inestelles
Inês Telles is a Lisbon-based artisan jewelry brand founded in 2010 that handcrafts silver 925 and gold jewelry across multiple themed collections, selling through its e-commerce site, a flagship Lisbon showroom, and 50+ international stockists.
- Company typePrivate
- Founded2010
- HeadquartersLisbon, Portugal
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What inestelles does
Inês Telles is a Lisbon-based artisan jewelry brand, founded in 2010 and operated as a single-member Portuguese limited company (MARIA INES TELES, Unipessoal Lda.). The company designs and handcrafts jewelry in a Lisbon atelier, using silver 925 and gold (19.2k, 18k, and 24k plating). All pieces are individually constructed by hand using traditional metalworking techniques and are certified by the Contrastaria da INCM, the Portuguese precious metals assay office, with official hallmarks applied to silver pieces of 2g or more and gold pieces over 0.5g. The product portfolio spans approximately 30 themed collections organized into categories (Sophisticated, Symbolic, Essential, Geometric, and Organic), plus a collaboration line with Ana Ventura, gift cards, and a custom/bespoke service for wedding and engagement rings handled via email inquiry. Pricing ranges from approximately €35 for small earrings to €3,000 for articulated 19.2k gold necklaces.
The business model is direct-to-consumer with a multi-channel distribution structure: an owned e-commerce storefront (inestelles.com) shipping internationally, a flagship retail showroom opened in 2025 near the Gulbenkian Gardens in Lisbon, and a wholesale network of more than 50 stockists across 30+ countries in Europe and Asia. The primary customer segment is individual luxury jewelry consumers seeking handcrafted, design-led pieces for personal wear, gifting, and special occasions. Marketing is conducted primarily through organic channels — Instagram (@inestelles_jewelry), email newsletter, the physical showroom experience, and word-of-mouth. The company holds the T0911 jewelry retailer activity title and offers a 1-year commercial warranty including cleaning and gold plating renewal. It is bootstrapped, founder-owned, and reports no external investment or parent entity.
inestelles firmographics
Firmographics- Name
- inestelles
- Legal name
- MARIA INES TELES, Unipessoal Lda.
- Website
- https://inestelles.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Inês Telles is a Lisbon-based artisan jewelry brand founded in 2010 that handcrafts silver 925 and gold jewelry across multiple themed collections, selling through its e-commerce site, a flagship Lisbon showroom, and 50+ international stockists.
- Ownership category
- akta.pro rank
inestelles industry classification
Industry- Product category
- Handcrafted Fine Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industry
- Custom Bridal & Engagement Design (CRAKAHAB)
Keywords
Where inestelles is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
inestelles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Direct Jewelry Sales: The primary revenue stream comes from selling handcrafted jewelry pieces directly to consumers through the online store and physical showroom in Lisbon. Products include rings, earrings, necklaces, pendants, bracelets, and brooches in silver and gold, with prices ranging from approximately €60 to €3,000.
- Custom/Bespoke Orders: The brand accepts custom and bespoke jewelry orders, including wedding rings and engagement rings, handled via email inquiries. Gold pieces are typically made to order with extended delivery times.
- Wholesale/Reseller: Inês Telles supplies jewelry to international stockists and resellers, with recommended retail prices provided to resellers.
- Gift Cards: The brand offers gift cards for purchase, allowing customers to give the brand's jewelry as presents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Silver pieces (rings, earrings, pendants, necklaces) |
| Unit Pricing | Pay-as-you-go | Gold-plated silver pieces |
| Unit Pricing | Pay-as-you-go | 18k Gold pieces |
| Unit Pricing | Pay-as-you-go | 19.2k Gold pieces |
| Unit Pricing | Pay-as-you-go | Custom/Bespoke orders |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
inestelles product offering
Product offeringCore offering
Inês Telles designs, handcrafts, and sells artisanal fine jewelry — rings, earrings, necklaces, pendants, bracelets, and brooches in silver 925, 19.2k/18k gold, and 24k gold-plated silver — made individually by hand in the Lisbon atelier and organized into themed collections. The brand also offers custom and bespoke jewelry commissions, including wedding and engagement rings produced by special order, gift cards, and a 1-year maintenance service covering cleaning, verification, and gold plating or oxidation renewal. Distribution runs through the company's own e-commerce site, a 2025-opened flagship showroom in Lisbon, and a network of 50+ international stockists across 30+ countries.
Product overview
Inês Telles Jewelry is a single-brand Portuguese jewelry company offering handmade artisanal pieces crafted in Lisbon since 2010. The product portfolio consists of a unified brand with multiple themed collections organized by style categories: Sophisticated (Coa, Ecos, Ellos, Salma, Solar, Mayo, Oya, Onira), Symbolic (Águatinta, Graphia, Ghala, Odara, Floria, Tipia, Estelas, Solei, Espiga), Essential (Aretas, Azura, Partes de um todo, Memoriar, Mill, Meatus, Lorena, Odô, Otomi, Bruma, Gestus), Geometric (Laga, Deli, Nova Lineas), and Organic (Ilhas, Juno, Luzia, Orla). The company also offers a collaboration collection (Ana Ventura's 'A Beleza de Envelhecer'), wedding/engagement rings by special order, gift cards, and custom jewelry services. Products are crafted from silver 925 and gold (19.2k and 18k) with various finishes (plain silver, oxidized silver, 24k gold plating), with all pieces certified by INCM Contrastaria. A retail store opened in 2025 near Gulbenkian Gardens in Lisbon.
Differentiator
Problem solved
Functional benefit
Products and services
- Onira Collection Nature-inspired sculptural jewelry collection (brooches, earrings, pendants, rings, necklaces) launched in 2025, themed around the Gulbenkian Gardens and childhood memories; for buyers seeking statement artisan pieces.
- Espiga Collection Collection of botanical pendant pieces (bouquet, poppy, marigold, olive) in silver 925 and gold-plated silver, priced from around €60; for buyers seeking themed symbolic pendants.
- A Beleza de Envelhecer (Ana Ventura Collaboration) Collaboration jewelry collection between Inês Telles and Ana Ventura titled 'A Beleza de Envelhecer' (The Beauty of Aging); for buyers interested in co-designed artist pieces.
- Wedding and Engagement Rings (Alianças e Anéis de Noivado) Custom wedding band and engagement ring service handled by email inquiry, produced by special order in precious metals; for engaged couples seeking bespoke bridal jewelry.
- Custom Jewelry Service Bespoke personalized jewelry commission service handled via email ([email protected]), including made-to-order gold pieces with extended delivery; for buyers seeking one-of-a-kind custom designs.
- Gift Card (Cartão Oferta) Purchasable gift voucher (Cartão Oferta) for gifting Inês Telles jewelry; for gift buyers looking for store credit for recipients.
- Jewelry Care and Maintenance Service After-sale maintenance service covering cleaning, gold plating renewal, and oxidation restoration for Inês Telles pieces; free within 1 year of purchase, paid thereafter. For owners of Inês Telles jewelry.
Quantifiable outcome
- 1-year commercial warranty including free cleaning, verification, and gold plating or oxidation renewal
Companies that use inestelles
Customer profileSegments1 record
Ideal customer profiles1 record
inestelles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
inestelles partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Associação HumanusminorInês Telles partners with Associação Humanus, an association that supports mothers and children in situations of vulnerability and risk. The company makes monthly donations and participates in actions to contribute to this social cause. A percentage of all online purchases is donated to this project.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
inestelles competitors and assessment
Company assessmentDirect peers
- Pascale Monvoisin: French jewelry designer producing handcrafted fine jewelry mixing gold, silver, and pearls with a poetic aesthetic. Comparable to Inês Telles through single-designer model, made-in-France artisan production, nature-inspired storytelling, and curated international retail distribution.
- Fernando Jorge: Brazilian-born, internationally-recognized fine jewelry designer producing handcrafted pieces in gold and gemstones sold through luxury department stores and high-end boutiques. Comparable on designer-led brand, artisanal craftsmanship, precious metal focus, and premium positioning.
- Maria Black: Scandinavian-origin contemporary jewelry designer producing handcrafted silver and gold pieces with a distinctive design language. Comparable to Inês Telles through designer-led brand, similar silver/gold price points, multi-channel GTM, and curated wholesale distribution across Europe and Asia.
- Aurélie Bidermann: French fine jewelry designer known for handcrafted gold and precious stone pieces with a nature-inspired vocabulary. Comparable to Inês Telles through artisanal production, nature-driven design language, and premium positioning across independent boutiques worldwide.
- Charlotte Chesnais: Paris-based independent jewelry designer producing sculptural gold and silver pieces with an art-jewelry sensibility. Comparable to Inês Telles through single-designer creative model, premium pricing, made-to-order production, and curated global stockist distribution.
- Mejuri: Canadian-founded fine jewelry brand selling gold and silver pieces directly to consumers at premium-but-accessible price points with a focus on everyday luxury and storytelling. Highly comparable to Inês Telles on DTC channel primacy, price band overlap, and growing international retail/wholesale footprint.
- Luísa Rosas: Portuguese contemporary jewelry brand producing handcrafted silver and gold pieces with a strong Lisbon identity. Comparable to Inês Telles through Portuguese origin, artisan production model, silver-and-gold product mix, and similar price points.
- Monica Vinader: UK-based contemporary fine jewelry brand offering handcrafted gold and silver pieces (often with semi-precious stones) at accessible luxury price points. Comparable to Inês Telles through direct-to-consumer + retail + wholesale model, similar sterling silver / gold vermeil product mix, and a similarly design-led brand identity.
Broad incumbents
- Tiffany & Co. Iconic global luxury jewelry brand (LVMH-owned) offering fine gold, silver, and gemstone jewelry across a much broader price and category range. Comparable through precious metal jewelry focus and a high-touch retail/showroom experience, but operates at vastly larger scale and a different price tier.
- Pandora: Danish global jewelry powerhouse offering silver and gold pieces across a wide price range, with extensive physical retail and e-commerce presence. Comparable as a broad jewelry incumbent occupying overlapping silver/gold category space, though operating at mass-market scale rather than artisanal positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
inestelles social profiles
Digital presenceinestelles compliance and trust
Trust signalCompliance1 record
inestelles financial estimates
Financial estimateRevenue estimate
Valuation estimate
inestelles leadership team
Management profileNumber of profiles
Profiles1 record
inestelles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
inestelles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about inestelles
What does inestelles do?
Inês Telles designs, handcrafts, and sells artisanal fine jewelry — rings, earrings, necklaces, pendants, bracelets, and brooches in silver 925, 19.2k/18k gold, and 24k gold-plated silver — made individually by hand in the Lisbon atelier and organized into themed collections. The brand also offers custom and bespoke jewelry commissions, including wedding and engagement rings produced by special order, gift cards, and a 1-year maintenance service covering cleaning, verification, and gold plating or oxidation renewal. Distribution runs through the company's own e-commerce site, a 2025-opened flagship showroom in Lisbon, and a network of 50+ international stockists across 30+ countries.
Is inestelles a public or private company?
inestelles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was inestelles founded?
inestelles was founded in 2010. It employs 1 to 10 people.
Where is inestelles based?
inestelles is headquartered in Lisbon, Portugal, in the Europe region.
How does inestelles make money?
Four revenue lines are on record. Direct Jewelry Sales are the primary driver. The others are custom/Bespoke Orders, wholesale/Reseller and gift Cards.
Who are inestelles's main competitors?
Direct peers on record are Pascale Monvoisin, Fernando Jorge, Maria Black, Aurélie Bidermann, Charlotte Chesnais, Mejuri, Luísa Rosas and Monica Vinader. Broad incumbents are Tiffany & Co. and Pandora.
Does inestelles have an API?
No public API is recorded for inestelles.
What industry is inestelles in?
inestelles's product category is Handcrafted Fine Jewelry. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKAHAB, Custom Bridal & Engagement Design. Its NAICS code is 33991 and its SIC code is 3911.