Microbrasserie St-pancrace

What Microbrasserie St-pancrace does

Microbrasserie St-Pancrace is a privately held craft brewery founded in 2013 in Baie-Comeau, Quebec, operating as the first microbrewery on the North Shore (Côte-Nord). The company produces a portfolio of regular beers (Uapishka, Flume, Walker, Sinueuse, Pointe-Noire, Baie-Cachée), seasonal releases, a non-alcoholic line (Lunchroom, Leurre, Pit Stop), hard seltzers under the SOIF Nordic Seltzers brand, and limited barrel-aged releases under the Cuvée Territoire label. Each product is tied to a North Shore legend and brewed with regionally sourced ingredients including northern berries (haskap, sea buckthorn, wild cranberry, chicoutai), Quebec barley malt, and local hops, with partnerships spanning farms such as Ferme Manicouagan, Argousiers nordiques, Malterie Caux Laflamme, Ferme Bastien, and Manoir du Café.

The company operates three locations in Baie-Comeau — a Pub at Place LaSalle, a Boutique on Comeau Boulevard, and a Factory (opened 2017) housing brewing, barrel aging, and brewery tours — and sells through a Shopify e-commerce storefront. Distribution is hybrid: direct-to-consumer at the three Baie-Comeau sites and online, complemented by B2B wholesale to restaurants, bars, grocery stores, and convenience stores across Quebec including Saguenay-Lac-Saint-Jean, Gaspésie, and Bas-Saint-Laurent. The Imperial Club annual subscription loyalty program and festival partnerships (Festival des Hivernants, Vélo-Vallée) provide recurring and event-driven revenue.

The business model combines transactional retail and wholesale beer sales with subscription revenue and on-premise food and beverage service. Headcount is 11-50 employees, no funding rounds are disclosed, and ownership remains private and independent. The brewery has earned Canadian Brewing Awards (2017, 2021) and World Beer Awards (2016, 2017, 2018) recognition for products including Pointe-Noire Stout and Pointe-Audubon Imperial Stout.

Name

Microbrasserie St-pancrace

Legal name

Microbrasserie St-Pancrace

Website

https://stpancrace.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Microbrasserie St-Pancrace is a privately held craft brewery founded in 2013 in Baie-Comeau, Quebec, and the first microbrewery on the Côte-Nord. It produces regionally inspired beers, non-alcoholic beers, and SOIF hard seltzers from local ingredients, distributed through its Pub, Boutique, e-commerce store, and Quebec-wide wholesale.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Microbrewery products
• Hard seltzer manufacturing
• Non-alcoholic beer production
• Brewery tour experiences

Headquarters

HQ city

Baie-comeau

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beer sales at Pub: Direct sales of craft beers and food at the on-site Pub located at Place LaSalle, Baie-Comeau. The Pub offers local products, craft beers, and Quebec spirits.
2. Boutique retail sales: Direct retail sales of beers and promotional merchandise at the Boutique located at Comeau Boulevard, as well as online e-commerce store.
3. Wholesale distribution: Distribution of products throughout Quebec, including convenience stores, grocery stores, restaurants, and bars on the North Shore territory and beyond.
4. Imperial Club membership: Annual subscription program offering exclusive benefits including 20oz pints at Pub, exclusive glassware, preview access to exclusive beers, 20% off store products, and privileged event access.
5. Hard Seltzer sales (SOIF): Sales of SOIF Nordic Hard Seltzers featuring North Shore fruits including sea buckthorn, haskap berry, and wild cranberry. Available in cans and mix packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Microbrasserie St-Pancrace is a craft brewery that produces a range of core, seasonal, and non-alcoholic beers as well as SOIF Nordic Hard Seltzers, all built around North Shore terroir and regional ingredients such as northern berries, local hops, and Quebec barley malt. The brewery operates an on-site Pub serving food and beverages, a Boutique retail store, and a Factory offering guided brewery tours and tastings, with distribution across Quebec via convenience stores, grocery stores, restaurants, and bars, plus an e-commerce Shopify storefront.

Product overview

Microbrasserie St-Pancrace is a craft brewery in Baie-Comeau, Quebec, operating as a single unified microbrewery with multiple product lines. The core offering consists of regular beers (Uapishka, Flume, Walker, Sinueuse, Pointe-Noire, Baie-Cachée) and seasonal beers (Magpie, Fleur de feu, Saison des dunes, and others). The brewery expanded into non-alcoholic beers (Lunchroom, Leurre, Pit Stop), hard seltzers under the SOIF Nordic Seltzers brand (Sea Buckthorn, Haskap Berry, Northern Berries), and special limited releases called Cuvée Territoire (Pointe-Audubon barrel-aged Imperial Stout). Services include the Pub restaurant, Factory/Brewery tours with tastings, retail Boutique, and Imperial Club loyalty program. Each product is inspired by North Shore legends and local ingredients including northern berries, sea buckthorn, chicoutai, and regional agricultural products.

Differentiator

Problem solved

Functional benefit

Brands

• SOIF: Nordic Seltzers made with real fruits from the North Shore, including Haskap berry, Sea Buckthorn, and Wild cranberry flavours.

Products and services

• Uapishka Belgian-inspired white wheat beer, the brewery's first and most popular brew. Slightly hazy with coriander and orange peel notes.
• Flume Golden blonde Ale with citrus fragrances, malty and slightly honeyed body.
• Walker Brown Ale with deep mahogany highlights, hazelnut aromas blending with roasted malt and caramel.
• Sinueuse American IPA with rusty hue and coniferous aromas, where bitter and floral hops meet.
• Pointe-Noire Full-bodied dark stout combining malt, hops and coffee roasted by Manoir du Café in Baie-Comeau.
• Baie-Cachée Haskap berry Sour, fruity and easy-to-drink beer with tannic, woody, smooth, festive character.
• Saison des dunes
• Magpie Session IPA, bitter, juicy, golden and hazy with fruity and tropical character inspired by the Magpie River.
• Fleur de feu Strong Belgian-inspired Triple with North Shore twist featuring chicoutai (cloudberry) fruit.
• Pointe-Audubon Imperial Stout aged 14 months in American bourbon barrels with complex cocoa, dark chocolate, oak, and vanilla notes.
• Lunchroom Non-alcoholic blonde ale focused on malt with balanced hop presence.
• Leurre Non-alcoholic red ale with subtle hops, ranging from pale red to near-black ruby, inspired by North Shore fishing culture.
• Pit Stop Non-alcoholic IPA brewed with Citra, Mosaic and Ekuanot hops using dealcoholization, with large hop quantities in the boil kettle.
• SOIF Nordic Hard Seltzer - Lemon/Sea Buckthorn Hard seltzer flavored with lemon and sea buckthorn at 4.2% alc/vol, made with real North Shore fruits via circular economy.
• SOIF Nordic Hard Seltzer - Wild Cranberry/Haskap Berry Hard seltzer with wild cranberry or haskap berry (camerise) at 4% alc/vol, less than 2g carbohydrates per can.
• SOIF Nordic Berries Mix Pack Mix pack of SOIF hard seltzers featuring northern berries in a 12 x 355ml package.
• The Pub Brewery pub at 55 Place La Salle, Baie-Comeau offering local products menu, craft beers and Quebec spirits.
• Parcours Brassicole (Brewery Tour & Tasting) Guided tasting and brewing exploration experience at the Factory: 4 tastings of 4oz for $10, available Monday to Friday at 1:00 PM.
• The Boutique Retail store at 110 boulevard Comeau, Baie-Comeau selling North Shore beers, promotional merchandise and gift items, with online Shopify storefront.
• Imperial Club
• Festive Punch Recipes

Quantifiable outcome

• Canadian Brewing Awards 2021 for Pointe-Audubon Imperial Stout
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Ferme ManicouagancoreStrategic or Co-development PartnerPartnership with Ferme Manicouagan in Pointe-Lebel, a leader in Haskap production in Quebec, for the supply of haskap berries used in Baie-Cachée sour beer and Haskap Hard Seltzer. The family farm also grows strawberries, raspberries, corn, sea buckthorn, and forage crops.
• Argousiers nordiquescoreStrategic or Co-development PartnerPartnership with Argousiers nordiques in Chute-aux-Outardes for sea buckthorn supply. This local farm started growing sea buckthorn by reclaiming a sandy field. Used in Tête-de-Cheval beer, Toulnustouc Gose, and Sea Buckthorn Hard Seltzer.
• Sel Saint-LaurentminorStrategic or Co-development PartnerPartnership with Sel Saint-Laurent in Bergeronnes for sea salt supply, used in the Toulnustouc Gose beer.
• Malterie Caux LaflammecoreStrategic or Co-development PartnerSupplier of Quebec barley malt for beers like Atelier Helles Lager. Partnership supports local Quebec agriculture and terroir-driven brewing.
• Atelier LaforgeminorStrategic or Co-development PartnerPartnership with a Sept-Îles snowmobile dealer to brew Atelier Helles-style beer commemorating the 60th anniversary of J.-A. Bombardier's snowmobile invention.
• Pêcherie ManicouaganminorStrategic or Co-development PartnerPartnership with Pêcherie Manicouagan for crab supply used in Crâââbe bitter-style beer, inspired by Oyster Stout.
• Microbrasserie HopEraminorStrategic or Co-development PartnerCollaboration with Microbrasserie HopEra in Jonquière for the Crâââbe beer, inspired by Oyster Stout tradition.
• Aux Jardins des PrésminorStrategic or Co-development PartnerSupplier of serviceberry and aronia (northern berries) used in Parapapampam Nordic Fruit Strong Beer.
• Les Jardins de CarmanorminorStrategic or Co-development PartnerSupplier of local rhubarb used in Tête-de-Chien Rhubarb White Sour beer.
• Ferme BastiencoreStrategic or Co-development PartnerSupplier of Quebec Hallertau Tradition hops used in Champ Gauche Pils beer. 100% Quebec grain and hops beer.
• Distillerie Vent du NordminorStrategic or Co-development PartnerCollaboration for Punch Seltzer Festif recipes combining SOIF Hard Seltzers with spirits from Distillerie Vent du Nord including Gin Norkōtié, Amaretto Quirel, Limoncello Perseïd, and Porto.
• Manoir du CafécoreStrategic or Co-development PartnerPartnership with Manoir du Café, a Baie-Comeau coffee roaster, for supply of roasted coffee used in Pointe-Noire Stout.
• Coopérative Le Grenier boréalminorStrategic or Co-development PartnerCooperative supplying ingredients including myrica gale for Tête-de-Cheval beer and dune pepper for Saison des dunes.
• Festival des HivernantscoreGTM or Marketing PartnerOfficial beer partnership with Festival des Hivernants held at Vieux-Poste de Sept-Îles. La Traite Nordic Pale Ale is the official beer of the festival.
• Vélo-ValléeminorGTM or Marketing PartnerPartnership for fundraising through cycling challenges. Petite-Mécatina beer was brewed for Randonnée Vélo-Vallée, a 100km cycling challenge to raise funds for Vallée des Roseaux palliative care house.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Dieu du Ciel!: One of Quebec's best-known microbreweries, operating a brewpub and broader distribution. Comparable as a craft brewery combining on-site pub, retail, and Quebec-wide distribution with award-winning products.
• Pit Caribou: Quebec microbrewery known for terroir-driven craft beer. Directly comparable as a regional craft producer; St-Pancrace even initially brewed at Pit Caribou's facility before acquiring its own equipment.
• Le Trou du Diable: Mauricie-based Quebec microbrewery with a strong brand identity and broad craft portfolio. Comparable regional craft competitor with similar multi-channel retail and pub strategy.
• Microbrasserie HopEra: Jonquière-based Quebec microbrewery that collaborated with St-Pancrace on the Crâââbe oyster-stout. Comparable as a Saguenay-region craft brewery with shared clientele and product overlap.
• Microbrasserie Le Castor: Quebec microbrewery focused on sessionable, ingredient-driven craft beers. Comparable as a similarly sized regional craft brewery targeting on-premise and retail distribution in Quebec.

Broad incumbents

• Unibroue: Established Quebec brewery specializing in Belgian-inspired and specialty beers. Comparable as a Quebec craft-origin producer with broad retail presence that competes for the same specialty beer shelf.
• Brasseurs du Nord (Boréale): One of Quebec's largest craft breweries with broad distribution. Comparable as a Quebec craft brand with a regional identity and wider distribution footprint than St-Pancrace.

Others

• Brasserie Bosteels (Tripel Karmeliet): Belgian brewery famous for abbey-style and Belgian-inspired ales, which is the stylistic family St-Pancrace's Uapishka, Fleur de feu, and Parapapampam explicitly reference. Comparable as a stylistic influence and craft competitor in Belgian-style specialty ales.
• Distillerie Vent du Nord: North Shore (Côte-Nord) distillery collaborating with St-Pancrace on punch seltzer recipes. Comparable as a regional craft beverage producer and a direct partner/adjacent peer in the North Shore beverage ecosystem.

Regional players

• Soif Bar à vin & bière: Quebec specialty beverage bar concept. Comparable as a craft beer and beverage on-premise retail player in Quebec, though operating in a different geography (Montreal) and with a broader beverage focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/microbrasseriestpancrace
• Instagraminstagram.com/microbrasseriestpancrace
• LinkedInlinkedin.com/company/microbrasserie-st-pancrace

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microbrasserie St-pancrace