MBodiedStrength

What MBodiedStrength does

MBodied Strength is a privately held, boutique personal training studio founded in 2018 by Melissa Charlton and operating from a single location at 1800 S Jackson Avenue Suite B in Seattle's Central District. The studio specializes in women's strength training, with explicit domain focus on perimenopause and menopause programming — including corrective exercises, flexibility and balance training, a core-first approach, and traditional lifting techniques tailored to individual ability. The founder holds NASM CPT and GGS Menopause Specialist credentials, and the broader coaching staff includes certified personal trainers and a Strength and Conditioning Coach with a Master's in Exercise Science.

The company generates revenue through three primary service tiers: 1-on-1 personal training, semi-private training sessions (small groups of 2-4 clients), and nutrition counseling as an add-on, plus InBody 380 bioelectrical impedance body composition testing as a supplementary assessment service. Pricing is not publicly disclosed and is set via a free discovery call followed by a one-week trial before clients commit to ongoing monthly subscriptions; trainer compensation ranges from $20-$55/hour. Customer acquisition is direct-to-consumer and community-led, driven by educational blog content, Instagram, email newsletter, and word-of-mouth referrals, with 90+ five-star Google Reviews cited as the primary trust signal.

The studio is a sole proprietorship owned by Melissa Charlton, with no external funding, no parent company, and no evidence of institutional investors. A mutual partnership with Dr. Meghan Tierney, MD (Sorrel Health and Wellness), a Menopause Society Certified Practitioner, was announced in December 2025 to provide guest educational content and cross-disciplinary client referrals. The business operates entirely offline and in-person, with no digital product, mobile application, or AI-driven tooling, and the operating footprint remains confined to the Seattle metropolitan area.

Name

MBodiedStrength

Legal name

MBodied Strength

Website

https://mbodiedstrength.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

MBodied Strength is a Seattle-based boutique personal training studio specializing in women's strength training, with a particular focus on perimenopause and menopause programming. It serves individual consumers through 1-on-1, semi-private, and nutrition counseling services delivered in-person.

Ownership category

akta.pro rank

Product category

Boutique Personal Training Studio

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Personal training services
• Women's fitness studio
• Strength training programs
• Boutique fitness studio
• Nutrition counseling

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 1-on-1 Personal Training: Private personal training sessions providing full attention and customized programming for individual client goals. Includes comprehensive assessment of goals, movement, strength and cardiovascular fitness, followed by personalized program development.
2. Semi-Private Training: Small group training sessions offering energy and camaraderie of group setting with customization and correction from a coach. Clients receive variety, customized programming, and expert form guidance.
3. Nutrition Counseling: Nutritional support and guidance available as an add-on service to training programs, providing accountability and education around nutrition for fitness goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

MBodied Strength is a boutique Seattle personal training studio that sells 1-on-1 and semi-private strength training sessions for women, with nutrition counseling and InBody 380 body composition testing as add-ons. Its differentiated Women’s Strength Training Program is built around corrective exercise, flexibility and balance training, core-first lifting, and menopause-aware programming, delivered through a Self-Care Kickstart onboarding flow (free discovery call plus 1-week trial) that converts prospects into monthly training engagements.

Product overview

MBodied Strength is a boutique personal training studio offering three primary service tiers: 1-on-1 Personal Training (private sessions), Semi-Private Training (small group sessions of 2-4 clients), and Nutrition Counseling as an add-on service. The studio also provides InBody 380 body composition testing as an add-on assessment tool. All programs are built around strength training for women, with an onboarding Self-Care Kickstart program (discovery call plus 2-week trial) that leads into ongoing training engagements. The studio's approach emphasizes individualized programming, corrective exercise, and sustainable habit-building rather than one-size-fits-all fitness solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-on-1 Personal Training Private, individualized personal training sessions for clients who prefer a private setting, have previous injuries or chronic pain requiring full coach attention, or are new to exercise. Includes comprehensive assessment of goals, movement, strength and cardiovascular fitness, followed by personalized program development.
• Semi-Private Training Small group training sessions (2-4 clients) combining the energy of group sessions with the customization and form correction of having a personal coach, designed for clients with prior workout experience.
• Nutrition Counseling Nutritional guidance and support for clients who want sports-specific nutrition advice, need accountability, or seek to gain control over their daily eating habits.
• InBody 380 Body Composition Testing Bioelectrical Impedance Analysis (BIA) body composition scanning service that measures muscle mass, fat mass, and hydration levels with 98% accuracy compared to DEXA scans, used for tracking fitness goals.
• Self-Care Kickstart (Discovery Call + 1-Week Trial) Onboarding program consisting of a free discovery call followed by a 1-week trial including movement assessment, helping prospective clients evaluate fit before committing to ongoing training engagements.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Dr. Meghan Tierney, MD (Sorrel Health and Wellness)coreStrategic or Co-development Partner · 1 December 2025Dr. Meghan Tierney is a Seattle-based physician specializing in perimenopause, menopause, and metabolic health. She is board certified in Family Medicine and Obesity Medicine and a Menopause Society Certified Practitioner. Dr. Tierney provides guest blog content for MBodied Strength on topics like cortisol and exercise, and her clinic offers medical support for clients needing additional healthcare guidance during their fitness journey.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Peloton: Connected fitness platform with a broad women's strength and wellness content library. Comparable on customer overlap (women seeking strength programming) and competitive pressure on MBodied's premium positioning, but operates at scale via hardware and digital subscriptions rather than a single in-person studio.
• Pure Barre: National boutique fitness franchise targeting women with barre-based group classes. Comparable as a women-focused boutique fitness brand with a strong community component; differs in modality (barre vs. strength training) and brand positioning.
• Barry's Bootcamp: Premium boutique fitness brand offering coached group strength and conditioning classes. Comparable as a boutique, premium-priced, coach-led fitness operator; differs from MBodied in modality (group HIIT vs. 1-on-1 strength) and target market (general vs. women/menopause).
• Equinox: Luxury fitness operator offering personal training, group fitness, and wellness services. Comparable at the high-end of the boutique fitness market and a direct competitor for affluent Seattle professional women, though Equinox operates at significantly greater scale and broader programming scope.
• Orangetheory Fitness: National group fitness franchise offering coached strength and conditioning workouts. Comparable in providing structured, coach-led strength and conditioning programming; differs by serving a general population at scale across many locations rather than MBodied's women-only, boutique specialization.
• SoulCycle: Premium boutique indoor cycling brand with a strong women-skewing customer base and community-led brand. Comparable as a women-friendly boutique fitness operator with premium pricing; differs in modality (cycling) and national scale vs. MBodied's single Seattle studio.

Direct peers

• Stronger U: Women's strength and nutrition coaching brand offering semi-private and remote coaching with an emphasis on individualized programming. Closely comparable in target customer (women seeking strength training), service mix (training + nutrition), and coaching-driven delivery model.
• Girls Gone Strong: Women's strength training education and coaching brand focused on helping women lift weights confidently across life stages. Highly comparable to MBodied's women-focused strength programming mission and corrective-exercise methodology, though Girls Gone Strong operates primarily as a digital/educational brand.

Emerging players

• Hone Health: Menopause and perimenopause-focused telehealth and treatment provider. Comparable to MBodied through shared menopause specialization and likely overlap in target customers (mid-life women), but operates as a clinical/digital health brand rather than a fitness studio.
• Midi Health: Virtual menopause care clinic serving women in mid-life. Adjacent to MBodied because both address the menopause patient/customer segment and could form referral partnerships, though Midi is a telehealth provider rather than a fitness service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mbodiedstrength
• Facebookfacebook.com/MBodiedStrength
• LinkedInlinkedin.com/company/mbodiedstrength

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBodiedStrength