Macca
- Company typePrivate
- Founded2024
- HeadquartersBorås, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
Macca firmographics
Firmographics- Name
- Macca
- Legal name
- Macca
- Website
- https://www.macca.se
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Macca industry classification
Industry- Product category
- Italian Fast-Casual Restaurant / Sandwich Shop
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Sandwiches & Subs QSR (THAFAAAD)
Keywords
Where Macca is headquartered
LocationHeadquarters
- HQ city
- Borås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Macca business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- In-restaurant dining and takeaway food sales: Revenue generated from selling Italian sandwiches (panini), delicacies, espresso, and cannoli to customers dining in or taking away. Single physical location in Borås with direct customer transactions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Macca product offering
Product offeringCore offering
Macca is an Italian sandwich shop and delicatessen operating a single 20-seat restaurant in central Borås, Sweden. It sells six signature Italian sandwiches (panini) made with carefully selected Italian ingredients, available in whole or half sizes, along with espresso, cannoli, and other Italian delicacies. The business also offers takeaway orders via its website and customized catering for larger groups.
Product overview
Macca is an Italian sandwich shop and deli located in Borås, Sweden, offering a menu of artisanal sandwiches made with carefully selected Italian ingredients. The core product offering consists of six signature sandwiches (Bresaola/Bliss, Capone/Prosciutto, Caprese di Pepe, La Favolosa, Tonno La Bomba, and Aubergini), complemented by take-away and catering services. All sandwiches are available with options for vegetarian modifications, and gluten-free bread is offered. The establishment features 20 indoor seats and operates with specific opening hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Bresaola (Bliss) sandwich Signature Italian sandwich featuring Bresaola, Parmesankräm, Tryffelpesto, Riven Parmesan, and Krispsallad, available in whole or half size.
- Capone (Prosciutto) sandwich Italian sandwich with Prosciutto, Stracciatella, Rucola, Soltorkade Tomater, Honung, and Riven Parmesan, available in whole or half size.
- Caprese di Pepe sandwich Vegetarian Italian sandwich featuring Buffelmozzarella, Bifftomat, Färsk basilika, Rostad svart- & rosépeppar, and Gridelli Aceto Balsamico, available in whole or half size.
- La Favolosa sandwich Italian sandwich featuring Parmesankräm, Salami, Rostad aubergine med chili- & vitlökskräm, and Kronärtskockskräm, available in whole or half size.
- Tonno La Bomba sandwich Italian sandwich featuring het tonfiskröra (spicy tuna spread), Rödlök, and Krispsallad, available in whole or half size.
- Aubergini sandwich Vegetarian Italian sandwich featuring Aubergine, Vitlök & Chilikräm, Stracciatella, Pesto, and Riven Parmesan, available in whole or half size.
- Take-away service Online takeaway ordering service allowing customers to place orders via the website (qopla.com) and specify when food should be ready for pickup.
- Catering service Sandwich catering service for larger groups, with customized proposals developed upon request.
Companies that use Macca
Customer profileSegments1 record
Ideal customer profiles1 record
Macca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Macca partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Macca competitors and assessment
Company assessmentBroad incumbents
- Subway: Global sandwich QSR chain offering sub-style sandwiches across thousands of locations. Comparable to Macca as a direct competitor in the sandwich QSR category, though operating at vastly greater scale and with a mass-market positioning rather than Macca's artisanal Italian niche.
- Pret a Manger: International sandwich and coffee chain emphasizing freshly prepared ingredients. Comparable to Macca through its premium sandwich and espresso offering and dine-in plus takeaway model, but serves a broader urban footprint rather than a single Swedish neighborhood.
Direct peers
- Jersey Mike's Subs: US-based sandwich QSR specializing in sub-style sandwiches with freshly sliced meats and an artisanal flavor profile. Closely aligned with Macca's positioning around quality Italian-style ingredients and a curated menu of signature sandwiches.
- Firehouse Subs: Sandwich QSR chain focused on hot and toasted sub-style sandwiches with premium meats and cheeses. Shares Macca's QSR sandwich focus and dine-in/takeaway operating model, differing mainly in scale and US-centric footprint.
- Joe & The Juice: Scandinavian-origin QSR concept combining espresso, juices, and sandwich-style menu items in a stylish, design-led environment. Comparable to Macca through its Italian-inspired flavors, dine-in plus takeaway model, and focus on a curated, design-forward experience.
Regional players
- Wayne's Coffee: Swedish coffee and light-food café chain serving espresso, sandwiches, and pastries. Overlaps with Macca on the Italian-style espresso and sandwich occasion within the Swedish market, though with a broader café concept rather than an Italian deli focus.
- Espresso House: Sweden's largest coffee shop chain, offering espresso, pastries, and light sandwiches. Comparable to Macca as a Swedish competitor for espresso and casual sandwich occasions, though it competes more on beverage-led occasions and chain convenience than authentic Italian deli positioning.
Emerging players
- Capriotti's Sandwich Shop: US sandwich QSR focused on artisanal sub-style sandwiches made with quality ingredients. Shares Macca's positioning around a tight menu of signature sandwiches built around premium meats and cheeses in a smaller-format store.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Macca social profiles
Digital presenceMacca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macca leadership team
Management profileNumber of profiles
Macca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macca
What does Macca do?
Macca is an Italian sandwich shop and delicatessen operating a single 20-seat restaurant in central Borås, Sweden. It sells six signature Italian sandwiches (panini) made with carefully selected Italian ingredients, available in whole or half sizes, along with espresso, cannoli, and other Italian delicacies. The business also offers takeaway orders via its website and customized catering for larger groups.
Is Macca a public or private company?
Macca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macca founded?
Macca was founded in 2024. It employs 1 to 10 people.
Where is Macca based?
Macca is headquartered in Borås, Sweden, in the Europe region.
How does Macca make money?
One revenue line is on record: in-restaurant dining and takeaway food sales.
Who are Macca's main competitors?
Broad incumbents on record are Subway and Pret a Manger. Direct peers are Jersey Mike's Subs, Firehouse Subs and Joe & The Juice. Regional players are Wayne's Coffee and Espresso House. Capriotti's Sandwich Shop is listed as an emerging player.
Does Macca have an API?
No public API is recorded for Macca.
What industry is Macca in?
Macca's product category is Italian Fast-Casual Restaurant / Sandwich Shop. Its primary akta.pro industry code is THAFAAAD, Sandwiches & Subs QSR. Its NAICS code is 722513 and its SIC code is 5812.