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Magne Landrø AS

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uuid02ls19l

Namestring
Magne Landrø AS
Legal namestring
Magne Landrø AS
Websiteurl
landro.no
Company typeenum
Private
Founded yearint
1965
Descriptiontext

Magne Landrø AS is a Norwegian online retailer of firearms, ammunition, optics, clothing, footwear, and equipment serving the hunting, sport shooting, and outdoor activities market. Founded in 1965 and headquartered in Lillestrøm, Norway, the company operates as a private limited company (Aksjeselskap) with 11–50 employees. It runs a single e-commerce storefront at landro.no, positioning itself as one of Norway's leading online weapons retailers and serving both private individuals (Privat) and business customers (Bedrift) through the same platform.

The core product is the online weapons shop itself, which provides product browsing, search, customer accounts, shopping cart, order management, inventory status indicators, stock alerts, and a customer service center including order history and returns. The platform is built and operated on a business management system and online shop solution supplied by Multicase Norge AS — a vendor relationship rather than proprietary technology. No APIs, mobile apps, or third-party integrations are disclosed.

The business model is direct-to-consumer and direct-to-business retail of firearms and accessories, with revenue generated through one-time unit purchases at prices displayed inclusive of VAT. A leasing financing option is available alongside outright purchase, and quote-based ordering is indicated for business/custom orders. The company operates exclusively within Norway with no announced geographic expansion, no public funding history, and no disclosed revenue or growth metrics.

Short descriptiontext

Magne Landrø AS is a Norwegian online retailer selling firearms, ammunition, optics, and hunting/outdoor equipment to private individuals and business customers via its landro.no e-commerce platform. Founded in 1965 and based in Lillestrøm, Norway.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLillestrøm, Norway
HQ citystring
Lillestrøm
HQ countrystring
Norway
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
firearms retail, hunting equipment, sport shooting, ammunition sales, outdoor gear
Product category
Hunting & Shooting Equipment Retail
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Retail product sales
TypeOne Time License
Description

The company generates revenue through direct sales of firearms, weapons, and accessories via its online platform to both private individuals and business customers in Norway.

landro.no
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Pricing details1 tier
1Standard retail pricing with leasing option
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Prices shown inclusive of VAT. Leasing financing option available. Quote-based for business/custom orders.

landro.no
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Magne Landrø AS operates an online weapons shop (våpenbutikk på nett) that sells firearms, ammunition, optics, clothing, footwear, and equipment for hunting, sport shooting, and outdoor activities. The company serves both private individuals (Privat) and business customers (Bedrift) through its e-commerce platform at landro.no, with VAT-inclusive pricing, a leasing option, account management, order tracking, and stock-alert features.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Magne Landrø AS operates a single unified e-commerce platform — an online weapons shop (våpenbutikk på nett) — which is one of Norway's leading online weapon retailers. The website serves as the primary product offering, providing product browsing, search functionality, customer accounts, shopping cart, order management, and customer service features. The online shop is powered by Multicase™ Norge AS's business system and online shop solution.

Product and service1 record
1Magne Landrø AS Online Weapons Shop (Våpenbutikk på nett)
CategoryHunting & Shooting Equipment Retail
Description

An e-commerce storefront at landro.no that retails firearms, weapons, ammunition, optics, clothing, footwear, and equipment for hunting, sport shooting, and outdoor activities, serving both private individuals (Privat) and business customers (Bedrift) in Norway with VAT-inclusive pricing, a leasing option, account management, order tracking, and stock-alert features. Powered by Multicase Norge AS's business management system and online shop solution.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers7 records
1Høyer Skinn og Fritid
TypeRegional player
Description

Høyer is a Norwegian retailer of leather goods, outdoor, and hunting-adjacent equipment. Comparable to Magne Landrø in serving Norwegian outdoor and hunting customers, though with narrower product breadth on regulated weapons.

2Jaktia
TypeDirect peer
Description

Jaktia is one of Norway's largest dedicated hunting and firearms retail chains, operating both physical stores and an online shop. Directly comparable to Magne Landrø on product category (firearms, ammunition, hunting equipment) and Norwegian end-customer base, though with a multi-store physical footprint that Magne Landrø lacks.

3XXL Sport
TypeBroad incumbent
Description

XXL is a large Nordic sporting-goods and outdoor retailer with significant Norwegian operations and a major e-commerce platform. Comparable on category breadth (hunting, sport shooting accessories, outdoor) and B2C e-commerce model, but operates as a broad incumbent rather than a firearms specialist.

4Jernia
TypeDirect peer
Description

Jernia is a longstanding Norwegian sporting-goods and hunting retailer with both physical locations and an online storefront. Comparable to Magne Landrø across firearms, hunting, and outdoor categories in the Norwegian consumer market, with broader assortment and physical retail presence.

5Decathlon
TypeBroad incumbent
Description

Decathlon operates a global sporting-goods and outdoor e-commerce and retail presence, including Norway. Comparable to Magne Landrø on online sporting-goods distribution and Norwegian outdoor-customer overlap, though as a broad incumbent rather than a firearms-focused specialist.

6Vapensmeden
TypeDirect peer
Description

Vapensmeden is a Norwegian firearms and shooting-equipment retailer/specialist. Directly comparable to Magne Landrø in firearms and sport-shooting category and Norwegian end-customer base, typically with deeper gunsmithing services than a pure e-tailer.

7Sportshopen
TypeRegional player
Description

Sportshopen is a Norwegian sporting-goods and outdoor retailer with an online store. Comparable to Magne Landrø in serving Norwegian B2C outdoor and sport-shooting buyers, though with a broader sporting-goods focus rather than firearms specialization.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Magne Landrø AS

Hunting & Shooting Equipment Retaillandro.no

Magne Landrø AS is a Norwegian online retailer selling firearms, ammunition, optics, and hunting/outdoor equipment to private individuals and business customers via its landro.no e-commerce platform. Founded in 1965 and based in Lillestrøm, Norway.

What Magne Landrø AS does

Magne Landrø AS is a Norwegian online retailer of firearms, ammunition, optics, clothing, footwear, and equipment serving the hunting, sport shooting, and outdoor activities market. Founded in 1965 and headquartered in Lillestrøm, Norway, the company operates as a private limited company (Aksjeselskap) with 11–50 employees. It runs a single e-commerce storefront at landro.no, positioning itself as one of Norway's leading online weapons retailers and serving both private individuals (Privat) and business customers (Bedrift) through the same platform.

The core product is the online weapons shop itself, which provides product browsing, search, customer accounts, shopping cart, order management, inventory status indicators, stock alerts, and a customer service center including order history and returns. The platform is built and operated on a business management system and online shop solution supplied by Multicase Norge AS — a vendor relationship rather than proprietary technology. No APIs, mobile apps, or third-party integrations are disclosed.

The business model is direct-to-consumer and direct-to-business retail of firearms and accessories, with revenue generated through one-time unit purchases at prices displayed inclusive of VAT. A leasing financing option is available alongside outright purchase, and quote-based ordering is indicated for business/custom orders. The company operates exclusively within Norway with no announced geographic expansion, no public funding history, and no disclosed revenue or growth metrics.

Magne Landrø AS firmographics

Firmographics
Name
Magne Landrø AS
Legal name
Magne Landrø AS
Website
https://landro.no
Company type
Private
Founded year
1965
Operating status
Operating
Headcount range
11–50 employees
Short description
Magne Landrø AS is a Norwegian online retailer selling firearms, ammunition, optics, and hunting/outdoor equipment to private individuals and business customers via its landro.no e-commerce platform. Founded in 1965 and based in Lillestrøm, Norway.
Ownership category
akta.pro rank

Where Magne Landrø AS is headquartered

Location

Headquarters

HQ city
Lillestrøm
HQ country
Norway
HQ region
Europe

Markets served

Magne Landrø AS business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

  1. Retail product sales: The company generates revenue through direct sales of firearms, weapons, and accessories via its online platform to both private individuals and business customers in Norway.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard retail pricing with leasing option

Go-to-market motion1 record

Distribution channels1 record

Magne Landrø AS product offering

Product offering

Core offering

Magne Landrø AS operates an online weapons shop (våpenbutikk på nett) that sells firearms, ammunition, optics, clothing, footwear, and equipment for hunting, sport shooting, and outdoor activities. The company serves both private individuals (Privat) and business customers (Bedrift) through its e-commerce platform at landro.no, with VAT-inclusive pricing, a leasing option, account management, order tracking, and stock-alert features.

Product overview

Magne Landrø AS operates a single unified e-commerce platform — an online weapons shop (våpenbutikk på nett) — which is one of Norway's leading online weapon retailers. The website serves as the primary product offering, providing product browsing, search functionality, customer accounts, shopping cart, order management, and customer service features. The online shop is powered by Multicase™ Norge AS's business system and online shop solution.

Differentiator

Problem solved

Functional benefit

Products and services

  • Magne Landrø AS Online Weapons Shop (Våpenbutikk på nett) An e-commerce storefront at landro.no that retails firearms, weapons, ammunition, optics, clothing, footwear, and equipment for hunting, sport shooting, and outdoor activities, serving both private individuals (Privat) and business customers (Bedrift) in Norway with VAT-inclusive pricing, a leasing option, account management, order tracking, and stock-alert features. Powered by Multicase Norge AS's business management system and online shop solution.

Companies that use Magne Landrø AS

Customer profile

Segments2 records

Ideal customer profiles2 records

Magne Landrø AS technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Magne Landrø AS partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Magne Landrø AS competitors and assessment

Company assessment

Regional players

  • Høyer Skinn og Fritid: Høyer is a Norwegian retailer of leather goods, outdoor, and hunting-adjacent equipment. Comparable to Magne Landrø in serving Norwegian outdoor and hunting customers, though with narrower product breadth on regulated weapons.
  • Sportshopen: Sportshopen is a Norwegian sporting-goods and outdoor retailer with an online store. Comparable to Magne Landrø in serving Norwegian B2C outdoor and sport-shooting buyers, though with a broader sporting-goods focus rather than firearms specialization.

Direct peers

  • Jaktia: Jaktia is one of Norway's largest dedicated hunting and firearms retail chains, operating both physical stores and an online shop. Directly comparable to Magne Landrø on product category (firearms, ammunition, hunting equipment) and Norwegian end-customer base, though with a multi-store physical footprint that Magne Landrø lacks.
  • Jernia: Jernia is a longstanding Norwegian sporting-goods and hunting retailer with both physical locations and an online storefront. Comparable to Magne Landrø across firearms, hunting, and outdoor categories in the Norwegian consumer market, with broader assortment and physical retail presence.
  • Vapensmeden: Vapensmeden is a Norwegian firearms and shooting-equipment retailer/specialist. Directly comparable to Magne Landrø in firearms and sport-shooting category and Norwegian end-customer base, typically with deeper gunsmithing services than a pure e-tailer.

Broad incumbents

  • XXL Sport: XXL is a large Nordic sporting-goods and outdoor retailer with significant Norwegian operations and a major e-commerce platform. Comparable on category breadth (hunting, sport shooting accessories, outdoor) and B2C e-commerce model, but operates as a broad incumbent rather than a firearms specialist.
  • Decathlon: Decathlon operates a global sporting-goods and outdoor e-commerce and retail presence, including Norway. Comparable to Magne Landrø on online sporting-goods distribution and Norwegian outdoor-customer overlap, though as a broad incumbent rather than a firearms-focused specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Magne Landrø AS social profiles

Digital presence

Magne Landrø AS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Magne Landrø AS leadership team

Management profile

Number of profiles

Magne Landrø AS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Magne Landrø AS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magne Landrø AS

What does Magne Landrø AS do?

Magne Landrø AS operates an online weapons shop (våpenbutikk på nett) that sells firearms, ammunition, optics, clothing, footwear, and equipment for hunting, sport shooting, and outdoor activities. The company serves both private individuals (Privat) and business customers (Bedrift) through its e-commerce platform at landro.no, with VAT-inclusive pricing, a leasing option, account management, order tracking, and stock-alert features.

Is Magne Landrø AS a public or private company?

Magne Landrø AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Magne Landrø AS founded?

Magne Landrø AS was founded in 1965. It employs 11 to 50 people.

Where is Magne Landrø AS based?

Magne Landrø AS is headquartered in Lillestrøm, Norway, in the Europe region.

How does Magne Landrø AS make money?

One revenue line is on record: retail product sales.

Who are Magne Landrø AS's main competitors?

Regional players on record are Høyer Skinn og Fritid and Sportshopen. Direct peers are Jaktia, Jernia and Vapensmeden. Broad incumbents are XXL Sport and Decathlon.

Does Magne Landrø AS have an API?

No public API is recorded for Magne Landrø AS.

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