Mastiff Tv

What Mastiff Tv does

Mastiff (legal entity Mastiff AS, formerly Mastiff Entertainment) is one of Norway's largest and most established television production companies, founded in 1992 and headquartered in Oslo. The company develops and produces original Norwegian content across multiple genres — reality competitions (Spillet, Jaget, Paradise Hotel, Vokteren), lifestyle and consumer programs (Luksusfellen, Beliggenhet Beliggenhet Beliggenhet, TV 2 hjelper deg), morning and magazine programming (God morgen Norge, a live 4-hour daily show on TV 2), crime and documentary formats (Åsted Norge, INSIDER), music series (Hver gang vi møtes), and the charitable lottery Postkodelotteriet. Its portfolio spans 15+ active and archived productions, several of which have run for 19-27 consecutive seasons.

Mastiff operates a B2B production services model, with revenue generated through project-based production fees, series commissions, and licensing arrangements negotiated directly with Norwegian broadcasters and streaming platforms. Its distribution partners include TV 2, TVNorge, TV 3, MAX (broadcast) and Viaplay, Discovery+, Prime Video, Viafree, and Pluto TV (streaming). Production operations are supported by a senior team of 30+ named staff across creative direction, development, production management, editorial, and back-office functions. The company is a member of Green Producers Club and uses the Green Producers Tool to measure CO2 emissions across all productions in line with Paris Agreement targets, and publishes annual disclosures under Norway's åpenhetsloven (Transparency Act).

Since 2019, Mastiff has been a wholly-owned subsidiary of Banijay Group, the world's largest independent television production company. The Banijay relationship provides Mastiff with access to an international format library, co-production capabilities, and a global network of sister production companies — exemplified by the local Norwegian adaptation of Banijay France's Good Luck Guys for Prime Video. The company markets its productions primarily through earned media (Gullruten industry awards), organic social channels, and program-specific websites rather than paid acquisition.

Name

Mastiff Tv

Legal name

Mastiff AS

Website

https://mastiff.no

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Mastiff Tv is a Norwegian television production company founded in 1992, developing and producing reality, documentary, lifestyle, morning, and crime programming for Norwegian broadcasters (TV 2, TVNorge, TV 3) and streaming platforms (Viaplay, Prime Video, Discovery+), and operating as a wholly-owned subsidiary of Banijay Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. TV Production Services: B2B production services generating revenue through creating and producing television content for Norwegian broadcasters and streaming platforms. Revenue is generated through production fees, licensing deals, and ongoing production contracts for successful show franchises.

Go-to-market motion2 records

Distribution channels9 records

Marketing channels4 records

Core offering

Mastiff is a Norwegian television production company that develops, produces, and delivers multi-genre TV content for Norwegian broadcasters and streaming platforms. The company's portfolio spans reality shows, crime and documentary programming, lifestyle formats, game shows, morning shows, and charity lotteries, with long-running franchises and new format development serving major Norwegian TV channels and global streaming services.

Product overview

Mastiff is one of Norway's largest and most versatile TV production companies, producing content for Norwegian TV channels. The company operates as a portfolio of individual TV productions rather than a unified software platform. Current productions include competition shows (Spillet, Fangene på fortet), morning shows (God morgen Norge), crime programs (Åsted Norge), reality series (Paradise Hotel, Jaget), lifestyle programs (Luksusfellen, Beliggenhet, Beliggenhet, Beliggenhet), music series (Hver gang vi møtes), documentaries (INSIDER), and charitable content (Postkodelotteriet). The productions are distributed across multiple Norwegian broadcasters including TV 2, TVNorge, TV 3, discovery+, Viaplay, Prime Video, Pluto TV, and Viafree. Mastiff is part of the Banijay Group, the world's largest independent TV production company.

Differentiator

Problem solved

Functional benefit

Products and services

• Spillet A current Mastiff television production airing on Norwegian TV.
• God morgen Norge Norwegian morning television show produced for TV 2, on air since 1994.
• Vokteren
• Jaget
• Åsted Norge
• Beliggenhet, Beliggenhet, Beliggenhet
• Luksusfellen
• Paradise Hotel
• Hver gang vi møtes
• Postkodelotteriet

Quantifiable outcome

• Åsted Norge averages approximately 500,000 viewers per week
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Banijay GroupcoreStrategic or Co-development PartnerMastiff is a subsidiary of Banijay Group, the world's largest independent TV production company. This provides Mastiff with access to global formats, international production expertise, and a worldwide network of sister production companies across the globe. The parent company enables international co-productions and format licensing.
• Green Producers ClubminorStrategic or Co-development PartnerMastiff is a member of Green Producers Club and uses the Green Producers Tool to measure CO2 footprint across all productions. The tool supports the cultural sector's goals under the Paris Agreement to reduce greenhouse gas emissions by 55% by 2030.
• Banijay Productions FranceminorStrategic or Co-development PartnerThe concept for Good Luck Guys was created by Banijay Productions in France. Mastiff produces the Norwegian version for Prime Video.
• TV 2coreChannel Partner/ Reseller/ DistributorTV 2 is a primary broadcaster of Mastiff productions including God morgen Norge, Åsted Norge, Hver gang vi møtes, Vokteren, Spillet, and TV 2 hjelper deg. Mastiff produces content that TV 2 distributes to its viewers.
• Viaplay GroupcoreChannel Partner/ Reseller/ DistributorViaplay is a major streaming platform distributing Mastiff content including Luksusfellen and Paradise. Content is available through Viaplay's subscription streaming service.
• Prime VideocoreChannel Partner/ Reseller/ DistributorPrime Video is a streaming partner for The Bridge (the first Norwegian original reality series on Prime Video) and Good Luck Guys. Mastiff produces exclusive original content for the Amazon platform.
• Discovery+coreChannel Partner/ Reseller/ DistributorDiscovery+ streams Mastiff productions including Jaget and INSIDER as part of its Norwegian original content offering.
• SOS-barnebyerminorStrategic or Co-development PartnerCharitable beneficiary of Postkodelotteriet, a lottery produced by Mastiff. SOS-barnebyer has received over 100 million NOK from the lottery since its 2017 launch.
• WWF Verdens NaturfondminorStrategic or Co-development PartnerCharitable beneficiary of Postkodelotteriet, a lottery produced by Mastiff. WWF Verdens Naturfond has received over 100 million NOK combined with SOS-barnebyer from the lottery since its 2017 launch.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Cineflix Media: Independent global content producer with a growing factual and unscripted slate. Comparable in operating model as an independent production house selling to broadcasters and streamers, but smaller in scale and with a different genre emphasis than Mastiff's reality-led portfolio.

Direct peers

• Fremantle: Global TV production company with a dedicated Norwegian presence. Competes with Mastiff for the same Norwegian commissioning briefs and offers the same B2B content production model across reality, entertainment, and factual genres.
• Endemol Shine Group: Reality and entertainment production powerhouse (now part of Banijay, Mastiff's parent). Closely comparable in genre mix (reality, game shows, lifestyle) and operates sister-company dynamics with Mastiff inside Banijay while competing for global format commissions.
• Strix Television: Swedish-based reality and entertainment TV production company. Highly comparable to Mastiff in genre focus (reality, lifestyle, entertainment formats) and operating model as a Nordic independent production house serving regional broadcasters and streamers.
• ITV Studios: Global production arm of ITV with Norwegian operations that produce unscripted and entertainment content for Nordic broadcasters and global streamers. Directly competes with Mastiff for Norwegian commissioning work and international format sales.
• All3Media: Independent global TV production group with Nordic operations. Comparable B2B production model across factual, entertainment, and reality programming, competing with Mastiff for regional and global streaming commissions.

Broad incumbents

• Warner Bros. Television Studios: Large global content producer with a Nordic presence and broad unscripted and scripted portfolio. Overlaps with Mastiff's production services but operates at significantly greater scale across many genres and geographies.
• BBC Studios: BBC's commercial production and distribution arm, producing unscripted, factual, and entertainment programming globally. Comparable production capabilities and broadcaster-relationship model, though operating at much larger scale and broader geographic footprint than Mastiff.
• Sony Pictures Television: Global television production and distribution subsidiary of Sony. Overlaps with Mastiff in unscripted and entertainment production, particularly through format ownership and international distribution — but at a much larger portfolio and corporate scale.

Regional players

• Nordisk Film Production: Nordic regional film and television producer (part of Egmont) with strong presence across Scandinavia. Comparable production capabilities in unscripted and entertainment, though primarily operating in Denmark/Sweden rather than directly in Norway.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mastiffnorge
• Instagraminstagram.com/mastiffnorge
• LinkedInlinkedin.com/company/mastiff-tv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastiff Tv