Paris Georgia
Paris Georgia is a New Zealand-based direct-to-consumer fashion brand founded in 2015 that designs, produces, and sells contemporary minimalist womenswear and footwear globally through its Shopify-powered e-commerce platform, serving fashion-conscious women worldwide.
- Company typePrivate
- Founded2015
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Paris Georgia does
Paris Georgia is a New Zealand-based direct-to-consumer womenswear fashion brand founded in 2015 by co-founders Paris Mitchell Temple and Georgia Cherrie. Operating as The Mercantile Limited from Auckland, the company designs, produces, and sells contemporary ready-to-wear clothing and footwear targeted at fashion-conscious women who appreciate luxe minimalism, curve-skimming silhouettes, and strategic cut-outs. The brand has cultivated global visibility through celebrity wearers including Kendall Jenner, Rosie Huntington-Whiteley, Hailey Bieber, and former New Zealand Prime Minister Jacinda Ardern, alongside editorial features in Vogue US, France, UK, and Australia, and Elle UK and i-D Magazine coverage.
The company's core product is a single unified womenswear collection organized into seasonal drops (Pre Fall 26, Spring Summer 26) and category ranges including Dresses, Tops, Trousers, Skirts, Coats & Jackets, Knitwear, Bodysuits, Footwear, and an "Elemental" line of wardrobe essentials. Production is split between New Zealand and carefully selected Chinese factories, with all items passing through an in-house New Zealand quality control team before dispatch. The technology stack is built on Shopify for e-commerce, Klaviyo for email marketing, and Zendesk for customer support, with payment processing routed through Google Pay, ShopPay, Afterpay, and Laybuy.
Paris Georgia generates revenue exclusively through direct product sales via its Shopify-powered storefront at shop.parisgeorgiastore.com, though a wholesale inquiry channel has been opened for prospective retailers. Pricing follows a unit-based luxury model with prices displayed in NZD, free shipping on orders over $500, and a tiered loyalty rewards program called "The Collective" that awards one point per dollar spent across three membership levels. The brand ships globally to New Zealand, Australia, US/Canada, Europe, UK, and rest of world, and drives discovery through Instagram, TikTok, editorial coverage, and influencer-driven word of mouth. No external funding rounds, parent company, or institutional investors are documented.
Paris Georgia firmographics
Firmographics- Name
- Paris Georgia
- Legal name
- The Mercantile Limited
- Website
- https://parisgeorgia.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paris Georgia is a New Zealand-based direct-to-consumer fashion brand founded in 2015 that designs, produces, and sells contemporary minimalist womenswear and footwear globally through its Shopify-powered e-commerce platform, serving fashion-conscious women worldwide.
- Ownership category
- akta.pro rank
Paris Georgia industry classification
Industry- Product category
- Contemporary Womenswear
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industries
- Streetwear & Contemporary Apparel Retail (CRAAABAM), Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where Paris Georgia is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Paris Georgia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Paris Georgia generates revenue through direct-to-consumer sales of womenswear fashion items including dresses, tops, trousers, skirts, coats, jackets, knitwear, bodysuits, and footwear. Products are sold at full price with seasonal new collections and sale sections. The brand offers a loyalty program (The Collective) that incentivizes repeat purchases through points accumulation and tiered rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury fashion pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Paris Georgia product offering
Product offeringCore offering
Paris Georgia designs and retails contemporary ready-to-wear womenswear and footwear — including dresses, tops, trousers, skirts, coats and jackets, knitwear, bodysuits and shoes — sold directly to consumers worldwide through its own e-commerce storefront. The brand is known for luxe minimalism, curve-skimming silhouettes and strategic cut-outs, with seasonal collections (Pre Fall 26, Spring Summer 26, Elemental wardrobe essentials). Production is split between New Zealand and selected overseas factories under the founders' QC oversight.
Product overview
Paris Georgia is a New Zealand-based womenswear fashion brand founded in 2015 by Paris Mitchell Temple and Georgia Cherrie. The company offers a single unified product line consisting of its main womenswear collection featuring minimalist, curve-skimming designs with strategic cut-outs, centered around signature pieces like slip dresses, contrast trim tanks, linen robes, and slinky trousers. Alongside the core clothing collection, the company operates The Collective, a tiered loyalty rewards program that enables customers to earn points on purchases and unlock exclusive benefits and early access to new collections. The product portfolio spans Dresses, Tops, Trousers, Skirts, Coats & Jackets, Knitwear, Bodysuits, and Footwear categories, organized into seasonal collections including New Season, Spring Summer, Pre Fall, and Elemental.
Differentiator
Problem solved
Functional benefit
Products and services
- Paris Georgia Main Womenswear Collection
Companies that use Paris Georgia
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Paris Georgia technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Paris Georgia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreShopify powers the Paris Georgia e-commerce platform, providing the commerce infrastructure for the online store, checkout, and order management. Customer data is stored on Shopify servers requiring two-factor authentication.
- KlaviyocoreKlaviyo serves as the email marketing platform for Paris Georgia, managing customer communications, newsletters, and marketing automation. Customer email data is stored on Klaviyo servers.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Paris Georgia competitors and assessment
Company assessmentBroad incumbents
- Zimmermann: Australian-headquartered luxury contemporary womenswear brand with global DTC and celebrity dressing. A scaled-up analogue operating in the same hemisphere and aesthetic neighbourhood as Paris Georgia, useful for benchmarking trajectory.
- Ganni: Larger Scandinavian contemporary womenswear label with global DTC, broader category range and higher volume. Comparable as a contemporary minimalist luxury brand that has scaled the playbook Paris Georgia is pursuing.
Emerging players
- Stine Goya: Copenhagen-based contemporary womenswear label with a similar small-team, design-led, editorial-driven DNA. Comparable in size and aesthetic positioning; serves European rather than Australasian customers.
Direct peers
- Self-Portrait: London-based contemporary womenswear brand famous for signature dresses and luxe detailing at contemporary luxury prices. Directly competes with Paris Georgia's hero slip-dress and occasionwear categories and operates a similar global DTC + selective wholesale model.
- Juliette Hogan: New Zealand contemporary womenswear designer label offering dresses, tops and occasionwear in luxe fabrics at premium price points. Same NZ DTC playbook, similar minimalist-but-feminine aesthetic and comparable customer profile to Paris Georgia.
- Camilla and Marc: Australian contemporary womenswear label with global DTC, strong editorial coverage and celebrity wearers. Highly comparable to Paris Georgia in price point, minimalist sophistication and brand-building approach.
- Rebecca Taylor: Contemporary womenswear label built around feminine, detail-rich dresses and tops at premium prices. Direct competitor to Paris Georgia in the North American and global contemporary dress and occasionwear category.
- Aje: Australian contemporary womenswear label known for sculptural silhouettes, eventwear and resort collections. Comparable to Paris Georgia on premium contemporary pricing, celebrity dressing and global DTC + selective wholesale model.
- Maggie Marilyn: Auckland-based contemporary womenswear label built on ethically made, locally produced essentials with a high price point. Closely comparable to Paris Georgia on country of origin, DTC distribution and 'quality-over-quantity' sustainability narrative.
- Karen Walker: New Zealand-founded contemporary womenswear and accessories brand with similar DTC-led model, global shipping and editorial-driven positioning. Operates from the same Auckland fashion ecosystem as Paris Georgia and targets the same luxury-contemporary consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Paris Georgia social profiles
Digital presenceParis Georgia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paris Georgia leadership team
Management profileNumber of profiles
Profiles2 records
Paris Georgia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paris Georgia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paris Georgia
What does Paris Georgia do?
Paris Georgia designs and retails contemporary ready-to-wear womenswear and footwear — including dresses, tops, trousers, skirts, coats and jackets, knitwear, bodysuits and shoes — sold directly to consumers worldwide through its own e-commerce storefront. The brand is known for luxe minimalism, curve-skimming silhouettes and strategic cut-outs, with seasonal collections (Pre Fall 26, Spring Summer 26, Elemental wardrobe essentials). Production is split between New Zealand and selected overseas factories under the founders' QC oversight.
Is Paris Georgia a public or private company?
Paris Georgia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paris Georgia founded?
Paris Georgia was founded in 2015. It employs 1 to 10 people.
Where is Paris Georgia based?
Paris Georgia is headquartered in Auckland, New Zealand, in the Oceania region.
How does Paris Georgia make money?
One revenue line is on record: direct Product Sales.
Who are Paris Georgia's main competitors?
Broad incumbents on record are Zimmermann and Ganni. Stine Goya is listed as an emerging player. Direct peers are Self-Portrait, Juliette Hogan, Camilla and Marc, Rebecca Taylor, Aje, Maggie Marilyn and Karen Walker.
Does Paris Georgia have an API?
No public API is recorded for Paris Georgia.
What industry is Paris Georgia in?
Paris Georgia's product category is Contemporary Womenswear. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.