Mark Burrows Company, Inc.
Mark Burrows Company is a privately held insurance brokerage and consulting firm founded in 1984, serving commercial, personal, and senior care clients across Indiana, Michigan, and Colorado with a fee-based senior care practice.
- Company typePrivate
- Founded1984
- HeadquartersCarmel, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Mark Burrows Company, Inc. does
Mark Burrows Company, Inc. is a privately held insurance brokerage and consulting firm founded in 1984 and headquartered in Carmel, Indiana, with additional offices in Michigan and Colorado. The firm operates with a small team of 1-10 employees under two principals, Mark Burrows and Benton Schafer, and offers three core service lines: commercial insurance brokerage, personal insurance brokerage, and a specialized senior care insurance program. Its stated target market within senior care is operators with 5-15 locations and at least $250,000 in annual premium, supported by a savings guarantee of $10,000+ per year or a $200 charitable donation if targets are not met.
The firm's senior care practice represents a deliberate vertical specialization, distinct from its generalist commercial and personal lines. For senior care clients, the firm has moved away from traditional contingent-commission brokerage toward a fee-based consulting model, conducting market checks and delivering recommendations for fixed fees rather than carrier-paid commissions. This structure aligns broker incentives with client savings outcomes and allows the firm to compete on advisory quality rather than carrier appointment breadth. Named clients in the senior care segment include Christopher Place Senior Communities and Keystone Senior Communities; non-senior-care clients include Hackett Publishing, Express MVA, and Shonborn Construction.
The business model is fundamentally relationship-driven and advisory in nature, with clients characterizing the firm as their "in house insurance department." Revenue is generated through standard insurance brokerage commissions on commercial and personal placements, supplemented by fixed consulting fees on senior care engagements. The firm carries no disclosed proprietary technology, no AI/ML capability, and no documented funding, acquisitions, or external partnerships, positioning it as a stable, niche advisory practice rather than a technology-enabled broker.
Mark Burrows Company, Inc. firmographics
Firmographics- Name
- Mark Burrows Company, Inc.
- Legal name
- Mark Burrows Company
- Website
- https://markburrowscompany.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mark Burrows Company is a privately held insurance brokerage and consulting firm founded in 1984, serving commercial, personal, and senior care clients across Indiana, Michigan, and Colorado with a fee-based senior care practice.
- Ownership category
- akta.pro rank
Mark Burrows Company, Inc. industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where Mark Burrows Company, Inc. is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mark Burrows Company, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: The company acts as an independent insurance broker representing client interests. They earn commissions from insurance carriers for placing business. For Senior Care Operators, they explicitly prefer fee-based compensation over commissions to eliminate carrier conflicts and align their interests with clients.
- Fee-Based Consulting (Senior Care): For their niche Senior Care Operators segment, the company operates on a fee basis rather than commission. This model allows them to provide unbiased recommendations with no carrier or commission conflicts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free consultation for coverage review |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mark Burrows Company, Inc. product offering
Product offeringCore offering
Mark Burrows Company is an independent insurance brokerage and consulting firm that shops insurance on behalf of clients across multiple carriers. It offers commercial insurance (property, liability, auto, workers compensation, employee benefits, HR technology, ACA compliance) for middle-market businesses, personal insurance (auto, home, life, umbrella, medical) for individuals, and a specialized program for Senior Care Operators with 5-15 locations operating on a fee-based model.
Product overview
Mark Burrows Company is an insurance brokerage and consulting firm offering two core insurance product lines: Commercial Insurance for middle market businesses and Personal Insurance for individuals. The company also operates a specialized niche product targeting Senior Care Providers. All offerings are provided directly through their brokerage model with offices in Indiana, Michigan, and Colorado. The company differentiates through a fee-based compensation model for senior care clients and a $200 money-back guarantee for general clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Insurance
Quantifiable outcome
- $100,000+ premium savings in year one for Christopher Place Senior Communities
- +3 more outcomes
Companies that use Mark Burrows Company, Inc.
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Mark Burrows Company, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mark Burrows Company, Inc. partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights3 records
Mark Burrows Company, Inc. competitors and assessment
Company assessmentBroad incumbents
- USI Insurance Services: National insurance brokerage serving middle-market commercial clients with property/casualty, benefits, and personal lines. Comparable product breadth but operates at much larger scale.
- Acrisure: Tech-enabled, large insurance brokerage serving commercial and personal lines customers. Comparable product offering but leverages technology and scale that Mark Burrows Company lacks.
- AssuredPartners: Large U.S. commercial insurance brokerage with a strong middle-market and vertical specialization focus. Comparable customer segment but at materially greater scale and broader geographic reach.
- Foundation Risk Partners: Growing insurance brokerage built through acquisition of independent middle-market agencies. Comparable target market and advisor-led model, with broader geographic and product footprint.
Direct peers
- RPS (Risk Placement Services): Specialty wholesale and retail insurance brokerage placing complex and niche commercial risks with multiple carriers. Comparable in broker/intermediary role across specialized verticals like senior care.
- Higginbotham: Independent insurance brokerage serving middle-market businesses with a mix of commercial and personal lines and an emphasis on advisor-led service. Closely comparable in customer segment and consultative go-to-market.
- Woodruff-Sawyer & Co. Independent commercial insurance brokerage focused on middle-market and select specialty verticals with advisor-led client management. Comparable in size, segment focus, and relationship-driven delivery.
- Heffernan Insurance Brokers: Independent, mid-sized commercial insurance brokerage also specializing in niche verticals with a consultative, fee-aware model. Highly comparable in business model and target customer profile.
- Brown & Riding Insurance Services: Specialty insurance brokerage with vertical expertise across niche commercial lines, providing independent broker services. Comparable operating model and specialization orientation.
Emerging players
- One80 Intermediaries: Specialty insurance intermediary built around niche verticals and complex placements. Comparable niche-specialist orientation and independent intermediary economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Mark Burrows Company, Inc. social profiles
Digital presenceMark Burrows Company, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mark Burrows Company, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Mark Burrows Company, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mark Burrows Company, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mark Burrows Company, Inc.
What does Mark Burrows Company, Inc. do?
Mark Burrows Company is an independent insurance brokerage and consulting firm that shops insurance on behalf of clients across multiple carriers. It offers commercial insurance (property, liability, auto, workers compensation, employee benefits, HR technology, ACA compliance) for middle-market businesses, personal insurance (auto, home, life, umbrella, medical) for individuals, and a specialized program for Senior Care Operators with 5-15 locations operating on a fee-based model.
Is Mark Burrows Company, Inc. a public or private company?
Mark Burrows Company, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mark Burrows Company, Inc. founded?
Mark Burrows Company, Inc. was founded in 1984. It employs 1 to 10 people.
Where is Mark Burrows Company, Inc. based?
Mark Burrows Company, Inc. is headquartered in Carmel, United States, in the North America region.
How does Mark Burrows Company, Inc. make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are fee-Based Consulting (Senior Care).
Who are Mark Burrows Company, Inc.'s main competitors?
Broad incumbents on record are USI Insurance Services, Acrisure, AssuredPartners and Foundation Risk Partners. Direct peers are RPS (Risk Placement Services), Higginbotham, Woodruff-Sawyer & Co., Heffernan Insurance Brokers and Brown & Riding Insurance Services. One80 Intermediaries is listed as an emerging player.
Does Mark Burrows Company, Inc. have an API?
No public API is recorded for Mark Burrows Company, Inc..
What industry is Mark Burrows Company, Inc. in?
Mark Burrows Company, Inc.'s product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 524210 and its SIC code is 6411.