Make It Home, Inc
- Company typePrivate
- Founded2020
- HeadquartersTampa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Make It Home, Inc firmographics
Firmographics- Name
- Make It Home, Inc
- Legal name
- Make It Home, Inc
- Website
- https://makeithomeinc.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Make It Home, Inc industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Make It Home, Inc is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Make It Home, Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Real Estate Commission: The company earns commissions on real estate transactions, including buying, selling, and rental transactions. Revenue is generated on a per-transaction basis when clients complete property purchases, sales, or lease agreements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Make It Home, Inc product offering
Product offeringCore offering
Make It Home, Inc is a full-service real estate brokerage serving the South Tampa, Florida area, providing buyer and seller representation across residential, commercial, and rental properties. Broker Robert Callahan offers personalized guidance on affordability, credit, legal matters, and income-related questions, including assistance with TICs, fixer-uppers, and luxury homes. The company earns commissions on each completed real estate transaction.
Product overview
Make It Home, Inc operates as a single-service real estate brokerage offering residential, commercial, and rental property services through its core Realtor/Broker offering. The company provides a unified service platform encompassing property search assistance, buying and selling representation, and professional real estate guidance. Services include access to available property listings and consultation with broker Robert Callahan.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Broker/Realtor Services Full-service real estate brokerage offering buying, selling, and rental representation for residential, commercial, and rental properties in South Tampa, Florida. The broker provides expertise on affordability, credit, legal matters, and income, with specialized assistance for TICs, fixer-uppers, and luxury properties.
Companies that use Make It Home, Inc
Customer profileSegments3 records
Ideal customer profiles2 records
Make It Home, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Make It Home, Inc partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Make It Home, Inc competitors and assessment
Company assessmentDirect peers
- Keller Williams Realty: The largest US brokerage by agent count, operating primarily through local market centers run by individual brokers/captains. Closely comparable to Make It Home's model of a locally rooted, agent-led brokerage serving residential buyers and sellers, but at vastly greater scale and with extensive training, technology, and referral infrastructure.
- Coldwell Banker: Long-established residential brokerage franchise with strong Florida presence, including Tampa. Operates through local franchised brokerages that, like Make It Home, focus on residential sales, rentals, and local market expertise, but with national brand recognition and lead pipelines.
- eXp Realty: Cloud-based brokerage where agents operate as independent contractors under a single virtual brand, similar in economic structure to a solo broker like Make It Home but with a national network, revenue-sharing, and built-in tech stack that the company lacks.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with strong Florida footprint. Local franchises compete head-to-head with independent brokerages like Make It Home for the same residential buyer and seller pool, differentiated by brand affiliation and referral network.
- RE/MAX: Global franchised brokerage built around independent affiliated agents running local production. Directly comparable to Make It Home in that its franchisees are essentially solo or small-team brokers serving their local markets, with brand, leads, and tools provided centrally.
- Sotheby's International Realty: Luxury-focused international brokerage franchise with presence in Florida. Directly comparable in the high-end/luxury residential segment that Make It Home explicitly lists among its specialties, but with global brand and ultra-luxury marketing infrastructure.
- Better Homes and Gardens Real Estate: Franchised residential brokerage with Florida operations, serving the same buyer/seller base as Make It Home. Comparable in relying on affiliated local brokers, but differentiated by brand recognition, marketing tools, and a larger network of referral leads.
- HomeSmart: National brokerage operating through local franchises with a low-fee agent-friendly model. Closely comparable to Make It Home in serving independent agents/brokers in local markets, but with national scale, technology platform, and referral network.
Broad incumbents
- Redfin: Tech-enabled brokerage offering listing-search, agent matching, and reduced-commission services. Targets the same Tampa residential buyers Make It Home serves, representing a structural threat via lower fees and integrated digital experience.
- Compass: Tech-enabled national brokerage with major Florida/Tampa operations. Competes for the same high-end residential sellers Make It Home targets (luxury segment is explicitly mentioned), but with proprietary platform, marketing tools, and capital that a solo broker cannot match.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights5 records
Customer concentration
Make It Home, Inc social profiles
Digital presenceMake It Home, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make It Home, Inc leadership team
Management profileNumber of profiles
Profiles1 record
Make It Home, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make It Home, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make It Home, Inc
What does Make It Home, Inc do?
Make It Home, Inc is a full-service real estate brokerage serving the South Tampa, Florida area, providing buyer and seller representation across residential, commercial, and rental properties. Broker Robert Callahan offers personalized guidance on affordability, credit, legal matters, and income-related questions, including assistance with TICs, fixer-uppers, and luxury homes. The company earns commissions on each completed real estate transaction.
Is Make It Home, Inc a public or private company?
Make It Home, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make It Home, Inc founded?
Make It Home, Inc was founded in 2020. It employs 1 to 10 people.
Where is Make It Home, Inc based?
Make It Home, Inc is headquartered in Tampa, United States, in the North America region.
How does Make It Home, Inc make money?
One revenue line is on record: real Estate Commission.
Who are Make It Home, Inc's main competitors?
Direct peers on record are Keller Williams Realty, Coldwell Banker, eXp Realty, Berkshire Hathaway HomeServices, RE/MAX, Sotheby's International Realty, Better Homes and Gardens Real Estate and HomeSmart. Broad incumbents are Redfin and Compass.
Does Make It Home, Inc have an API?
No public API is recorded for Make It Home, Inc.
What industry is Make It Home, Inc in?
Make It Home, Inc's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.