Magic Sky Gmbh

What Magic Sky Gmbh does

Magic Sky GmbH is a privately held German manufacturer and rental operator of modular umbrella-style canopy systems used to cover outdoor events. Founded in 2015 and headquartered in Walzbachtal, the company designs and supplies 10 standard models ranging from the Magic Sky 10 (10m diameter, 78.8 m² coverage) to the Magic Sky 42 (42m diameter, 1,385 m² column-free coverage), plus custom Sondergrößen. Core technology is a proprietary UV- and silicone-coated translucent membrane developed in-house, which is weatherproof, light-transmitting, and doubles as a projection surface for logos, lighting, and media. All systems are TÜV-certified with valid inspection records and meet B1 (DIN 4102) and M2 (NF P92-507) fire-safety standards, with wind-load capacity up to 12 Beaufort. A typical installation is fully erected in 6–8 hours, and the membrane can integrate light, sound, and media technology directly into the structure.

The company operates three revenue streams: per-event rental of canopies (the primary motion), one-time sale of systems as semi-permanent or permanent roofing with ongoing maintenance, and custom engineering/planning services for bespoke deployments. Pricing is quote-based, varying by canopy size, rental duration, location, and technical integration, and the company provides full-service delivery from consultation through logistics, setup, and dismantling. Go-to-market is direct enterprise field sales with personalized consultation, complemented by regional contact offices and channel partners in Berlin, Northern Germany (Musik Eggert Veranstaltungstechnik), and Switzerland (Swiss Block AG).

Magic Sky serves a diversified horizontal customer base spanning corporate events, sports (NBA, FIBA), festivals (Summer Breeze), automotive (Porsche), and public/municipal clients, executing roughly 150 events per year across more than 20 countries. Operational footprint is anchored by a 3,000 m² warehouse and a 16-truck semi-trailer fleet. The company is led by co-founders and Managing Directors Mark Liese and Torsten Hagedorn, alongside a Head of International Business and project management/sales staff, and has formalized a co-deployment partnership with Evolution Setup for rapid international installations.

Name

Magic Sky Gmbh

Legal name

Magic Sky GmbH

Website

https://magic-sky.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Sky GmbH, founded in 2015 in Walzbachtal, Germany, designs, manufactures, and rents modular TÜV-certified canopy systems (10m–42m) for festivals, sports tournaments, automotive events, corporate functions, and municipal clients across 20+ countries.

Ownership category

akta.pro rank

Product category

Temporary Event Structures

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

Keywords

• Modular canopy systems
• Event canopy rental
• Temporary event structures
• Mobile event canopies
• Festival tent systems

Headquarters

HQ city

Walzbachtal

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Canopy Rental: Rental of modular canopy systems for single events. Systems are delivered, set up, and dismantled by Magic Sky or partners. Pricing depends on canopy size, rental duration, event location, and technical integration requirements.
2. Event Canopy Sales: Sale of canopy systems as permanent roofing solutions for long-term installations. Includes ongoing maintenance and service support after installation.
3. Custom Engineering & Planning: Consultation, planning, and custom design services for bespoke canopy solutions tailored to specific event requirements. All services provided from a single source.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Magic Sky GmbH designs, manufactures, rents, and sells modular umbrella canopy systems (10m to 42m diameters, 78.8 m² to 1,385 m² covered area) for temporary event coverage at festivals, sports events, corporate functions, and public events. Systems feature UV/silicone-coated translucent membranes, TÜV certification, and can be fully erected in 6-8 hours. The company delivers complete services including consultation, planning, logistics, setup, and dismantling for rental customers.

Product overview

Magic Sky GmbH offers the Magic Sky Systems, a modular umbrella canopy product line for temporary event coverage. The portfolio consists of 10 standard models ranging from 10m to 42m diameter (Magic Sky 10 through Magic Sky 42), plus custom/special sizes. Systems are available for rent or purchase and can be flexibly combined to create larger covered areas. All systems feature UV- and silicone-coated translucent membranes, TÜV certification, and 6-8 hour setup time.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic Sky Canopy System Modular umbrella/canopy system for temporary event coverage, available in 10 standard sizes from 10m to 42m diameter covering 78.8 m² to 1,385 m². Features UV- and silicone-coated translucent membranes, TÜV certification, 6-8 hour setup, and wind resistance up to 12 Beaufort. Multiple units can be flexibly combined to create larger covered areas. Sold and rented to event organizers, corporations, sports organizations, municipalities, and festival operators globally.
• Custom/Special Size Canopy Systems (Sondermaß) Custom-sized canopy systems tailored to specific event requirements beyond the 10 standard sizes (10m to 42m diameter). Includes bespoke engineering, planning, and design services for unique event needs. Delivered as a complete solution from a single source.
• Event Canopy Rental Service Rental of modular canopy systems for single events. Systems are delivered, set up, and dismantled by Magic Sky or partners. Includes full logistics and operational support throughout the rental period. Pricing varies based on canopy size, rental duration, event location, and technical integration requirements.
• Event Canopy Sales (Permanent Roofing Solutions) Sale of canopy systems as permanent roofing solutions for long-term installations. Includes ongoing maintenance and service support after installation. Targeted at customers needing weather-protected semi-permanent event spaces.
• Custom Engineering & Planning Services Consultation, planning, and custom design services for bespoke canopy solutions tailored to specific event requirements. All services provided from a single source, including technical integration of light, sound, and media systems into the canopy structure.

Quantifiable outcome

• Setup time: 6-8 hours for complete canopy installation including TÜV certification
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Evolution SetupcoreStrategic or Co-development PartnerStrategic partnership for rapid setup and installation of Magic Sky canopy systems. Evolution Setup collaborates on perfect coordination of planning, logistics, and system technology for fastest possible installation times. Particularly valuable for international events with tight timeframes. Joint video content demonstrates rapid setup process.
• Musik Eggert VeranstaltungstechnikminorChannel Partner/ Reseller/ DistributorRegional sales and support partner for Northern Germany region (D-19249 Lübtheen). Provides local expertise and contact for customers in the northern German market.
• Swiss Block AGminorChannel Partner/ Reseller/ DistributorRegional sales and support partner for Switzerland (CH-6410 Goldau). Provides local contact and expertise for Swiss market customers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tentnology: International specialty tent and fabric-structure manufacturer and rental company. Comparable to Magic Sky on engineered canopy/tent systems for events and on a custom/special-size offering for premium event clients.
• Losberger De Boer: Global event and temporary-structure specialist offering modular halls, tents, and canopy systems. Comparable to Magic Sky on product (event-grade temporary structures with engineered certifications) and customer overlap (corporate events, sports, public-sector deployments), but at significantly greater scale.
• Anchor Industries: US-based manufacturer and renter of specialty tents, canopies, and fabric structures for events, sports, and government customers. Comparable to Magic Sky in engineered canopy rentals and certifications-driven sales to enterprise and public-sector event organizers.
• Röder HTS Höcker: German-headquartered manufacturer and renter of large-format event tent and temporary-structure systems. Closest direct peer to Magic Sky given overlapping product type (canopy/tent structures for events), certification-driven go-to-market, and presence in the European sports, festival, and corporate event segments.
• HTS tentiQ: UK/German-based manufacturer of modular tent and canopy structures for events and industrial use. Directly comparable to Magic Sky on modular engineered canopy systems, structural certifications, and international event rental/sales model.

Broad incumbents

• GL Events: Large French event-services group providing temporary structures, exhibition services, and event production across global venues. Operates in the same event-infrastructure category as Magic Sky but at vastly greater scale and as part of a broader services portfolio.
• Neptunus: European provider of semi-permanent and temporary event structures, including large-format halls and pavilions. Comparable to Magic Sky in serving major sports, festival, and corporate events, but with a broader semi-permanent structure portfolio.

Regional players

• Maquette GmbH: German event architecture and temporary-structure provider focused on premium corporate and brand events. Compares to Magic Sky on the German-speaking event infrastructure market, custom temporary architecture positioning, and corporate-event customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magicsky.de/?fref=ts
• Instagraminstagram.com/magicskygmbh/?hl=de
• LinkedInlinkedin.com/company/magic-sky-schirmsysteme-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Sky Gmbh