Living With The Lions Sports Travel Ltd

What Living With The Lions Sports Travel Ltd does

Living With The Lions Sports Travel Ltd is a UK-based private sports travel company founded in 2000 that arranges sports travel packages and school sports tours. Its offering spans rugby, cricket, football, and other sporting events, with the product surface tailored to schools, youth groups, and amateur sports teams seeking organized international or domestic tour experiences. The company operates as a for-profit tour operator rather than a technology platform, coordinating logistics, accommodation, matches, and travel for group bookings.

The business model is package-based tour sales targeted primarily at UK schools and educational institutions, with revenue generated per tour booking. The firm employs between 11 and 50 staff, consistent with a small-to-mid-sized specialist tour operator. No technology platform, software product, or digital distribution infrastructure is disclosed in the available data, and the company's website (livingwiththelions.co.uk) could not be scraped due to a verification page, limiting visibility into pricing, booking mechanics, and customer-facing technology.

The company has maintained continuous operations since founding, suggesting an established niche presence in the UK school sports tour market. However, the absence of disclosed financials, ownership structure, management team, partnerships, customer logos, or recent strategic activity means the company's scale, growth posture, and competitive position can only be characterized at a high level. All deeper investment-grade claims about revenue, margins, growth, or AI/technology capabilities cannot be supported from the present data set.

Name

Living With The Lions Sports Travel Ltd

Website

https://livingwiththelions.co.uk

Company type

Private

Founded year

2000

Headcount range

11–50 employees

Short description

Living With The Lions Sports Travel Ltd is a UK-based tour operator, founded in 2000, that arranges sports travel packages and school sports tours across rugby, cricket, football, and other events for schools and youth sports groups.

Ownership category

akta.pro rank

Product category

Sports Travel Services

NAICS

Travel Agencies (561510), Spectator Sports (71121), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Transportation Services (4700)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industries

Sports Team, Tournament & Training Travel (THAKAGAI), Sports Travel, Logistics & Team Operations Services (MPAKAKAI)

Keywords

• Sports travel packages
• School sports tours
• Rugby tour packages
• Cricket tour packages
• Football tour packages

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Living With The Lions Sports Travel arranges sports travel packages and school sports tours for rugby, cricket, football and other events. The company organises end-to-end group travel — including fixtures, accommodation, and logistics — for sports teams, schools, and accompanying travellers. Service delivery is bespoke and tailored to the sporting event and group requirements.

Product overview

No product information available. The source content only contained a verification/loading page with no substantive company information about products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports travel packages Bespoke sports travel packages arranging travel, accommodation, and tour logistics for groups attending rugby, cricket, football, and other sporting events. Targeted at schools, sports clubs, and organised team groups.
• School sports tours (rugby, cricket, football) End-to-end organised sports tours built around competitive fixtures for school teams, covering rugby, cricket, football, and other sports. Includes fixture scheduling, accommodation, transport, and chaperone logistics for student-athlete groups.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Inspired Travel: UK school and group travel operator with sports tour packages, directly comparable in school-tour focus and multi-sport offerings.
• Gullivers Sports Travel: One of the UK's largest specialist sports tour operators, arranging rugby, cricket, football, hockey, and netball tours for schools, clubs, and representative teams — directly comparable product, customer base, and business model.
• Tangney Tours: UK-based specialist in rugby tours and supporter travel, offering school and club tour packages that directly compete with the company's core offering.
• Sports Tours International: Specialist operator of international sports tours for schools, clubs, and representative teams across multiple sports, competing head-to-head for the same UK school-tour customer segment.
• Sport-Travel Solutions: UK-based specialist arranging sports tours and event packages for clubs and schools, overlapping in target customer and tour-style product offering.
• Equity Sports Travel: UK-based sports tour operator arranging school, club, and representative team tours across multiple sports, directly comparable in target market and product type.
• Eclipse Travel (Rugby Tours): UK travel agency specialising in rugby tours for schools, clubs, and representative sides, directly comparable in sports focus and school-tour delivery model.
• Sportbreaks.com: UK-based sports event and short-break travel specialist offering tickets-plus-hotel packages to major fixtures and tournaments, overlapping in the sports-travel category but skewed to adult spectator breaks rather than school tours.

Emerging players

• Topdeck Travel: Group tour operator targeting youth and school-age travellers with experiential trips; comparable in serving school groups but broader in scope rather than sport-specific.

Broad incumbents

• Contiki: Established global youth group-tour operator with sports-themed itineraries and a much larger scale; adjacent competitor for school and youth travel budgets though not sports-specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/living-with-the-lions-sports-travel-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living With The Lions Sports Travel Ltd