Metcalf Mortuary Inc

What Metcalf Mortuary Inc does

Metcalf Mortuary Inc, doing business as Metcalf Bonzo Mortuary and Cremation Center, is a privately held, family-owned funeral services provider serving families across Southern Utah. The firm operates two physical locations: the St. George headquarters, anchored by the historic Winsor Home acquired by the Metcalf family in 1967, and a second location serving the Hurricane Valley area. Service offerings span traditional burial, cremation performed at on-site crematory facilities reportedly the first in the region, memorial services, personalization, livestreamed services for remote attendees, veteran services, and pre-need planning. Merchandise including caskets, urns, and headstone cleaner is sold through the Remembrance Store ancillary line.

The business operates on a fee-for-service model standard to independent funeral homes, with revenue generated from professional service fees, merchandise sales, cremation fees, and pre-need planning contracts. Customer acquisition is driven primarily by community presence, word-of-mouth referral, and local brand continuity rather than digital marketing. The firm maintains professional affiliations with the Cremation Association of North America (CANA), National Funeral Directors Association (NFDA), International Cemetery, Cremation and Funeral Association (ICCFA), and the Utah Funeral Directors Association, and partners with Tukios for digital obituary and website services. Key personnel include licensed funeral directors Todd C. Bonzo (since 2002 partnership), Annie Lang (added 2021), and Mark Parry (2022-2024), indicating deliberate succession planning and capacity buildout.

The competitive position is anchored in over 50 years of family ownership in one of the fastest-growing retirement destination markets in the United States, supported by a regional two-location footprint and on-site service capabilities. The firm remains a small, privately held regional operator with no disclosed financial statements, limiting external visibility into scale, unit economics, and growth rate.

Name

Metcalf Mortuary Inc

Legal name

Metcalf Mortuary Inc

Website

https://metcalfmortuary.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Metcalf Bonzo Mortuary and Cremation Center is a family-owned funeral services provider operating two locations in St. George and Hurricane, Utah, offering burial, cremation with on-site facilities, pre-planning, and veteran services to Southern Utah families.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Funeral Services: Full-service funeral arrangements including traditional funeral services, burial services, and cremation services. Revenue generated from professional services fees, facility use, and staff coordination.
2. Cremation Services: Cremation options including witness cremation, traditional funeral service followed by cremation, memorial services, and graveside services. Revenue from cremation process and related merchandise.
3. Merchandise: Caskets, urns, burial/cremation options, headstone cleaner products sold through Remembrance Store.
4. Pre-planning Services: Pre-need funeral planning services allowing families to arrange and often prepay for funeral services in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Metcalf Mortuary Inc (operating as Metcalf Bonzo Mortuary and Cremation Center) is a family-owned funeral home providing traditional funeral, burial, cremation, memorial, and pre-planning services to families in Southern Utah. The company operates two physical locations in St. George and Hurricane, Utah, with an on-site crematory, witness cremation room, chapel, arrangement rooms, and the region's largest casket display. Services include deceased transfer, embalming, visitation, graveside ceremonies, witness cremation, veteran benefits assistance, personalization options such as tribute videos and livestreaming, and grief support resources.

Product overview

Metcalf Bonzo Mortuary operates as a funeral and cremation service provider offering a unified suite of death care services. The core offerings include burial services (viewing, traditional funeral service, graveside ceremony) and cremation services (witness cremation, traditional funeral with cremation, memorial service, graveside service for cremated remains), both supported by their on-site crematory and funeral arrangement services. Add-on modules include personalization features (tribute videos, photo displays, music integration), livestreaming for remote attendance, veteran services for military honors and benefits, and pre-planning options. The company also provides grief support resources, obituary services, and flower ordering through local florist partnerships. Facilities include two historic locations in St. George and Hurricane, UT with chapels, visitation rooms, arrangement rooms, and the region's largest casket display.

Differentiator

Problem solved

Functional benefit

Products and services

• Burial Services Comprehensive burial services including visitation/viewing, traditional funeral service held at the mortuary chapel or church, and graveside/committal service. Accommodates all cultures, traditions, and faiths with personalized options.
• Cremation Services
• Memorial Services
• Personalized Funeral Services
• Livestreaming Remote participation option allowing family and friends to view funeral services in real time. Videos remain accessible for 90 days after services held at the mortuary.
• Veteran Services
• Pre-Planning Services
• Immediate Need Services
• Burial and Cremation Merchandise
• Grief Support Resources

Quantifiable outcome

• Families can lock in today's prices for future funeral expenses through pre-planning
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Tukios, Inc.coreTechnology or IntegrationTukios, Inc. operates the website service platform for Metcalf Bonzo Mortuary. They provide website hosting, obituary publishing, and associated digital services. Terms of Use and Privacy Policy are governed by Tukios, Inc. headquartered at 2326 Washington Blvd. #303, Ogden, UT 84409.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• StoneMor Partners: Death care company operating cemeteries and funeral homes with a focus on cremation products and services. Comparable on the cremation / cemetery side of Metcalf's offering and on multi-location consolidation strategy.
• NorthStar Memorial Group: PE-backed consolidator of independent funeral homes and cemeteries. Directly comparable business model (acquiring family-led funeral homes, preserving local brands while adding scale), making it a relevant peer and a logical acquirer profile.
• Park Lawn Corporation: Canadian-listed death care provider operating funeral homes, cemeteries, and cremation centers across North America. Comparable in service mix (burial, cremation, memorialization) and in acquiring family-owned independents.
• Carriage Services: Public funeral and cemetery operator with a portfolio of locally branded homes. Comparable in offering traditional burial, cremation, and personalization services across multiple locations under a multi-brand strategy.
• Foundation Partners Group: PE-backed funeral home and cemetery operator consolidating independent firms across the U.S. Highly comparable service mix (traditional funeral, cremation, personalization); represents both a potential acquirer of Metcalf and a consolidator benchmark.
• Service Corporation International: Largest North American funeral home, cemetery, and cremation operator (Dignity Memorial brand). Comparable as a full-service funeral/cremation provider; the relationship to Metcalf is as a multi-location national incumbent versus a two-location regional independent.

Others

• Funeral Consumers Alliance: Consumer-advocacy nonprofit promoting affordable, transparent funeral pricing. Not a direct competitor but materially shapes consumer expectations on funeral pricing and cremation choice, which directly impacts Metcalf's revenue mix.

Emerging players

• Cake (JoinCake.com): Online end-of-life planning platform that helps families compare funeral homes, write obituaries, and pre-plan. Comparable as a funnel/alternative for pre-need planning, a revenue stream Metcalf relies on.
• Tulip Cremation: Tech-enabled direct cremation provider offering low-cost, online-arranged cremation without a traditional funeral home visit. Comparable on the cremation service line and competes for price-sensitive families in Metcalf's geography.

Direct peers

• Bunker Family Funeral Homes: Independent family-owned funeral home group in the Arizona / Southwest region (a Metcalf staff member previously worked there). Closest direct comparable in size, family-led model, and full-service funeral + cremation offering.

Market position

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Metcalf-Mortuary-Cremation/100063465733302
• LinkedInlinkedin.com/company/metcalf-mortuary

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metcalf Mortuary Inc