K9s United

Name

K9s United

Legal name

K9s United

Website

https://k9sunited.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Law Enforcement K9 Support Services

NAICS

Investigation, Guard, and Armored Car Services (56161)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

K9 Handler & Working Dog Security Training (BPAKAOAK)

akta.pro secondary industry

K-9 Security Services (BPABAMAK)

Keywords

• Law enforcement K9 support
• K9 equipment donations
• K9 training programs
• Fallen K9 memorials
• Police K9 advocacy

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Donations: K9s United relies on one-time and recurring donations from individual donors. Monthly donors can join the K9 Corps starting at $9/month. All donations are tax-deductible as the organization is a 501(c)(3) nonprofit.
2. Merchandise Sales: The organization operates an e-commerce shop selling K9s United branded merchandise including t-shirts. A portion of proceeds from partner merchandise (e.g., First Responder Coffee Company coffee, Ridgeside K9 training services) also supports the mission.
3. Events: Fundraising events including the annual K9 Royale Gala (black-tie fundraiser with casino games, auctions, K9 demonstrations at $225/ticket) and the Fallen K9 Memorial Run (virtual 9K/5K/1 Mile run at $42 registration).
4. License Plates: Florida specialty K9s United license plates are available for purchase through Florida DMV offices, with $25 from each plate going directly to support training and equipment for K9 units.
5. Stock Donations: Donors can contribute appreciated stock directly to the organization. Stock donations are noted to be up to 37% more tax-efficient and fully deductible if owned for more than one year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

K9s United is a 501(c)(3) nonprofit that supplies equipment, training, and advocacy support to law enforcement K9 units across 46 U.S. states. The organization donates specialized gear (vehicle heat alarms, bulletproof vests, kennels, first aid kits, training aids, bite suits, leads, harnesses), delivers free training seminars and K9 first aid instruction to handlers and EMTs, and lobbies for K9 protection legislation while memorializing fallen K9s through commissioned tribute portraits.

Product overview

K9s United is a 501(c)(3) non-profit organization that operates as a unified portfolio of support services for law enforcement K9 units, rather than a single software product. The core offerings center on three pillars: an Equipment Donation Program supplying specialized gear (heat alarms, bulletproof vests, first aid kits, training aids), a Training Program providing free seminars and first aid instruction, and Advocacy Services including legislation and memorials. Additional offerings include the K9 Tribute Wall for fallen officer commemoration, signature fundraising events (K9 Royale Gala, Fallen K9 Memorial Run), and multiple donation mechanisms (K9 Corps monthly program, one-time gifts, stock donations). The organization generates revenue through merchandise (coffee, apparel, Florida specialty license plates) sold via its online shop. All programs work together to support K9 units across 46 states, serving over 600 law enforcement agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Donation Program
• Training Program
• Advocacy and Legislative Services
• K9 Tribute Wall
• K9 Royale Gala
• Fallen K9 Memorial Run
• K9 Corps Monthly Donation Program
• One-Time Donation
• Stock Donation Program
• Florida Specialty License Plate
• K9s United Branded Coffee
• Online Merchandise Shop

Quantifiable outcome

• 1,300+ equipment donations since 2015
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• First Responder Coffee CompanyminorGTM or Marketing PartnerSells K9s United branded medium roast coffee blend (100% Brazilian Arabica, notes of chocolate, caramel, nuts). Proceeds from each bag directly fund K9s United's mission.
• Ridgeside K9coreStrategic or Co-development PartnerVeteran-owned K9 training company providing basic and advanced board and train programs. Certified trainers offer services from puppy training to aggressive dog rehabilitation. A portion of Ridgeside K9 proceeds go directly to K9s United. Also provides training instructors for K9s United programs.
• SafarilandminorGTM or Marketing PartnerSponsoring partner whose products support law enforcement K9 operations
• 5.11 TacticalminorGTM or Marketing PartnerSponsoring partner providing tactical gear for K9 operations
• Ace K9minorGTM or Marketing PartnerProvides hot and pop vehicle systems and Acewatchdog heat alarm systems for K9 vehicles. Donated equipment to agencies like St. Augustine PD (K9 Simon).
• Dustoff K9minorGTM or Marketing PartnerSponsoring partner supporting K9 units
• Dana Safety SupplyminorGTM or Marketing PartnerSponsoring partner providing safety equipment for K9 operations
• St. John / Nectar StudiosminorGTM or Marketing PartnerChairman & CEO Dan St. John serves on the Board of Directors. Nectar Studios is a sponsoring partner providing creative services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• K9s4COPs: Charity that partners with police departments to fund and place trained K9s in service, and provides ongoing support to K9 teams. Comparable beneficiary base (law enforcement K9 units) and donation-driven funding model.
• Off-Road K9 Foundation: Nonprofit focused on donating K9 equipment and providing training support to law enforcement K9 handlers, with strong volunteer and event-driven fundraising. Directly comparable mission and operating model to K9s United.
• Active K9 Foundation: Foundation supporting law enforcement K9 units with equipment and training resources, often via corporate partnerships. Comparable mission and donation-driven funding model.
• Project Paws Alive: Nonprofit that donates equipment, gear, and training resources to law enforcement K9 units nationwide. Closest direct comparable to K9s United in mission, beneficiary base, and donation-driven model.

Others

• Safariland: Manufacturer of law enforcement tactical gear with active K9 program. K9s United's board includes Safariland's President, signaling tight sponsor overlap; Safariland's K9 product line frames them as an adjacent enabler rather than a competitor.
• Ridgeside K9: Veteran-owned K9 training company providing board-and-train services that also supplies trainers to K9s United programs. Functioning as a strategic training partner and ecosystem participant rather than a direct charity competitor.

Broad incumbents

• Concerns of Police Survivors (C.O.P.S.): Established nonprofit supporting families of fallen law enforcement officers, including K9 handlers. Comparable tax-exempt 501(c)(3) law enforcement support mission, with similar memorial and advocacy orientation but broader officer focus.
• National Police Association: National nonprofit supporting U.S. law enforcement officers with advocacy, training resources, and survivor benefits. Comparable donor base and law enforcement support mission at a broader scale.
• Police K9 Association (NPCA): National professional association for law enforcement K9 handlers, providing training standards, certification, and conferences. Larger and more established, overlapping on training and advocacy for K9 handlers.

Emerging players

• Warrior Dog Foundation: Nonprofit providing veterinary care and support for retired and active-duty military and law enforcement K9s. Overlaps in K9 welfare mission but focuses more on retired/working dog care than equipment donation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/k9sunited
• YouTubeyoutube.com/@k9united183
• Facebookfacebook.com/K9sUnited
• Instagraminstagram.com/k9sunited
• LinkedInlinkedin.com/company/k9s-united

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K9s United