Lulac

What Lulac does

CA LULAC (California League of United Latin American Citizens) is the California state chapter of LULAC, one of the oldest and largest Latino civil rights organizations in the United States, founded nationally in 1929. Operating as a private nonprofit headquartered in Los Angeles, CA LULAC serves Latino and immigrant communities across California through a decentralized network of local councils. Its core activities center on civil rights advocacy, Know Your Rights education for immigrants, scholarship programs (with documented award volumes such as $45,000 to 68 students in Salinas in 2025 and over $1.3 million cumulatively by Stockton Council 2060), voter registration drives (via partnership with Grit Pacantavota), youth leadership development, and community outreach including toy distribution (150,000+ toys to San Joaquin Valley children through the Posada Con Los Malandrines program).

The organization does not sell technology products or commercial services. Its "products" are informational resources: downloadable guides on ICE/law-enforcement encounters (outdoors, at the door, while driving, at the workplace, upon arrest), a 2025 ICE Guide, red cards, and curated links to external legal-resource partners including the California Rapid Response Network, the National Immigration Legal Services Directory, and the Immigration Law Resource Center. Distribution occurs through the calulac.org website, a network of local councils, community events, news media coverage, and grassroots organizing. Marketing channels span content marketing (website), organic social (Instagram), earned media, community events, and bottom-of-funnel voter registration.

Revenue mechanics are not disclosed in source materials; CA LULAC is a membership-based civic-rights organization that accepts member participation and community support through its website. Governance is provided by a volunteer board including a State Director (Jacob Sandoval), Deputy Directors across portfolio areas (Youth, Young Adults, Seniors, Women, Military/Veterans), District Directors, a Treasurer, and Legal Advisors. Operating geographies are limited to California, USA. No AI/ML technology, commercial customers, or revenue-generating products are part of the current operating model.

Name

Lulac

Legal name

CA LULAC (California League of United Latin American Citizens)

Website

https://calulac.org

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

CA LULAC is a California nonprofit chapter of the national LULAC civil rights organization, founded 1929, serving Latino and immigrant communities across California through advocacy, Know Your Rights education, scholarships, voter registration, and youth leadership development delivered via local councils.

Ownership category

akta.pro rank

Product category

Civil Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Political Organizations (81394)

SIC

Services-Membership Organizations (8600), Services-Legal Services (8111)

akta.pro primary industry

Racial & Ethnic Justice Organizations (BPAGAFAC)

akta.pro secondary industry

Civic, Citizenship & Community Engagement Education (EDAAAEAI)

Keywords

• Civil rights advocacy
• Civic engagement programs
• Immigration legal education
• Scholarship programs
• Leadership development

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Distribution channels3 records

Marketing channels5 records

Core offering

CA LULAC is the California state chapter of LULAC, a nonprofit civil rights organization founded in 1929. It delivers community advocacy and education through Know Your Rights immigration resources, scholarship programs for students, youth and young adult leadership development, civic engagement and voter registration support, and senior and veteran advocacy—all delivered via a network of local councils throughout California.

Product overview

CA LULAC is a civil rights advocacy organization serving Latino communities in California. The organization does not offer technology products or services but instead provides community resources including "Know Your Rights" materials, immigration legal services information, voter registration support, scholarship programs, and youth leadership development initiatives. The organization's offerings are informational and advocacy-focused rather than product-based.

Differentiator

Problem solved

Functional benefit

Products and services

• Know Your Rights Immigration Resources

Quantifiable outcome

• Over $1.3 million in scholarships awarded to students by LULAC Stockton Council 2060
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• California Rapid Response NetworkcoreStrategic or Co-development PartnerCA LULAC partners with the California Rapid Response Network to provide community members with information to protect their constitutional rights. The partnership connects immigrants with rapid response resources when they encounter ICE or law enforcement.
• National Immigration Legal Services DirectorysupportingStrategic or Co-development PartnerCA LULAC provides links to the National Immigration Legal Services Directory, helping community members find free or low-cost immigration legal services providers by state, county, or detention facility.
• Immigration Law Resource Center (ILRC)supportingStrategic or Co-development PartnerCA LULAC links to the ILRC's Immigration Preparedness Toolkit, an informational resource designed to help immigrants understand the immigration legal landscape and plan for their journey through the U.S. immigration system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• California Immigrant Policy Center: California statewide immigrant rights policy and advocacy organization. Comparable California-focused advocacy and immigrant rights mission, but operates at the policy/think-tank layer rather than grassroots council model.

Broad incumbents

• MALDEF (Mexican American Legal Defense and Educational Fund): National Latino civil rights organization focused on litigation, advocacy, and educational equity. Highly comparable mission; operates with a paid legal staff model versus CA LULAC's volunteer-and-referral model.
• NAACP: Largest and oldest U.S. civil rights organization, comparable in legacy (founded 1909) and broad civil rights advocacy mission. Operates nationally with paid staff and legal apparatus versus CA LULAC's regional chapter focus.
• UnidosUS (formerly National Council of La Raza): Largest national Latino civil rights and advocacy organization. Directly comparable mission (Latino civil rights, education, civic engagement) but operates at national scale with significantly larger staff and budget than CA LULAC.
• Hispanic Federation: National Latino advocacy and charitable organization providing grants, civic engagement, and community programs across the U.S. Comparable mission and member-based funding model, with significantly larger national infrastructure.

Direct peers

• CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles): California-based immigrant rights advocacy organization offering Know Your Rights education, rapid response, legal services referrals, and civic engagement — directly overlapping with CA LULAC's core offerings to immigrant communities in California.
• Mi Familia Vota: Latino civic engagement organization focused on voter registration, civic participation, and advocacy in key states including California. Directly comparable voter mobilization work to CA LULAC's Grit Pacantavota partnership.
• United We Dream: Largest immigrant youth-led network in the U.S. focused on immigration rights, DACA, and civic participation. Comparable youth-led, advocacy-driven model and overlapping constituency (young Latino immigrants and allies).

Emerging players

• Casa de Esperanza: Latino community organization focused on domestic violence, family services, and community mobilization in California. Comparable California-focused Latino community service model with similar target segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/california-lulac

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lulac