Magnetic South of Anderson LLC

What Magnetic South of Anderson LLC does

Magnetic South of Anderson LLC, doing business as Magnetic South Brewery, is a privately held craft brewery and taproom operator founded in 2021 and headquartered at 516 N Main St in downtown Anderson, South Carolina. The company brews and serves a portfolio of craft beers - including lagers, IPAs, pilsners, and seasonal selections - alongside a food menu of pizzas, sandwiches, wraps, and bar snacks. Brewing is conducted in partnership with Thomas Creek Brewery's facilities, leveraging the prior tenure of co-head brewer Adam 'Cuzzin' Willier, whose recipes won four gold medals at the 2018 South Carolina Brewers Guild Trade Show. Beyond on-premise pours, the company sells packaged beer in cans and 4-packs for off-premise consumption and offers keg distribution for events and retail with a $50 refundable deposit and 24-48 hour fulfillment window.

The company's go-to-market is community-led and direct-to-consumer, anchored by a high-energy, family-friendly taproom atmosphere featuring live music, trivia nights, and tap takeovers. Distribution runs through owned taprooms (Anderson open; Greenville Judson Mill open; Clemson Dockside announced as 'Coming Soon'), online food ordering via Toast Tab, and direct keg orders. The ownership team is four co-owners: Paul A. Cain (attorney and Oconee County councilman), Adam 'Cuzzin' Willier (co-head brewer), Tanner Coombs (events and equipment finance background), and John Wright Jr. (commercial real estate principal at McCoy Wright and Anderson County councilman).

The business generates revenue through four transaction-based streams: taproom beer sales, on-site food service, packaged beer (cans and 4-packs) for off-premise, and keg distribution. Pricing for kegs is unit-based and seasonal pricing is provided on inquiry; broader pricing is not publicly disclosed. The company operates with 1-10 employees and no disclosed institutional funding, parent company, or M&A activity, indicating founder-financed growth across the Upstate South Carolina market.

Name

Magnetic South of Anderson LLC

Legal name

Magnetic South of Anderson LLC

Website

https://magneticsouthbeer.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnetic South Brewery operates craft beer taprooms in Upstate South Carolina, serving house-brewed lagers, IPAs, and pilsners alongside pizzas and bar food, with live music and events. It sells packaged cans, 4-packs, and kegs to local consumers through owned locations and online ordering.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Microbreweries & Craft Breweries (THAFALAC)

Keywords

• Craft beer brewing
• Taproom operations
• Craft beer distribution
• Brewery food service
• Live event venue

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Taproom Beer Sales: On-premise sales of craft beers brewed at the facility, including lagers, IPAs, pilsners, and seasonal offerings. Beer is sold by the pint and in flights for on-site consumption.
2. Food Service: Food menu featuring pizzas (including thin crust and specialty varieties), sandwiches (chopped Italian, chopped cheese, buffalo chicken), wraps, and snacks. Family-friendly dining paired with craft beer.
3. Keg Distribution: Off-premise keg sales for events and retail. Customers can order specific beers in keg format with a $50 deposit refunded upon return.
4. Packaged Beer Sales: Canned and bottled beer sales for off-premise consumption, including 4-packs and individual cans of various brews.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Magnetic South Brewery operates craft beer taprooms serving house-brewed craft beer (lagers, IPAs, pilsners, seasonals) alongside a food menu featuring pizzas, sandwiches, wraps, and bar snacks. The company also sells packaged beer (cans and 4-packs) and kegs for off-premise consumption, and hosts live music, trivia nights, and private reservations at its Upstate South Carolina taprooms.

Product overview

Magnetic South Brewery operates as a craft beer taproom and restaurant with a focused product portfolio centered on draft and packaged beers, food service, and experiential hospitality. The core offerings include freshly poured craft beers on draft and canned/4-pack options for off-premises consumption, complemented by a food menu featuring pizzas, sandwiches, and wraps. Additional revenue streams include keg orders for events and private reservations. The company provides experiential offerings such as live music performances, trivia nights, and a family-friendly taproom atmosphere at their Anderson, SC location.

Differentiator

Problem solved

Functional benefit

Products and services

• Draft Beer Fresh craft beers poured at the taproom, including seasonal selections, IPAs, lagers, pilsners, and specialty brews available on draft by the pint and in flights. Targeted at on-site consumers at the Anderson and Greenville taprooms.
• Packaged Beer (Cans and 4-Packs) Canned craft beers available for take-home purchase, including 4-packs and individual cans of various seasonal and year-round brews for off-premise consumption.
• Keg Orders Off-premise keg sales of draft beer for events and retail consumption. Orders are filled 24-48 hours after submission with a $50 refundable deposit per keg that is returned upon keg return. Must be 21 years or older to purchase.
• Food Menu In-house food offerings paired with craft beer, including thin crust and specialty pizzas, sandwiches (chopped Italian, chopped cheese, buffalo chicken), wraps, and kid-friendly options. Family-friendly menu available at taproom locations.
• Private Event Reservations Private event reservations available at the Anderson location for group celebrations and gatherings of various sizes.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• The Whale (Greenville)minorChannel Partner/ Reseller/ Distributor · 1 January 2022Tap takeover partnership where Magnetic South featured their beers at The Whale taproom in Greenville, including can releases and swag bundles.
• Matty's PattysminorStrategic or Co-development Partner · 1 January 2022Food truck partnership bringing food offerings to Magnetic South taproom on select evenings.
• Smokin' Pig BBQminorStrategic or Co-development Partner · 1 January 2020Prior to opening their own taproom, Magnetic South sold beers from their draft trailer outside Smokin' Pig BBQ in Pendleton, SC, establishing early community presence.
• Thomas Creek BrewerycoreStrategic or Co-development Partner · 1 January 2019Magnetic South team partnered with Thomas Creek Brewery to brew their beers during the buildout phase before opening their own taproom. Co-head brewer Adam 'Cuzzin' Willier was previously co-head brewer at Thomas Creek Brewery, a prominent brewery established in 1998 in Greenville, SC.
• Upstate Brewers CoalitionminorStrategic or Co-development Partner · 1 January 2018Industry membership organization. Cuzzin is a member of the Upstate Brewers Coalition and involved in the South Carolina Brewers Guild.

Scale indicators2 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Thomas Creek Brewery: Established 1998 Greenville, SC craft brewery that is Magnetic South's contract-brewing partner and most direct geographic competitor. Comparable brewpub/taproom model with a longer operating history and broader beer lineup in the same Upstate SC market.
• Brewery 85: Greenville, SC craft brewery with on-site taproom and full food program, operating in the same Upstate SC market as Magnetic South with a comparable brewpub positioning and family-friendly experience.
• Quest Brewing Co. Greenville, SC craft brewery with taproom, distributing kegs and packaged beer regionally. Overlaps directly with Magnetic South on beer style portfolio, taproom experience, and Upstate SC customer base.
• RJ Rockers Brewing Co. Spartanburg, SC craft brewery (one of the state's oldest) producing a broad lineup of ales and lagers with regional packaged distribution. Comparable craft-brewer profile targeting Upstate/SC consumers.
• Birds Fly South Ale Works: Greenville-area craft brewery and taproom focused on eclectic, approachable beers and a community-driven taproom experience. Direct competitor for Magnetic South's target customer of craft-curious and enthusiast drinkers.
• Yee-Haw Brewing: Greenville, SC craft brewery and beer garden operating a comparable brewpub model with packaged distribution. Competes with Magnetic South for Upstate SC craft beer drinkers and taproom traffic.

Broad incumbents

• Boston Beer Co. (Samuel Adams): Large publicly traded craft/adjacent beverage company whose flagship Samuel Adams brand competes for the same mainstream lager/ale drinker Magnetic South targets with its 'approachable' craft positioning.
• New Belgium Brewing: National craft brewery (Fat Tire, Voodoo Ranger) with broad distribution and taproom presence. Competes with Magnetic South for the same craft-beer consumer at off-premise retail and on-premise draft accounts.

Regional players

• SweetWater Brewing: Atlanta-based Southeast regional craft brewery with taproom and broad regional distribution. Comparable packaged and taproom strategy to Magnetic South's expansion ambitions in the Southeast U.S.
• Coastal Crust: Mount Pleasant/Charleston-area craft brewery taproom operator in South Carolina. While outside the Upstate SC market Magnetic South serves, it represents a comparable SC craft-brewpub business model and operating format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magneticsouthbeer
• Instagraminstagram.com/magneticsouthbeer
• LinkedInlinkedin.com/company/magnetic-south-of-anderson-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetic South of Anderson LLC