Bubble T Cosmetics Ltd

What Bubble T Cosmetics Ltd does

Bubble T Cosmetics Ltd is a UK-based, privately held manufacturer of vegan and cruelty-free bath and body products, founded in 2015 and headquartered in London. The company's product portfolio centres on tea-infused formulations combined with fruity fragrances and essential oils, spanning shower gels, body lotions, body butters, jelly masks, bath bombs, bath salts, bath pearls, sheet masks, lip balms, hand creams, and gift sets. Products are explicitly free from sodium lauryl sulphate (SLS) and parabens, and the brand markets a matcha-infused skincare line alongside bubble tea-inspired concepts such as Boba Tea, Shower Smoothies, and Bubble Potions. The company has developed a distinctive licensing model, executing co-branded collections with Kellogg's (Frosties, Froot Loops, Coco Pops, Pop Tarts), Mentos, and Slim Chickens, which function as limited-edition novelty drops distributed across major retailers.

The business operates a multi-channel go-to-market model combining direct-to-consumer e-commerce via Shopify, a Bespoke shower gel subscription service called Soapscription, marketplace listings on Amazon and Look Fantastic, monthly beauty bag placements through Ipsy, and physical retail distribution with anchor partnerships including Superdrug (since 2015), Urban Outfitters, Next, and Argos in the UK, Olive Young in Korea, and recent European expansion into Poland, Germany, Holland, Spain, and France. The company serves three primary customer segments: individual consumers (predominantly teens, young adults, and self-care-oriented adults), gift buyers purchasing for birthdays and holidays, and retail partners seeking differentiated bath and body lines with youth appeal and social media resonance. Pricing is positioned at the affordable end of the bath and body category, with individual products ranging from $5.49 to $35.00 for gift sets, and a loyalty program (Loyal-t Club) providing points and referral incentives.

The company is founder-owned with no disclosed external funding, no parent company, and a stated headcount of 1-10 employees, indicating a lean operating model that likely relies on third-party manufacturing and logistics partners. During the COVID-19 pandemic in 2020, the company expanded into hand sanitiser production and reached over 4.5 million customers through its retail network. The brand employs a social media-first marketing strategy across Instagram, TikTok, Facebook, YouTube, Pinterest, and Twitter/X, using influencer partnerships, content marketing, email newsletters, and the Loyal-t Club referral program to drive awareness and repeat purchase.

Name

Bubble T Cosmetics Ltd

Legal name

Bubble T Cosmetics Ltd

Website

https://bubbletcosmetics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bubble T Cosmetics Ltd is a UK-based, privately held manufacturer of vegan and cruelty-free bath and body products. The company sells tea-infused shower gels, body lotions, masks, and gift sets direct-to-consumer via Shopify and through major retailers including Superdrug, Urban Outfitters, Next, and Argos.

Ownership category

akta.pro rank

Product category

Bath and Body Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADANAB

Bath & Shower Products (Soaps, Body Wash, Bath Additives)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABAEAB

Body Wash, Shower Gel & Bath Gel

Consumer Products & Retail/Beauty & Personal Care/Bath, Body & Personal Cleansing

SECONDARYCRABAEAE

Bath Additives (Bath Bombs, Salts, Oils, Soaks)

Consumer Products & Retail/Beauty & Personal Care/Bath, Body & Personal Cleansing

Keywords

• Vegan bath products
• Tea-infused skincare
• Cruelty-free cosmetics
• Body care range
• Licensed gift sets

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through the company's Shopify-powered online store selling directly to consumers globally. Offers subscription service (Soapscription) for recurring revenue.
2. Retail Distribution: Wholesale relationships with major UK retailers including Superdrug, Urban Outfitters, Next, Argos, and international retailers for global product distribution.
3. Marketplace Sales: Sales through third-party marketplaces including Amazon and beauty retailers such as Look Fantastic and Ipsy monthly bag subscription service.
4. Licensing Partnerships: Collaborative licensing partnerships with brands such as Kellogg's for branded product lines, and Mentos for limited edition collaborations.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels9 records

Core offering

Bubble T Cosmetics Ltd manufactures and sells vegan, cruelty-free, tea-infused bath and body care products including shower gels, body lotions, body butters, jelly masks, bath bombs, bath salts, sheet masks, lip balms, and pre-packaged gift sets. The portfolio features novelty product concepts inspired by bubble tea, smoothies, and licensed food brands such as Kellogg's, Mentos, and Slim Chickens, sold through the company's own e-commerce store, major UK retailers, and international distributors.

Product overview

Bubble T Cosmetics Ltd is a UK-based bath and body care company offering a colourful cruelty-free product portfolio. The company specializes in tea-infused bath and body products featuring fruity fragrances, with major product lines including the licensed Kellogg's x Bubble T Collection (cereal-themed shower gels and bubble baths), the Smoothie Shower Gel Collection (fruity-scented body washes), Matcha Skincare Line (matcha green tea-infused moisturizers and masks), Boba Tea Collection (bubble tea-inspired products), and Bubble Potions Laboratory (fantasy-themed bath salts). Additional offerings span bubble baths, body lotions, body butters, face serums, lip balms, sheet masks, and gift sets. The company operates the Soapscription subscription service for recurring deliveries. Products are vegan-friendly, cruelty-free, and free from parabens and SLS. The brand sells through its own e-commerce platform, major UK retailers (Superdrug, Next, Argos, Urban Outfitters), and international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Kellogg's x Bubble T Collection Licensed collaboration line featuring Kellogg's cereal and snack-themed bath products including shower gels, bubble baths, and pimple patches in Frosties, Pop Tarts, Coco Pops, and Froot Loops varieties.
• Smoothie Shower Gel Collection Fruity-scented bath and shower body washes in smoothie-inspired flavours including Mango & Passionfruit, Lime & Coconut, Pineapple & Kiwi, Peach & Raspberry, Banana & Strawberry, and Blueberry & Dragonfruit.
• Matcha Skincare Line Tea-infused skincare range featuring body lotions, body butters, jelly masks, and cleansing balms with matcha green tea and fruit extracts like peach, blueberry, and strawberry.
• Boba Tea Collection Bubble tea-inspired product line including shower gels, lip balms, bath fizzers, bath salts, and sheet masks featuring tea-infused formulas and boba tea aesthetics.
• Bubble Potions Laboratory Gift Set Fantasy-themed bath salt set featuring 10 potion-inspired vials with whimsical names like Liquor of Lavender, Berry Broth, Wicked Water, and Cosmic Cordial, designed for interactive bath experiences.
• Bubble T x Slim Chickens Bath Bomb Gift Set Food-themed collaboration featuring realistic bath fizzers shaped like chicken drumsticks, toast slices, and dipping sauce pots presented in a takeaway-style gift box.
• Bubble Bath Products Bath-time products including bath bombs, bath salts, bath pearls, and bubble baths with tea-infused ingredients and essential oils.
• Body Care Products Body moisturising and cleansing products including body lotions, body butters, body mists, body scrubs, and body washes.
• Skincare Products Facial skincare range including cleansers, face serums, hand creams, lip balms, lip masks, hydrogel lip patches, and sheet masks.
• Gifting and Bundles Pre-packaged gift sets and bundles combining multiple products for occasions including birthdays, holidays, and self-care rituals.
• Soapscription Monthly subscription service delivering exclusive shower gel fragrances directly to customers' doors, ensuring they never run out of bath products.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Slim ChickenscoreStrategic or Co-development Partner · 1 January 2026Collaboration featuring a bath bomb gift set inspired by the iconic Slim Chickens fast food meal. The set includes realistic bath fizzers shaped like chicken drumsticks, slices of toast, and a dipping sauce pot, presented in a signature Slim Chickens takeaway-style gift box. Official licensed collaboration product.
• SoapscriptionminorStrategic or Co-development Partner · 1 January 2019World's first bespoke shower gel subscription service created to ensure customers never run out of soap. Allows customers to enjoy exclusive fragrances delivered direct to their doors each month. Partnership model enabling recurring revenue through monthly subscription deliveries.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting Bubble T's online store. Provides the online e-commerce platform enabling direct-to-consumer sales, inventory management, and secure payment processing through Shopify Payments.
• Royal Mail, DPD, YodelcoreOthersCourier partners for order fulfillment and delivery services. Primary delivery partners for UK orders, delivering Monday to Saturday between 8:00am to 5:30pm.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bomb Cosmetics: Bomb Cosmetics is a UK-based bath and body brand specialising in bath bombs, novelty bath products, and gift sets. Closely comparable to Bubble T in product range (baths, gift sets), UK origin, and gifting-led retail distribution.
• Soap & Glory: Soap & Glory is a UK bath and body brand sold primarily through Boots and other UK retailers with colourful, novelty-driven packaging. Directly comparable to Bubble T in product category, UK retail distribution, and playful/female-skewing branding.
• Rituals: Rituals is a European bath and body brand built around experiential, ritualised self-care products. Comparable to Bubble T in the bath and body category, premium/gifting positioning, and European retail expansion.
• Sol de Janeiro: Sol de Janeiro is a body care brand built around signature body lotions, shower gels, and mist products with social media-driven marketing. Comparable to Bubble T in body wash/lotion focus, fragrance-led product strategy, and Instagram/TikTok-native brand positioning.
• Lush: Lush is a global bath and body brand best known for bath bombs, bubble bars, and colourful, cruelty-free body products. Directly comparable to Bubble T in product category (baths, body care), ethical positioning (vegan/cruelty-free), and novelty-driven merchandising.

Broad incumbents

• Dr. Teal's: Dr. Teal's is a bath and body brand focused on bath salts, body washes, and bath additives sold through mass retail. Comparable to Bubble T in the bath additives and body wash category with broader mass-market distribution.
• Molton Brown: Molton Brown is a UK-based premium bath, body, and fragrance brand with extensive department store and travel retail distribution. Comparable as an established UK bath and body incumbent with similar product categories (body wash, lotion, bath).
• The Body Shop: The Body Shop is a global established bath, body, and skincare brand with strong ethical/cruelty-free positioning. Comparable to Bubble T as a broader incumbent in the same category with overlapping retail channels and cruelty-free values.

Emerging players

• This Works: This Works is a UK-based bath, body, and skincare brand marketed around wellness, sleep, and self-care rituals. Comparable to Bubble T in the UK bath and body category, premium positioning, and lifestyle/ritual-led brand storytelling.
• EOS Products: eos is a personal care brand known for spherical, colourful, novelty-shaped products in the body care category. Comparable to Bubble T in colourful, photogenic, social media-friendly product design and mass-market personal care positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bubbletcosmetic
• YouTubeyoutube.com/channel/UCPMcy_Atb0pYvHFTM4pbPwA
• Facebookfacebook.com/bubbletcosmetics
• Instagraminstagram.com/bubbletcosmetics
• TikToktiktok.com/@bubbletcosmetics
• Pinterestpinterest.co.uk/officialbubbletcosmetics
• LinkedInlinkedin.com/company/bubble-t-cosmetics-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bubble T Cosmetics Ltd