McCoy, Hiestand & Smith, PLC

What McCoy, Hiestand & Smith, PLC does

McCoy, Hiestand & Smith, PLC, operating as McCoy & Hiestand, PLC, is a Kentucky-based personal injury and medical malpractice law firm with primary offices in Louisville and Bardstown. The firm represents individual injury victims across roughly 18 Kentucky markets and is licensed to practice in Kentucky, Indiana, and Tennessee. Its practice areas span car accidents, motorcycle and trucking accidents, traumatic brain injuries, medical malpractice (including cancer misdiagnosis and dental malpractice), wrongful death, nursing home abuse, slip-and-fall, dog bites, and product liability.

The firm operates on a contingency fee model, meaning clients pay no upfront fees and the firm is compensated via a percentage of settlements or judgments. Client acquisition is driven by owned media (a blog, YouTube, Facebook, X, LinkedIn), search-engine-optimized city landing pages, community involvement including the 7th Amendment Scholarship, and word-of-mouth referrals. Cases are managed directly by named partners Sheila Hiestand and Chad McCoy, supported by attorneys Becky Reynolds, Lynn R. Lyvers, and Patrice Branstetter, plus paralegals.

McCoy & Hiestand does not sell a technology product; there are no proprietary software platforms, APIs, or AI-driven tools disclosed in the available data. Competitive positioning rests on the combined 60+ years of trial experience across its attorneys, individual case outcomes including a $2.5M failure-to-diagnose cancer verdict and $2M trucking and motorcycle accident settlements, Super Lawyers recognition for Sheila Hiestand spanning 15 consecutive years, Best Law Firms – Personal Injury designation, and a "Home of the Lady Litigator" brand identity. The firm is privately held by its named partners with no external investment, funding rounds, or parent-company relationships on record.

Name

McCoy, Hiestand & Smith, PLC

Legal name

McCoy & Hiestand, PLC

Website

https://mhsattorneys.com

Company type

Private

Operating status

Operating

Short description

McCoy, Hiestand & Smith, PLC is a Kentucky personal injury and medical malpractice law firm serving individual injury victims across Kentucky, Indiana, and Tennessee on a contingency fee basis from offices in Louisville and Bardstown.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Medical malpractice
• Wrongful death
• Car accident attorney
• Contingency fee representation

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services - Contingency Fee: Personal injury law firm operating primarily on contingency fee arrangements, where attorneys receive a percentage of settlements or judgments. Clients pay no upfront fees; the firm is compensated only upon successful resolution of cases.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

McCoy & Hiestand, PLC is a Kentucky personal injury law firm providing legal representation to individuals who have suffered injuries due to the acts and omissions of others. The firm handles cases across practice areas including car accidents, medical malpractice, motorcycle accidents, trucking accidents, traumatic brain injuries, bicycle accidents, slip and fall, wrongful death, nursing home abuse, burn injuries, dog bites, and product liability, operating on a contingency fee basis with no upfront client costs.

Product overview

McCoy & Hiestand, PLC is a single-location Kentucky personal injury law firm offering legal services across multiple practice areas including car accidents, medical malpractice, motorcycle accidents, trucking accidents, traumatic brain injuries, bicycle accidents, slip and fall accidents, wrongful death, nursing home abuse, burn injuries, dog bites, and product liability. The firm provides comprehensive legal representation from consultation through trial, with a team of attorneys and paralegals serving clients across Kentucky, Indiana, and Tennessee. The practice is organized as a unified legal service offering rather than a modular product platform, with each practice area representing a distinct specialization within personal injury law.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation Comprehensive legal representation for individuals who have suffered substantial injuries due to the acts and omissions of others, covering case management from initial consultation through trial resolution on a contingency fee basis.
• Car Accident Legal Representation Legal representation for car accident victims in Kentucky, helping clients secure compensation and justice for their losses through dedicated legal representation and comprehensive case management.
• Medical Malpractice Legal Representation Legal representation for patients who have suffered injuries due to medical negligence, errors, or failures by healthcare providers, including failure to diagnose cancer and other medical errors.
• Motorcycle Accident Legal Representation Legal representation for motorcycle accident victims in Kentucky, fighting to ensure clients receive the compensation they deserve for injuries and damages.
• Traumatic Brain Injury Legal Representation Legal representation to help clients obtain maximum compensation for severe brain injuries caused by accidents.
• Trucking Accident Legal Representation Legal representation for injuries and damages caused by truck collisions, fighting for client rights and securing compensation.
• Bicycle Accident Legal Representation Legal representation for bicycle collision victims in Louisville and Kentucky to win compensation for injuries and damages.
• Slip & Fall Accident Legal Representation Legal representation to secure compensation for injuries sustained in slip and fall accidents due to hazardous conditions on someone else's property.
• Wrongful Death Legal Representation Legal representation pursuing justice and securing compensation for families who have lost loved ones due to negligence or misconduct.
• Nursing Home Abuse Legal Representation Legal representation for victims of nursing home abuse and neglect, holding care facilities accountable.
• Burn Injury Legal Representation Legal representation for burn injuries caused by accidents.
• Dog Bite Legal Representation Legal representation for victims of dog bites and animal attacks.
• Product Liability Legal Representation Legal representation for injuries caused by defective products.

Quantifiable outcome

• $1.3 Million - Wrongful Death Case
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Local Lawyers Lead Generation (e.g., FindLaw, Justia, Nolo): While not direct competitors, online legal directories and lead-generation platforms shape the same Kentucky PI claimant acquisition funnel; understanding their economics is necessary to gauge the firm's customer acquisition economics.

Direct peers

• Bruner Law Firm: Kentucky-headquartered plaintiff personal injury firm practicing in Louisville with similar auto accident, trucking, and wrongful death practice areas; one of the closest direct regional competitors.
• Dirk Maybach Law: Louisville-area plaintiff personal injury firm with comparable practice mix including auto and trucking accidents; competes for the same Kentucky claimant pool.
• Cooper Elliott: Ohio-based personal injury firm with comparable practice mix (auto, trucking, medical malpractice) and similar mid-size partner-led structure; directly comparable regional Midwestern PI competitor.
• Brock Payne & Meece: Kentucky plaintiff firm with personal injury, medical malpractice, and wrongful death focus; direct regional peer of similar size and practice composition.
• Goldstein & Goldstein: Kentucky plaintiff personal injury firm with similar auto accident, medical malpractice, and wrongful death practice areas; directly comparable peer in the same home market.
• Satterwhite Injury Law: Kentucky-based personal injury firm focused on auto and wrongful death cases; comparable in geographic focus, contingency fee model, and small-partner-led structure.
• Hipskind & McAninch: Regional personal injury firm practicing personal injury and wrongful death work in Kentucky/Indiana markets; comparable mid-sized plaintiff firm with similar practice areas.

Regional players

• Katterheinrich Law: Ohio/Indiana-based plaintiff personal injury firm with overlapping Midwestern geographic reach; comparable in contingency model and case-type mix but operating in different core territory.

Broad incumbents

• Morgan & Morgan: The largest U.S. plaintiff personal injury firm with national brand and TV-scale advertising spend; competes with regional PI firms like McCoy & Hiestand for the same auto-accident, malpractice, and wrongful death claimant pool, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mhsattorneys
• YouTubeyoutube.com/@mccoyandhiestand108/videos
• Facebookfacebook.com/MHKYLaw
• LinkedInlinkedin.com/company/mccoy-hiestand-smith-plc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCoy, Hiestand & Smith, PLC