Lequal B.v.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
Lequal B.v. firmographics
Firmographics- Name
- Lequal B.v.
- Legal name
- Lequal B.v.
- Website
- https://lequal.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Lequal B.v. is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Lequal B.v. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Linkbuilding Services: Creative linkbuilding agency providing strategic backlink acquisition services to improve domain authority and organic search rankings for clients.
- White-label Services for Agencies: Outsourced linkbuilding services resold by other marketing agencies under their own brand, including full campaign management from outreach to go-live.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lequal B.v. product offering
Product offeringCore offering
LEQUAL is a creative linkbuilding agency that acquires quality backlinks from a network of 4,697+ published European media domains to improve client domain authority, search engine rankings, and organic traffic. Core offerings include linkbuilding strategy and execution, outsourced linkbuilding, international linkbuilding across seven European markets, SEO copywriting, white-label linkbuilding for marketing agencies, and Digital PR campaigns. Services are delivered by 35+ specialists with full campaign transparency through a custom 24/7 dashboard.
Product overview
LEQUAL is a service-based creative linkbuilding agency offering a portfolio of interconnected SEO-focused services. The core offering centers on linkbuilding (strategy, outsourcing, and international variants), complemented by SEO copywriting for content support and Digital PR for media-driven link acquisition. For agency partners, white-label linkbuilding enables reselling under their own brand with custom dashboards. Services are delivered through teams located in Amsterdam, Eindhoven, Utrecht, Arnhem (Netherlands), Antwerp (Belgium), and Düsseldorf (Germany).
Differentiator
Problem solved
Functional benefit
Products and services
- Linkbuilding
- Linkbuilding Strategy
- Outsourced Linkbuilding
- International Linkbuilding
- SEO Copywriting
- White-label Linkbuilding
- Digital PR
Quantifiable outcome
- DR improvements of 5-85% depending on campaign
- +3 more outcomes
Companies that use Lequal B.v.
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Lequal B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lequal B.v. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Media Network PartnerscoreLEQUAL maintains relationships with media outlets across multiple European countries including the Netherlands, Belgium, Germany, Italy, Denmark, Spain, and Poland. These media partnerships enable outreach campaigns to secure backlinks and brand citations for clients through their established publication channels.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Lequal B.v. competitors and assessment
Company assessmentDirect peers
- uSERP: uSERP combines digital PR and linkbuilding services to secure high-authority placements. Comparable to Lequal on the combination of digital PR-driven link acquisition and SEO copywriting offered as integrated services.
- Authority Builders: Authority Builders provides niche-edit and guest-post linkbuilding services with self-service and agency/reseller programs. Comparable to Lequal on linkbuilding service mix, agency white-label channel, and price-per-link unit economics.
- Victorious SEO: Victorious is a full-service SEO agency with a strong linkbuilding and content offering, including transparent campaign reporting. Comparable to Lequal on creative-linkbuilding approach, transparency focus, and agency-of-record engagement model.
- FATJOE: FATJOE sells linkbuilding and content services (e.g., blogger outreach, niche edits) largely through an agency/white-label model. Direct comparable to Lequal on white-label linkbuilding focus, agency channel, and SEO service delivery.
- Page One Power: Page One Power is a custom linkbuilding agency serving enterprise and mid-market clients, with proprietary outreach tooling and reporting dashboards. Comparable to Lequal on custom creative linkbuilding, transparency tooling, and DR/outcome-driven reporting.
- The HOTH: The HOTH is a long-standing SEO and linkbuilding services provider offering backlink packages, managed SEO, and content. Direct comparable to Lequal on core linkbuilding service, agency/reseller positioning, and customer profile of small/mid-market businesses seeking SEO improvement.
- SEO.co: SEO.co provides enterprise SEO and white-label linkbuilding, with defined link-pricing products similar to Lequal's customizable services. Comparable on white-label reseller model and cross-market (US/UK/EU) linkbuilding execution.
Others
- Ahrefs: Ahrefs is a leading SEO software platform with its own linkbuilding/content tools (e.g., Content Explorer, link index). Comparable as an indirect competitor enabling in-house teams to perform the same linkbuilding functions Lequal sells as services.
- Semrush: Semrush is a major SEO/marketing software suite with a content-marketing platform and agency partnerships. Comparable as a tooling/ecosystem player that either powers or competes with Lequal's service delivery.
Broad incumbents
- WebFX: WebFX is a large full-service digital marketing agency offering SEO, linkbuilding, content, and PPC with proprietary performance-tracking tech. Comparable to Lequal on SEO/linkbuilding service line, but operates at much greater scale as a broad incumbent across all marketing channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lequal B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lequal B.v. leadership team
Management profileNumber of profiles
Profiles3 records
Lequal B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lequal B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lequal B.v.
What does Lequal B.v. do?
LEQUAL is a creative linkbuilding agency that acquires quality backlinks from a network of 4,697+ published European media domains to improve client domain authority, search engine rankings, and organic traffic. Core offerings include linkbuilding strategy and execution, outsourced linkbuilding, international linkbuilding across seven European markets, SEO copywriting, white-label linkbuilding for marketing agencies, and Digital PR campaigns. Services are delivered by 35+ specialists with full campaign transparency through a custom 24/7 dashboard.
Is Lequal B.v. a public or private company?
Lequal B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lequal B.v. founded?
Lequal B.v. was founded in -1.
Where is Lequal B.v. based?
Lequal B.v. is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Lequal B.v. make money?
Two revenue lines are on record. Linkbuilding Services are the primary driver. The others are white-label Services for Agencies.
Who are Lequal B.v.'s main competitors?
Direct peers on record are uSERP, Authority Builders, Victorious SEO, FATJOE, Page One Power, The HOTH and SEO.co. Others are Ahrefs and Semrush. WebFX is listed as a broad incumbent.
Does Lequal B.v. have an API?
No public API is recorded for Lequal B.v..