Kickback Jack's Restaurants
Kickback Jack's Restaurants is a privately held, family-owned sports bar and casual-dining chain operating 18-21 company-owned locations across North Carolina, Virginia, and Tennessee, serving made-from-scratch American food, full bar service, and sports viewing on 50+ HD TVs to families, sports fans, and social groups.
- Company typePrivate
- Founded2019
- HeadquartersGreensboro, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Kickback Jack's Restaurants does
Kickback Jack's Restaurants is a privately held, family-owned sports bar and casual-dining chain operating across the Southeastern United States. The company runs 18-21 company-owned locations in North Carolina, Virginia, and Tennessee, with a stated build pace of approximately four new restaurants per year and recent openings in Richmond VA, Greenville NC, Hickory NC, Pinehurst NC, Bristol TN, Johnson City TN, and Alcoa TN. The legal operating entity is Kickback Jacks, LLC, a North Carolina LLC established in 2019 and wholly owned by Battleground Restaurant Group, Inc. (BRG), a privately held Greensboro, NC-based restaurant company that also operates the Rockoloa and Tripps brands.
Each Kickback Jack's location is built around a scratch kitchen producing made-from-scratch American food (appetizers, burgers, flatbreads, wings, salads, steaks, desserts), two full bars with 30+ draft beers plus bottled beer, wine, and cocktails, and a sports-viewing infrastructure of 50+ high-definition televisions carrying NFL, college football, NBA, MLB, NHL, and NASCAR programming. Supporting amenities include indoor/outdoor patios with garage doors, cornhole, karaoke, poker tournaments, and fantasy draft events. The technology stack is conventional for multi-unit casual dining: a website (kbjacks.com) with location finders and menus, location-specific online ordering through Deliverect Direct, native iOS and Android mobile applications for pickup ordering, and Paycor for hourly and management recruiting. There is no proprietary technology platform, no public or partner-facing API, and no disclosed AI/ML capabilities.
Revenue is generated entirely through direct-to-consumer transactions: on-premise dine-in food and beverage sales, pickup orders placed through the website, mobile apps, or Deliverect, and party platter catering for off-premise events. Pricing is not publicly disclosed and is location-specific. There are no franchise locations, no subscription or membership model, and no B2B contracted revenue. Marketing is conducted through the company website, Facebook, Twitter, location-level event calendars, and a donation-request program aimed at schools, churches, and community organizations. Headcount is reported in the 1,001-5,000 range, consistent with multi-unit casual-dining operations including corporate, field management, and hourly staff.
Kickback Jack's Restaurants firmographics
Firmographics- Name
- Kickback Jack's Restaurants
- Legal name
- Kickback Jacks, LLC
- Website
- https://kbjacks.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Kickback Jack's Restaurants is a privately held, family-owned sports bar and casual-dining chain operating 18-21 company-owned locations across North Carolina, Virginia, and Tennessee, serving made-from-scratch American food, full bar service, and sports viewing on 50+ HD TVs to families, sports fans, and social groups.
- Ownership category
- akta.pro rank
Kickback Jack's Restaurants industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industry
- Sports Bars (CRANACAC)
Keywords
Where Kickback Jack's Restaurants is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
Kickback Jack's Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Food and Beverage Sales: Primary revenue stream from on-site restaurant dining featuring made-from-scratch food menu including appetizers, burgers, flatbreads, wings, salads, steaks, and desserts, along with full bar service including draft beer, bottled beer, wine, and cocktails.
- Online Ordering and Pickup: Revenue from online ordering via Deliverect platform for customer pickup at individual restaurant locations.
- Catering and Party Platters: Revenue from party platter catering menu for off-site events and large group orders.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kickback Jack's Restaurants product offering
Product offeringCore offering
Kickback Jack's operates company-owned sports bar and restaurant locations across North Carolina, Virginia, and Tennessee, serving made-from-scratch American food (wings, burgers, flatbreads, steaks, salads) alongside a full bar program of 30+ draft beers, cocktails, and wine. Each location features 50+ HD TVs with comprehensive sports league coverage, open show kitchens, dual full bars, and indoor/outdoor patio seating, with entertainment amenities such as cornhole, karaoke, and poker tournaments.
Product overview
Kickback Jack's Restaurants operates as a family-owned sports bar and restaurant chain with a unified platform centered on its core restaurant experience. The primary offering is the sports bar and restaurant service combining made-from-scratch American cuisine with extensive beverage options and entertainment. Supporting this core offering are integrated add-on modules including online ordering via Deliverect Direct, a native mobile application for iOS and Android, draft and bottled beer programming with rotating craft selections, party platter catering services, and Pick 2 Lunch Combos for midday service. Entertainment features including cornhole, karaoke, poker tournaments, and sports viewing on 50+ HD TVs per location round out the customer experience. A community donation request program provides additional engagement with local organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Kickback Jack's Sports Bar & Restaurant Family-owned sports bar and restaurant chain serving made-from-scratch American cuisine including award-winning wings, burgers, flatbreads, salads, steaks, and appetizers, complemented by an extensive draft and bottled beer selection, cocktails, and wine. Features over 50 high-definition televisions per location for sports viewing and entertainment activities such as cornhole, karaoke, and poker tournaments.
- Online Ordering for Pickup Web-based ordering platform integrated with Deliverect Direct, allowing customers to place pickup orders from any of the 20+ restaurant locations across NC, VA, and TN.
- Kickback Jack's Mobile App Native iOS and Android mobile application enabling customers to browse menus and place orders for easy ordering from their mobile devices.
- Draft and Bottled Beer & Beverage Program Extensive beverage program featuring domestic and premium draft beers, rotating craft selections from local breweries, bottled beers, ciders, wines by the glass or bottle, and signature cocktails with daily drink specials.
- Party Platter Catering Catering service offering party platters for events, featuring a separate menu of shareable food items available for group dining and private events.
- Pick 2 Lunch Combos Lunch combo meal option allowing customers to create customized meals by selecting two items, offered during lunch service hours.
- Entertainment & Events Programming On-site entertainment offerings including cornhole tournaments, karaoke nights, poker tournaments, fantasy league drafts, and weekly events, complemented by sports TV packages featuring NFL, college football, NBA, MLB, NHL, and NASCAR broadcasts.
Quantifiable outcome
- 18 restaurants across 3 states with continued expansion of 4 locations per year
Companies that use Kickback Jack's Restaurants
Customer profileSegments4 records
Ideal customer profiles3 records
Kickback Jack's Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Kickback Jack's Restaurants partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Battleground Restaurant Group, Inc.parent companyKickback Jack's is owned and operated by Battleground Restaurant Group, Inc., a privately owned restaurant company based in Greensboro, North Carolina. BRG also owns and operates Rockoloa and Tripps restaurants. All Kickback Jack's locations are company-owned and operated.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Kickback Jack's Restaurants competitors and assessment
Company assessmentBroad incumbents
- Yard House: Upscale casual sports bar chain with 100+ taps and extensive HDTV coverage. Comparable broad sports bar + draft beer + scratch food model but operates as part of Darden's broader portfolio with a more upscale positioning.
- BJ's Restaurant: Casual dining chain featuring deep beer program, sports viewing, and made-from-scratch menu including pizookies and craft beer. Comparable on full-service scratch kitchen + draft beer + sports positioning as a broader casual dining incumbent.
- Applebee's: National casual dining chain with bar-and-grill format, sports viewing, and full bar service. Comparable broad incumbent competing for casual dining occasions in the same NC/VA/TN geographies with a franchised unit base.
Direct peers
- Walk-On's Sports Bistreaux: Sports-themed casual dining chain combining Louisiana-influenced scratch kitchen with extensive TV coverage and full bar. Direct comparable on made-from-scratch kitchen + sports bar positioning with similar target demographic.
- Buffalo Wild Wings: National sports bar chain focused on wings, beer, and multi-screen sports viewing. Closest large-scale direct competitor to Kickback Jack's on the sports bar plus scratch food axis, with broader footprint and franchised unit base.
- Wingstop: Wing-focused chain with growing dine-in presence, draft beer, and sports viewing. Highly comparable on KBJ's 'award-winning wings' anchor product and the growing dine-in sports bar positioning.
- Twin Peaks: Sports lodge restaurant chain featuring extensive HDTV coverage, full bar, and American pub food. Direct competitor on the sports bar + full-service dining model with comparable target demographic of sports fans and social groups.
- Hooters: Iconic sports bar chain serving wings, beer, and American fare with high TV density for sports viewing. Comparable on full-bar + wings + multi-TV sports viewing, with similar casual dining structure.
- Beef 'O' Brady's: Family sports pub chain offering American food, full bar, and sports viewing in a family-friendly atmosphere. Highly comparable to KBJ's family-friendly sports bar positioning with similar casual dining footprint.
- Miller's Ale House: Regional sports bar and casual dining chain featuring scratch kitchen, large beer selection, and dense TV coverage. Closely comparable on the sports bar + scratch kitchen + 30+ taps combination that defines KBJ's offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kickback Jack's Restaurants social profiles
Digital presenceKickback Jack's Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kickback Jack's Restaurants leadership team
Management profileNumber of profiles
Kickback Jack's Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kickback Jack's Restaurants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kickback Jack's Restaurants
What does Kickback Jack's Restaurants do?
Kickback Jack's operates company-owned sports bar and restaurant locations across North Carolina, Virginia, and Tennessee, serving made-from-scratch American food (wings, burgers, flatbreads, steaks, salads) alongside a full bar program of 30+ draft beers, cocktails, and wine. Each location features 50+ HD TVs with comprehensive sports league coverage, open show kitchens, dual full bars, and indoor/outdoor patio seating, with entertainment amenities such as cornhole, karaoke, and poker tournaments.
Is Kickback Jack's Restaurants a public or private company?
Kickback Jack's Restaurants is a private company. It is classified as family owned and is currently operating.
When was Kickback Jack's Restaurants founded?
Kickback Jack's Restaurants was founded in 2019. It employs 1,001 to 5,000 people.
Where is Kickback Jack's Restaurants based?
Kickback Jack's Restaurants is headquartered in Greensboro, United States, in the North America region.
How does Kickback Jack's Restaurants make money?
Three revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are online Ordering and Pickup and catering and Party Platters.
Who are Kickback Jack's Restaurants's main competitors?
Broad incumbents on record are Yard House, BJ's Restaurant and Applebee's. Direct peers are Walk-On's Sports Bistreaux, Buffalo Wild Wings, Wingstop, Twin Peaks, Hooters, Beef 'O' Brady's and Miller's Ale House.
Does Kickback Jack's Restaurants have an API?
No public API is recorded for Kickback Jack's Restaurants.
What industry is Kickback Jack's Restaurants in?
Kickback Jack's Restaurants's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of CRANACAC, Sports Bars. Its NAICS code is 722511 and its SIC code is 5810.