestic, General Contract, Severe Contract) for residential and contract applications.
• Wallcoverings Wallcovering products including paste-the-wall options, printed on non-woven substrates, suitable for commercial contract use with EN BS 13501-1:2002 Class B, s1, d0 fire safety compliance.
• Trimmings (Passementerie) Passementerie trimmings including tassels, fringes, braids, and other decorative edging components offered across Kravet, Mulberry Home, and group brands.
• Finished Products (Furniture, Cushions, Rugs) Furniture, cushions, and rugs upholstered in GP & J Baker and group-brand fabrics, sold via 3DIssue digital lookbooks to consumers and trade buyers.
• GP & J Baker Wallpaper Adhesive Ready-mixed adhesive specially formulated for hanging paper and lightweight fabric-backed vinyl wallcoverings; light-grade maize starch-based PVA (non-plasticised) with fungicide protection, approximately 6-8 m² coverage per kg.
• Virtual Pattern Books Digital library of virtual pattern books and lookbooks organized by colour, collection, and brand, including in-stock colour books and finished product lookbooks for trade specifiers and designers.
• GP & J Baker Brand (Flagship Heritage Collection) Flagship brand of sumptuous fabric prints, wallcoverings, and trimmings of exceptional quality and inventiveness, including Signature Prints, Signature Wallpapers, Historic Royal Palaces collaboration, Kit Kemp collaborations, velvets, and linens.
• Baker Lifestyle Brand Accessible sub-brand offering coordinated fabrics and wallcoverings with fresh, youthful prints, cheerful creative motifs, and botanical embroideries on soft linens and crisp cottons.
• Mulberry Home Brand (Licensed) Luxurious brand inspired by English heritage with a fashion-forward approach, produced under license from Mulberry since 1991, featuring sensuous fabrics, exquisite embroideries, traditional soft wools, tactile velvets, and charming floral prints.
• Threads Brand Contemporary luxury brand offering innovative weaves, superb silks, elegant bespoke woolens, opulent chenille yarns, superb embroideries, and artisanal prints with matching wallcoverings on non-woven substrates.
• Kravet Brand American family-founded (1918) industry leader offering fabrics, wallcoverings, and trimmings with exclusive designer collaborations including Diane von Furstenberg, Oscar de la Renta, Calvin Klein, and Jonathan Adler.
• Lee Jofa Brand Luxury brand with two and a half centuries of textile expertise, offering prestigious prints, innovative weaving techniques, and designer collaborations including Kelly Wearstler and Lilly Pulitzer.
• Brunschwig & Fils Brand French heritage brand founded in 1899 by Achille Brunschwig, offering French-style luxury fabrics, wallcoverings, and furniture that have appeared in interiors including the White House and Versailles.
• Donghia Brand Luxury furniture, lighting, and interior accessories offering glamorous yet inviting designs with exceptional comfort and sophisticated style.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and major.

• Historic Royal PalacescoreStrategic or Co-development PartnerOngoing collaboration between GP & J Baker and Historic Royal Palaces, the independent charity that manages Hampton Court Palace, the Tower of London, Kensington Palace, Kew Palace and Hillsborough Castle. The partnership creates collections inspired by the architecture, gardens and interiors of these historic buildings. Notable collections include the Royal Court Fabrics & Wallpapers and Royal Gardens collection.
• Mulberry HomecoreOEM/ Whitelabel/ Licensing PartnerGP & J Baker produces and distributes luxury fabrics, wallpapers, and accessories under license for Mulberry Home. The company creates exclusive collections for this fashion-inspired homeware brand, leveraging their manufacturing expertise and design capabilities.
• Kit KempmajorStrategic or Co-development PartnerDesigner collaboration with Kit Kemp, co-founder of Firmdale Hotels. GP & J Baker creates exclusive fabric and wallcovering collections with Kit Kemp, including Kit Kemp Prints & Embroideries, Kit Kemp Stripes, and Kit Kemp Wallpapers collections featuring bold patterns and vibrant colour combinations.
• Kelly Wearstler StudiomajorStrategic or Co-development PartnerMultiple collection collaborations with interior designer Kelly Wearstler through Lee Jofa. Collections include Kelly Wearstler I through VIII, Transit, and Glyph, featuring graphic, organic, and contemporary designs inspired by various artistic influences.
• Oscar de la RentamajorStrategic or Co-development PartnerLuxury fashion designer collaboration through Lee Jofa brand. Oscar de la Renta collections feature high-quality fabrics and wallcoverings with sophisticated finishes characteristic of the designer's work.
• Diane von FurstenbergmajorStrategic or Co-development PartnerFashion designer collaboration through Kravet brand. Diane von Furstenberg brings her creative vision and colour sense to the Kravet fabric and wallcovering collection.
• Kravet Inc.coreOthersParent company relationship - Kravet Inc., founded in 1918, is a fifth-generation American family business that owns GP & J Baker and related brands. Kravet provides distribution, infrastructure, and brand portfolio management for the group.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kravet Inc. The fifth-generation parent company of GP & J Baker and a leading US distributor of decorative fabrics, wallcoverings, furniture, and trimmings; directly comparable on product mix (fabrics, trimmings, wallcoverings), trade-only model, and designer collaborations (Diane von Furstenberg, Oscar de la Renta, Calvin Klein).
• Designers Guild: UK-based luxury fabrics, wallcoverings, and home furnishings brand with own-brand print archive and global trade distribution; directly comparable to GP & J Baker on pattern-led fabrics and wallcoverings, multi-channel (trade, retail, own-store) distribution, and contract/hospitality projects.
• Sanderson (part of Morris & Co / Walker Greenbank): British heritage brand (est. 1860) producing luxury wallpapers, fabrics and paint, supplying trade and contract channels globally; directly comparable to GP & J Baker on heritage positioning, archive-led design, wallcoverings+textiles mix, and trade-led distribution.
• Cole & Son: British wallpaper specialist (est. 1875) producing hand-printed luxury wallcoverings with historic archive blocks; directly comparable to GP & J Baker on hand-block printing heritage, archive-driven design library, and trade/contract channels to luxury hospitality and residential designers.
• Manuel Canovas: French luxury fabric and wallcovering house sold primarily to interior designers and decorators globally; directly comparable to GP & J Baker on heritage positioning, archive-inspired prints, luxury contract specification, and trade-only distribution model.
• Mulberry Home (interior textiles division): GP & J Baker-produced licensed interiors brand licensed by the Mulberry fashion house; an in-house peer with overlapping product categories (fabrics, wallcoverings, accessories) and a similar trade/contract channel, distinguished mainly by fashion-house brand DNA.
• Lee Jofa: Sister brand under parent Kravet Inc. producing luxury fabrics and wallcoverings (with French heritage dating to early 19th century); same parent, overlapping product, distribution (Kravet), and contract/hospitality customer base as GP & J Baker.
• Zoffany (part of Sanderson Design Group): British luxury fabric and wallpaper brand with a 19th-century-inspired archive, sold through interior designers and trade stockists; closely comparable to GP & J Baker on heritage positioning, fabric+wallcovering product mix, and trade-only contract and residential distribution.
• Brunschwig & Fils: French heritage luxury fabric and wallcovering brand (est. 1899) within the Kravet group; same parent, same showrooms, same trade model, and similarly credentialed in flagship contract projects (including the White House), making it a near-clone peer to GP & J Baker.
• Pierre Frey: French family-owned luxury maison producing fabrics, wallcoverings, trimmings and carpets with a strong archive; comparable to GP & J Baker on heritage brand building, archive-led collections, hospitality contract work, and high-end trade distribution worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP & J Baker