Thinks Insight And Strategy (britain Thinks) Limited

What Thinks Insight And Strategy (britain Thinks) Limited does

Thinks Insight & Strategy is a UK-headquartered global insight and strategy consultancy that delivers four core service lines: Strategic Insight (research and analysis), Behavioural (applied behavioural science), Communication (campaign and communication development), and Dialogue (citizen and stakeholder engagement). The firm combines qualitative and quantitative methodologies — including randomised controlled trials, segmentation, conjoint analysis, MaxDiff, and ethnographic depth — alongside deliberative engagement formats such as citizens' juries and large-scale public consultation. It operates the Mood of the Nation tracker, a longitudinal UK public opinion study running since 2019, and the Election Diaries project in partnership with PoliticsHome and The House Magazine.

The company was founded in 2019 as BritainThinks, rebranded to Thinks Insight & Strategy in 2024, and was acquired by AVENIR GLOBAL in March 2025, joining an international communications and public affairs consultancy network. It is structured as an Employee Ownership Trust with a board of trustees, two founding partners, and over 70 employed staff (one source cites over 80 insight and engagement professionals). Revenue is generated through project-based professional services engagements across government, public sector, financial services, healthcare, utilities, and third sector clients, secured via direct business development, RFP/tender responses, and framework appointments including the Defra Behavioural Science Call-Off Framework. Notable clients include the Home Office, FCA, Ofgem, NHS/Department of Health, Sport England, Payment Systems Regulator, Wiltshire Farm Foods, Southern Water, and charities such as Shelter, Asthma + Lung UK, and Age International. The firm has been recognised with multiple MRS Awards including Agency of the Year 2020.

Name

Thinks Insight And Strategy (britain Thinks) Limited

Legal name

Thinks Insight & Strategy Limited

Website

https://thinksinsight.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Thinks Insight & Strategy is a UK-based global insight and strategy consultancy delivering research, applied behavioural science, communication strategy, and citizen engagement services to government, financial services, healthcare, utilities, and third sector clients from its London headquarters with a team of over 80 professionals.

Ownership category

akta.pro rank

Product category

Market Research and Strategic Consulting

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Strategic research consulting
• Behavioural science research
• Public opinion polling
• Election analysis services
• Communications strategy consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Research and Strategic Insight Services: Project-based professional services delivering bespoke research, behavioural science, communication strategy, and stakeholder engagement to public, private, and third sector clients. Revenue is generated through individual client engagements, framework agreements with government bodies, and commissioned research projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BritainThinks is a strategic insight and research consultancy that combines public opinion polling, applied behavioural science, communications strategy, and deliberative dialogue to advise clients on evidence-based decision-making. The firm sells commissioned research, flagship trackers (Mood of the Nation, Election Diaries), and bespoke advisory projects to political, governmental, advocacy, and corporate clients.

Product overview

Thinks Insight & Strategy is a global insight and strategy consultancy offering four core service lines: Strategic Insight (research and analysis), Behavioural (applied behavioural science), Communication (campaign development), and Dialogue (public engagement). The company combines pioneering research skills with strategic thinking to help clients make better decisions, drive positive behaviour change, communicate more persuasively, and engage more effectively with their audiences. Their work spans multiple sectors including finance, health, public services, technology, utilities, transport, culture, education, and sustainability. The company also produces published research reports and ongoing trackers like the Mood of the Nation tracker tracking UK public opinion since 2019.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Insight

Quantifiable outcome

• Thinks' experiment meaningfully reduced amplification of election disinformation
• +2 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• AVENIR GLOBALcoreOthersAVENIR GLOBAL is the parent company of Thinks Insight & Strategy, providing organisational ownership and affiliation. Thinks Insight & Strategy 2026 is listed as an AVENIR GLOBAL company. No further details on the nature of this corporate relationship are available from the source material.
• PoliticsHome and The House MagazineflagshipStrategic or Co-development PartnerOngoing media partnership for the Election Diaries project, tracking voter sentiment during the 2024 UK General Election and subsequent political developments. The partnership provides Thinks with media visibility and content distribution while giving PoliticsHome exclusive research access and commentary.
• UCL (academics for statistical analysis and trial design)coreImplementation/ SI/ Consulting PartnerAcademic partnership for statistical analysis and randomised controlled trial design as part of the Defra Behavioural Science Call-Off Framework contract.
• DG CitiescoreImplementation/ SI/ Consulting PartnerPartner for community engagement and place-based interventions as part of the Defra Behavioural Science Call-Off Framework contract.
• Social FinancecoreImplementation/ SI/ Consulting PartnerPartner for user-centred design and social investment expertise as part of the Defra Behavioural Science Call-Off Framework contract.
• FieldmouseminorImplementation/ SI/ Consulting PartnerPartner for rural recruitment expertise as part of the Defra Behavioural Science Call-Off Framework contract.
• Jennifer CrillyminorImplementation/ SI/ Consulting PartnerConsultant for waste and sustainability engineering as part of the Defra Behavioural Science Call-Off Framework contract.
• Zander BrademinorImplementation/ SI/ Consulting PartnerPartner for digital product and service design as part of the Defra Behavioural Science Call-Off Framework contract.
• Paul CalcraftminorImplementation/ SI/ Consulting PartnerConsultant for applied AI and data science as part of the Defra Behavioural Science Call-Off Framework contract.
• Ekateria DamerminorImplementation/ SI/ Consulting PartnerConsultant for online and commercial research as part of the Defra Behavioural Science Call-Off Framework contract.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Kantar: Global data, research, and insights company. Competes with Thinks on large multinational brand, communications, and behaviour-change engagements and overlaps with the Verian/Kantar Public heritage of Thinks' founders.
• Ipsos UK: Global market research and public-opinion firm with substantial UK public-sector and corporate research presence. Overlaps with Thinks across polling, public affairs research, and brand/strategic insight for large enterprise clients.

Direct peers

• Jigsaw Research: Mid-sized UK research consultancy focused on public, social, and not-for-profit sectors. Closely comparable in segment focus (health, housing, justice, environment) and in qualitative and deliberative methodology.
• Verian: Public-policy and social research consultancy (formerly Kantar Public). Competes head-to-head for UK public-sector research, polling, and evaluation contracts; Thinks' Max Mawby previously led online experiments at Verian/Kantar Public.
• YouGov: UK-based public-opinion polling and research firm with a syndicated panel product. Competes with Thinks' Mood of the Nation tracker and Election Diaries-style political research, and overlaps in corporate reputation and brand work.
• Opinium: UK-based research and polling agency with strong public-affairs and consumer insight capabilities. Directly comparable on political polling, public-sector briefs, and brand strategy work.
• BMG Research: UK social and market research company with substantial public-sector research practice. Competes with Thinks on local and central government research, healthcare insight, and stakeholder engagement.
• Savanta: UK research and insights consultancy offering quantitative and qualitative research across public, private, and third sectors. Competes with Thinks in bespoke insight, sector research, and stakeholder engagement.
• Behavioural Insights Team: UK-based social purpose company applying behavioural science to government and public-sector challenges. Directly comparable to Thinks' Behavioural and Dialogue service lines and competing for the same Defra/FCA/NHS briefs.

Emerging players

• Hanbury Strategy: UK strategic communications and research consultancy with political and corporate affairs focus. Competes for corporate reputation, public-affairs insight, and stakeholder engagement briefs that overlap with Thinks' Dialogue service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thinksinsight
• LinkedInlinkedin.com/company/thinksinsight

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thinks Insight And Strategy (britain Thinks) Limited