Mediengruppe Main-post Gmbh

What Mediengruppe Main-post Gmbh does

Mediengruppe Main-Post GmbH is a privately held regional media group headquartered in Würzburg, Germany, with roots dating to 1883 and the current Main-Post brand re-established under Allied license in 1945. The company operates an integrated media portfolio serving the Mainfranken region across journalism, digital platforms, printing, logistics, events, and B2B services. Its core product is the Main-Post daily newspaper distributed through 17 local editions covering Würzburg, Schweinfurt, Main-Spessart, Rhön-Grabfeld, Kitzingen, Haßberge, Bad Kissingen, Main-Tauber, and Obermain, supported by the mainpost.de digital portal, a news app, an E-Paper, themed magazines (4Wände, mainZuhause, Mamamia), and sub-brands (main-ding.de, Würzburg erleben, marktspiegel). The underlying production stack includes Koenig & Bauer Commander CT and C11 offset presses for newspaper and commercial printing, and a proprietary cross-platform editorial system (Medienneutraler Artikel-Editor) that allows content to flow simultaneously across print, web, app, and social channels.

The company's revenue model combines print and digital subscriptions (largest contributor, with prices raised amid a 250% rise in paper costs), advertising across print classifieds, display, digital channels (werben.mainpost.de self-serve portal), and innovative special formats (Hängover!, Super 4!, Give me 5!), plus B2B services spanning recruitment advertising (jobs.mainpost.de), commercial printing, logistics and fulfillment (Main-Post Logistikgruppe handling letters and parcels monthly), and content marketing (Main-Post Corporate). Go-to-market is hybrid: a dedicated B2B field sales team under Matthias Faller for enterprise accounts, complemented by self-serve digital portals for SMBs and individuals. Online revenue remains under 10% of total revenue per management commentary, and print advertising is in structural decline (-6.8% in 2021), making diversification into events (Rocketeer Valley, Wahlarena civic forums), B2B services, and logistics strategically critical.

Ownership and governance: since 2011, the company has been a subsidiary of Mediengruppe Pressedruck (Augsburg), a family-owned group owned by the Holland and Scherer families that also controls Augsburger Allgemeine and Südkurier. The Geschäftsführung comprises Renate Dempfle, Andreas Schmutterer, Dr. Bernhard Hock, and Daniel Kempf; editorial leadership passed from Michael Reinhard to Ivo Knahn on October 1, 2022. The group employs journalists, editors, digital managers, and logistics personnel across its Würzburg headquarters (Druckzentrum Heuchelhof) and 15+ local editorial locations, and operates social initiatives including Aktion Patenkind (record EUR 430,000 raised in 2022 for regional aid) and Zeichen setzen.

Name

Mediengruppe Main-post Gmbh

Legal name

Main-Post GmbH

Website

https://mediengruppe-mainpost.de

Company type

Private

Founded year

1945

Operating status

Operating

Short description

Privately held German regional media group headquartered in Würzburg, operating the Main-Post daily newspaper across 17 local editions and integrated digital, B2B advertising, printing, logistics, and events services for Mainfranken since 1945 (roots to 1883).

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Regional newspaper publishing
• Local journalism services
• Commercial printing services
• Media logistics delivery
• Regional advertising solutions

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Subscriptions (Abo): Paid print newspaper subscriptions across 17 local editions, representing the largest revenue contributor. The company raised subscription prices amid rising paper costs (+250% in ~18 months) and energy costs.
2. Digital Subscriptions & E-Paper: Digital news content via mainpost.de, News App, and E-Paper. Online revenues grew 7.5% in 2021 vs prior year but remain under 10% of total company revenue.
3. Print & Digital Advertising: Advertising revenue from print classifieds, display ads, digital advertising (werben.mainpost.de), and innovative special formats (Hängover!, Super 4!, etc.). Traditional classified categories (automotive, real estate, job listings) have shrunk significantly.
4. Recruitment & Job Portal: Job board (jobs.mainpost.de) connecting employers with regional candidates; includes standard listings and premium advertising options.
5. Logistics, Fulfillment & Delivery: Letter and parcel delivery, mail processing, and fulfillment services supplement newspaper distribution and help offset declining print volumes. Covers the cost of newspaper home delivery six days per week.
6. Event Management & Sponsorships: Events including Rocketeer Valley, Wahlarena, Tag des Lokaljournalismus, and reader trips generate sponsorship, ticket, and partnership revenue.
7. Commercial Printing: Printing services for external clients (Beilagen, Prospekte, Magazines) using Koenig & Bauer Commander CT and C11 presses. Covers capacities beyond internal newspaper production.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Mediengruppe Main-Post is a regional media house that publishes a daily newspaper (Main-Post) across 17 local editions serving Mainfranken, complemented by digital news platforms (mainpost.de, News App, E-Paper) and thematic magazines. Beyond journalism, the company sells B2B services including print and digital advertising, commercial printing, logistics and mail/parcel fulfillment, recruitment advertising, content marketing through Main-Post Corporate, and event platforms (Rocketeer Valley, Wahlarena).

Product overview

Mediengruppe Main-Post is a diversified regional media group serving Mainfranken with a multi-platform portfolio. The core offering consists of regional daily journalism through the Main-Post newspaper (17 local editions) and mainpost.de digital platform. The company operates complementary digital platforms including main-ding.de for youth/lifestyle content and Würzburg erleben for local lifestyle coverage. B2B services include Main-Post Corporate (content marketing agency), production and printing services (using Koenig & Bauer technology), logistics and fulfillment operations, recruitment advertising (jobs.mainpost.de), and digital procurement platforms. Publishing services extend to themed magazines (4Wände, mainZuhause, Mamamia) and consumer magazines (Markt & Wopo). Social initiatives include Aktion Patenkind charity and Zeichen setzen recognition program. The company also operates Main-Post Campus for journalism training through apprenticeships and internships.

Differentiator

Problem solved

Functional benefit

Brands

• Würzburg erleben: Media platform for local news, information, discussions about news, events, culture, Blaulicht & Lifestyle
• main-ding.de
• KLASSE!
• Aktion Patenkind
• Main-Post Erlebniswelt
• Jobs.mainpost.de
• marktspiegel
• 4Wände
• mainZuhause
• Mamamia
• Main-Post Corporate
• Main-Post Logistikgruppe
• Rocketeer Valley

Products and services

• Main-Post Daily Newspaper Regional daily newspaper serving Mainfranken with 17 local editions covering Würzburg, Schweinfurt, Main-Spessart, Rhön-Grabfeld, Kitzingen, Haßberge, Bad Kissingen, Main-Tauber, and Obermain areas; delivered six days per week via proprietary home delivery network.
• mainpost.de Digital News Portal Digital news portal providing regional news, breaking news, multimedia storytelling and local content for Mainfranken readers.
• Main-Post E-Paper
• Main-Post News App
• Werben Main-Post (Advertising Reach Service)
• Recruiting & Job Advertising Service
• Production & Printing Service
• Logistics & Fulfillment Service
• Main-Post Corporate (Content Marketing Agency)
• Erlebniswelt (Subscriber Experience Platform)
• Themed Magazines (4Wände, mainZuhause, Mamamia, etc.)
• Markt & Wopo Consumer Magazine
• Würzburg erleben
• main-ding.de (Youth Lifestyle Platform)
• eVergabe Digital Procurement Platform
• termine.mainpost.de Event Portal
• Rocketeer Valley Innovation Festival Annual innovation festival and B2B networking platform bringing together startups, scientists, entrepreneurs and thought leaders from Mainfranken, with keynotes, panels, deep dives and an Innovation Contest with EUR 10,000 prize.
• Hängover! Sonderwerbeformat (Special Advertising Format) Proprietary special newspaper advertising format developed with Koenig & Bauer: a jacket page overlay placed over the printed newspaper's front cover offering maximum-attention cover-placement advertising for B2B clients.

Quantifiable outcome

• 400,000+ daily customer contacts for advertising reach
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• pd next / pd digitalcoreStrategic or Co-development Partner · 19 May 2026pd next and pd digital co-developed and co-hosted the Rocketeer Valley innovation festival with Mediengruppe Main-Post in Würzburg (May 2026). Daniel Kempf (Geschäftsführer pd digital, Rocketeer founder) and Christiane Zaunitzer (pd next) led the joint organization team. Rocketeer Valley is a flagship B2B networking and innovation platform for Mainfranken.
• Vogel Convention Center (VCC)minorStrategic or Co-development Partner · 19 May 2026Venue partner for Rocketeer Valley Würzburg. The Vogel Convention Center hosted the inaugural event bringing together ~1,000 participants, 30+ speakers, and 4 thematic stages.
• Mediengruppe Pressedruck (Augsburg)coreStrategic or Co-development PartnerSince 2011, Mediengruppe Main-Post has belonged to Mediengruppe Pressedruck (Augsburg), parent company of Augsburger Allgemeine, SÜDKURIER, and other regional media brands. The group operates as part of a family-owned media network with shared training (Günter-Holland-Journalistenschule, Augsburg), cross-company volo/education programs, and shared IT systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Frankenpost: Regional daily newspaper published in Hof, Upper Franconia - a neighboring Bavarian region to Mainfranken. Closely comparable in being a multi-edition Bavarian regional daily with print subscriptions, digital subscriptions and local advertising as primary revenue streams.
• Main-Echo: Regional daily newspaper serving the Aschaffenburg / Lower Franconia area, immediately adjacent to Mainfranken. Similar scale, multi-edition regional newspaper with print and digital subscriptions and a regional job portal.
• Augsburger Allgemeine: Sister title within Mediengruppe Pressedruck (the family-owned parent group of Main-Post). Operates a regional daily newspaper and digital portfolio in Swabia with a similar integrated model of journalism, commercial printing and B2B services - the closest operational comparable.
• Braunschweiger Zeitung: Regional German daily newspaper that co-won the 2022 Medienspiegel journalism prize with Main-Post. Operates with a comparable multi-edition regional newsroom, E-Paper and digital subscriptions model serving a defined German metropolitan/regional market.
• SÜDKURIER: Another Pressedruck Group regional daily based in Konstanz (Lake Constance region). Comparable in being a family-owned regional subscription newspaper with E-Paper, local editions, logistics and B2B advertising. Shared training programs and IT infrastructure with Main-Post via Pressedruck.
• Südwest Presse: Regional daily newspaper group based in Ulm/Neu-Ulm serving Baden-Württemberg and Bavarian Swabia. Comparable multi-title regional publisher with print editions, digital subscriptions and home-delivery logistics.
• Saarbrücker Zeitung: Independently owned regional daily newspaper serving the Saarland. Similar in being a multi-edition regional daily subscription title with digital channels and B2B services - directly comparable on business model and scale.
• Nürnberger Nachrichten / Nürnberger Zeitung: Major Bavarian regional daily newspaper group based in Nuremberg. Comparable multi-edition regional daily with integrated digital platforms, events and B2B services serving the Franconian market adjacent to Mainfranken.

Broad incumbents

• Funke Mediengruppe: Major German family-owned regional newspaper publisher (Westdeutsche Allgemeine, Berliner Morgenpost, Thüringer Allgemeine, etc.). Comparable on regional newspaper publishing with integrated printing, digital and B2B services at substantially greater scale and geographic breadth.
• Stuttgarter Zeitung: Larger, established regional newspaper group for the Stuttgart metropolitan area, with broader portfolio of titles and digital products. Comparable regional journalism and advertising offerings but at significantly larger scale than Main-Post.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mainpost
• Instagraminstagram.com/mainpost.de
• TikToktiktok.com/@mainpost.de
• LinkedInlinkedin.com/company/mediengruppe-main-post

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediengruppe Main-post Gmbh