Jodi Rae Designs
Jodi Fleming Design is a full-service residential interior design firm based in Newport Beach, California, founded by Jodi Fleming and Ally Rankin, serving high-net-worth clients across the United States and internationally on extensive renovations and new builds.
- Company typePrivate
- Founded2015
- HeadquartersNewport Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Jodi Rae Designs does
Jodi Fleming Design is a full-service residential interior design firm headquartered at 567 San Nicolas Suite 100 in Newport Beach, California. The firm was founded by Jodi Fleming and her daughter Ally Rankin as a mother-daughter leadership team, and it operates with a small named in-house staff (Melissa Jacobi, Vi Vu, Natalie Watanabe, Hilary Ward) supplemented by an ecosystem of architects, builders, custom flooring companies, tile & stone fabricators, painters, electricians, and artists. Its stated ideal projects are extensive residential renovations and new builds requiring interior architecture as well as finish, fixture, furniture, and accessory selections.
The firm's core offering is a comprehensive residential design service delivered from early conception through final installation. Service modules include floor plan development, interior elevations, detailing, custom furnishings design, architectural coordination with builders and contractors, and finish/fixture/accessory selection. There is no proprietary technology, software platform, or AI/ML component; the product is delivered as professional services by the design team. The firm maintains a curated portfolio of 18 named featured projects (e.g., Cambridge Lane, Breakers Isle, Island Retreat, Villa B, Maison Par La Mer) and has accumulated sustained editorial coverage in prestige shelter publications including ELLE Decor, Luxe Magazine, Traditional Home, Ocean Home, Modern Luxury, Mountain Living, and California Homes.
The business model is project-based, quote-based professional services revenue targeting a single primary segment — high-net-worth residential clients. Pricing is not publicly disclosed and engagement is initiated via a project inquiry form on the firm's website. The firm serves clients across the United States and internationally from its Newport Beach base, and it is privately held with no disclosed external investment, parent company, or funding rounds. The company operates independently, founder-owned and bootstrapped.
Jodi Rae Designs firmographics
Firmographics- Name
- Jodi Rae Designs
- Legal name
- Jodi Fleming Design
- Website
- https://jodiflemingdesign.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jodi Fleming Design is a full-service residential interior design firm based in Newport Beach, California, founded by Jodi Fleming and Ally Rankin, serving high-net-worth clients across the United States and internationally on extensive renovations and new builds.
- Ownership category
- akta.pro rank
Jodi Rae Designs industry classification
Industry- Product category
- Residential Interior Design Services
- NAICS
- Interior Design Services (541410), Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Jodi Rae Designs is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jodi Rae Designs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Interior Design Services: Full-service residential interior design services from early conception to completion, including floor plan development, interior elevations, detailing, custom furnishings design, and final installation.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Jodi Rae Designs product offering
Product offeringCore offering
Jodi Rae Designs (operating as Jodi Fleming Design / JFD) is a full-service residential interior design firm based in Newport Beach, California. The firm provides end-to-end residential design services from early conception through completion, including floor plan development, interior elevations, detailing, custom furnishings design, finish/fixture/accessory selection, coordination with architects, builders and contractors, and final installation for extensive renovations and new builds.
Product overview
Jodi Fleming Design is a full-service interior design firm offering a unified service for residential design. The core offering is comprehensive interior design from early conception to completion, supported by modules for custom furnishings design, architectural coordination with builders and contractors, and finish/fixture/ accessory selection. The firm specializes in extensive renovations and new builds, working across the United States and internationally from their base in Newport Beach, California.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Residential Interior Design An end-to-end residential interior design engagement for high-net-worth homeowners undertaking extensive renovations or new builds, delivered from early conception through final installation by the firm's design team.
Companies that use Jodi Rae Designs
Customer profileSegments1 record
Ideal customer profiles1 record
Jodi Rae Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jodi Rae Designs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Leading ArchitectscoreCollaborative partnerships with architects who share the firm's vision for providing clients with an intimate design process.
- Builders and General ContractorscoreWorking relationships with builders and general contractors to execute design implementations from floor plan through final installation.
- Custom Flooring CompaniesminorCoordination with custom flooring companies as part of the full-service design delivery.
- Tile & Stone FabricatorsminorPartnership with tile and stone fabricators along with floor subcontractors for material specification and installation.
- Painters and ElectriciansminorCoordination with painters and electricians as part of the comprehensive design process.
- ArtistsminorCollaborations with artists who share the firm's vision, providing clients with unique art selections as part of interior design.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Jodi Rae Designs competitors and assessment
Company assessmentDirect peers
- Amber Interiors: California-based, founder-led residential interior design studio offering full-service design and e-commerce product line; closely parallels Jodi Fleming Design's HNW coastal California clientele and full-service offering.
- Pierce & Ward: Boutique residential interior design firm serving celebrity and HNW clients with a full-service, design-lead approach; closely comparable to Jodi Fleming Design in scale, clientele, and project typology.
- Kelly Wearstler: Celebrity interior designer offering comprehensive residential and hospitality design with a strong namesake brand; comparable in high-end residential focus, brand-driven positioning, and full-service design capabilities.
- Martyn Lawrence Bullard: Internationally recognized interior designer serving celebrity and HNW residential clients with full-service design; comparable in clientele, scope, and brand-led engagement model.
- Nate Berkus Associates: High-end residential interior design practice built around a founder-led brand and full-service offering; directly comparable in target client, scope of services, and editorial positioning.
- Studio McGee: Full-service residential interior design firm serving high-end homeowners from conception to installation; comparable boutique-style engagement model with a leading content and brand presence, similar in target customer and service scope to Jodi Fleming Design.
- Joan Behnke & Associates: Boutique interior design firm specializing in luxury residential projects for high-net-worth clients; shares Jodi Fleming Design's residential focus, client tier, and design-led full-service model.
- Roman and Williams: Design firm with a strong residential practice serving HNW clients across the U.S.; comparable scope of full-service design and high-end positioning.
- Victoria Hagan Interiors: Established full-service residential interior design firm known for timeless, classical work for affluent homeowners; matches Jodi Fleming Design's emphasis on elegant, detail-driven residential interiors.
Broad incumbents
- Hines Visual Communications: Established design firm with high-end residential interior design work among its broader portfolio; comparable in offering but operating at greater scale and breadth than Jodi Fleming Design's boutique model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Jodi Rae Designs social profiles
Digital presenceJodi Rae Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jodi Rae Designs leadership team
Management profileNumber of profiles
Profiles6 records
Jodi Rae Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jodi Rae Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jodi Rae Designs
What does Jodi Rae Designs do?
Jodi Rae Designs (operating as Jodi Fleming Design / JFD) is a full-service residential interior design firm based in Newport Beach, California. The firm provides end-to-end residential design services from early conception through completion, including floor plan development, interior elevations, detailing, custom furnishings design, finish/fixture/accessory selection, coordination with architects, builders and contractors, and final installation for extensive renovations and new builds.
Is Jodi Rae Designs a public or private company?
Jodi Rae Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jodi Rae Designs founded?
Jodi Rae Designs was founded in 2015. It employs 1 to 10 people.
Where is Jodi Rae Designs based?
Jodi Rae Designs is headquartered in Newport Beach, United States, in the North America region.
How does Jodi Rae Designs make money?
One revenue line is on record: interior Design Services.
Who are Jodi Rae Designs's main competitors?
Direct peers on record are Amber Interiors, Pierce & Ward, Kelly Wearstler, Martyn Lawrence Bullard, Nate Berkus Associates, Studio McGee, Joan Behnke & Associates, Roman and Williams and Victoria Hagan Interiors. Hines Visual Communications is listed as a broad incumbent.
Does Jodi Rae Designs have an API?
No public API is recorded for Jodi Rae Designs.
What industry is Jodi Rae Designs in?
Jodi Rae Designs's product category is Residential Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 541410.