Magne Landrø AS
Magne Landrø AS is a Norwegian online retailer selling firearms, ammunition, optics, and hunting/outdoor equipment to private individuals and business customers via its landro.no e-commerce platform. Founded in 1965 and based in Lillestrøm, Norway.
- Company typePrivate
- Founded1965
- HeadquartersLillestrøm, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Magne Landrø AS does
Magne Landrø AS is a Norwegian online retailer of firearms, ammunition, optics, clothing, footwear, and equipment serving the hunting, sport shooting, and outdoor activities market. Founded in 1965 and headquartered in Lillestrøm, Norway, the company operates as a private limited company (Aksjeselskap) with 11–50 employees. It runs a single e-commerce storefront at landro.no, positioning itself as one of Norway's leading online weapons retailers and serving both private individuals (Privat) and business customers (Bedrift) through the same platform.
The core product is the online weapons shop itself, which provides product browsing, search, customer accounts, shopping cart, order management, inventory status indicators, stock alerts, and a customer service center including order history and returns. The platform is built and operated on a business management system and online shop solution supplied by Multicase Norge AS — a vendor relationship rather than proprietary technology. No APIs, mobile apps, or third-party integrations are disclosed.
The business model is direct-to-consumer and direct-to-business retail of firearms and accessories, with revenue generated through one-time unit purchases at prices displayed inclusive of VAT. A leasing financing option is available alongside outright purchase, and quote-based ordering is indicated for business/custom orders. The company operates exclusively within Norway with no announced geographic expansion, no public funding history, and no disclosed revenue or growth metrics.
Magne Landrø AS firmographics
Firmographics- Name
- Magne Landrø AS
- Legal name
- Magne Landrø AS
- Website
- https://landro.no
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magne Landrø AS is a Norwegian online retailer selling firearms, ammunition, optics, and hunting/outdoor equipment to private individuals and business customers via its landro.no e-commerce platform. Founded in 1965 and based in Lillestrøm, Norway.
- Ownership category
- akta.pro rank
Where Magne Landrø AS is headquartered
LocationHeadquarters
- HQ city
- Lillestrøm
- HQ country
- Norway
- HQ region
- Europe
Markets served
Magne Landrø AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Retail product sales: The company generates revenue through direct sales of firearms, weapons, and accessories via its online platform to both private individuals and business customers in Norway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with leasing option |
Go-to-market motion1 record
Distribution channels1 record
Magne Landrø AS product offering
Product offeringCore offering
Magne Landrø AS operates an online weapons shop (våpenbutikk på nett) that sells firearms, ammunition, optics, clothing, footwear, and equipment for hunting, sport shooting, and outdoor activities. The company serves both private individuals (Privat) and business customers (Bedrift) through its e-commerce platform at landro.no, with VAT-inclusive pricing, a leasing option, account management, order tracking, and stock-alert features.
Product overview
Magne Landrø AS operates a single unified e-commerce platform — an online weapons shop (våpenbutikk på nett) — which is one of Norway's leading online weapon retailers. The website serves as the primary product offering, providing product browsing, search functionality, customer accounts, shopping cart, order management, and customer service features. The online shop is powered by Multicase™ Norge AS's business system and online shop solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Magne Landrø AS Online Weapons Shop (Våpenbutikk på nett) An e-commerce storefront at landro.no that retails firearms, weapons, ammunition, optics, clothing, footwear, and equipment for hunting, sport shooting, and outdoor activities, serving both private individuals (Privat) and business customers (Bedrift) in Norway with VAT-inclusive pricing, a leasing option, account management, order tracking, and stock-alert features. Powered by Multicase Norge AS's business management system and online shop solution.
Companies that use Magne Landrø AS
Customer profileSegments2 records
Ideal customer profiles2 records
Magne Landrø AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magne Landrø AS partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Magne Landrø AS competitors and assessment
Company assessmentRegional players
- Høyer Skinn og Fritid: Høyer is a Norwegian retailer of leather goods, outdoor, and hunting-adjacent equipment. Comparable to Magne Landrø in serving Norwegian outdoor and hunting customers, though with narrower product breadth on regulated weapons.
- Sportshopen: Sportshopen is a Norwegian sporting-goods and outdoor retailer with an online store. Comparable to Magne Landrø in serving Norwegian B2C outdoor and sport-shooting buyers, though with a broader sporting-goods focus rather than firearms specialization.
Direct peers
- Jaktia: Jaktia is one of Norway's largest dedicated hunting and firearms retail chains, operating both physical stores and an online shop. Directly comparable to Magne Landrø on product category (firearms, ammunition, hunting equipment) and Norwegian end-customer base, though with a multi-store physical footprint that Magne Landrø lacks.
- Jernia: Jernia is a longstanding Norwegian sporting-goods and hunting retailer with both physical locations and an online storefront. Comparable to Magne Landrø across firearms, hunting, and outdoor categories in the Norwegian consumer market, with broader assortment and physical retail presence.
- Vapensmeden: Vapensmeden is a Norwegian firearms and shooting-equipment retailer/specialist. Directly comparable to Magne Landrø in firearms and sport-shooting category and Norwegian end-customer base, typically with deeper gunsmithing services than a pure e-tailer.
Broad incumbents
- XXL Sport: XXL is a large Nordic sporting-goods and outdoor retailer with significant Norwegian operations and a major e-commerce platform. Comparable on category breadth (hunting, sport shooting accessories, outdoor) and B2C e-commerce model, but operates as a broad incumbent rather than a firearms specialist.
- Decathlon: Decathlon operates a global sporting-goods and outdoor e-commerce and retail presence, including Norway. Comparable to Magne Landrø on online sporting-goods distribution and Norwegian outdoor-customer overlap, though as a broad incumbent rather than a firearms-focused specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Magne Landrø AS social profiles
Digital presenceMagne Landrø AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magne Landrø AS leadership team
Management profileNumber of profiles
Magne Landrø AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magne Landrø AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magne Landrø AS
What does Magne Landrø AS do?
Magne Landrø AS operates an online weapons shop (våpenbutikk på nett) that sells firearms, ammunition, optics, clothing, footwear, and equipment for hunting, sport shooting, and outdoor activities. The company serves both private individuals (Privat) and business customers (Bedrift) through its e-commerce platform at landro.no, with VAT-inclusive pricing, a leasing option, account management, order tracking, and stock-alert features.
Is Magne Landrø AS a public or private company?
Magne Landrø AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magne Landrø AS founded?
Magne Landrø AS was founded in 1965. It employs 11 to 50 people.
Where is Magne Landrø AS based?
Magne Landrø AS is headquartered in Lillestrøm, Norway, in the Europe region.
How does Magne Landrø AS make money?
One revenue line is on record: retail product sales.
Who are Magne Landrø AS's main competitors?
Regional players on record are Høyer Skinn og Fritid and Sportshopen. Direct peers are Jaktia, Jernia and Vapensmeden. Broad incumbents are XXL Sport and Decathlon.
Does Magne Landrø AS have an API?
No public API is recorded for Magne Landrø AS.