Kafessiz Türkiye

What Kafessiz Türkiye does

Kafessiz Türkiye operates as Turkey's first and only dedicated campaign organization focused on eliminating cage-based egg production. The organization runs corporate engagement campaigns targeting food service, hospitality, retail, and food manufacturing companies, pressuring them to adopt cage-free egg policies through grassroots mobilization, public demonstrations, petition campaigns, and direct outreach to corporate decision-makers. As of 2025, more than 40 brands had publicly committed to cage-free eggs and over 90 additional brands had pledged transition timelines; notable corporate outcomes include Starbucks dropping cage eggs from 7 of 10 egg products and CarrefourSA committing to discontinue cage egg sales by 2030.

The organization is operated under Çiftlik Hayvanlarını Koruma Derneği (Farm Animal Protection Association), a formally registered nonprofit association established in 2020 that evolved from the original volunteer-led Kafessiz Türkiye campaign founded in 2018 by three volunteers. Its core deliverables include the flagship cage-free campaign, annual Egg Tracking Reports (Yumurta Takip Raporu), the Kafessiz Markalar (Cage-Free Brands) public directory, targeted corporate campaigns, animal-welfare education programs, and WhatsApp-based volunteer coordination. The underlying technology stack is minimal and non-proprietary: a Squarespace-hosted website, email newsletter, Instagram channel, WhatsApp volunteer groups, and online petition/campaign infrastructure. No patents, trademarks, APIs, AI capabilities, or proprietary technology products are disclosed.

The revenue model relies entirely on donations from individual supporters and explicitly excludes funding from companies that sell animal products, in order to preserve advocacy independence. The organization employs 1-10 staff members based in Beyoğlu, Istanbul. Its go-to-market is community-led, combining grassroots mobilization, public demonstrations at corporate locations, digital petitions, template letters for supporters to contact officials, and WhatsApp volunteer groups to amplify pressure on corporate targets. The organization has been recognized by Animal Charity Evaluators as a Recommended Charity (2024) and among the most effective charities (2022), and is affiliated with the Open Wing Alliance international coalition.

Name

Kafessiz Türkiye

Legal name

Çiftlik Hayvanlarını Koruma Derneği

Website

https://kafessizturkiye.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Kafessiz Türkiye is a Turkey-based nonprofit campaign organization that pressures food service, hospitality, retail, and food manufacturing companies to adopt cage-free egg policies. It operates under Çiftlik Hayvanlarını Koruma Derneği and serves as the country's only dedicated organization targeting elimination of cage egg production.

Ownership category

akta.pro rank

Product category

Animal Welfare Advocacy

NAICS

Chicken Egg Production (11231)

SIC

Agricultural Services (700)

akta.pro primary industry

Free-Range/Cage-Free Egg Production Systems (AFAEADAK)

akta.pro secondary industry

Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

Keywords

• Animal welfare advocacy
• Cage-free egg campaigns
• Nonprofit animal protection
• Corporate policy advocacy
• Farmed animal welfare

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and supporter contributions: As a nonprofit organization under Çiftlik Hayvanlarını Koruma Derneği, Kafessiz Türkiye operates primarily through donations from supporters. They explicitly state they do not accept funding from companies that sell animal products to maintain independence.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kafessiz Türkiye runs corporate campaigns and public advocacy programs to end cage-egg production in Turkey, pressuring food companies to adopt cage-free egg policies. It produces the annual Egg Tracking Report, maintains a Cage-Free Brands directory, and delivers education programs on farmed animal welfare, all supported by grassroots community mobilization.

Product overview

Kafessiz Türkiye is a nonprofit advocacy campaign operated by the Çiftlik Hayvanlarını Koruma Derneği (Farm Animal Protection Association), Turkey's first farmed animal-focused charity. The organization does not offer a software product but conducts animal welfare advocacy work consisting of a core cage-free egg campaign, annual Egg Tracking Reports (Yumurta Takip Raporu), brand accountability resources (Kafessiz Markalar), education programs (Eğitimler), targeted corporate campaigns (Kampanyalar), and volunteer coordination via WhatsApp. The campaigns focus on pressuring food companies across hospitality, retail, and food manufacturing sectors to adopt cage-free egg policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Kafessiz Türkiye Campaign (Cage-Free Turkey Campaign) A comprehensive animal welfare advocacy campaign dedicated to ending cage-based egg production in Turkey by pressuring companies to adopt cage-free egg policies. Targeted at food companies in hospitality, retail, food service, and food manufacturing.
• Yumurta Takip Raporu (Egg Tracking Report)
• Kafessiz Markalar (Cage-Free Brands) Public directory and accountability tool listing brands that have committed to or already use cage-free eggs, enabling consumer awareness and corporate accountability. Targeted at consumers and brand-conscious shoppers.
• Eğitimler (Education Programs) Animal rights education series and training programs delivered to raise awareness about animal welfare issues in industrial farming. Targeted at students, supporters, and the general public.
• Kampanyalar (Targeted Corporate Campaigns) Targeted corporate campaigns and public actions pressuring specific brands and companies to adopt cage-free egg policies. Targeted at individual food companies in food service, hospitality, retail, and food manufacturing.

Quantifiable outcome

• 40+ brands committed to cage-free eggs; 90+ additional brands pledged transition
• +2 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Çiftlik Hayvanlarını Koruma Derneği (Farm Animal Protection Association)coreStrategic or Co-development Partner · 1 January 2020Kafessiz Türkiye is a campaign program operated under Çiftlik Hayvanlarını Koruma Derneği. The parent organization was established in 2020, evolving from the Kafessiz Türkiye campaign that began in 2018 as a volunteer initiative.
• Animal Charity EvaluatorscoreStrategic or Co-development PartnerInternational organization that evaluates animal charities by effectiveness. Recognized Kafessiz Türkiye (through Çiftlik Hayvanlarını Koruma Derneği) as a Recommended Charity in 2024 and one of the most effective charities in 2022.
• Open Wing AllianceminorStrategic or Co-development PartnerInternational coalition of organizations working to end cage egg production. Kafessiz Türkiye uses materials and collaborates with the alliance. Photo credits on the website reference Open Wing Alliance.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Humane League: U.S.-based farm animal advocacy organization that runs corporate cage-free campaigns globally, including in partnership with the Open Wing Alliance. Directly comparable to Kafessiz Türkiye in mission (ending cage egg production), tactics (corporate pledges, tracking reports), and target customer base (food retailers and food service).
• Albert Schweitzer Foundation: European animal welfare organization active in corporate cage-free campaigns and Open Wing Alliance member. Comparable to Kafessiz Türkiye in targeting multinational food companies to adopt cage-free egg policies.
• Mercy For Animals: International farm animal welfare organization conducting corporate cage-free campaigns across multiple countries. Comparable to Kafessiz Türkiye in its focus on pressuring food companies to adopt cage-free egg policies and in being part of the broader Open Wing Alliance network.
• Animal Save Movement: Global grassroots animal advocacy network with farm animal welfare campaigns. Comparable to Kafessiz Türkiye in volunteer-driven mobilization, public demonstrations, and grassroots corporate pressure tactics.
• Animal Equality: Global farmed-animal advocacy organization running corporate campaigns to end cage egg production. Comparable to Kafessiz Türkiye in mission, target audience (food and hospitality companies), and use of corporate engagement and investigative campaigning.
• Open Wing Alliance: International coalition of organizations coordinating corporate campaigns to end cage egg production globally. Kafessiz Türkiye is an affiliate member and uses OWA materials, making the alliance a direct peer-and-partner in shared campaign methodology and multinational brand engagement.
• Compassion in World Farming: International farm animal welfare charity campaigning to end factory farming practices including cage egg production, with European policy focus. Directly comparable in advocacy model, lobbying for legislative bans, and corporate engagement across multiple geographies.

Regional players

• HAYTAP (Hayvan Hakları Federasyonu): Turkish animal rights federation focused on broader animal protection issues including companion animals and wildlife. Comparable to Kafessiz Türkiye as a domestic Turkish advocacy organization but with a wider animal welfare remit rather than a dedicated cage-free focus.
• Sinergia Animal: Latin American farm animal advocacy organization running cage-free corporate campaigns across emerging markets. Comparable to Kafessiz Türkiye in focusing corporate cage-free advocacy in developing economies and being an Open Wing Alliance affiliate.

Broad incumbents

• Vier Pfoten (Four Paws): International animal welfare organization with broad programs across farm animals, companion animals, and wildlife. Comparable to Kafessiz Türkiye in farm animal advocacy but operates at a much larger scale across multiple welfare causes rather than specializing in cage-free egg campaigns.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kafessiz-turkiye
• Instagraminstagram.com/kafessizturkiye
• Xx.com/KafessizTurkiye

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kafessiz Türkiye