INFINITE VELOCITY MOTORSPORTS

What INFINITE VELOCITY MOTORSPORTS does

Infinite Velocity Motorsports is a privately held, family-owned automotive performance shop founded in 1998 and operating from a single storefront at 57 E Freeport Blvd, Sparks, Nevada. The company serves customers across Nevada with four core service categories: Street Performance (smog-legal aftermarket upgrades such as engine rebuilding, crate engines, performance clutches, transmissions, exhaust, suspension, and gearing), Offroad Performance (lift kits, active suspension, custom-valved shocks, skid plates, winches, off-road tires, and forced induction for trucks and ATVs), Tires (sourcing across 18 distribution warehouses plus mounting and balancing), and Classics/Restomod (vintage vehicle restoration combined with modern upgrades including EFI conversion, ignition modernization, A/C, and cruise). Additional offerings include big brake kits, performance alignment, 4-corner weighing, full wiring harnesses, fuel systems, turbocharger/supercharger installations, blow-off valves, intercoolers, and self-tuning EFI conversions and driver coaching.

The underlying technical capability rests in hands-on automotive modification rather than a software or platform architecture; key technical components include engine rebuilding, camshaft and valvetrain work, exhaust fabrication, EFI tuning, and forced induction installation using third-party performance parts sourced from Edelbrock, ProCharger, APR, Baer, Auto Meter, Comp Cams, ATI Performance, Maximum Motorsports, B&M, ATP Turbo, Banks Power, and Diablo Sport. There is no proprietary software product, no API, and no SaaS or recurring-software revenue stream described in the source data.

The business model combines labor-based professional services (repair, maintenance, diagnostics, installation) with parts/hardware sales and one-off custom vehicle builds. Pricing is quote-based and not publicly listed; estimates are generated after vehicle inspection, with final pricing dependent on condition, labor, parts availability, and scope. Go-to-market is direct-to-consumer through walk-ins at the Sparks location plus phone, SMS, contact form, and a content/blog channel serving top-of-funnel search traffic. Customers are segmented horizontally by use case (street, off-road, classic, general) and consist primarily of individual enthusiasts and small-business/SMB vehicle owners across Nevada.

Name

INFINITE VELOCITY MOTORSPORTS

Legal name

Infinite Velocity Motorsports

Website

https://ivmotorsports.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Infinite Velocity Motorsports is a fourth-generation Nevada family-owned automotive performance shop founded in 1998 in Sparks, NV, providing repair, maintenance, custom performance upgrades, restomod builds, and parts supply for street, off-road, and classic vehicle owners across Nevada.

Ownership category

akta.pro rank

Product category

Automotive Performance Services

NAICS

General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

akta.pro secondary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Automotive performance services
• Vehicle repair maintenance
• Aftermarket parts installation
• Off-road vehicle modifications
• Classic car restoration

Headquarters

HQ city

Sparks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Automotive Repair and Maintenance Services: Labor-based services for vehicle repair, maintenance, and inspection. Charges based on labor hours and job complexity. Includes diagnostics, alignment, suspension work, brake systems, and general repairs.
2. Performance Upgrade Services: Custom performance modifications including engine rebuilding, transmission upgrades, exhaust systems, supercharger/turbocharger installation, suspension systems, and tuning services.
3. Parts Sales: Sale of automotive parts and components including tires, brakes, suspension components, engines, transmissions, fuel systems, and performance accessories from branded suppliers.
4. Custom Vehicle Builds: Complete custom vehicle builds including restomod projects for classic cars, off-road conversions, and specialized performance vehicles. Higher-ticket custom work with extended timelines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

INFINITE VELOCITY MOTORSPORTS is an independent automotive performance and repair shop offering four primary service categories: Street Performance upgrades, Offroad Performance modifications, Tire Services (mounting, balancing, sourcing from multiple warehouses), and Classics/Restomod work for vintage vehicles. The shop also provides supplemental services including smog-legal performance modifications, EFI system installation/tuning, performance cooling, and custom wiring for individual vehicle owners in the Sparks, NV area.

Product overview

Infinite Velocity Motorsports is a single-location automotive performance shop offering a unified suite of vehicle modification and repair services. The core offerings consist of four main service categories: Street Performance (smog-legal aftermarket upgrades), Offroad Performance (lift kits, suspension, and extreme terrain modifications), Tire Services (sourcing, mounting, and balancing), and Classics/Restomod Services (vintage vehicle restoration with modern upgrades). Additional services include engine rebuilding, transmission upgrades, supercharger/turbocharger installations, diagnostic services, and electronic fuel injection conversions. The shop partners with numerous aftermarket performance parts manufacturers including Edelbrock, ProCharger, Baer, Bilstein, Tremec, and others to source components for installations. No software platform or modular product architecture exists—this is a traditional automotive repair and customization shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Performance Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• EdelbrockcoreTechnology or IntegrationMajor performance parts manufacturer specializing in carburetors, EFI systems, camshafts, and engine components. Listed as a key brand for throttle-body EFI market. IVM installs and configures Edelbrock products.
• APR (Advanced Product Research)coreTechnology or IntegrationPerformance software and hardware company for VW, Audi, and other European vehicles. IVM provides APR tuning and performance upgrades.
• ProChargercoreTechnology or IntegrationSupercharger manufacturer offering centrifugal and gear-driven supercharger kits. IVM installs ProCharger kits for forced induction applications.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Maaco: National auto repair and refinishing franchise with hundreds of locations. Comparable as a broad incumbent in automotive repair and collision-adjacent services.
• Jiffy Lube: Largest U.S. quick-service automotive chain focused on oil changes and routine maintenance. Comparable as a broad automotive service incumbent for general vehicle owners, one of IVM's secondary customer segments.
• Meineke Car Care Centers: Franchised auto repair and maintenance chain providing general mechanical services, exhaust, and tires nationwide. Comparable as a scaled operator in the same automotive service category IVM operates in.
• Christian Brothers Automotive: Franchised full-service automotive repair chain operating across multiple U.S. states. Comparable as a broader-scale operator in general automotive mechanical and electrical repair.
• Summit Racing Equipment: Large mail-order and online retailer of performance and racing parts serving enthusiasts and installers. Comparable as a dominant performance parts distribution channel competing for the same DIY and installer customer wallet.
• Pep Boys: National automotive service and parts chain offering repair, maintenance, and tires across many U.S. locations. Comparable as a broad incumbent competing for general automotive service and tire spend that IVM also addresses at a local level.

Direct peers

• AAMCO Transmissions & Total Car Care: Franchised chain specializing in transmission service alongside broader mechanical repair. Comparable for transmission rebuilds and drivetrain work, which IVM also performs under its performance services.

Others

• O'Reilly Auto Parts: Major auto parts retailer serving both DIY consumers and professional installers. Comparable as a parts supply channel and ecosystem participant competing for retail parts revenue adjacent to IVM's parts and tire sales.
• Holley Performance Products: Leading manufacturer of aftermarket performance parts including carburetors, EFI systems, and drivetrain components. Comparable as the parent ecosystem of several IVM brand partners (Edelbrock, BandM, ATI) and a key supplier in the performance aftermarket.

Emerging players

• Turn5 (AmericanMuscle, ExtremeTerrain): E-commerce retailer specializing in aftermarket parts for Mustangs, trucks, and off-road vehicles. Comparable as a digital-first performance and off-road parts seller targeting the same enthusiast segments IVM serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/infinite-velocity-motorsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFINITE VELOCITY MOTORSPORTS