Les Poulettes Paris

What Les Poulettes Paris does

Les Poulettes Paris is a privately held French skincare brand founded in Paris in 2018 by Alexis Fort, specializing in certified organic, vegan face masks, hydrogel eye patches, and clay-based purifying treatments. The company's portfolio spans roughly 20 stock-keeping units organized into two principal technology lines: single-dose cotton bio tissue masks (Anti-Age Repulpant, Coup d'Éclat, Hydra Fraîcheur, Anti-Fatigue, Détox) infused with bio-certified active ingredients, and COSMOS Organic-certified clay emulsion masks (Détox Peau Nette, Exfoliant Perfecteur 60'', Éclat Revitalisant) built around marine and kaolin clays. Its signature technical offering is the Patchs Yeux — full-contour hydrogel eye patches that cover both upper and lower eyelids simultaneously — alongside a patented biotechnological Peptide Jeunesse used in the anti-aging line and a moringa seed extract positioned for anti-pollution defense.

All formulations carry COSMOS Organic certification from Ecocert (minimum 95% natural-origin ingredients, 20–30% from organic agriculture), are vegan, and are manufactured in France through a contracted production partner. The company monetizes exclusively through direct-to-consumer e-commerce on a Shopify storefront, with unit pricing ranging from €7.90 for individual masks and eye patch pairs up to €49.90 for multi-session "Cure" bundles; no subscription model is offered. Distribution is supported by an ambassador program ("Devenir ambassadrice") hosted on the Kayba referral platform and an open distributor recruitment page, but shipping is currently limited to France métropolitaine with a €30 free-shipping threshold. Marketing is community-driven across Instagram, an email newsletter with a first-order 15% discount code (BIENVENUE), and an educational blog on bio-skincare, targeting time-poor urban women and ethically-minded skincare consumers aged roughly 18–55.

The business is founder-owned, has no disclosed institutional funding, no venture or private equity backing identified, no revenue figures publicly available, and no headcount data. An English language toggle exists on the site but cross-border shipping is not enabled. There are no disclosed AI/ML capabilities, no third-party platform integrations beyond Shopify and Kayba, and no mobile applications.

Name

Les Poulettes Paris

Legal name

Les Poulettes Paris

Website

https://lespoulettesparis.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Les Poulettes Paris is a privately held French skincare brand founded in 2018 that develops and sells COSMOS Organic-certified, vegan, French-made face masks, clay treatments, and full-contour hydrogel eye patches directly to consumers through a Shopify e-commerce store, primarily serving time-poor urban women and ethically minded skincare buyers in France.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells its skincare products directly to consumers through its Shopify-powered e-commerce website. Products include single-dose face masks, hydrogel eye patches, and curated packs. One-time purchase model with no subscription required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Les Poulettes Paris develops and sells certified organic, vegan face masks, hydrogel eye patches, and clay-based skincare treatments of natural origin. All products are COSMOS Organic certified by Ecocert, made in France, and formulated with 99%+ natural-origin ingredients, designed to deliver visible results in 10 minutes. The brand sells single-dose masks and curated multi-product packs/cures directly to consumers through its Shopify e-commerce site.

Product overview

Les Poulettes Paris is a French bio-certified skincare brand founded in 2018, specializing in face masks and eye care products. The portfolio comprises two main product lines: (1) Cotton Tissue Masks — single-dose bio-certified face masks in cotton bio (Anti-Age Repulpant, Coup d'Éclat, Hydra Fraîcheur, Anti-Fatigue, Détox), and (2) Clay Masks — COSMOS Organic-certified purifying masks in emulsion texture (Détox Peau Nette aux Argiles Marine de Guérande, Exfoliant Perfecteur 60'' à l'Argile Blanche, Éclat Revitalisant à l'Argile Rose). The brand's signature offering is the Patchs Yeux — the only bio-certified hydrogel eye patches made in France, covering the full eye contour including upper eyelids. These individual products are also bundled into themed packs and multi-session cures (Pack Découverte, Pack Best-Sellers, Pack Éclat, Pack Energie, Pack Détox Éclat, Cure Baby Skin, Cure Détox, Cure Super Glow, Cure intensive Contour des Yeux) that combine complementary masks and eye patches into 20-minute rituals. All products carry COSMOS Organic Ecocert certification, are vegan, made in France, and feature 99%+ natural-origin ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Masque Anti-Age Repulpant A bio-certified cotton face mask targeting mature and aging skin with a patented biotechnological Peptide Jeunesse (pro-collagen, pro-elastin action), aloe vera bio, and glycerin to firm, tone, and minimize wrinkles in 10 minutes.
• Masque Coup d'Éclat A bio-certified cotton face mask with Moroccan argan oil bio, aloe vera bio, and vegetable glycerin to brighten, repulp, and illuminate a dull complexion in 10 minutes.
• Masque Hydra Fraîcheur A bio-certified cotton face mask enriched with plant polysaccharides, vegetable glycerin, and high-concentration aloe vera bio to provide immediate and lasting hydration, comfort, and suppleness to dehydrated skin.
• Masque Anti-Fatigue A bio-certified cotton face mask with grapefruit essential oil bio, rose flower water rich in vitamin C, sweet almond oil bio, and aloe vera bio to re-energize, tone, and refresh tired, dull complexions in 10 minutes.
• Masque Détox A bio-certified cotton face mask with moringa seed extract as the star anti-pollution active, along with aloe vera bio and vegetable glycerin, to neutralize PM2.5 particles, detoxify, and revive a dull complexion in 10 minutes.
• Masque Détox Peau Nette aux Argiles Marine de Guérande A COSMOS Organic-certified clay face mask combining marine clays from Guérande and white kaolin clay, with cucumber bio and witch hazel bio, to purify, balance sebum, and remineralize normal to oily skin in 5-10 minutes.
• Masque Exfoliant Perfecteur 60'' à l'Argile Blanche A COSMOS Organic-certified 2-in-1 mask-scrub with white kaolin clay, organic rice powder, and organic sweet almond shell powder to exfoliate, refine skin texture, and purify in just 60 seconds, suitable for all skin types including sensitive skin.
• Masque Éclat Revitalisant à l'Argile Rose A COSMOS Organic-certified pink clay face mask with rose extract and mimosa wax to tone, revitalize, and restore radiance to dull, tired skin in 10-15 minutes, suitable for mixed, normal, and sensitive skin.
• Patchs Yeux (Bio Hydrogel Eye Patches) Bio-certified hydrogel eye patches covering the full eye contour (lower and upper eyelids simultaneously), infused with hyaluronic acid, barley sprout water, konjac root, and vegetable glycerin to reduce dark circles, puffiness, and fine lines in 10-15 minutes. The only bio-certified hydrogel eye patches made in France.
• Pack Découverte A curated discovery kit containing 6 cotton bio masks (Anti-Fatigue, Hydra-Fraîcheur, Anti-Âge, Détox, Coup d'Éclat) and 1 pair of Eye Patches, providing the full Les Poulettes Paris range for first-time users.
• Coffret 4 masques A gift-ready boxed set of 4 bio-certified cotton face masks (Anti-Fatigue, Détox, Anti-Âge, Coup d'Éclat) each effective in 10 minutes, designed for gifting occasions.
• Pack Best-Sellers A curated bundle of the top 3 best-selling products: Anti-Fatigue Mask, Coup d'Éclat Mask, and Eye Patches, designed to deliver the complete 'French Glow' routine with a refreshed face and brightened gaze.
• Pack Détox Éclat A detox and radiance cure combining 3 Détox cotton masks and 3 Coup d'Éclat cotton masks to simultaneously protect skin from pollution and restore a fresh, luminous complexion, each mask working in 10 minutes.
• Pack Éclat - Visage et Regard A combination pack pairing 3 Coup d'Éclat masks with 3 Eye Patches to simultaneously brighten the complexion and refresh and revive the eye contour, delivering instant radiance and a natural healthy glow.
• Pack Energie - Visage et Regard An energizing combo of 3 Anti-Fatigue masks and 3 Eye Patches designed to restore energy and vitality to tired faces, drawn features, and fatigued eyes in 10 minutes per application.
• Cure Baby Skin A 20-minute ritual combining the Exfoliating Perfecter 60'' clay mask and the Hydra Fraîcheur cotton mask to refine skin texture and deeply hydrate, restoring a soft, fresh, baby-skin complexion.
• Cure Détox A 20-minute detox beauty ritual pairing the Détox Peau Nette clay mask with 3 Détox cotton masks to purify, decongest, and revive stressed and polluted skin, leaving it breathing and radiant.
• Cure Super Glow The ultimate 20-minute glow ritual combining the Pink Clay Éclat mask with 3 Coup d'Éclat cotton masks to cleanse, tone, and energize the skin, delivering the signature French Glow effect.
• Cure intensive Contour des Yeux (7 Patchs Yeux) A 7-unit intensive eye patch cure offering the same full-contour bio hydrogel eye patches as the standard offering, at a reduced price per unit for regular use against dark circles and puffiness.

Quantifiable outcome

• 97.1% recommend the Anti-Age mask (panel of 34 women ages 18-55 by independent organization Trustt)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Darphin Paris: French prestige skincare brand with a notable mask portfolio (e.g., Aromatic Cleansing Balm, hydrating and anti-aging masks). Directly comparable because both are Paris-based, mask-centric skincare brands targeting premium natural/clean positioning.
• Dr. Hauschka: Certified natural/organic skincare brand with a strong mask and facial treatment line (e.g., Clarifying Mask, Hydrating Mask). Comparable as a clean-beauty mask specialist with similar premium positioning and certification-driven credibility.
• Caudalie: French natural-origin skincare brand built around vinotherapy actives with mask and skincare SKUs. Comparable as a Paris-based natural-ingredient beauty brand with similar bio/clean positioning and broader skincare portfolio.
• Embryolisse: French pharmacy-channel skincare brand with mask and treatment products (Lait-Crème, masks). Comparable as a French natural-positioned skincare brand with mask SKUs and a similar mass-premium price band.
• Payot Paris: Historic French skincare brand with a flagship face mask line (e.g., Masque Peel-Off, Hydra 24). Comparable as a Paris-headquartered skincare house specializing in masks and facial treatments with similar price-band positioning.
• Patyka: Paris-based certified organic skincare brand with a curated mask and treatment portfolio. Comparable as a COSMOS-certified organic French DTC/select-retail brand targeting similar premium clean-beauty consumers.

Emerging players

• Tata Harper: Premium natural/organic skincare brand with a notable mask portfolio and 'made with natural ingredients' positioning. Comparable as a high-end certified-natural skincare peer with similar DTC and selective retail distribution.
• REN Clean Skincare: Clean-beauty skincare brand with mask SKUs and bio-actives (e.g., Glycol Lactic Radiance Mask). Comparable on clean/natural positioning and DTC-led go-to-market, with overlap on mask and anti-pollution claims.

Broad incumbents

• Melvita: French organic beauty pioneer (Ecocert-certified) with broad skincare including masks. Comparable on organic certification and French manufacturing heritage, though at a much larger and more diversified scale.
• Nuxe: Established French natural-cosmetics brand with broad skincare portfolio including masks. Comparable on 'Made in France' and natural-ingredient positioning, but operates at significantly larger scale across multiple categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Instagraminstagram.com/lespoulettesparis_france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Poulettes Paris