Kickback Jack's Restaurants

What Kickback Jack's Restaurants does

Kickback Jack's Restaurants is a privately held, family-owned sports bar and casual-dining chain operating across the Southeastern United States. The company runs 18-21 company-owned locations in North Carolina, Virginia, and Tennessee, with a stated build pace of approximately four new restaurants per year and recent openings in Richmond VA, Greenville NC, Hickory NC, Pinehurst NC, Bristol TN, Johnson City TN, and Alcoa TN. The legal operating entity is Kickback Jacks, LLC, a North Carolina LLC established in 2019 and wholly owned by Battleground Restaurant Group, Inc. (BRG), a privately held Greensboro, NC-based restaurant company that also operates the Rockoloa and Tripps brands.

Each Kickback Jack's location is built around a scratch kitchen producing made-from-scratch American food (appetizers, burgers, flatbreads, wings, salads, steaks, desserts), two full bars with 30+ draft beers plus bottled beer, wine, and cocktails, and a sports-viewing infrastructure of 50+ high-definition televisions carrying NFL, college football, NBA, MLB, NHL, and NASCAR programming. Supporting amenities include indoor/outdoor patios with garage doors, cornhole, karaoke, poker tournaments, and fantasy draft events. The technology stack is conventional for multi-unit casual dining: a website (kbjacks.com) with location finders and menus, location-specific online ordering through Deliverect Direct, native iOS and Android mobile applications for pickup ordering, and Paycor for hourly and management recruiting. There is no proprietary technology platform, no public or partner-facing API, and no disclosed AI/ML capabilities.

Revenue is generated entirely through direct-to-consumer transactions: on-premise dine-in food and beverage sales, pickup orders placed through the website, mobile apps, or Deliverect, and party platter catering for off-premise events. Pricing is not publicly disclosed and is location-specific. There are no franchise locations, no subscription or membership model, and no B2B contracted revenue. Marketing is conducted through the company website, Facebook, Twitter, location-level event calendars, and a donation-request program aimed at schools, churches, and community organizations. Headcount is reported in the 1,001-5,000 range, consistent with multi-unit casual-dining operations including corporate, field management, and hourly staff.

Name

Kickback Jack's Restaurants

Legal name

Kickback Jacks, LLC

Website

https://kbjacks.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kickback Jack's Restaurants is a privately held, family-owned sports bar and casual-dining chain operating 18-21 company-owned locations across North Carolina, Virginia, and Tennessee, serving made-from-scratch American food, full bar service, and sports viewing on 50+ HD TVs to families, sports fans, and social groups.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Sports Bars (CRANACAC)

Keywords

• Sports bar restaurants
• Casual dining chain
• Scratch kitchen dining
• Restaurant beverage service
• Sports entertainment venue

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Primary revenue stream from on-site restaurant dining featuring made-from-scratch food menu including appetizers, burgers, flatbreads, wings, salads, steaks, and desserts, along with full bar service including draft beer, bottled beer, wine, and cocktails.
2. Online Ordering and Pickup: Revenue from online ordering via Deliverect platform for customer pickup at individual restaurant locations.
3. Catering and Party Platters: Revenue from party platter catering menu for off-site events and large group orders.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kickback Jack's operates company-owned sports bar and restaurant locations across North Carolina, Virginia, and Tennessee, serving made-from-scratch American food (wings, burgers, flatbreads, steaks, salads) alongside a full bar program of 30+ draft beers, cocktails, and wine. Each location features 50+ HD TVs with comprehensive sports league coverage, open show kitchens, dual full bars, and indoor/outdoor patio seating, with entertainment amenities such as cornhole, karaoke, and poker tournaments.

Product overview

Kickback Jack's Restaurants operates as a family-owned sports bar and restaurant chain with a unified platform centered on its core restaurant experience. The primary offering is the sports bar and restaurant service combining made-from-scratch American cuisine with extensive beverage options and entertainment. Supporting this core offering are integrated add-on modules including online ordering via Deliverect Direct, a native mobile application for iOS and Android, draft and bottled beer programming with rotating craft selections, party platter catering services, and Pick 2 Lunch Combos for midday service. Entertainment features including cornhole, karaoke, poker tournaments, and sports viewing on 50+ HD TVs per location round out the customer experience. A community donation request program provides additional engagement with local organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Kickback Jack's Sports Bar & Restaurant Family-owned sports bar and restaurant chain serving made-from-scratch American cuisine including award-winning wings, burgers, flatbreads, salads, steaks, and appetizers, complemented by an extensive draft and bottled beer selection, cocktails, and wine. Features over 50 high-definition televisions per location for sports viewing and entertainment activities such as cornhole, karaoke, and poker tournaments.
• Online Ordering for Pickup Web-based ordering platform integrated with Deliverect Direct, allowing customers to place pickup orders from any of the 20+ restaurant locations across NC, VA, and TN.
• Kickback Jack's Mobile App Native iOS and Android mobile application enabling customers to browse menus and place orders for easy ordering from their mobile devices.
• Draft and Bottled Beer & Beverage Program Extensive beverage program featuring domestic and premium draft beers, rotating craft selections from local breweries, bottled beers, ciders, wines by the glass or bottle, and signature cocktails with daily drink specials.
• Party Platter Catering Catering service offering party platters for events, featuring a separate menu of shareable food items available for group dining and private events.
• Pick 2 Lunch Combos Lunch combo meal option allowing customers to create customized meals by selecting two items, offered during lunch service hours.
• Entertainment & Events Programming On-site entertainment offerings including cornhole tournaments, karaoke nights, poker tournaments, fantasy league drafts, and weekly events, complemented by sports TV packages featuring NFL, college football, NBA, MLB, NHL, and NASCAR broadcasts.

Quantifiable outcome

• 18 restaurants across 3 states with continued expansion of 4 locations per year

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Battleground Restaurant Group, Inc.parent companyOthersKickback Jack's is owned and operated by Battleground Restaurant Group, Inc., a privately owned restaurant company based in Greensboro, North Carolina. BRG also owns and operates Rockoloa and Tripps restaurants. All Kickback Jack's locations are company-owned and operated.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Yard House: Upscale casual sports bar chain with 100+ taps and extensive HDTV coverage. Comparable broad sports bar + draft beer + scratch food model but operates as part of Darden's broader portfolio with a more upscale positioning.
• BJ's Restaurant: Casual dining chain featuring deep beer program, sports viewing, and made-from-scratch menu including pizookies and craft beer. Comparable on full-service scratch kitchen + draft beer + sports positioning as a broader casual dining incumbent.
• Applebee's: National casual dining chain with bar-and-grill format, sports viewing, and full bar service. Comparable broad incumbent competing for casual dining occasions in the same NC/VA/TN geographies with a franchised unit base.

Direct peers

• Walk-On's Sports Bistreaux: Sports-themed casual dining chain combining Louisiana-influenced scratch kitchen with extensive TV coverage and full bar. Direct comparable on made-from-scratch kitchen + sports bar positioning with similar target demographic.
• Buffalo Wild Wings: National sports bar chain focused on wings, beer, and multi-screen sports viewing. Closest large-scale direct competitor to Kickback Jack's on the sports bar plus scratch food axis, with broader footprint and franchised unit base.
• Wingstop: Wing-focused chain with growing dine-in presence, draft beer, and sports viewing. Highly comparable on KBJ's 'award-winning wings' anchor product and the growing dine-in sports bar positioning.
• Twin Peaks: Sports lodge restaurant chain featuring extensive HDTV coverage, full bar, and American pub food. Direct competitor on the sports bar + full-service dining model with comparable target demographic of sports fans and social groups.
• Hooters: Iconic sports bar chain serving wings, beer, and American fare with high TV density for sports viewing. Comparable on full-bar + wings + multi-TV sports viewing, with similar casual dining structure.
• Beef 'O' Brady's: Family sports pub chain offering American food, full bar, and sports viewing in a family-friendly atmosphere. Highly comparable to KBJ's family-friendly sports bar positioning with similar casual dining footprint.
• Miller's Ale House: Regional sports bar and casual dining chain featuring scratch kitchen, large beer selection, and dense TV coverage. Closely comparable on the sports bar + scratch kitchen + 30+ taps combination that defines KBJ's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kickbackjacks
• Facebookfacebook.com/kickbackjacks
• LinkedInlinkedin.com/company/kickback-jack-s-restaurants

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kickback Jack's Restaurants