Military Saves

What Military Saves does

Military Saves is a nonprofit financial-education campaign established in 2007 and coordinated by the Consumer Federation of America (CFA) out of Washington, DC. It serves active-duty military service members across all branches (Army, Marine Corps, Navy, Air Force, Coast Guard, and National Guard), their families, military spouses, and veterans, with the explicit objective of motivating savings behavior, debt reduction, and wealth-building. The campaign sits within the broader America Saves umbrella alongside related programs (America Saves, America Saves for Young Workers, Split to Save, and Veteran Saves).

The core product is the Military Saves Pledge — an online commitment tool where users select one of ten savings goal categories (emergency fund, retirement, investment savings, vacation, education, large purchase, debt repayment, housing, transition fund, general savings) and receive ongoing email and text reminders. Supporting tools include a Spending and Savings Plan budgeting tool, the Military Money Date check-in concept, the 30/40/30 windfall-allocation rule, and a self-paced virtual workshop funded by Wells Fargo. The platform is built on standard digital content and CRM-style reminder infrastructure rather than proprietary technology, and there is no native mobile app.

The business model is grant and partnership funded: as a 501(c)(3) initiative of CFA, Military Saves generates no direct revenue from end users (the pledge and all resources are free) and is supported by financial-institution sponsors, government agency partnerships, and the Credentialed Partner Network (banks and credit unions eligible for the Designation of Savings Excellence). Distribution is multi-channel: self-serve on the website, partner channels through military installations and financial institutions, and annual event-driven campaigns (Military Saves Week in late February, Military Saves Month in April) that concentrate pledge acquisition and partner co-marketing activity.

Name

Military Saves

Legal name

Consumer Federation of America

Website

https://militarysaves.org

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Military Saves, a 2007 nonprofit campaign coordinated by the Consumer Federation of America, provides free savings pledges, budgeting tools, and education to active-duty military personnel, families, and veterans across ten goal categories.

Ownership category

akta.pro rank

Product category

Financial Wellness Education

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Savings Automation & Goal-Based Savings (FSAGADAC)

akta.pro secondary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Military financial education
• Savings pledge programs
• Personal finance coaching
• Financial wellness campaigns
• Nonprofit financial literacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Grant Funding: Military Saves is a nonprofit campaign coordinated by the Consumer Federation of America (CFA), funded primarily through grants and partnerships with financial institutions and government agencies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Military Saves is a free nonprofit campaign that provides military servicemembers and their families with an online savings pledge system, structured savings goal categories, educational resources, and ongoing email and text message reminders to encourage saving, reduce debt, and build wealth. The campaign is coordinated by the Consumer Federation of America and reaches users through the militarysaves.org website, partner financial institutions, military installations, and annual awareness events.

Product overview

Military Saves operates as a single unified nonprofit educational platform focused on financial wellness for military servicemembers and their families. The core offering consists of the Military Saves Pledge tool, which enables users to commit to specific savings goals and receive ongoing reminders. This is supported by ten savings goal categories covering major financial objectives from emergency funds to retirement. The platform also provides complementary tools including a Spending and Savings Plan Tool for budgeting, a Military Money Date concept for regular financial check-ins, and the 30/40/30 Rule for managing windfalls. Additional engagement channels include goal-based text messages and a self-paced virtual workshop that walks users through establishing a spending and savings plan tailored to military lifestyle challenges.

Differentiator

Problem solved

Functional benefit

Brands

• America Saves: A related savings campaign serving the general American public
• America Saves for Young Workers
• Split to Save
• Veteran Saves

Products and services

• Military Saves Pledge
• Spending and Savings Plan Tool A budgeting and financial planning tool that helps users organize their finances by tracking income and expenses, categorizing spending, and creating actionable savings plans tailored to military life.
• 6 Steps to Establishing a Spending and Savings Plan Virtual Workshop

Quantifiable outcome

• 80% of pledged savers report that taking the Military Saves Pledge has helped them save

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Consumer Federation of America (CFA)coreStrategic or Co-development PartnerMilitary Saves is coordinated by the Consumer Federation of America, a nonprofit organization that provides organizational infrastructure, strategic direction, and operational support for the campaign. CFA serves as the primary coordinating body for the Military Saves initiative.
• MyArmyBenefitsminorGTM or Marketing PartnerU.S. Army's official benefits website featured as a Partner Spotlight resource. MyArmyBenefits provides retirement planning information to military families and is highlighted during Military Saves Month as a trusted resource for service members.
• Wells FargominorStrategic or Co-development PartnerWells Fargo provides generous support for the Military Saves virtual workshop on establishing a spending and savings plan. The workshop is made possible with Wells Fargo's funding contribution, and Jerry Quinn, head of Wells Fargo Military & Veteran Programs, has contributed content.
• Thrift Savings Plan (TSP)coreStrategic or Co-development PartnerTSP is highlighted as a key savings resource for military members. Military Saves promotes TSP participation and provides educational content about TSP accounts, including information about the Uniformed Services TSP and managing multiple TSP accounts.
• Financial Institutions NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of banks and credit unions that participate in Military Saves and promote savings behavior to military customers. These institutions can earn the Military Saves Designation of Savings Excellence. Three banks and eight credit unions were awarded the designation in 2021.
• America SavescoreStrategic or Co-development PartnerMilitary Saves is part of the broader America Saves campaign network, sharing resources, messaging frameworks, and campaign infrastructure. Military Saves is affiliated with related initiatives including America Saves for Young Workers and Split to Save.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Operation Homefront: National military-family nonprofit offering financial assistance, transitional housing, and financial readiness programming — partially overlaps Military Saves on emergency savings and transition-fund support for military families.
• FINRA Foundation: Operates the Military Financial Readiness program providing free personal finance education to service members. Comparable educational, free-of-charge financial wellness mission targeted at the same military audience.
• Better Money Habits (Bank of America + Khan Academy): Free, online personal finance education platform from Bank of America and Khan Academy. Comparable in being free, educational, and self-paced, with partial military-audience content and significantly larger marketing distribution.

Others

• National Military Family Association: Nonprofit advocating for military family benefits and well-being, including financial readiness resources. Adjacent peer serving the same military-spouse and family demographic.
• Blue Star Families: Military-family advocacy and support nonprofit providing research, programs, and resources to military families. Adjacent peer sharing the same end-customer base and overlapping on financial wellness programming.

Direct peers

• Air Force Aid Society: Official charity of the U.S. Air Force providing financial assistance, education, and counseling to airmen and families — direct military-financial-wellness peer with similar pledge/education/assistance mix.
• Army Emergency Relief: Army-specific nonprofit providing financial assistance, loans, and financial education to soldiers and families. Overlaps Military Saves on financial readiness education and emergency savings/transition support for the same customer base.
• Navy-Marine Corps Relief Society: Navy and Marine Corps charity offering financial counseling, interest-free loans, and education. Comparable military-specific financial wellness mission with a branch-specific focus analogous to Military Saves' vertical orientation.
• America Saves: The umbrella campaign of which Military Saves is a vertical-specific program. Same pledge-and-reminder model, same CFA operational backbone, but targeted at the general U.S. public — making it the closest structural and operational peer.
• Military OneSource: DoD-funded official resource hub providing financial counseling and personal finance education to service members and families — directly overlapping Military Saves' educational mission with the credibility of being an official DoD program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MilitarySaves
• Facebookfacebook.com/MilitarySaves

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Military Saves