House Of Victory

Name

House Of Victory

Legal name

House of Victory

Website

https://houseofvictory.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Athlete Marketing and NIL Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Sporting Goods Retailers (45911)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Athlete marketing services
• NIL collective
• Brand partnerships
• Collegiate sports marketing
• Athlete endorsement agency

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Corporate Sponsorships: Companies partner with House of Victory to connect with USC's fanbase through athlete appearances, event sponsorship, and brand integration in content. Packages include social media promotion, in-person athlete appearances, website recognition, and event access.
2. Apparel Sales: E-commerce sales of branded merchandise including apparel items ranging from $30-$350. Revenue from direct-to-consumer sales of House of Victory branded clothing.
3. Individual Donations: One-time and recurring contributions from alumni and fans to support NIL opportunities for USC student-athletes. Tax-deductible donations accepted through their foundation.
4. NIL Engagement Compensation: Student-athletes receive compensation for participating in NIL activities including brand partnerships, community engagements, and appearances.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

House of Victory operates as the official Name, Image, and Likeness (NIL) collective of USC Athletics, functioning as a USC-focused athlete marketing agency that connects brands with elite student-athletes across all 21 USC sports through strategic and performance-driven partnerships. The organization also sells branded apparel and merchandise through a Shopify-powered e-commerce storefront, accepts tax-deductible donations through its foundation, and facilitates community engagement programs and event experiences such as the Ultimate Tailgate.

Product overview

House of Victory is the Official NIL (Name, Image, Likeness) Collective of USC Athletics, functioning as a USC-focused athlete marketing agency. The company operates as a unified platform offering multiple interconnected services: (1) an apparel merchandise store powered by Shopify selling branded products including polos, t-shirts, hoodies, jackets, tanks, caps, and the Half Zip Sweater; (2) a NIL opportunities platform connecting USC student-athletes with brands for strategic partnerships; (3) athlete marketing services facilitating brand collaborations; (4) media and content production including podcasts and athlete interviews; (5) community engagement programs through nonprofit partnerships; and (6) experiential events such as the Ultimate Tailgate. The core value proposition is maximizing athlete earning potential while helping brands drive growth through authentic engagement with elite USC student-athletes.

Differentiator

Problem solved

Functional benefit

Brands

• House of Victory Foundation: Tax-deductible donation vehicle for community engagement and charitable activities involving student-athletes

Products and services

• NIL Opportunities Platform Official NIL Collective of USC Athletics that connects brands with elite USC student-athletes across all 21 sports for strategic partnerships and authentic brand collaborations.
• Athlete Marketing Services

Quantifiable outcome

• 48,000 meals generated from LA Regional Food Bank partnership
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• StrikeflagshipGTM or Marketing Partner · 21 December 2024Cryptocurrency payment platform partnership enabling college athletes to receive NIL payments in Bitcoin. First-of-its-kind arrangement allowing USC football player Matai Tagoa'i to receive NIL earnings in Bitcoin starting 2025. Positions Strike and founder Jack Mallers at forefront of crypto adoption in collegiate athletics.
• The Rex SteakhousecoreGTM or Marketing Partner · 6 August 2024Seaside steakhouse powers the Ultimate Tailgate experience at USC home games. Provides gourmet food and signature cocktails for premium tailgate events. Partnership renewal demonstrates successful ongoing collaboration.
• AltominorOthersRide service named as Official Ride Service of House of Victory to provide student-athletes with additional safety and security.
• Baker TillycoreImplementation/ SI/ Consulting PartnerMajor accounting firm collaboration to support the collective and student-athletes with advisory services and compliance support for NIL opportunities.
• Angel City SportscoreStrategic or Co-development PartnerPartnership for adaptive functional fitness classes. USC basketball players joined adaptive athletes for workouts, supporting disability community through inclusive fitness programming.
• 3400 ClubcoreStrategic or Co-development PartnerBasketball-focused collective that merged with House of Victory in May 2023 to expand NIL support for USC student-athletes, consolidating resources for better athlete support.
• Dream CentercoreStrategic or Co-development PartnerEcho Park nonprofit partnered with House of Victory athletes across multiple sports to impact thousands of local individuals through community engagement programs.
• LA Regional Food BankcoreStrategic or Co-development PartnerCommunity partnership for fighting food insecurity. Student-athletes spent 107+ hours sorting nearly 58,000 pounds of food, generating 48,000 meals for LA families.
• ImpactLAcoreStrategic or Co-development PartnerNonprofit organization coordinating 24-hour emergency shelter at 9thirtyLA for fire evacuees. House of Victory athletes supported relief efforts by managing donations and distribution center operations.
• Boys & Girls Clubs of Metro LAcoreStrategic or Co-development PartnerOngoing partnership with Challengers Clubhouse for youth mentorship. Student-athletes from football, basketball, tennis, and beach volleyball participate in facility tours, Q&A sessions, and mentorship events.
• Children's Hospital Los AngelesminorStrategic or Co-development PartnerBringing joy to patients through hospital visits, toy drives, and special events with student-athlete participation.
• Community InitiativescoreStrategic or Co-development PartnerCalifornia nonprofit public benefit corporation serving as fiscal sponsor for House of Victory Foundation. Provides compliance and administrative support for tax-deductible contributions.
• Corporate Sponsors (Multiple)coreGTM or Marketing PartnerMultiple corporate sponsors: Christensen, Code Four, Cozack, Dart Entities, Eagle Four Partners, EquiTrust, Fletcher Jones Mercedes, L'Abri Management, Newmark, Niagara Bottling, River Point Capital, State Street Market, Uprite, Wilber. Each receives brand recognition, event signage, and athlete access.
• Dedeaux Download PodcastminorGTM or Marketing PartnerPodcast partnership providing Trojan Family access to baseball student-athletes through exclusive interviews and season coverage.
• 247 Sports (The Peristyle Podcast)coreGTM or Marketing PartnerMedia partnership for exclusive football player interviews throughout the season. Weekly conversations with Trojan stars on Tunnel Vision podcast segment.
• Triple-Double PodcastminorGTM or Marketing PartnerBasketball-focused podcast featuring exclusive men's and women's player interviews for hoops season coverage.
• Swim with MikeminorStrategic or Co-development PartnerAnnual USC community event since 1981 raising funds for Swim with Mike Foundation. House of Victory athletes expand the ripple effect of this longstanding tradition.
• Fulfillment FundminorStrategic or Co-development PartnerNonprofit empowering first-generation and low-income LA students to prepare for and graduate from college. Student-athletes participate in awareness and mentorship activities.
• Make-A-Wish FoundationminorStrategic or Co-development PartnerCreating life-changing wishes for children with critical illnesses. Student-athletes participate in awareness campaigns and special events.
• The Midnight MissionminorStrategic or Co-development PartnerComprehensive homeless shelter and services provider. Student-athletes serve community through food preparation and distribution activities.

Scale indicators3 records

Recent moves6 records

Emerging players

• Dreamfield: Emerging NIL deal-fulfillment platform providing athletes with tools to manage NIL partnerships end-to-end. Adjacent competitor to House of Victory's athlete marketing agency offering on a tech-enabled, school-agnostic basis.
• Icon Source: NIL marketplace that connects brands and athletes for paid collaborations. Competes with House of Victory's brand-athlete matchmaking services at the platform level rather than the school-specific level.

Direct peers

• Chamberlain Collective: USC-focused NIL collective facilitating brand partnerships and fundraising for USC student-athletes. Competes head-to-head with House of Victory for sponsor dollars and donor contributions within the USC ecosystem.
• Champions Circle: Official NIL collective supporting University of Texas student-athletes. Same playbook — official designation, corporate sponsorships, donor fundraising, athlete activations — at another top-tier program with comparable athlete valuations.
• Mamba Collective: USC-aligned NIL collective supporting USC student-athletes with NIL deals and community programming. Directly competes with House of Victory for the same USC alumni donor pool, USC athletes, and corporate sponsors (e.g., Fletcher Jones, local LA brands).
• 12th Man+: Official NIL collective of Texas A&M Athletics. Operates the same school-affiliated collective model as House of Victory but serves a different Power 4 program; comparable in structure, scale, and revenue mix.
• Foundation for Kentucky Athletics: Kentucky-affiliated NIL and fundraising organization supporting Wildcats student-athletes. Mirrors House of Victory's combination of donor-driven NIL funding and sport-agnostic athlete programming within a major SEC athletic brand.

Broad incumbents

• Opendorse: NIL marketplace and athlete marketing platform used by collectives, schools, and brands to source, contract, and measure NIL deals. Operates a level above individual collectives like House of Victory by serving as the underlying infrastructure for the category.
• On3: College sports media company with NIL valuations, recruiting rankings, and athlete marketing data. Not a collective but a key adjacent media/data player that monetizes the same NIL visibility that House of Victory creates for USC athletes.
• INFLCR (Teamworks): NIL and athlete brand-building platform acquired by Teamworks. Provides name-image-likeness content distribution and compliance tooling to collectives and athletic departments — broader incumbent adjacent to House of Victory's athlete marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/house_of_victory
• Facebookfacebook.com/houseofvictorynil
• LinkedInlinkedin.com/company/house-of-victory-inc
• Instagraminstagram.com/houseofvictorynil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Of Victory