Lekker Fris

What Lekker Fris does

Lekker Fris Drinks Company B.V. is a Dutch brand-building beverage distributor headquartered in Breda, Netherlands, operating as the non-alcoholic sister company of A Brand New Day Drinks Company. The company imports and distributes a portfolio of more than 20 international soft drink brands — including AriZona, Schweppes Classics, Dr. Pepper, Evian, Monin, Capri-Sun, Orangina, Bundaberg, Oasis, Bionade, Volvic, and Prime — into the Dutch market, holding official importer or exclusive distribution rights for these labels. It serves Dutch consumers through three distinct sales channels: retail (supermarkets), horeca (hospitality and on-trade), and on-the-go (convenience and travel), with dedicated channel experts developing tailored brand programs for each.

The business is fundamentally a sales-led distribution and brand activation operation rather than a technology business. Lekker Fris generates revenue by wholesale distribution of its brand portfolio to Dutch retailers and foodservice operators, with pricing negotiated on a per-customer or per-channel basis. Logistics are executed in partnership with BSB (Beer & Selected Beverages), which provides warehousing and route-to-market services. Key customers include all major Dutch supermarket chains (Albert Heijn, Jumbo, Plus), the e-grocer Picnic, and dominant foodservice wholesalers (Sligro, Hanos). The company pairs this B2B distribution with an event-driven activation layer — festivals, on-trade promotions, social media, content marketing (LF Magazine), and trade marketing — to build brand equity for international owners entering or expanding in the Netherlands. The team spans roughly 60 named professionals across commercial, brand management, marketing, supply chain, finance, and field sales functions, with no disclosed proprietary technology or AI components.

Name

Lekker Fris

Legal name

Lekker Fris Drinks Company B.V.

Website

https://lekker-fris.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Lekker Fris is a Dutch brand-building beverage distributor that imports and markets over 20 international soft drink brands — including AriZona, Schweppes, Evian, Dr. Pepper, and Monin — to Dutch retailers, hospitality operators, and on-the-go channels, operating as the non-alcoholic sister company of A Brand New Day Drinks Company.

Ownership category

akta.pro rank

Product category

Non-alcoholic Beverage Distribution

NAICS

General Line Grocery Merchant Wholesalers (424410), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Wholesale-Groceries, General Line (5141), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

akta.pro secondary industries

Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN), Organic & Natural Beverage Wholesale (AFAIAJAE)

Keywords

• Soft drink distribution
• Beverage importing
• Brand building services
• Horeca distribution
• Retail beverage supply

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Brand Distribution & Import: Lekker Fris generates revenue by importing and distributing international soft drink brands in the Dutch market. They act as the exclusive or official importer for brands like AriZona, Schweppes, Dr. Pepper, Evian, Monin, Capri-Sun, and others. Revenue is generated through wholesale distribution to retail chains, hospitality venues, and on-the-go retailers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lekker Fris imports, distributes, and builds brands for international soft drink brands in the Dutch market. Acting as the official or exclusive Dutch distributor for brands such as AriZona, Schweppes, Dr. Pepper, Evian, Monin, Capri-Sun, Orangina, Bundaberg, and others, the company executes tailor-made brand programs across three primary sales channels: retail supermarkets, hospitality (horeca/on-trade), and on-the-go convenience locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Channel Distribution

Quantifiable outcome

• AriZona achieved #1 iced tea position in America within 15 years and is the fastest growing iced tea brand in Europe

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• A Brand New Day Drinks CompanycoreStrategic or Co-development PartnerA Brand New Day is described as Lekker Fris's 'big brother' or alcoholic sibling company. They focus on the finest alcoholic beverages and work in a targeted manner to create brand fans in the heart of the target group. Both companies share entrepreneurial spirit and are part of the same family/group of companies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AG Barr: Scottish soft drinks company (IRN-BRU, Rubicon, Funkin) that combines own brands with licensed international brands in UK and Ireland. Highly comparable business model: brand-building + multi-channel distribution of branded soft drinks.
• Spadel: Belgian/EU family-owned mineral water company (SPA, Badoit) distributing premium water brands across Europe. Directly comparable premium water positioning (Lekker Fris also distributes Evian, Badoit, Volvic) and Western European footprint.
• Vrumona: Dutch non-alcoholic beverage company (Heineken-owned, based in Bunnik) that manufactures and distributes soft drinks and mineral water in the Netherlands. Closest direct peer in terms of geography, channel mix and product category.
• Kofola Group: Czech/Central European non-alcoholic beverage group operating its own brands and licensed international brands (e.g., RC Cola) across multiple CEE markets. Comparable as a regional multi-brand soft drink distributor with brand-building capabilities.
• Aldelbra: Dutch private beverage company (founded by ex-Heineken leadership) that develops and distributes a portfolio of international soft drink brands in the Netherlands and beyond. Closest direct head-to-head competitor in the Dutch 'international brand distribution' niche.
• Refresco: Dutch-headquartered global independent beverage solutions provider producing and co-packing soft drinks and waters for retailers and brand owners across Europe. Comparable as a Dutch-headquartered beverage distribution/co-packing platform serving major retailers.

Broad incumbents

• Cott Corporation: North-American-headquartered beverage solutions company that co-manufactures and distributes private-label and branded soft drinks for retailers and brand owners. Comparable as a distribution/co-packing platform serving major retail customers with non-alcoholic beverages.
• Hero Group: Swiss family-owned international food and beverage group with a portfolio of regional and international brands distributed across Europe. Comparable as a European brand portfolio operator that builds and distributes third-party and owned non-alcoholic brands.
• Sanpellegrino (Nestlé Waters): Italian premium mineral water and soft drinks brand owned by Nestlé Waters, distributed across Western European retail and foodservice. Comparable premium bottled water and flavoured beverage portfolio that competes with Lekker Fris's Evian/Volvic/Badoit/Schweppes lines.
• Britvic: Listed UK-based soft drinks company with an international brand portfolio (PepsiCo brands in UK/Ireland plus its own brands). Comparable as a multi-brand soft drinks distributor/operator in a Western European market with a similar channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lekker-fris

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lekker Fris