Live For Today Foundation, Inc.

What Live For Today Foundation, Inc. does

Live For Today Foundation, Inc. is a Jacksonville, Florida-based 501(c)(3) non-profit organization founded in 2013 by Todd Blake, Maja Blake, and Kaitlyn Ash to serve young adults (approximately ages 18-39) diagnosed with cancer. The foundation operates four interconnected programs: Life Adventures (a wish-granting program delivering experiential trips such as cruises, concert meet-and-greets, Disney vacations, and wildlife encounters), Member Support (community-based group events and social gatherings for peer connection), Healthy Living (wellness activities such as surf days, cooking classes, yoga, and fitness sessions), and the Healthy Giving Fund (one-time grants for medical equipment or services addressing late effects of cancer treatment). All services are provided free of charge to members.

The foundation is a direct service provider, not a technology platform. It acquires members through community referrals, word-of-mouth, and healthcare-provider channels including Mayo Clinic. Its operating model is 100% volunteer-based, with no paid staff indicated (headcount listed at 1-10), which the organization highlights as ensuring all donations flow directly to programs.

Revenue is generated exclusively through donations, event-based fundraising (including the annual gala and the Chris Lynch Golf Marathon which raised over $12,000), in-kind partner contributions (hotels, cruise lines, sports teams, dental practices, restaurants), and volunteer labor. The organization serves a regional Southeast Florida footprint from its P.O. Box 10432, Jacksonville, FL headquarters and has cultivated an extensive local partnership network in addition to select national-brand collaborations (e.g., Carnival Cruises, Ritz-Carlton Amelia Island). Press coverage including First Coast News and the Today Show has amplified the founders' survivor-led story as a core brand asset.

Name

Live For Today Foundation, Inc.

Legal name

Live For Today Foundation, Inc.

Website

https://live-for-today.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Live For Today Foundation is a Jacksonville, Florida-based 501(c)(3) non-profit that delivers free wish-granting experiences, community events, and wellness programs to young adults (approximately ages 18-39) diagnosed with cancer through a 100% volunteer-based operating model.

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Survivor Support Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Young adult cancer support
• Wish granting adventures
• Cancer survivor community
• Healthy living programs
• Nonprofit member services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Individual and corporate donations directly fund Life Adventures experiences, member support activities, and healthy living programs for young adults with cancer.
2. Volunteer Support: Volunteers contribute time and resources to support events and programs without financial compensation.
3. Event-Based Fundraising: The foundation organizes fundraising events such as the annual gala, community events, and corporate partnerships like the Chris Lynch Golf Marathon that raised over $12,000.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Live For Today Foundation delivers four member-facing programs — Life Adventures (wish-granting experiences such as Disney trips, cruises, concert meet-and-greets, and conservation outings), Member Support (community-based group events like bowling nights, game nights, sports outings, and social gatherings), Healthy Living (wellness activities such as surf days, rock climbing, cooking classes, yoga, and fitness sessions), and the Healthy Giving Fund (one-time grants for medical equipment or services addressing late effects of cancer treatment). All offerings are provided free of charge to young adult cancer patients, funded through individual donations, corporate sponsorships, and fundraising events.

Product overview

Live For Today Foundation operates as a single unified non-profit organization offering three interconnected core programs: Life Adventures (wish-granting experiences), Member Support (community group events), and Healthy Living (wellness activities), plus a Healthy Giving Fund for medical assistance. The organization does not operate as a technology product or platform but rather as a direct service provider connecting young adult cancer patients with experiences, community, and support.

Differentiator

Problem solved

Functional benefit

Brands

• Life Adventures: Wish-granting program that creates memorable experiences for young adults with cancer
• Member Support
• Healthy Living
• Healthy Giving Fund

Products and services

• Life Adventures A wish-granting program that provides young adult cancer patients with memorable experiences and adventures, such as trips to Disney World, cruise vacations, concert meet-and-greets, and conservation experiences. Provided free of charge to members.
• Member Support Community-based group events including bowling, game nights, prom, sports games, and social gatherings for young adults with cancer to connect with peers who understand their experiences.
• Healthy Living Wellness-focused activities and events including surf days, rock climbing, cooking classes, yoga, and fitness sessions designed to promote physical and mental health for cancer survivors.
• Healthy Giving Fund A one-time grant program providing medical equipment or services for young adult cancer survivors struggling with disabling late effects from treatment, such as dental reconstruction after radiation.

Quantifiable outcome

• Over $12,000 raised through Chris Lynch Golf Marathon
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor.

• Apryle Showers FoundationminorStrategic or Co-development Partner · 24 February 2019Board member Albie Macdonald from Apryle Showers Foundation connected Live For Today with a property owner who donated a 6-bedroom home near Magic Kingdom for Katie's family Disney trip.
• HobNob RestaurantminorGTM or Marketing Partner · 29 August 2017Local Jacksonville restaurant that organized the Generous Pours city-wide initiative to raise funds and community awareness for Live for Today. Donates one dollar for every 'healer cocktail' ordered.
• Sisters of the SeaminorStrategic or Co-development Partner · 7 August 2017Non-profit organization for women surfers in Jacksonville, FL that partners with Live For Today for the annual Sisters & Survivors surf event. Teaches cancer survivors how to surf as a form of physical exercise and emotional wellness.
• Fxck Cancer FoundationminorStrategic or Co-development Partner · 1 May 2016Partnered with Live for Today to help make Iyan's Life Adventure possible - meeting his favorite band A Day to Remember at Welcome to Rockville Festival.
• Welcome to Rockville FestivalminorGTM or Marketing Partner · 1 May 2016Jacksonville music festival that partnered to provide VIP tickets and meet-and-greet access for Iyan to meet A Day to Remember.
• Carnival CruisesminorGTM or Marketing Partner · 16 May 2015Provided Western Caribbean cruise experience for Jolie including excursions to Mayan ruins, zip-lining, and snorkeling. The executive chef prepared special vegan options for the trip.
• Eagle Harbor Dental / Dr. Curt StandishminorStrategic or Co-development Partner · 23 April 2015Dental practice that provided pro-bono dental work for Randale to restore teeth lost due to nasopharyngeal carcinoma radiation treatment, using expertise to handle the difficult post-cancer case.
• CrowdriseminorGTM or Marketing Partner · 23 April 2015Online fundraising platform used to raise money for Randale's dental work through the Live For Today Foundation Healthy Giving Fund.
• Ritz-Carlton Amelia IslandminorGTM or Marketing Partner · 4 February 2015Luxury hotel that provided upgraded suite, VIP lounge access, special dining at Salt restaurant, private beach bonfire, and spa treatments for Emma's Life Adventure.
• Jacksonville Jaguars / Jaguars FoundationminorGTM or Marketing Partner · 7 December 2014NFL team that donated tickets and parking passes for Live For Today members to attend games and host tailgate events.
• Ponte Vedra Inn & ClubminorGTM or Marketing Partner · 9 November 2014Luxury resort that provided beachfront accommodations, spa treatments, and fine dining for Britney and her sister's relaxing spa weekend Life Adventure.
• Island Air ChartersminorGTM or Marketing Partner · 15 October 2014Charter airline that provided flights from Ft. Lauderdale to private island in the Bahamas for Amber and Pat's island getaway Life Adventure.
• Pure Barre Jacksonville BeachminorGTM or Marketing Partner · 26 September 2014Fitness studio that hosted members for a special Pure Barre class and ran 'Pure Give' month that raised over $600 for Live For Today Foundation.
• TPC SawgrassminorGTM or Marketing Partner · 20 August 2014Golf club that hosted a cooking class for members featuring cancer-fighting foods and provided tour of THE PLAYERS Stadium Course.
• National Elephant CenterminorGTM or Marketing Partner · 8 August 2014Elephant conservation center in Florida that provided behind-the-scenes experience for June's Life Adventure including elephant baths and property tour.
• Save the ChimpsminorGTM or Marketing Partner · 8 August 2014World's largest chimpanzee sanctuary in Fort Pierce, FL that provided private tour for June and her sister as part of her conservation-themed Life Adventure.
• Catty Shack Ranch Wildlife SanctuaryminorGTM or Marketing Partner · 8 August 2014Jacksonville wildlife sanctuary providing lifelong homes to rescued big cats that gave June behind-the-scenes tour as part of her Life Adventure.
• Jacksonville Sharks / Money PagesminorGTM or Marketing Partner · 28 July 2014Arena football team and local business directory that provided private box suite for Live For Today members to attend games.
• Jacksonville SunsminorGTM or Marketing Partner · 17 July 2013Minor league baseball team that hosted Live For Today members at games with donated tickets and special accommodations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CancerCare: National nonprofit offering counseling, support groups, education, and financial assistance to people affected by cancer; comparable in support-program breadth and free-of-charge delivery to cancer patients.
• Make-A-Wish Foundation: The largest wish-granting nonprofit in the US; primarily serves children with critical illnesses but addresses the same 'life-changing experience' need Live For Today serves for the young adult segment. Highly relevant comparable on wish-granting mission and corporate partnership model.
• Cancer Support Community: National network providing social and emotional support for people impacted by cancer, including dedicated young adult programming; broader incumbent with overlapping community-support offerings.
• LIVESTRONG Foundation: Well-known cancer survivorship nonprofit providing navigation, resources, and community programs; large-scale incumbent addressing similar survivorship and quality-of-life needs for the young adult cancer population.

Emerging players

• Reel Recovery: Uses fly-fishing retreats and outdoor adventures to help men recover from cancer; shares the experience-based, wellness-oriented intervention model aimed at a defined cancer-affected adult demographic.

Direct peers

• First Descents: Provides adventure-based experiences (surfing, kayaking, climbing) for young adults impacted by cancer and other serious health conditions, closely mirroring the Life Adventures and Healthy Living mission.
• Stupid Cancer: National nonprofit focused specifically on the adolescent and young adult (AYA) cancer community, providing support programs, advocacy, and community events. Closest mission-overlap peer given the same young adult cancer demographic.
• Ulman Foundation: Directly serves young adults affected by cancer through community, education, and adventure-based programs including outdoor experiences, comparable to Live For Today's Life Adventures and Healthy Living programs.
• Young Survival Coalition: Focused on young adults diagnosed with cancer, providing peer support, education, and advocacy; comparable demographic focus and community-led delivery model.
• The SAMFund: Supports young adult cancer survivors with financial assistance, similar in demographic focus and direct-grant model (akin to Live For Today's Healthy Giving Fund) for cancer-related costs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/lftfoundation
• Facebookfacebook.com/LFTfoundation
• Instagraminstagram.com/lftfoundation
• Pinterestpinterest.com/lftfoundation
• LinkedInlinkedin.com/company/live-for-today-foundation-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live For Today Foundation, Inc.