Irunfar, Llc
iRunFar is a digital media publication that publishes gear reviews, buyer's guides, training content, and race coverage for trail runners and ultramarathon athletes globally, monetizing through affiliate referrals, Patreon support, and book sales.
- Company typePrivate
- Founded2008
- HeadquartersMoab, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Irunfar, Llc does
iRunFar is a digital media publication operating in the niche of trail running and ultramarathon sports. Founded in 2008 by Bryon Powell and now operating as a subsidiary within AllGear Digital's portfolio of media brands, the company publishes news, gear reviews, comprehensive buyer's guides, training resources, health content, and athlete profiles targeting a global audience of trail runners, ultrarunners, and gear-purchasing consumers. Its editorial operation is anchored by a 15-person gear test team with 100+ years of combined testing experience, evaluating over 100 trail running shoe models annually and maintaining full reviews for 60+ current models within a tracked database of more than 300 shoes.
The platform is built on a web-based content publishing architecture with no mobile application, API, or SDK offerings. Content is organized into category taxonomies spanning buyer's guides (40+ category guides), training, health, reviews, interviews, and recurring columns such as 'This Week in Running.' The company also publishes books — including 'Relentless Forward Progress: A Guide to Running Ultramarathons' and 'Where the Road Ends: A Guide to Trail Running' — extending the brand into long-form educational content. Distribution occurs exclusively through the owned website, with email newsletters, SEO-optimized guides, and a Patreon community serving as secondary channels.
The business model is content-led and free-to-reader, monetized primarily through affiliate referral commissions on gear purchases routed to retailers such as REI and Amazon, recurring Patreon membership support from the reader community, and one-time book sales. The publication does not charge consumers for editorial access and does not disclose enterprise or sponsorship revenue. Customer concentration is diffuse across individual consumers and multiple affiliate partners, and the company operates with a small team of 1-10 employees with no disclosed funding rounds or institutional investment.
Irunfar, Llc firmographics
Firmographics- Name
- Irunfar, Llc
- Legal name
- AllGear Digital LLC
- Website
- https://irunfar.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iRunFar is a digital media publication that publishes gear reviews, buyer's guides, training content, and race coverage for trail runners and ultramarathon athletes globally, monetizing through affiliate referrals, Patreon support, and book sales.
- Ownership category
- akta.pro rank
Irunfar, Llc industry classification
Industry- Product category
- Outdoor Sports Media
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)
Keywords
Where Irunfar, Llc is headquartered
LocationHeadquarters
- HQ city
- Moab
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Irunfar, Llc business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Affiliate Marketing: iRunFar earns commissions when readers purchase gear through affiliate links to retailers such as REI, Amazon, and other running gear stores embedded in reviews and buyer's guides.
- Patreon Support / Membership: Reader-supported membership through Patreon, providing direct financial support from the community.
- Book Sales: Direct sales of authored books including Relentless Forward Progress: A Guide to Running Ultramarathons and Where the Road Ends: A Guide to Trail Running.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Content Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Irunfar, Llc product offering
Product offeringCore offering
iRunFar is a digital media publication dedicated to trail running and ultramarathons, publishing original news, race coverage, training advice, gear reviews, and buyer's guides for runners. The company operates a website that delivers editorial content to trail and ultrarunners and monetizes through affiliate marketing links to outdoor and running gear, Patreon-supported membership tiers, and direct sales of its own running books.
Product overview
iRunFar is a content and media publication focused on trail running and ultramarathon sports, providing editorial content including comprehensive buyer's guides for running gear (over 40 guides covering shoes, vests, watches, headlamps, and more), product reviews, training resources, athlete profiles, and weekly news columns. The company publishes books including 'Relentless Forward Progress: A Guide to Running Ultramarathons' and 'Where the Road Ends: A Guide to Trail Running'. The platform operates through dedicated content sections including buyer guides, training resources, health content, reviews, and a weekly 'This Week in Running' news column. iRunFar is part of AllGear Digital's portfolio of media brands.
Differentiator
Problem solved
Functional benefit
Brands
- This Week in Running: Weekly column recap of trail and ultra running news and race results
- Buyer's Guides
Products and services
- Relentless Forward Progress
- Where the Road Ends
- Buyer's Guides
- This Week in Running
- Trail and Ultra Gear Reviews
- Patreon Membership
Companies that use Irunfar, Llc
Customer profileSegments2 records
Ideal customer profiles1 record
Irunfar, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Irunfar, Llc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AllGear Digitalparent companyiRunFar is part of AllGear Digital's portfolio of media brands, operating as a subsidiary within this larger digital media organization.
Scale indicators7 records
Recent moves6 records
Expansion highlights2 records
Irunfar, Llc competitors and assessment
Company assessmentBroad incumbents
- REI Co-op: Major outdoor retail co-op with substantial in-house editorial/content arm (REI Co-op Journal, Expert Advice). Comparable in producing gear-buying content; also a key affiliate partner for iRunFar.
- Runner's World: Mainstream running media brand covering road, trail, and ultrarunning within a broader editorial portfolio. Larger audience reach but less deep specialization in trail/ultra compared to iRunFar.
- Backpacker Magazine: Established outdoor adventure publication covering backpacking, gear reviews, and trail content. Operates in adjacent outdoor media space with comparable editorial-advertising business model.
- Outside Online: Major outdoor lifestyle media platform covering gear, training, and adventure travel across many verticals. Overlaps with iRunFar on trail running and gear coverage but as part of a much wider portfolio.
Emerging players
- Marathon Handbook: Fast-growing digital running media brand focused on marathon training and gear content. Competes for the same running-enthusiast reader and gear-buying audience via SEO-driven editorial content.
Others
- Strava: Leading endurance sport activity-tracking social platform. Serves the same running community via athlete data, segments, and route discovery; complementary ecosystem to iRunFar's content and gear focus.
- AllTrails: Trail discovery and navigation platform serving the same trail running community. Not a content competitor but a major ecosystem player whose audience overlaps substantially with iRunFar readers.
Direct peers
- Believe in the Run: Running shoe review site and podcast covering road and trail running gear. Closely comparable niche running-media business that has expanded into podcasting — a format iRunFar has not adopted.
- Trail Runner Magazine: Dedicated trail running publication covering training, gear, and race coverage. Operates in the same narrow sport vertical with overlapping editorial mission and reader base as iRunFar.
- Switchback Travel: Outdoor gear review site specializing in backpacking, hiking, and trail running equipment. Direct competitor with the same content-led, affiliate-monetized business model targeting gear-buying outdoor enthusiasts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Irunfar, Llc social profiles
Digital presenceIrunfar, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irunfar, Llc leadership team
Management profileNumber of profiles
Profiles2 records
Irunfar, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irunfar, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irunfar, Llc
What does Irunfar, Llc do?
iRunFar is a digital media publication dedicated to trail running and ultramarathons, publishing original news, race coverage, training advice, gear reviews, and buyer's guides for runners. The company operates a website that delivers editorial content to trail and ultrarunners and monetizes through affiliate marketing links to outdoor and running gear, Patreon-supported membership tiers, and direct sales of its own running books.
Is Irunfar, Llc a public or private company?
Irunfar, Llc is a private company. It is classified as corporate owned and is currently operating.
When was Irunfar, Llc founded?
Irunfar, Llc was founded in 2008. It employs 1 to 10 people.
Where is Irunfar, Llc based?
Irunfar, Llc is headquartered in Moab, United States, in the North America region.
How does Irunfar, Llc make money?
Three revenue lines are on record. Affiliate Marketing is the primary driver. The others are patreon Support / Membership and book Sales.
Who are Irunfar, Llc's main competitors?
Broad incumbents on record are REI Co-op, Runner's World, Backpacker Magazine and Outside Online. Marathon Handbook is listed as an emerging player. Others are Strava and AllTrails. Direct peers are Believe in the Run, Trail Runner Magazine and Switchback Travel.
Does Irunfar, Llc have an API?
No public API is recorded for Irunfar, Llc.
What industry is Irunfar, Llc in?
Irunfar, Llc's product category is Outdoor Sports Media. Its primary akta.pro industry code is MPAKAIAD, Trail Running & Ultra-Endurance Events (Trail Races, Ultras). Its SIC code is 7310.