Higby Consulting, Llc

What Higby Consulting, Llc does

Higby Consulting, LLC is a Virginia-based, founder-owned management consulting firm that delivers business development and sales advisory services, primarily to small and mid-sized businesses in the food and beverage industry and to clients in the laboratory services sector. The firm is a solo practice led by Richard Higby, a PhD chemist with 30+ years of executive experience at companies including Clorox, Ecolab, Arista Laboratories, Microbac, Covance, Labcorp, and Eurofins, who personally coaches, plans, and implements BD strategies for clients. The core offering comprises project-based, custom-quoted consulting engagements that include gap analysis, project plans with timelines and milestones, cost analysis, and schedule development, delivered through one-on-one advisory work and group workshops.

The firm operates two wholly-owned subsidiary brands. NexGenBD (nexgenbd.us) packages the founder's "Intelligent BD" methodology, developed through MBDi training and three decades of practice, into structured workshops. NexGenLAB (nexgenlab.io) extends the practice into laboratory services consulting. There is no proprietary technology platform, no app, no API, and no AI/ML component; distribution is direct via the founder, with lead generation handled through the company website (blog, newsletter, online booking), LinkedIn, and email. The firm operates from Richmond, Virginia, with a documented regional footprint limited to the USA.

The business model is professional services revenue from custom consulting engagements and workshop cohorts. Pricing is not publicly disclosed; engagements are quoted per project with multi-year contract cadence referenced. There are no funding rounds, no institutional investors, no parent company, and no third-party distribution. Concentration risk is structurally elevated given the dependence on a single practitioner and the absence of a disclosed diversified active client base.

Name

Higby Consulting, Llc

Legal name

Higby Consulting, LLC

Website

https://higbyconsulting.com

Company type

Private

Operating status

Operating

Short description

Higby Consulting is a Richmond, Virginia-based solo management consulting firm founded by Richard Higby that delivers business development and sales advisory services to small and mid-sized businesses in the food and beverage and laboratory services industries.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Business development consulting
• Sales consulting services
• Management consulting
• Food and beverage consulting
• Laboratory services consulting

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Management Consulting Services: Project-based consulting engagements providing business development strategy, gap analysis, project planning with timelines and milestones, cost analysis, and schedule development. Services are tailored to client needs ranging from impartial advice to practical implementation assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Higby Consulting provides personalized business development and sales consulting for small and mid-sized businesses, primarily in the food and beverage industry and laboratory services. Engagements include strategic planning, gap analysis, project plans with timelines and milestones, cost analysis, and course-correction/implementation support from impartial advice through hands-on execution. The firm is led by Richard Higby and extends its offerings through the NexGenBD workshop subsidiary and the NexGenLAB laboratory services subsidiary.

Product overview

Higby Consulting LLC is a management consulting firm offering business development and sales consulting services. The core offering is consulting expertise led by Richard Higby, a PhD chemist with 30+ years of experience. The portfolio includes business planning, performance management, strategic marketing support, facilitation, and HR/management reporting services. The company operates two subsidiary brands: NexGenBD (intelligent business development workshops and consulting) and NexGenLAB (laboratory services), both functioning as branded service lines under the parent consulting umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Development and Sales Consulting Personalized management consulting and business development advisory for small and mid-sized businesses, providing strategic planning, gap analysis, project planning with timelines and milestones, cost analysis, course correction, and hands-on implementation support across business development and sales operations.
• NexGenBD Workshops (Intelligent BD) Group training and executive education workshops on Intelligent Business Development, led by Richard Higby as Senior Consultant, coaching and planning BD strategies for participants. Subsumed within the NexGenBD subsidiary at https://nexgenbd.us.
• NexGenLAB Laboratory Services Consulting Laboratory services consulting under the NexGenLAB subsidiary brand, providing complementary services in the laboratory testing and services space and leveraging the founder's extensive background in laboratory services management.

Quantifiable outcome

• 95% market share for ignition propensity testing achieved at Arista Laboratories
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• NexGenBDcoreOthersSubsidiary company focused on business development workshops and training. NexGenBD delivers Intelligent BD workshops developed by Richard Higby based on his 30+ years of experience and MBDi training methodology.
• NexGenLABcoreOthersSubsidiary company focused on laboratory services consulting. Provides complementary services in the laboratory testing and services space, aligned with Richard Higby's extensive background in laboratory services management.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• DemandGen International: DemandGen International is a B2B marketing and sales consulting firm focused on lead generation, marketing operations, and sales enablement. Comparable as a B2B revenue advisory firm combining consulting with content/training programs.
• Heinz Marketing: Heinz Marketing is a B2B sales and marketing consulting firm providing outsourced CMO services, demand generation strategy, and sales enablement. Comparable in serving mid-market B2B clients with sales/BD advisory and execution support.
• Sales Readiness Group: Sales Readiness Group is a sales consulting and training firm offering customized sales programs and sales management coaching. Comparable as a boutique B2B sales/BD advisory targeting enterprise sales organizations.
• The Alexander Group: The Alexander Group is a sales consulting firm focused on go-to-market strategy, sales operations, and revenue growth advisory. Comparable in targeting B2B clients seeking BD/sales transformation engagements led by senior practitioners.
• Vector Group: Vector Group is a sales consulting firm providing sales strategy, sales management consulting, and performance improvement. Comparable in delivering B2B BD advisory services centered on sales force effectiveness.
• Richardson Sales Performance: Richardson is a sales training and consulting firm offering sales methodology, coaching, and performance improvement services. Comparable in delivering B2B sales capability-building through consulting and training programs.
• The Brooks Group: The Brooks Group provides sales training, coaching, and consulting focused on consultative selling and sales performance improvement. Comparable as a boutique sales/BD advisory and training firm targeting mid-market B2B clients.
• MBDi (Business Development Institute): MBDi is the business development training and consulting firm where Richard Higby previously led workshops before founding NexGenBD. Directly comparable as a B2B BD advisory and training provider with a similar methodology-driven, workshop-plus-consulting model.

Others

• Pavilion: Pavilion is a membership community and resource network for B2B sales, marketing, and revenue leaders. Comparable as an ecosystem participant in the B2B BD/sales enablement space where Higby Consulting operates, though Pavilion is community-driven rather than a consulting practice.

Broad incumbents

• McKinsey & Company: McKinsey is a global management consulting firm offering strategy, operations, and organizational consulting across industries including food & beverage. Comparable at the category level as a general management consulting provider, though vastly larger and broader in scope than Higby Consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/higby-consulting-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Higby Consulting, Llc