The Waterloo Company, LLC
- Company typePrivate
- Founded1999
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Waterloo Company, LLC firmographics
Firmographics- Name
- The Waterloo Company, LLC
- Legal name
- Waterloo Beverages LLC
- Website
- https://waterloobeverages.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Waterloo Company, LLC industry classification
Industry- Product category
- Beverage Distribution
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH)
- akta.pro secondary industries
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)
Keywords
Where The Waterloo Company, LLC is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Waterloo Company, LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beverage Distribution: Wholesale distribution of beverages including specialty sodas, craft beers, and unique imported drinks to Bay Area businesses. Revenue is generated through product sales with order minimums of 5 cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Business account with 5-case minimum order |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
The Waterloo Company, LLC product offering
Product offeringCore offering
Waterloo Beverages is a wholesale beverage distributor that imports, sources, and delivers specialty sodas, craft beers, and unique waters to Bay Area businesses. Operating since 1999 from its San Francisco headquarters, the company requires a minimum order of 5 cases per business account and offers a rotating selection of exclusive craft beers alongside classic and specialty beverages.
Product overview
Waterloo Beverages is a beverage distribution company offering a portfolio of specialty sodas, unique waters, classic drinks, and craft beers to Bay Area businesses. The company serves as a distributor importing and sourcing products including Agua de Piedra, Boxed Water is Better, Nama Water, Purely Sedona Water, Club Mate, Agua de Benassal, Dad's Root Beer, and Manhattan's Special (specialty sodas and waters), alongside rotating selections of craft beers including IPAs, West Coast IPAs, Sours, and Sweet Stouts available in cans, bottles, and kegs. The company has operated since 1999 and maintains an employee-owned structure.
Differentiator
Problem solved
Functional benefit
Products and services
- Agua de Piedra A specialty bottled water distributed by Waterloo Beverages to Bay Area businesses.
- Boxed Water is Better Sustainability-focused boxed water product offered as part of Waterloo Beverages' specialty offerings for businesses.
- Nama Water A specialty water product distributed by Waterloo Beverages to Bay Area businesses.
- Purely Sedona Water Premium water sourced from Sedona, distributed by Waterloo Beverages to Bay Area businesses.
- Club Mate A specialty soda imported and distributed by Waterloo Beverages to Bay Area businesses.
- Agua de Benassal A specialty water imported from Benassal and distributed by Waterloo Beverages to Bay Area businesses.
- Dad's Root Beer Classic root beer brand distributed by Waterloo Beverages to Bay Area businesses.
- Manhattan's Special A specialty soda offering distributed by Waterloo Beverages to Bay Area businesses.
- Craft Beers (IPAs, West Coast IPAs, Sours, Sweet Stouts) Rotating selection of exclusive local craft beers including IPAs, West Coast IPAs, Sours, and Sweet Stouts available in cans, bottles, and kegs for Bay Area businesses.
Companies that use The Waterloo Company, LLC
Customer profileSegments1 record
Ideal customer profiles1 record
The Waterloo Company, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Waterloo Company, LLC partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
The Waterloo Company, LLC competitors and assessment
Company assessmentRegional players
- Heartland Beverage: A regional beverage distributor serving retail and on-premise accounts in the U.S. Midwest. Relevant as a similarly-sized regional B2B distributor model, though operating in a different geography.
- J.J. Taylor Companies: A multi-state beverage distributor headquartered in Minnesota with a portfolio of beer, wine, and non-alcoholic brands. Comparable as a regional B2B distributor but serving a multi-state footprint rather than a single metro like Waterloo.
- Crescent Crown Distributing: A multi-state regional beer and beverage distributor serving retailers and on-premise accounts across several U.S. markets. Useful regional comparable for Waterloo's B2B distribution model, but operating across multiple states rather than a single metro.
Broad incumbents
- Southern Glazer's Wine and Spirits: The largest alcoholic beverage distributor in the U.S., serving retailers and on-premise accounts across 44 states. Operates a similar B2B distribution model at vastly greater scale, providing a reference point for what scaled beverage distribution looks like.
- Republic National Distributing Company (RNDC): A major multi-state alcoholic beverage distributor serving retail and on-premise customers. Operates the same fundamental B2B distribution model as Waterloo but with national scale, private-label portfolios, and category management capabilities far beyond a 1-10 person operation.
- Breakthru Beverage Group: A leading North American beverage distributor with operations across multiple states. Closely comparable B2B model — distributing beer, wine, and spirits to on-premise and off-premise accounts — but operating at a scale and breadth that dwarfs a single-metro specialist.
- Reyes Beverage Group: One of the largest beer distributors in the U.S. and an Anheuser-Busch partner, with operations across multiple states. Comparable as a broad-line B2B beverage distributor, but at enterprise scale with exclusive supplier relationships Waterloo cannot match.
Emerging players
- BevStrat: An emerging beverage strategy and sourcing platform helping on-premise operators build differentiated drink programs. Adjacent to Waterloo's 'sourcing unique beverages' value proposition, but delivers this through advisory/digital channels rather than wholesale distribution.
- Cocktail Crate: A curated specialty beverage delivery service targeting on-premise accounts. Comparable to Waterloo in its focus on differentiated, hard-to-source beverage SKUs for hospitality customers, but operating with a digital-first model rather than traditional route-based distribution.
Others
- Beverage Trade Network: An industry media and trade network focused on the beverage distribution and retailing ecosystem. Adjacent rather than directly comparable — useful as an ecosystem participant covering the same supplier-buyer relationships Waterloo operates in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Waterloo Company, LLC social profiles
Digital presenceThe Waterloo Company, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Waterloo Company, LLC leadership team
Management profileNumber of profiles
The Waterloo Company, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Waterloo Company, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Waterloo Company, LLC
What does The Waterloo Company, LLC do?
Waterloo Beverages is a wholesale beverage distributor that imports, sources, and delivers specialty sodas, craft beers, and unique waters to Bay Area businesses. Operating since 1999 from its San Francisco headquarters, the company requires a minimum order of 5 cases per business account and offers a rotating selection of exclusive craft beers alongside classic and specialty beverages.
Is The Waterloo Company, LLC a public or private company?
The Waterloo Company, LLC is a private company. It is classified as management employee owned and is currently operating.
When was The Waterloo Company, LLC founded?
The Waterloo Company, LLC was founded in 1999. It employs 1 to 10 people.
Where is The Waterloo Company, LLC based?
The Waterloo Company, LLC is headquartered in San Francisco, United States, in the North America region.
How does The Waterloo Company, LLC make money?
One revenue line is on record: beverage Distribution.
Who are The Waterloo Company, LLC's main competitors?
Regional players on record are Heartland Beverage, J.J. Taylor Companies and Crescent Crown Distributing. Broad incumbents are Southern Glazer's Wine and Spirits, Republic National Distributing Company (RNDC), Breakthru Beverage Group and Reyes Beverage Group. Emerging players are BevStrat and Cocktail Crate. Beverage Trade Network is listed as an others.
Does The Waterloo Company, LLC have an API?
No public API is recorded for The Waterloo Company, LLC.
What industry is The Waterloo Company, LLC in?
The Waterloo Company, LLC's product category is Beverage Distribution. Its primary akta.pro industry code is AFAIABAH, Beverage Wholesale (Alcoholic & Non-Alcoholic), with a secondary code of AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits). Its SIC code is 5180.