Movement School
Movement School is a non-profit 501(c)(3) network of tuition-free public charter schools operating elementary and middle grade campuses across North Carolina, South Carolina, and Georgia, serving families in underserved communities with structured academics and financial literacy programs.
- Company typePrivate
- Founded2017
- HeadquartersCharlotte, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Movement School does
Movement School is a non-profit 501(c)(3) public charter school network operating tuition-free elementary and middle school campuses across North Carolina, South Carolina, and Georgia. Founded in 2017 in West Charlotte and originally backed by Movement Mortgage, the network has grown to nine campuses serving Pre-K through 8th grade, with plans to expand into Gastonia, Raleigh, Greensboro, Athens, and Wilmington. The flagship Freedom Drive campus enrolls over 500 students with a 300+ student waiting list, and the network has reported outperforming peer schools in Charlotte Mecklenburg Schools in ELA and Math.
The academic model combines structured literacy (Reading Mastery and Success for All), the Achievement First mathematics curriculum, the Insight humanities program, and Amplify science, delivered via small-group instruction with 1:1 Chromebook access. A distinguishing offering is the 'Grab the Key' financial literacy and homeownership preparation program that partners with families on generational wealth building. After-school care is delivered through third-party partners (Rise, GEP, Urban Promise, KinderCare, YMCA, Child Care Network) at fee structures ranging from $225 to $500 per month.
Revenue is generated primarily through state and local per-pupil funding as a public charter school, supplemented by fee-based after-school programs. Enrollment is conducted via an annual lottery, supported by campus tours, an enrollment bus, and bilingual (English/Spanish) applications. Leadership is drawn from high-performing charter networks including Achievement First, KIPP, Rocketship, and Uncommon Schools, with separate state-level boards for North Carolina and South Carolina operations.
Movement School firmographics
Firmographics- Name
- Movement School
- Legal name
- Movement Schools
- Website
- https://movementschools.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Movement School is a non-profit 501(c)(3) network of tuition-free public charter schools operating elementary and middle grade campuses across North Carolina, South Carolina, and Georgia, serving families in underserved communities with structured academics and financial literacy programs.
- Ownership category
- akta.pro rank
Movement School industry classification
Industry- Product category
- K-8 Charter School Education
- NAICS
- Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Independent Charter Schools (Single-Site) (EDAJACAB)
- akta.pro secondary industries
- Public Elementary Schools (EDAJAAAB), Public Middle Schools (EDAJAAAC)
Keywords
Where Movement School is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Movement School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- State and Local Per-Pupil Funding: As a public, non-profit charter school (501(c)3), Movement Schools are funded through state and local tax dollars similarly to traditional public schools. Funding is based on per-pupil enrollment and provides the primary revenue stream for operations.
- After-School Care Programs: Partnership-based after-school care services with partner organizations (Rise, GEP, Urban Promise, KinderCare, YMCA, Child Care Network) providing fee-based after-school care with pricing ranging from $225-500/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rise After-School Care - Monthly Rate |
| Subscription | Pay-as-you-go | Rise After-School Care - Weekly Rate |
| Subscription | Monthly | Farm Pond KinderCare |
| Subscription | Monthly | Simmons YMCA After-School |
| Subscription | Monthly | Child Care Network (Sharon Amity) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Movement School product offering
Product offeringCore offering
Movement School operates tuition-free public charter elementary and middle schools (Pre-K through 8th grade) across campuses in North Carolina, South Carolina, and Georgia. It delivers small-group, personalized instruction using proven curricula (Achievement First math, Reading Mastery/Success for All literacy, Amplify science, Insight humanities), character education, 1:1 Chromebook access, and a distinctive "Grab the Key" financial literacy and homeownership preparation program for families.
Product overview
Movement School is a growing network of tuition-free public charter schools operating across North Carolina, South Carolina, and Georgia. The organization offers a portfolio of elementary and middle school campuses (Pre-K through 8th grade) that provide holistic educational experiences combining world-class academics, character development, personalized learning through small-group instruction, and financial education including the unique Grab the Key homeownership program. The network currently operates 7 active campuses: Freedom Elementary, Freedom Middle, Eastland Elementary, Southwest Elementary, Northwest Elementary (in North Carolina), South Fulton Elementary (in Georgia), and Bridge View Elementary (in South Carolina). Each campus provides 1:1 Chromebook access for scholars. Movement School also offers Pre-K programs and plans future expansion to additional markets including Raleigh, Gastonia, and Athens.
Differentiator
Problem solved
Functional benefit
Products and services
- Movement School Freedom Elementary Tuition-free public charter elementary school in West Charlotte, NC serving grades K-5, providing world-class academics, character development, and personalized instruction.
- Movement School Eastland Elementary Tuition-free public charter elementary school in East Charlotte, NC serving grades K-5, featuring small classes, personalized instruction, and the School of the Nations diversity program.
- Movement School Southwest Elementary Tuition-free public charter elementary school in Charlotte, NC serving grades K-4, expanding to K-5 by 2026, near I-77 serving Yorkmount, Yorkwood, and Montclaire South neighborhoods.
- Movement School Northwest Elementary Tuition-free public charter elementary school in Northwest Charlotte, NC serving grades K-3 (expanding to K-5). Brand new facility opened August 2023.
- Movement School Freedom Middle Tuition-free public charter middle school in West Charlotte, NC serving grades 6-8, located in a newly renovated facility.
- Movement School South Fulton Elementary Tuition-free public charter elementary school in Atlanta, GA serving grades K-5, located at 1950 Sullivan Rd, Atlanta, GA 30337.
- Movement School Bridge View Elementary Tuition-free public charter elementary school in North Charleston, SC serving grades K-2 (expanding to K-5). Closing end of 25-26 school year.
- Movement Pre-K Onsite preschool program offered at Movement School campuses providing early childhood education services to young learners.
- Movement School Grab the Key Homeownership Program Unique financial literacy and homeownership preparation program offered to families that partners with families to build generational wealth and close wealth gaps.
Quantifiable outcome
- 95% of South Carolina families reported being satisfied or very satisfied with Movement Schools
- +3 more outcomes
Companies that use Movement School
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Movement School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Movement School partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Movement MortgageminorMovement Mortgage offers Movement School employees $5000 off homebuyer closing costs and additional homeownership perks through a partnership program. This aligns with Movement School's broader mission of building generational wealth within communities served.
- Rise (After-School Care)minorRise provides onsite after-school care at Movement School campuses, operating Monday-Thursday 3pm-6pm and Friday 12pm-4pm. Their program includes arts, crafts, games, storytelling, and biblical teachings. Cost is $225/month or $60/week with financial assistance and sibling discounts available.
- GEP (Freedom Campus)minorGEP provides an out-of-school educational program at the Freedom campus for eligible school-age students focusing on academic achievement, cultural/social enrichment, positive self-esteem and productive citizenship.
- Urban Promise CharlotteminorUrbanPromise Charlotte's mission is to provide Charlotte's children and youth with spiritual, academic, and social development necessary to become Christian leaders determined to restore their communities. Community-based after-school option.
- Farm Pond KinderCareminorBefore and after-school program offering homework help and physical activities. Located 1.3 miles from campus. Hours 3:15-6:30pm, cost $500/month or $125/week.
- Simmons YMCAminorYMCA after-school programs offering flexible, convenient, and enriching opportunities for children needing afternoon care. Located 1.8 miles from campus. Hours 3:15-6:30pm, cost $480/month.
- Child Care Network (Sharon Amity)minorBefore and after school program providing daily experiences in math, science, language, and art with outdoor play. Transportation to and from school provided. Located 2.3 miles from campus. Hours 3:15-6pm, cost $488/month.
Scale indicators8 records
Recent moves13 records
Expansion highlights5 records
Movement School competitors and assessment
Company assessmentDirect peers
- Charter Schools USA: Large for-profit charter management organization with multi-state K-12 presence. Comparable in scale, multi-state growth strategy, and elementary/middle school focus.
- Public Preparatory Network: PreK-8 charter school network in New York City serving predominantly low-income communities. Comparable in grade-band focus, lottery enrollment, and mission-driven approach to underserved families.
- IDEA Public Schools: Large Texas-based charter K-12 network focused on college prep for low-income students. Comparable in mission, outcome orientation, and college/career readiness framing.
- Rocketship Public Schools: National charter K-5 network using personalized learning and blended instruction. Movement's Bridge View founding principal and Raleigh Superintendent both previously served at Rocketship Nashville, evidencing direct operational and cultural overlap.
- National Heritage Academies: For-profit charter management organization operating K-8 schools across multiple states. Comparable in multi-state replication model and elementary/middle focus, though different in non-profit/501(c)(3) status.
- Achievement First: Northeast-based charter K-12 network with similar curriculum adoption (Achievement First math is used by Movement). Movement's CEO and Charlotte Superintendent both come from Achievement First, making it the closest peer on talent and instructional model.
- KIPP Public Schools: Largest US charter K-8 network serving predominantly low-income students. Movement School's pedagogical approach, family partnership model, and talent pipeline (multiple Movement leaders have KIPP backgrounds) are direct crossovers.
- Success Academy Charter Schools: New York City-based charter K-12 network differentiated by extreme academic outcomes. Comparable in lottery-based enrollment, no-tuition model, and structured literacy approach.
- Uncommon Schools: Northeast charter K-12 network known for ambitious academic outcomes in underserved communities. Movement's recruiting pipeline explicitly draws from Uncommon, and the structured literacy / conceptual math approach mirrors Uncommon's model.
Broad incumbents
- Charlotte Mecklenburg Schools: The traditional public school district in which Movement operates 5 of its 9 campuses. Direct competitive incumbent; Movement's academic outperformance is measured against CMS, making it the most relevant local benchmark and competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Movement School social profiles
Digital presenceMovement School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movement School leadership team
Management profileNumber of profiles
Profiles11 records
Movement School subsidiaries and ownership
Company hierarchySubsidiaries1 record
Movement School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movement School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movement School
What does Movement School do?
Movement School operates tuition-free public charter elementary and middle schools (Pre-K through 8th grade) across campuses in North Carolina, South Carolina, and Georgia. It delivers small-group, personalized instruction using proven curricula (Achievement First math, Reading Mastery/Success for All literacy, Amplify science, Insight humanities), character education, 1:1 Chromebook access, and a distinctive "Grab the Key" financial literacy and homeownership preparation program for families.
Is Movement School a public or private company?
Movement School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Movement School founded?
Movement School was founded in 2017.
Where is Movement School based?
Movement School is headquartered in Charlotte, United States, in the North America region.
How does Movement School make money?
Two revenue lines are on record. State and Local Per-Pupil Funding is the primary driver. The others are after-School Care Programs.
Who are Movement School's main competitors?
Direct peers on record are Charter Schools USA, Public Preparatory Network, IDEA Public Schools, Rocketship Public Schools, National Heritage Academies, Achievement First, KIPP Public Schools, Success Academy Charter Schools and Uncommon Schools. Charlotte Mecklenburg Schools is listed as a broad incumbent.
Does Movement School have an API?
No public API is recorded for Movement School.
What industry is Movement School in?
Movement School's product category is K-8 Charter School Education. Its primary akta.pro industry code is EDAJACAB, Independent Charter Schools (Single-Site), with a secondary code of EDAJAAAB, Public Elementary Schools. Its NAICS code is 6111 and its SIC code is 8200.