America Saves

Name

America Saves

Legal name

Consumer Federation of America

Website

https://americasaves.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Nonprofit financial education and savings behavior-change services

NAICS

Social Advocacy Organizations (8133)

akta.pro primary industry

Saving & Emergency Funds (EDAAAJAB)

Keywords

• Financial education campaign
• Savings behavior change
• Nonprofit financial wellness
• Consumer savings coalition
• Personal finance education

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Institutional Partner Support and Grants: America Saves is funded through institutional partner contributions, corporate sponsorships, and potentially government or foundation grants. The organization is coordinated by the Consumer Federation of America (CFA), a nonprofit. No fee-based products or services are sold to savers. All programs for individual consumers are free.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

America Saves provides a free, pledge-based savings motivation and education platform for individuals, supported by automated email and SMS reminders, a Resource Center of articles, webinars, and podcasts, and a Spending and Savings planning tool. It extends reach through 60+ local community campaigns, an employer channel (America Saves at Work), and an annual national America Saves Week event, with sister programs including Military Saves and America Saves for Young Workers.

Product overview

America Saves is a nonprofit financial education and motivation campaign coordinated by the Consumer Federation of America. The core offering is a pledge-based platform where users commit to save money, select from eleven savings goal categories (Emergency Fund, Large Purchase, Car, Vacation, Retirement, Debt Repayment, Education, Homeownership, Disability-related Expenses, Investment Savings, and General Savings), create personal savings plans, and receive ongoing email and text reminders. The platform is complemented by a Resource Center with educational content including insights, saver tips and stories, the Think Like a Saver Podcast series, downloadable Spending and Savings Tool, webinars, and Partner Resource Packets. A network of over 60 local campaigns extends the program nationwide, with America Saves Week serving as an annual national event to promote financial action.

Differentiator

Problem solved

Functional benefit

Brands

• Military Saves: A sister campaign focused on service members and their families, operating as part of the broader America Saves initiative.
• America Saves Week
• America Saves for Young Workers
• America Saves at Work

Products and services

• America Saves Pledge Platform

Quantifiable outcome

• Savers who make a plan are twice as likely to save successfully.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core.

• JPMorgan ChasecoreGTM or Marketing PartnerJPMorgan Chase is listed as a key institutional partner supporting America Saves' work to improve saving behavior. The partnership involves collaborative participation in America Saves Week campaigns and broader coalition efforts to reach low- to moderate-income savers with positive savings strategies.
• Capital OnecoreGTM or Marketing PartnerCapital One is listed as a key institutional partner supporting America Saves. The partnership involves collaborative participation in America Saves Week campaigns and broader coalition efforts to promote savings.
• Bank of AmericacoreGTM or Marketing PartnerBank of America is listed as a key institutional partner supporting America Saves' work to improve saving behavior. Partnership includes participation in America Saves Week and related initiatives.
• Consumer Financial Protection Bureau (CFPB)coreStrategic or Co-development PartnerCFPB is a member of the America Saves Week Planning Committee. The agency contributes expertise on consumer financial protection and participates in the design and implementation of America Saves Week initiatives.
• Federal Deposit Insurance Corporation (FDIC)coreStrategic or Co-development PartnerFDIC participates in the America Saves Week Planning Committee and contributes financial education expertise. The agency has participated in Summit discussions on barriers to savings and strategies for promoting financial stability among underserved populations.
• U.S. Department of Labor (DOL)coreStrategic or Co-development PartnerThe Department of Labor is a member of the America Saves Week Planning Committee, contributing to the design of the annual campaign focused on encouraging positive financial action among American workers.
• National Credit Union Administration (NCUA)coreStrategic or Co-development PartnerNCUA participates in the America Saves Week Planning Committee, bringing regulatory and credit union sector expertise to the coalition's savings promotion efforts.
• Sunny Day FundcoreStrategic or Co-development PartnerSunny Day Fund is a workplace emergency savings solution featured as an America Saves partner spotlight. The organization partners with employers to make emergency savings accessible through automatic payroll contributions, providing a 3.63% APY workplace savings account separate from retirement. Recognized by SHRM, The Wall Street Journal, and Forbes for workplace financial wellness leadership.
• National Disability InstitutecoreStrategic or Co-development PartnerNational Disability Institute participates in America Saves Week Planning Committee and contributes expertise on financial inclusion for individuals with disabilities, addressing barriers to savings for people with disabilities.
• United WaycoreStrategic or Co-development PartnerUnited Way is a member of the America Saves Week Planning Committee, contributing community organization and social services network reach to the coalition's savings promotion efforts.
• FidelitycoreStrategic or Co-development PartnerFidelity participates in America Saves Week Planning Committee and has contributed to Summit discussions on building financial stability, specifically addressing retirement savings and automatic savings strategies.
• American Savings Education Council / Employee Benefit Research InstitutecoreStrategic or Co-development PartnerASEC/EBRI participates in the America Saves Week Planning Committee, contributing expertise on retirement savings education and employee benefit research.
• Association for Financial Counseling & Planning Education (AFCPE)coreStrategic or Co-development PartnerAFCPE participates in America Saves Week Planning Committee, contributing professional financial counseling expertise to the coalition's savings promotion strategy.
• FINRA/FINRA Investor Education FoundationcoreStrategic or Co-development PartnerFINRA Investor Education Foundation participates in the America Saves Week Planning Committee, contributing investor education resources and expertise.
• National Association of Personal Financial Advisors (NAPFA)coreStrategic or Co-development PartnerNAPFA participates in the America Saves Week Planning Committee, contributing certified financial advisor perspectives to the coalition's savings promotion efforts.
• Consumer Federation of America (CFA)coreStrategic or Co-development PartnerConsumer Federation of America is the coordinating nonprofit for the America Saves campaign. CFA maintains the America Saves database, coordinates the overall campaign strategy, and provides operational infrastructure including staff, technology platforms, and partner relationships.
• Los Angeles Public LibrarycoreImplementation/ SI/ Consulting PartnerLA Saves (local America Saves campaign) partners with the Los Angeles County Library and Los Angeles Public Library to host financial education workshops in Spanish, including homeownership workshops, using FDIC Money Smart curricula.
• Association of Military Banks of AmericacoreStrategic or Co-development PartnerAMBA participates in the America Saves Week Planning Committee, contributing expertise on financial services for military families to the coalition's savings promotion efforts.
• SantandercoreStrategic or Co-development PartnerSantander participates in the America Saves Week Planning Committee, contributing banking sector expertise and resources to the coalition.
• Kansas State University Cooperative ExtensioncoreStrategic or Co-development PartnerKSU Cooperative Extension participates in the America Saves Week Planning Committee, contributing community education infrastructure and expertise in financial literacy programming through extension offices.
• University of Arkansas ExtensioncoreStrategic or Co-development PartnerUniversity of Arkansas Extension participates in the America Saves Week Planning Committee, contributing academic and community education reach to the coalition.
• 60+ Local America Saves Campaigns (nationwide network)coreChannel Partner/ Reseller/ DistributorA network of over 60 local America Saves campaigns across U.S. states and communities (e.g., Connecticut Saves, Virginia Saves, Los Angeles Saves, Wisconsin Saves, Florida Saves, etc.) that conduct local outreach, workshops, and pledge drives using the America Saves brand, tools, and resources. These campaigns are coordinated by local organizations including cooperative extension offices, nonprofits, and financial institutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Operation HOPE: Operation HOPE is a national nonprofit focused on financial literacy and economic empowerment, with a strong emphasis on underserved communities. It offers financial coaching, credit counseling, and small business support—directly parallel to America Saves' financial empowerment mission.
• Money Management International (MMI): MMI is one of the largest nonprofit credit counseling agencies in the U.S., providing debt management, financial education, and housing counseling. It serves a substantially overlapping audience with America Saves (low- to moderate-income households) with similar coalition-based program delivery.
• Jump$tart Coalition for Personal Financial Literacy: Jump$tart is a national nonprofit coalition of organizations dedicated to improving financial literacy among youth and young adults. It mirrors America Saves' coalition model and mission alignment around financial education for underserved audiences.
• InCharge Debt Solutions: InCharge Debt Solutions is a nonprofit provider of credit counseling, debt management, and financial education. Comparable to America Saves in mission (improving household financial stability), target audience (underserved Americans), and educational content delivery.
• Foundation for Financial Planning: Foundation for Financial Planning is a nonprofit that provides pro bono financial planning and education to underserved populations. It is comparable as a nonprofit operating a national coalition of professional advisors and educational programs in service of financial wellness.
• Military Saves: Military Saves is a sister campaign operated under the America Saves umbrella, focused on service members and their families. It is the most direct comparable peer within the same organizational family, demonstrating the same pledge-based savings model on a more focused audience.
• Take Charge America: Take Charge America is a national nonprofit credit counseling and financial education organization. It shares America Saves' audience (low- to moderate-income households seeking debt repayment and savings guidance) and channel approach (counseling, education content, and online tools).
• National Endowment for Financial Education (NEFE): NEFE is a private nonprofit foundation dedicated to improving personal financial well-being through research, education, and resource provision. It is the most direct comparable to America Saves as a national nonprofit focused on financial literacy and behavior change.
• GreenPath Financial Wellness: GreenPath is a national nonprofit financial counseling and education organization offering debt counseling, housing counseling, and financial wellness services. It overlaps with America Saves in mission (financial wellness for underserved Americans) and target population (low- to moderate-income households).

Others

• Consumer Financial Protection Bureau (CFPB): CFPB is a federal agency with consumer financial education and protection responsibilities. It is a strategic partner to America Saves (planning committee member) rather than a competitor, but it is thematically comparable as a national institutional player promoting consumer financial literacy and protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/americasaves
• Facebookfacebook.com/AmericaSaves
• LinkedInlinkedin.com/company/america-saves

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America Saves