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Make It Home, Inc

Full company profile

uuid02lsg55

Namestring
Make It Home, Inc
Legal namestring
Make It Home, Inc
Websiteurl
makeithomeinc.com
Company typeenum
Private
Founded yearint
2020
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersTampa, United States
HQ citystring
Tampa
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
real estate brokerage, residential real estate, commercial real estate, property rentals, buyer and seller representation
Industry3 codes
1Traditional Residential Brokerage (Existing Homes)
CodeBPAJAAAAPrimaryYes
2Buyer Representation Services
CodeBPAJAAAJPrimaryNo
3Residential Real Estate Brokerage (Buy/Sell)
CodeFSAEAJAAPrimaryNo
NAICS code2 codes
  • Offices of Real Estate Agents and Brokers53121
  • Offices of Real Estate Agents and Brokers531210
SIC code1 code
  • Real Estate Agents & Managers (For Others)6531
Product category
Real Estate Brokerage Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Real Estate Commission
TypeTransaction Fee
Description

The company earns commissions on real estate transactions, including buying, selling, and rental transactions. Revenue is generated on a per-transaction basis when clients complete property purchases, sales, or lease agreements.

makeithomeinc.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Make It Home, Inc is a full-service real estate brokerage serving the South Tampa, Florida area, providing buyer and seller representation across residential, commercial, and rental properties. Broker Robert Callahan offers personalized guidance on affordability, credit, legal matters, and income-related questions, including assistance with TICs, fixer-uppers, and luxury homes. The company earns commissions on each completed real estate transaction.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Make It Home, Inc operates as a single-service real estate brokerage offering residential, commercial, and rental property services through its core Realtor/Broker offering. The company provides a unified service platform encompassing property search assistance, buying and selling representation, and professional real estate guidance. Services include access to available property listings and consultation with broker Robert Callahan.

Product and service1 record
1Real Estate Broker/Realtor Services
CategoryReal Estate Brokerage
Description

Full-service real estate brokerage offering buying, selling, and rental representation for residential, commercial, and rental properties in South Tampa, Florida. The broker provides expertise on affordability, credit, legal matters, and income, with specialized assistance for TICs, fixer-uppers, and luxury properties.

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
1Keller Williams Realty
TypeDirect peer
Description

The largest US brokerage by agent count, operating primarily through local market centers run by individual brokers/captains. Closely comparable to Make It Home's model of a locally rooted, agent-led brokerage serving residential buyers and sellers, but at vastly greater scale and with extensive training, technology, and referral infrastructure.

2Coldwell Banker
TypeDirect peer
Description

Long-established residential brokerage franchise with strong Florida presence, including Tampa. Operates through local franchised brokerages that, like Make It Home, focus on residential sales, rentals, and local market expertise, but with national brand recognition and lead pipelines.

3eXp Realty
TypeDirect peer
Description

Cloud-based brokerage where agents operate as independent contractors under a single virtual brand, similar in economic structure to a solo broker like Make It Home but with a national network, revenue-sharing, and built-in tech stack that the company lacks.

4Berkshire Hathaway HomeServices
TypeDirect peer
Description

National residential brokerage franchise with strong Florida footprint. Local franchises compete head-to-head with independent brokerages like Make It Home for the same residential buyer and seller pool, differentiated by brand affiliation and referral network.

5RE/MAX
TypeDirect peer
Description

Global franchised brokerage built around independent affiliated agents running local production. Directly comparable to Make It Home in that its franchisees are essentially solo or small-team brokers serving their local markets, with brand, leads, and tools provided centrally.

6Redfin
TypeBroad incumbent
Description

Tech-enabled brokerage offering listing-search, agent matching, and reduced-commission services. Targets the same Tampa residential buyers Make It Home serves, representing a structural threat via lower fees and integrated digital experience.

7Sotheby's International Realty
TypeDirect peer
Description

Luxury-focused international brokerage franchise with presence in Florida. Directly comparable in the high-end/luxury residential segment that Make It Home explicitly lists among its specialties, but with global brand and ultra-luxury marketing infrastructure.

8Better Homes and Gardens Real Estate
TypeDirect peer
Description

Franchised residential brokerage with Florida operations, serving the same buyer/seller base as Make It Home. Comparable in relying on affiliated local brokers, but differentiated by brand recognition, marketing tools, and a larger network of referral leads.

9Compass
TypeBroad incumbent
Description

Tech-enabled national brokerage with major Florida/Tampa operations. Competes for the same high-end residential sellers Make It Home targets (luxury segment is explicitly mentioned), but with proprietary platform, marketing tools, and capital that a solo broker cannot match.

10HomeSmart
TypeDirect peer
Description

National brokerage operating through local franchises with a low-fee agent-friendly model. Closely comparable to Make It Home in serving independent agents/brokers in local markets, but with national scale, technology platform, and referral network.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Make It Home, Inc

Real Estate Brokerage Servicesmakeithomeinc.com

Make It Home, Inc firmographics

Firmographics
Name
Make It Home, Inc
Legal name
Make It Home, Inc
Website
https://makeithomeinc.com
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Make It Home, Inc industry classification

Industry
Product category
Real Estate Brokerage Services
NAICS
Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
SIC
Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry
Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
akta.pro secondary industries
Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

  • Real estate brokerage
  • Residential real estate
  • Commercial real estate
  • Property rentals
  • Buyer and seller representation

Where Make It Home, Inc is headquartered

Location

Headquarters

HQ city
Tampa
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Make It Home, Inc business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations

Revenue model

  1. Real Estate Commission: The company earns commissions on real estate transactions, including buying, selling, and rental transactions. Revenue is generated on a per-transaction basis when clients complete property purchases, sales, or lease agreements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Make It Home, Inc product offering

Product offering

Core offering

Make It Home, Inc is a full-service real estate brokerage serving the South Tampa, Florida area, providing buyer and seller representation across residential, commercial, and rental properties. Broker Robert Callahan offers personalized guidance on affordability, credit, legal matters, and income-related questions, including assistance with TICs, fixer-uppers, and luxury homes. The company earns commissions on each completed real estate transaction.

Product overview

Make It Home, Inc operates as a single-service real estate brokerage offering residential, commercial, and rental property services through its core Realtor/Broker offering. The company provides a unified service platform encompassing property search assistance, buying and selling representation, and professional real estate guidance. Services include access to available property listings and consultation with broker Robert Callahan.

Differentiator

Problem solved

Functional benefit

Products and services

  • Real Estate Broker/Realtor Services Full-service real estate brokerage offering buying, selling, and rental representation for residential, commercial, and rental properties in South Tampa, Florida. The broker provides expertise on affordability, credit, legal matters, and income, with specialized assistance for TICs, fixer-uppers, and luxury properties.

Companies that use Make It Home, Inc

Customer profile

Segments3 records

Ideal customer profiles2 records

Make It Home, Inc technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Make It Home, Inc partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

Make It Home, Inc competitors and assessment

Company assessment

Direct peers

  • Keller Williams Realty: The largest US brokerage by agent count, operating primarily through local market centers run by individual brokers/captains. Closely comparable to Make It Home's model of a locally rooted, agent-led brokerage serving residential buyers and sellers, but at vastly greater scale and with extensive training, technology, and referral infrastructure.
  • Coldwell Banker: Long-established residential brokerage franchise with strong Florida presence, including Tampa. Operates through local franchised brokerages that, like Make It Home, focus on residential sales, rentals, and local market expertise, but with national brand recognition and lead pipelines.
  • eXp Realty: Cloud-based brokerage where agents operate as independent contractors under a single virtual brand, similar in economic structure to a solo broker like Make It Home but with a national network, revenue-sharing, and built-in tech stack that the company lacks.
  • Berkshire Hathaway HomeServices: National residential brokerage franchise with strong Florida footprint. Local franchises compete head-to-head with independent brokerages like Make It Home for the same residential buyer and seller pool, differentiated by brand affiliation and referral network.
  • RE/MAX: Global franchised brokerage built around independent affiliated agents running local production. Directly comparable to Make It Home in that its franchisees are essentially solo or small-team brokers serving their local markets, with brand, leads, and tools provided centrally.
  • Sotheby's International Realty: Luxury-focused international brokerage franchise with presence in Florida. Directly comparable in the high-end/luxury residential segment that Make It Home explicitly lists among its specialties, but with global brand and ultra-luxury marketing infrastructure.
  • Better Homes and Gardens Real Estate: Franchised residential brokerage with Florida operations, serving the same buyer/seller base as Make It Home. Comparable in relying on affiliated local brokers, but differentiated by brand recognition, marketing tools, and a larger network of referral leads.
  • HomeSmart: National brokerage operating through local franchises with a low-fee agent-friendly model. Closely comparable to Make It Home in serving independent agents/brokers in local markets, but with national scale, technology platform, and referral network.

Broad incumbents

  • Redfin: Tech-enabled brokerage offering listing-search, agent matching, and reduced-commission services. Targets the same Tampa residential buyers Make It Home serves, representing a structural threat via lower fees and integrated digital experience.
  • Compass: Tech-enabled national brokerage with major Florida/Tampa operations. Competes for the same high-end residential sellers Make It Home targets (luxury segment is explicitly mentioned), but with proprietary platform, marketing tools, and capital that a solo broker cannot match.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

Make It Home, Inc social profiles

Digital presence

Make It Home, Inc financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Make It Home, Inc leadership team

Management profile

Number of profiles

Profiles1 record

Make It Home, Inc funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Make It Home, Inc M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make It Home, Inc

What does Make It Home, Inc do?

Make It Home, Inc is a full-service real estate brokerage serving the South Tampa, Florida area, providing buyer and seller representation across residential, commercial, and rental properties. Broker Robert Callahan offers personalized guidance on affordability, credit, legal matters, and income-related questions, including assistance with TICs, fixer-uppers, and luxury homes. The company earns commissions on each completed real estate transaction.

Is Make It Home, Inc a public or private company?

Make It Home, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Make It Home, Inc founded?

Make It Home, Inc was founded in 2020. It employs 1 to 10 people.

Where is Make It Home, Inc based?

Make It Home, Inc is headquartered in Tampa, United States, in the North America region.

How does Make It Home, Inc make money?

One revenue line is on record: real Estate Commission.

Who are Make It Home, Inc's main competitors?

Direct peers on record are Keller Williams Realty, Coldwell Banker, eXp Realty, Berkshire Hathaway HomeServices, RE/MAX, Sotheby's International Realty, Better Homes and Gardens Real Estate and HomeSmart. Broad incumbents are Redfin and Compass.

Does Make It Home, Inc have an API?

No public API is recorded for Make It Home, Inc.

What industry is Make It Home, Inc in?

Make It Home, Inc's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.

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