Forbes Coaching
Forbes Coaching is a Basel-based sole-practitioner executive coaching firm, run by Andrew Forbes via The4Seas GmbH, that delivers a 12-week Career Intelligence® Programme to senior corporate professionals globally through 1-on-1 virtual coaching sessions.
- Company typePrivate
- Founded2025
- HeadquartersBasel, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Forbes Coaching does
Forbes Coaching is a sole-practitioner executive and career coaching practice, operated by Andrew Forbes through the Swiss-registered entity The4Seas GmbH (CHE-456.405.859) in Basel. The firm sells one core service: the Career Intelligence® Programme, a structured 12-week, 1-on-1 coaching engagement for senior corporate professionals — typically leaders at Fortune 500 organisations — who want greater clarity, confidence, and visibility for their next career move. The programme combines assessment, strategic reflection, twelve one-to-one sessions (ten initial plus two sustain), and personalised 90-day Dynamic Plans, with additional sustain support offered at no extra charge if goals are not met.
The underlying technology is deliberately lightweight: a WordPress website built on Elementor, an online Career Intelligence workspace for clients, and a separate free-assessment portal at tests.forbescoaching.com that functions as a lead-generation tool. The proprietary substance is methodology-based rather than software-based — the Career Intelligence® mark is a registered trademark, the scorecard, professional value proposition framework, stakeholder/network map, and 90-Day Dynamic Plan are licensed frameworks, and Andrew Forbes holds Career Intelligence® Licensed Practitioner credentials alongside ICF membership and AoEC certification.
The revenue model is a one-time fee per programme, with stated pricing of CHF 3,000 per 12-week engagement, payable via a payment plan. Go-to-market is sales-led: a 15-minute chemistry call books via the website and qualifies prospects before programme commitment. The practice serves clients globally via remote coaching, with named testimonials drawn predominantly from the pharmaceutical sector (notably Novartis alumni). There is no external funding, no parent company, no disclosed revenue, and the firm is bootstrapped and founder-operated.
Forbes Coaching firmographics
Firmographics- Name
- Forbes Coaching
- Legal name
- The4Seas GmbH
- Website
- https://forbescoaching.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Forbes Coaching is a Basel-based sole-practitioner executive coaching firm, run by Andrew Forbes via The4Seas GmbH, that delivers a 12-week Career Intelligence® Programme to senior corporate professionals globally through 1-on-1 virtual coaching sessions.
- Ownership category
- akta.pro rank
Forbes Coaching industry classification
Industry- Product category
- Executive Coaching
- NAICS
- Professional and Management Development Training (61143), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro industry
- C-Suite & Senior Executive CoachingCareer, Purpose & Executive Wellbeing Coaching
Keywords
Where Forbes Coaching is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Forbes Coaching business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Career Intelligence Programme: One-time fee for 12-week structured coaching programme including 10 initial sessions plus 2 sustain sessions, assessments, strategic planning, and personalized 90-day Dynamic Plans. Additional sustain support offered at no extra cost if goals are not achieved (up to 8 weeks). Payment options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Career Intelligence Programme - 12-week coaching with sustain support |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Forbes Coaching product offering
Product offeringCore offering
Forbes Coaching delivers one-to-one executive coaching for senior corporate professionals through its flagship Career Intelligence® Programme, a structured 12-week engagement combining assessment, strategic reflection, individual coaching sessions, and personalised career planning frameworks. The practice is operated by Andrew Forbes as a sole-practitioner business, complemented by free online assessments used to introduce prospective clients to the methodology.
Product overview
Forbes Coaching is a coaching consultancy offering two interconnected service lines: Executive Coaching (individual one-to-one sessions) and the Career Intelligence Programme (a structured 12-week coaching curriculum). The Career Intelligence Programme serves as the flagship offering, combining guided career development, assessment tools, and strategic planning with one-to-one coaching to help experienced professionals gain clarity, confidence, and visibility. Free assessments are offered as a lead-generation tool to introduce prospective clients to the programme before enrolling.
Differentiator
Problem solved
Functional benefit
Brands
- Career Intelligence Programme: A 12-week personalized coaching programme for experienced professionals to gain clarity, confidence, and visibility in their careers.
Products and services
- Executive Coaching
Companies that use Forbes Coaching
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Forbes Coaching technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Forbes Coaching partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Forbes Coaching competitors and assessment
Company assessmentBroad incumbents
- Heidrick & Struggles: Executive search and leadership advisory firm running Leadership Advisory practices including on-demand and retained executive coaching for senior leaders. Comparable in serving senior professional coaching needs at the C-suite and VP level, but delivered through a global search/advisory franchise.
- BetterUp: Enterprise coaching and wellbeing platform offering 1-on-1 executive, leadership and career coaching through a large network of credentialed coaches. Comparable in serving senior professionals seeking career and leadership development, but operating as a scaled platform with enterprise contracts rather than a solo practice.
- LHH (Lee Hecht Harrison): Career transition, talent development and executive coaching division of ADG, serving senior leaders facing role changes and career pivots. Comparable in addressing career transitions and executive development for senior professionals, but operating at much larger scale with corporate contracts.
- Right Management: Talent and career management firm delivering career transition coaching, leadership development and outplacement for senior corporate professionals. Comparable in targeting mid-to-senior leaders navigating career moves, but typically engaged via enterprise outplacement rather than direct-to-consumer.
- CoachHub: Global digital coaching platform pairing enterprise employees with certified coaches for leadership, career and performance coaching. Comparable as an executive/career coaching service for corporate professionals, but delivered via a tech-enabled platform rather than a single named coach.
- Korn Ferry: Global organisational consulting firm with a substantial executive coaching and leadership development practice serving senior leaders and Fortune 500 clients. Comparable in offering senior-leader coaching, but as part of a broad portfolio spanning executive search, advisory and assessment.
- Center for Creative Leadership: Nonprofit executive education provider offering leadership development programmes, coaching and assessments for senior leaders. Comparable in working with senior professionals on leadership and career progression, but as an institution offering cohort programmes rather than a single practitioner.
Direct peers
- Marshall Goldsmith: Renowned individual executive coach working with senior corporate leaders on leadership, behaviour change and career transitions. Comparable as a solo practitioner with a branded methodology and premium pricing for C-suite/senior clients, just as Forbes Coaching targets senior corporate professionals.
Regional players
- Randstad RiseSmart: Career transition and outplacement provider offering 1-on-1 coaching to senior professionals during restructuring and career moves. Comparable in addressing the career transition coaching use case for senior leaders, though engagement is typically through enterprise outplacement contracts.
Emerging players
- Tony Robbins Business Coaching: Branded business and leadership coaching programmes targeting entrepreneurs and senior professionals. Comparable in selling structured, premium-priced career/business coaching under a recognised personal brand and proprietary methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Forbes Coaching social profiles
Digital presenceForbes Coaching compliance and trust
Trust signalCompliance3 records
Forbes Coaching financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forbes Coaching leadership team
Management profileNumber of profiles
Profiles1 record
Forbes Coaching funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forbes Coaching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forbes Coaching
What does Forbes Coaching do?
Forbes Coaching delivers one-to-one executive coaching for senior corporate professionals through its flagship Career Intelligence® Programme, a structured 12-week engagement combining assessment, strategic reflection, individual coaching sessions, and personalised career planning frameworks. The practice is operated by Andrew Forbes as a sole-practitioner business, complemented by free online assessments used to introduce prospective clients to the methodology.
Is Forbes Coaching a public or private company?
Forbes Coaching is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forbes Coaching founded?
Forbes Coaching was founded in 2025. It employs 1 to 10 people.
Where is Forbes Coaching based?
Forbes Coaching is headquartered in Basel, Switzerland, in the Europe region.
How does Forbes Coaching make money?
One revenue line is on record: career Intelligence Programme.
Who are Forbes Coaching's main competitors?
Broad incumbents on record are Heidrick & Struggles, BetterUp, LHH (Lee Hecht Harrison), Right Management, CoachHub, Korn Ferry and Center for Creative Leadership. Marshall Goldsmith is listed as a direct peer. Randstad RiseSmart is listed as a regional player. Tony Robbins Business Coaching is listed as an emerging player.
Does Forbes Coaching have an API?
No public API is recorded for Forbes Coaching.
What industry is Forbes Coaching in?
Forbes Coaching's product category is Executive Coaching. Its primary akta.pro industry code is EDABANAA, C-Suite & Senior Executive Coaching, with a secondary code of EDABANAI, Career, Purpose & Executive Wellbeing Coaching. Its NAICS code is 61143 and its SIC code is 8742.