What The Eric Trump Foundation does

Curetivity, formerly The Eric Trump Foundation, is a 501(c)(3) non-profit charitable organization founded in 2007 and headquartered in Darien, Connecticut. The organization is singularly focused on raising funds for pediatric cancer research and treatment at St. Jude Children's Research Hospital, with all proceeds directed to that single beneficiary. Curetivity operates as a fundraising intermediary rather than a research entity, identifying specific projects at St. Jude to fund directly after internal review and due diligence. To date, the organization has raised over $50 million, making it one of St. Jude's largest non-corporate fundraising partners.

The foundation's core product is its fundraising platform, which channels donor contributions into named projects at St. Jude. Major commitments include a completed $20 million funding of the Surgery & ICU Center (which now treats the hospital's sickest pediatric patients) and an additional $20 million commitment toward the Curetivity Research Floor within the Inspiration 4 Advanced Research Center. The organization runs an annual Golf Invitational and Gala in Westchester, NY, and supports a Charlotte-area event presence. Its website (curetivity.com) serves as a direct donation portal. Board members, including a treasurer who operates a Dunkin franchise network generating $5M+ via annual Give-to-Live promotions, leverage personal networks to drive donations.

The business model is donation-based rather than revenue-generating: contributions flow in via events, the website, and high-net-worth board networks, then flow out to St. Jude. The organization is governed by a Board of Directors including a Board President, Vice President, Treasurer, Executive Director, and additional members with backgrounds in investment banking, private equity, specialty pharmaceuticals, franchise operations, and corporate marketing. Operating geographies span Connecticut, New York, the Southeast US, and Florida. The foundation rebranded from The Eric Trump Foundation to Curetivity in 2021.

Name

The Eric Trump Foundation

Legal name

Curetivity Foundation

Website

https://erictrumpfoundation.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Curetivity (formerly The Eric Trump Foundation) is a 501(c)(3) non-profit that raises funds for pediatric cancer research and treatment at St. Jude Children's Research Hospital through annual events and donor networks, having raised over $50 million since 2007.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

Keywords

• Pediatric cancer fundraising
• Nonprofit charitable foundation
• Childhood cancer research
• Charitable donations
• 501(c)(3) organization

Headquarters

HQ city

Darien

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Distribution channels1 record

Marketing channels4 records

Core offering

Curetivity (formerly The Eric Trump Foundation) is a 501(c)(3) nonprofit that raises funds for pediatric cancer research and treatment at St. Jude Children's Research Hospital. To date it has raised over $50 million, including a $20 million funding of the Surgery & ICU Center and a $20 million commitment towards the Curetivity Research Floor in the Inspiration 4 Advanced Research Center. It generates donations through annual events such as Golf Invitationals and Galas in Westchester, NY, online giving via its website, and board-member-driven community fundraising campaigns.

Product overview

Curetivity (formerly The Eric Trump Foundation) is a 501(c)(3) non-profit organization that operates as a unified fundraising platform focused entirely on supporting St. Jude Children's Research Hospital. The organization does not offer a multi-product portfolio but rather a single mission-driven fundraising service. Key funded initiatives include the Surgery & ICU Center ($20 million) and the Curetivity Research Floor in the Inspiration 4 Advanced Research Center ($20 million commitment).

Differentiator

Problem solved

Functional benefit

Products and services

• Charitable Fundraising Program for St. Jude Children's Research Hospital A charitable fundraising program that enables individual donors, corporate partners, and community volunteers to contribute to pediatric cancer research and treatment at St. Jude Children's Research Hospital, with proceeds directly funding named hospital projects such as the Surgery & ICU Center and the Curetivity Research Floor.
• Annual Golf Invitational and Gala Fundraising Events Annual fundraising events hosted in Westchester, NY that bring together donors, board members, and community supporters to raise money and awareness for pediatric cancer research at St. Jude.

Quantifiable outcome

• $50 million+ raised for St. Jude Children's Research Hospital
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• St. Jude Children's Research HospitalcoreStrategic or Co-development Partner · 1 January 2006Curetivity partners with St. Jude to identify and personally fund particular projects at the hospital after careful consideration and due diligence. To date, Curetivity has completed a $20 million funding of the Surgery & ICU Center and a $20 million commitment towards the Curetivity Research Floor in the Inspiration 4 Advanced Research Center. St. Jude leads the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.
• Dunkin Joy in Childhood FoundationminorGTM or Marketing PartnerShaun Cain, Board Treasurer, sits on the National Board of Dunkin Joy in Childhood Foundation, which raises money for children's health, hunger, and shelter throughout the United States. Shaun also runs annual Give-to-Live promotions at his Dunkin stores that raise money for St. Jude, having raised over $5 million through partnerships with neighboring franchisees.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cookies for Kids' Cancer: Pediatric cancer research grantmaking nonprofit. Direct peer with grassroots event fundraising and named research project funding similar to Curetivity's Surgery & ICU Center commitment.
• Rally Foundation for Childhood Cancer Research: Volunteer-driven pediatric cancer research fundraising nonprofit. Comparable as a similarly-sized grantmaking organization with event-based fundraising and direct research funding model.
• St. Jude Children's Research Hospital (ALSAC): The primary beneficiary of Curetivity's fundraising and itself the dominant pediatric cancer fundraising entity. Directly comparable as a pediatric cancer mission organization that Curetivity channels funds into.
• American Childhood Cancer Organization: National nonprofit supporting children with cancer and their families. Comparable as a pediatric cancer-focused nonprofit supporting families, treatment, and research across the U.S.
• National Pediatric Cancer Foundation: Nonprofit dedicated to funding pediatric cancer research and treatment, with similar donor-funded model and St. Jude-adjacent hospital partnerships. Directly comparable mission and fundraising approach.
• Children's Oncology Group Foundation: Funds cooperative pediatric cancer clinical trials across 200+ hospitals. Comparable as a nonprofit funding pediatric cancer research infrastructure similar to Curetivity's funded Research Floor.
• St. Baldrick's Foundation: Pediatric cancer research fundraising nonprofit ($300M+ raised) using signature head-shaving events. Direct peer in pediatric cancer philanthropy with comparable event-driven fundraising model.
• Alex's Lemonade Stand Foundation: Leading pediatric cancer research fundraising nonprofit, raising $200M+ lifetime. Direct peer in pediatric cancer philanthropy with similar event-driven and grassroots fundraising models.
• CureSearch for Children's Cancer: Children's cancer research funding nonprofit. Comparable mission, fundraising mechanism, and direct research grantmaking to hospitals including pediatric oncology research programs.

Broad incumbents

• The V Foundation for Cancer Research: Major cancer research grantmaking nonprofit ($300M+ granted). Broader incumbent in cancer philanthropy, funding pediatric and adult cancer research, comparable in grantmaking model but at significantly larger scale.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-eric-trump-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Eric Trump Foundation