What New Entertainment does

New Entertainment is a Polish hospitality-entertainment company founded in 2010 and headquartered in Bydgoszcz, operating as a sole proprietorship under Tomasz Pająkowski. The company designs, produces and operates quiz-based entertainment formats for gastronomic venues (pubs, restaurants, cafés, clubs) and corporate clients across Poland. Its core products are PubQuiz (a team-based knowledge competition game) and PubCrime / Crime Bingo (a creative crime-mystery game), supplemented by QuizShow (corporate quiz events for 10-200 participants), Know Your Team (team-building variant), and QuestionShow (online remote format). The firm also licenses its game formats and content to independent organizers and runs a self-service quiz material product ('Samodzielne Quizowanie'), with an online integration platform branded Quiz Meetup.

The underlying technology is a proprietary content platform built around a curated library of over 100,000 hand-crafted quiz questions and reusable game scenarios. New Entertainment delivers recurring hosted quiz nights in over 100 venues across more than 30 Polish cities, running approximately 4,500 quizzes per year with roughly 5,000 weekly participants, and maintains a community-driven Facebook presence attracting about 17,000 daily visitors. In parallel, the company offers marketing services to hospitality venues — social media management, paid Facebook/Instagram advertising, website development and personalized marketing training — leveraging insights from its own venue relationships. In July 2025 it launched the Machinator R&D project, a prototype logic-mechanical puzzle device co-developed with Wyższa Szkoła Gospodarki w Bydgoszczy and funded by an EU grant of up to 89,999.14 PLN.

Revenue is generated through four streams: (1) recurring venue licensing fees for PubQuiz and PubCrime game nights, (2) fees for corporate event organization (QuizShow, team-building retreats, concerts, stand-up shows), (3) professional marketing services sold to hospitality venues, and (4) one-time and recurring license sales of quiz material for self-organized play. Pricing is quote-based and not publicly disclosed. Distribution is domestic-only and executed via direct field sales to venues and corporate clients, with go-to-market organized around named contacts per service line (Tomasz Pająkowski for venue collaboration, Karol Siódmiak for marketing and events, Damian Przybył for PubQuiz/Crime Bingo, Katarzyna Urbańska for event organization). Named collaborators include Carlsberg, Żabka, Mars, Pearson and Komisja, alongside the 100+ SMB venue partners that constitute the operational base.

Name

New Entertainment

Legal name

New Entertainment

Website

https://www.newentertainment.pl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

New Entertainment is a Bydgoszcz-based Polish firm that designs and operates quiz-based entertainment formats (PubQuiz, PubCrime) for pubs, restaurants and corporate clients across 30+ cities, supplemented by event organization and hospitality marketing services.

Ownership category

akta.pro rank

Product category

Hospitality Event Entertainment Services

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Pub quiz games
• Event entertainment
• Hospitality marketing
• Quiz licensing
• Corporate team building

Headquarters

HQ city

Bydgoszcz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Game Licensing: Licensing fees for one-time or recurring quiz game formats (PubQuiz, PubCrime). Licenses can be granted for offline or online gameplay sessions.
2. Event Organization: Full-service event organization including concerts, stand-up shows, corporate retreats, and team building events. Revenue generated from service fees for planning, coordination, and execution.
3. Marketing Services: Social media management, sponsored advertising campaigns, website development, and personalized marketing training for hospitality venues.
4. QuizShow (Corporate Quiz Events): One-time quiz event hosting service for companies and individuals, including professional host, adapted questions, and full service for 10-200 participants.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

New Entertainment designs and operates quiz-based games (PubQuiz, Crime Bingo/PubCrime, QuizShow, Know Your Team, QuestionShow) for hospitality venues across Poland, licenses these games for self-organized use, organizes corporate events such as retreats and team-building shows, and provides marketing services (social media management, sponsored advertising, website development, personalized training) to hospitality venues. The company works with more than 100 venues in 30+ Polish cities, hosts approximately 4,500 quizzes annually with about 5,000 weekly participants, and draws on a proprietary library of 100,000+ questions.

Product overview

New Entertainment provides intellectual entertainment solutions for the hospitality industry, operating a portfolio of quiz-based games and marketing services. Their core products include PubQuiz (team-based knowledge competition) and PubCrime/Crime Bingo (crime-themed mystery games), with supplementary offerings like QuizShow, Know Your Team, and QuestionShow for corporate and private events. The company also offers marketing services including social media management, sponsored advertising, website development, and personalized training for venues. They license their games to venues across Poland, running approximately 4,500 quizzes annually with about 5,000 weekly participants, while also developing new products like the Machinator logic-mechanical puzzle prototype.

Differentiator

Problem solved

Functional benefit

Brands

• PubQuiz: Team-based competition game where customers answer questions from various categories of knowledge to win prizes. Operating since 2010 in over 100 venues in over 30 towns in Poland.
• PubCrime
• QuizShow
• Samodzielne Quizowanie
• Quiz Meetup

Products and services

• PubQuiz Team-based quiz competition game resembling TV game shows, where venue guests answer questions from various knowledge categories to win prizes. Operates in over 100 venues across 30+ towns in Poland, with approximately 4,500 quizzes hosted annually and around 5,000 weekly participants.
• Crime Bingo (PubCrime) Team-based crime-themed mystery game where participants demonstrate intelligence and creativity to solve criminal scenarios created by the company, hosted by a charismatic presenter. Designed for pubs, restaurants, and event venues.
• QuizShow One-time quiz event for companies and individuals featuring questions from nine categories (three multimedia, six read aloud), adaptable to client needs including industry-specific questions. Organized for 10–200 people with a professional host.
• Know Your Team Team-building quiz game derived from PubQuiz, designed for companies and private clients to strengthen interpersonal relationships and team integration during corporate events.
• QuestionShow Quiz-style game offered in an online format for remote team-building and entertainment, enabling distributed teams to participate in a shared quiz experience.
• Game Licensing (PubQuiz / PubCrime) Licensing of the company's quiz game formats (PubQuiz and PubCrime) for one-time or recurring use, available for both offline and online gameplay, enabling venues or organizers to run games independently.
• Social Media Management for Venues Management of Facebook and Instagram presence for hospitality venues, including content creation, scheduling, and engagement optimization, aimed at increasing the venue's visibility to potential customers.
• Sponsored Advertising Campaigns Paid advertising campaigns on Facebook and Instagram optimized for effectiveness and cost-efficiency, targeting potential customers based on demographics, age, education, and interests on behalf of hospitality venues.
• Website Development for Venues Design and creation of modern, responsive websites for hospitality venues based on content management systems, enabling venue staff to update content without programming skills.
• Personalized Marketing Training Customized marketing training tailored to specific venue needs, including analysis of current activities and practical recommendations to improve the venue's marketing performance.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Wyższa Szkoła Gospodarki w Bydgoszczy (University of Economy in Bydgoszcz)coreStrategic or Co-development Partner · 10 July 2025R&D partnership for Machinator project - development of a prototype device for logical-mechanical puzzles inspired by Rube Goldberg machines. The partnership involves both physical product development (frames, 3D puzzle elements) and conceptual work (game scenarios for various customer segments including corporate events, shopping malls, pubs, and escape rooms).

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• AhaSlides: Interactive presentation and quiz platform used for corporate engagement and team-building; overlaps with QuizShow/QuestionShow as a digital, lighter-weight alternative for the same corporate use case.
• MindQuest: European escape-room and puzzle-experience operator with comparable experiential entertainment offerings to the Machinator prototype concept; comparable as an emerging adjacent player in live puzzle experiences.

Direct peers

• Quizzomania: Polish pub quiz operator that licenses quiz events to venues across Poland, directly competing with New Entertainment's PubQuiz in the same venue base and format category.
• Trivia Mafia: US-based hosted pub trivia company operating weekly bar quizzes with licensed hosts; comparable business model to New Entertainment's PubQuiz venue network.
• SpeedQuizzing: UK-based interactive pub quiz technology provider using smartphone-based buzzers; directly comparable as a tech-enabled pub quiz licensing and hosting platform.
• Geeks Who Drink: US pub trivia operator running weekly hosted bar quizzes, comparable in service model (hosted venue-based trivia licensing) although at greater scale and in a different geography.

Broad incumbents

• Kahoot: Global quiz-based engagement platform with broad enterprise and education use cases; competes indirectly for corporate quiz/training budgets that New Entertainment addresses with QuizShow and Know Your Team.
• Fever: Global live-entertainment marketplace that curates and sells experience-based events (including quizzes, escape rooms, and immersive experiences), competing for the same consumer leisure wallet as Machinator-style offerings.
• Eventim: Major European event ticketing and live entertainment operator; overlaps with New Entertainment's event organization arm (concerts, stand-up, corporate retreats) at a much larger scale.
• Quizlet: Large-scale quiz and learning platform with millions of user-generated questions; an adjacent player in the broader quiz ecosystem that pressures the consumer-facing edge of the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newentertainmentpl
• LinkedInlinkedin.com/company/new-entertainment---organizacja-quiz%C3%B3w

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Entertainment