Period Law
Period Law is a U.S. nonprofit legal advocacy organization that works with volunteer attorneys to end the discriminatory tampon tax on menstrual products through class action litigation, policy research, and federal advocacy, having helped repeal the tax in 23 states.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Period Law does
Period Law is a U.S.-based nonprofit legal advocacy organization (EIN 82-1176124) founded in 2016–2017 in New York that functions as the legal arm of the menstrual equity movement. The organization works with a network of 50+ volunteer and pro bono attorneys, alongside co-counsel relationships with Emery Celli, WilmerHale, and Schiff Hardin, to challenge the discriminatory sales tax on menstrual products ("tampon tax") at the state and federal level. Its work has helped end the tampon tax in 23 U.S. states, generating over $141 million in annual consumer savings, with 18 states still taxing menstrual products and representing approximately $130 million in annual tax revenue remaining to be addressed.
The organization's core outputs include class action litigation (notably successful challenges in New York in 2016 and Michigan via Beggs v Michigan in 2019, both of which triggered immediate legislative repeal), legal research and policy support for state-based advocates and national period equity organizations, and federal advocacy through the STAMP Act petition campaign. Product surface extends beyond litigation to include the Tampon Tax Refund Activation (a consumer-facing protest mechanism), the Tampon Tax Revenue Database (state-by-state research tool), state-specific Legislative Talking Points covering 17 states, the NYC Period Products in Schools Program (advocating for free menstrual product access in public school restrooms under Local Law 2016-84), and the Period Law Strategy Fund (a bipartisan policy advocacy initiative). The organization is led by Executive Director Laura Strausfeld, Legal Director Suzanne Herman, and Director of Strategy & Operations Lisa White.
Period Law's business model is donation-based: it accepts fully tax-deductible contributions through its website at preset tiers ($10, $50, $100, $500) or custom amounts. There are no products or services sold, no fee-for-service revenue, and no disclosed institutional donors. Distribution of services occurs through direct legal advocacy to government entities, website-distributed educational resources, petition platforms, webinars (including with the National Conference of State Legislatures), and earned media coverage. Strategic partners include PERIOD. (advocacy partner), CVS Health (the first national retailer to join the campaign), the American Bar Association (Resolution 507), and Columbia Law School (co-hosting the 2019 Tampon Tax LAB conference).
Period Law firmographics
Firmographics- Name
- Period Law
- Legal name
- Period Law
- Website
- https://periodlaw.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Period Law is a U.S. nonprofit legal advocacy organization that works with volunteer attorneys to end the discriminatory tampon tax on menstrual products through class action litigation, policy research, and federal advocacy, having helped repeal the tax in 23 states.
- Ownership category
- akta.pro rank
Period Law industry classification
Industry- Product category
- Nonprofit Legal Advocacy Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Tax Policy, Legislation & Rulings (BPAIADAA)
- akta.pro secondary industry
- Tax Law (BPAHAAAG)
Keywords
Where Period Law is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Period Law business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Contributions: Period Law accepts fully tax-deductible donations to support their law and policy work. The organization's EIN is 82-1176124. Donations are made through their website with preset amounts ($10, $50, $100, $500) or custom amounts.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Period Law product offering
Product offeringCore offering
Period Law is a nonprofit legal advocacy organization that supplies legal research, class action litigation support, and policy advocacy to state-based advocates and national period equity organizations to end the discriminatory tampon tax on menstrual products. The organization works with volunteer attorneys to advance state and federal period equity policies and files lawsuits challenging unconstitutional tampon tax laws when necessary.
Product overview
Period Law is a legal advocacy nonprofit operating as a unified organization with specialized initiatives. Its core function is legal advocacy to end the discriminatory tampon tax, delivered through class action litigation (including New York and Michigan lawsuits), legislative research and support, and grassroots organizing. The Period Law Strategy Fund provides policy-focused advocacy. Key products include the STAMP Act petition for federal legislative action, the Tampon Tax Refund Activation tool for citizen protest actions, the Tampon Tax Revenue Database tracking state-by-state tax collections, the NYC Period Products in Schools program for local enforcement, and state-specific Legislative Talking Points resources. The organization recruits pro bono attorneys and works with volunteer advocates to advance menstrual equity policies across 41 states that previously taxed menstrual products.
Differentiator
Problem solved
Functional benefit
Brands
- Period Law Strategy Fund: A bipartisan team of legal experts and policy analysts focused on menstrual equity and addressing period poverty through advocacy and policy work.
Products and services
- Period Law (Core Organization) Legal advocacy nonprofit providing class action litigation, legal research, and policy support to end the discriminatory tampon tax on menstrual products; serves state-based advocates and national period equity organizations.
- STAMP Act Petition National petition campaign supporting the STAMP Act to end the tampon tax nationwide by urging federal legislative action.
- Tampon Tax Revenue Database State-by-state database showing estimated annual tampon tax revenue by state and the percentage of total state revenue, tracking progress toward eliminating menstrual product taxes.
- Legislative Talking Points Resources State-specific talking points documents to support advocates in ending tampon taxes in targeted states.
Quantifiable outcome
- Ended discriminatory tampon tax in 23 states, representing annual consumer savings of over $141 million
- +1 more outcomes
Companies that use Period Law
Customer profileSegments4 records
Ideal customer profiles3 records
Period Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Period Law partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- CVS HealthcoreCVS Health became the first national retailer to join Period Law and PERIOD.'s campaign to end the tampon tax. The partnership aimed to reduce prices on feminine care products and support broader women's health services.
- PERIOD.corePERIOD. is Period Law's advocacy partner, focused on service and education alongside Period Law's legal and policy work. Together they partnered with CVS Health in 2022 to end the tampon tax.
- Emery CellicoreEmery Celli served as co-counsel with Period Law in filing a class action lawsuit challenging New York's tampon tax as unconstitutional, which resulted in immediate legislative repeal.
- WilmerHale and Schiff HardincoreWilmerHale and Schiff Hardin partnered with Period Law as co-counsel in filing a class action lawsuit (Beggs v Michigan) challenging Michigan's tampon tax as unconstitutional, which yielded swift legislative repeal.
- National Conference of State Legislatures (NCSL)coreNCSL partnered with Period Law to host a webinar 'Easing Access to Menstrual Products: What State Legislators Can Do' discussing eliminating the tampon tax and laws requiring free menstrual products in schools.
- Period Law Strategy FundcorePeriod Law Strategy Fund is a related organization focused on women's health equity advocacy. It is a bipartisan team of legal experts and policy analysts working to address period poverty through policy change.
- No More SecretsminorListed as a recommended nonprofit focused on direct service provision of period products and education that supporters can donate to alongside Period Law.
- I Support the GirlsminorListed as a recommended nonprofit focused on direct service provision of period products and education that supporters can donate to alongside Period Law.
- The Pad ProjectminorListed as a recommended nonprofit focused on direct service provision of period products and education that supporters can donate to alongside Period Law.
- Alliance for Period SuppliesminorListed as a recommended nonprofit focused on direct service provision of period products and education that supporters can donate to alongside Period Law.
- #HappyPeriodminorListed as a recommended nonprofit focused on direct service provision of period products and education that supporters can donate to alongside Period Law.
- BRAWSminorListed as a recommended nonprofit focused on direct service provision of period products and education that supporters can donate to alongside Period Law.
- Columbia Law School Center for Gender and Sexuality LawcoreCo-hosted the first legal conference devoted to tampon tax elimination - The Tampon Tax LAB (Legal Action Brainstorm) - at Columbia Law School in 2019.
- American Bar AssociationcoreABA Resolution 507 marks the first official stance by the nation's largest professional association of lawyers on the tampon tax, providing a blueprint for legal approaches to menstrual equity.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Period Law competitors and assessment
Company assessmentEmerging players
- Thinx: A period underwear company that has publicly advocated for ending the tampon tax. Operates in the menstrual equity ecosystem with overlapping mission alignment but as a commercial product company rather than a nonprofit legal advocacy organization.
Direct peers
- Alliance for Period Supplies: A national nonprofit network focused on period poverty through direct service provision of menstrual products. Period Law lists it as a recommended partner nonprofit on their donation page. Both work on menstrual equity from complementary angles (direct service vs. legal/policy).
- The Pad Project: A nonprofit organization addressing period poverty through education, advocacy, and product access. Period Law lists it as a recommended partner. Both operate in the menstrual equity nonprofit ecosystem with overlapping donor bases.
- PERIOD. PERIOD. is Period Law's explicit advocacy partner, focused on period product service and education while Period Law handles legal and policy work. Together they co-led the 2022 CVS Health campaign. They share the same menstrual equity mission and co-coordinate campaigns nationally.
- I Support the Girls: A nonprofit distributing menstrual products and bras to people in need. Period Law lists it as a recommended partner. Both operate in the menstrual equity space with grassroots advocacy components.
- No More Secrets: A period poverty nonprofit providing direct service and education, listed by Period Law as a recommended donation partner. Comparable in operating model (small nonprofit) and overlapping in mission focus on menstrual equity.
Broad incumbents
- National Women's Law Center: A legal advocacy organization focused on gender equality through litigation, policy advocacy, and public education. Comparable as a nonprofit combining legal action with policy advocacy on women's issues, though operating at larger scale across broader gender equity issues.
- Brennan Center for Justice: A larger legal and policy advocacy nonprofit at NYU Law School where Period Law's Executive Director Laura Strausfeld previously served as Associate Director of Institutional Relations. Comparable as a policy-focused legal advocacy nonprofit, though operating at much larger scale and broader mission scope.
- Lambda Legal: A major legal advocacy organization focused on LGBTQ+ civil rights through impact litigation and policy advocacy. Comparable in mission-driven class action litigation model and nonprofit legal advocacy structure, though focused on a different protected class.
- American Civil Liberties Union (ACLU): The ACLU engages in class action litigation and policy advocacy on civil liberties including gender equality. Comparable as a class-action-focused legal advocacy nonprofit, though operating at vastly larger scale across broader civil rights issues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Period Law social profiles
Digital presencePeriod Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
Period Law leadership team
Management profileNumber of profiles
Profiles5 records
Period Law funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Period Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Period Law
What does Period Law do?
Period Law is a nonprofit legal advocacy organization that supplies legal research, class action litigation support, and policy advocacy to state-based advocates and national period equity organizations to end the discriminatory tampon tax on menstrual products. The organization works with volunteer attorneys to advance state and federal period equity policies and files lawsuits challenging unconstitutional tampon tax laws when necessary.
Is Period Law a public or private company?
Period Law is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Period Law founded?
Period Law was founded in 2016. It employs 1 to 10 people.
Where is Period Law based?
Period Law is headquartered in New York, United States, in the North America region.
How does Period Law make money?
One revenue line is on record: donations and Contributions.
Who are Period Law's main competitors?
Thinx is listed as an emerging player. Direct peers are Alliance for Period Supplies, The Pad Project, PERIOD., I Support the Girls and No More Secrets. Broad incumbents are National Women's Law Center, Brennan Center for Justice, Lambda Legal and American Civil Liberties Union (ACLU).
Does Period Law have an API?
No public API is recorded for Period Law.
What industry is Period Law in?
Period Law's product category is Nonprofit Legal Advocacy Services. Its primary akta.pro industry code is BPAIADAA, Tax Policy, Legislation & Rulings, with a secondary code of BPAHAAAG, Tax Law. Its NAICS code is 541110 and its SIC code is 8111.