Brooke's Sno World

What Brooke's Sno World does

Brooke's Sno World is a privately held, Louisiana-based frozen dessert and casual food operator founded in February 2007 by Brooke Carrere in Houma, Louisiana. The company's core product is the sno-ball — a shaved-ice dessert offered in over 200 flavor variants including specialty, stuffed, diet, cream, and daiquiri versions — alongside a broader menu of ice cream, sundaes, shakes, floats, banana splits, and a full food menu (poboys, burgers, appetizers, chicken tenders). Production relies on a proprietary ice-and-syrup preparation process that the company describes as signature to the brand, but the underlying technology is conventional food-service equipment rather than a software or platform stack.

The business operates a multi-format distribution model: seven fixed storefronts across Louisiana (Houma-West Main, Houma-Grand Caillou, Thibodaux, Boutte, Prairieville, plus Lockport/Valentine coming soon and a co-branded Patterson location), 9-10 mobile units serving communities from Raceland to Youngsville, and ancillary channels including DoorDash delivery, drive-thru, call-in orders, event rentals (Sno-N-Go), catering, and a packaged consumer product (Sno-Ball Pouches, launched 2023). Distribution is geographically concentrated in Louisiana with no stated plans for out-of-state expansion, and digital infrastructure is limited to a WordPress website, SkyTab ordering, DoorDash marketplace presence, and a Focus POS loyalty program.

Brooke's Sno World monetizes through retail product sales at company-owned and franchisee-operated stores, plus franchise fees ($30,000 for standalone building, $20,000 for mobile unit), ongoing royalties (5% weekly plus 2% monthly marketing fee for buildings; $5,000 annual for mobile units), trailer sales to third-party entrepreneurs, catering/event rental fees, and ecommerce sales of Sno-Ball Pouches. The franchise system is administered by the legal entity Miss Bees Snoworld LLC. The company has no disclosed external funding, 11-50 total employees, and a founder-led governance structure with no institutional or venture capital ownership.

Name

Brooke's Sno World

Legal name

Miss Bees Snoworld LLC

Website

https://brookessnoworld.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Brooke's Sno World is a Louisiana-based, founder-led private franchise operator founded in 2007 that sells sno-balls, ice cream, and casual food through 7 fixed storefronts, 9-10 mobile units, catering, and franchise/trailer sales channels.

Ownership category

akta.pro rank

Product category

Frozen Desserts & Casual Dining

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Frozen Yogurt Shops (THAFAGAB)

akta.pro secondary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Sno-ball franchise
• Shaved ice desserts
• Frozen dessert retail
• Mobile food service
• Casual food service

Headquarters

HQ city

Houma

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Direct sales of sno-balls, ice cream, desserts, and food items through physical locations, mobile units, drive-thru, and call-in orders.
2. Franchise Fees: One-time franchise fees: $30,000 for standalone building concept, $20,000 for mobile unit concept.
3. Royalty Fees: Ongoing royalty fees: 5% weekly royalty fee and 2% monthly marketing fee for standalone buildings; $5,000 annual royalty fee for mobile units.
4. Catering Services: Catering services for events including parties, school events, corporate gatherings, and special celebrations offering appetizers, main dishes, desserts, and more.
5. Trailer Sales: Sale of turnkey trailers for entrepreneurs to operate their own Brooke's Sno-World mobile units, designed for efficiency and high-volume service.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Brooke's Sno World prepares and sells sno-balls (shaved-ice desserts) in 200+ flavors, stuffed sno-balls, ice cream, dairy-free frozen desserts, and a casual food menu including hot dogs, nachos, and wings. The products are sold through the company's own physical storefronts, mobile sno-ball units, catering, and delivery channels, primarily to individual consumers in Louisiana.

Product overview

Brooke's Sno World is a Louisiana-based frozen dessert and food service business offering sno-balls (shaved ice desserts) as its core product along with ice cream, specialty desserts, and a full food menu. The company operates through multiple formats: 7 physical franchise locations, 12 mobile units serving various Louisiana communities, catering services, and a portable product line (Sno-Ball Pouches). The business also offers franchise opportunities, mobile unit rentals (Sno-N-Go), and sno-ball trailers for sale.

Differentiator

Problem solved

Functional benefit

Products and services

• Sno-Balls (Shaved Ice Desserts) Hand-prepared shaved-ice desserts available in more than 200 flavors, including proprietary stuffed sno-balls and dairy-free options, sold to walk-in customers, delivery customers, and event attendees across Louisiana.
• Ice Cream & Dairy-Free Desserts Ice cream and dairy-free frozen dessert items offered as part of the in-store and mobile dessert menu for individual consumers seeking non-sno-ball frozen options.
• Casual Food Menu Casual food items including hot dogs, nachos, wings, and similar offerings that complement the dessert menu and are sold to individual consumers at Brooke's Sno World locations.
• Sno-Ball Pouches Proprietary branded retail pouches of sno-ball flavors sold to consumers for at-home preparation and enjoyment of the Brooke's Sno World experience outside of storefronts.
• Catering Service Event-catering service providing sno-balls and related desserts on-site at parties, school events, sports functions, and corporate occasions for group customers.
• Sno-N-Go Mobile Unit Rental Rental of the company's proprietary Sno-N-Go mobile sno-ball unit to event hosts and customers who want a self-serve or staff-served sno-ball experience at their location.
• Brooke's Sno World Trailer Sales Sale of proprietary Brooke's Sno World sno-ball trailers to buyers who want to operate a mobile dessert business, either independently or as part of the franchise system.
• Brooke's Sno World Franchise Program Franchise offering that licenses the Brooke's Sno World brand, recipes, operating system, and equipment to entrepreneur owner-operators in exchange for an upfront fee and ongoing royalties, with multiple format options including storefront, mobile unit, and a single-trailer concept.

Quantifiable outcome

• First franchise opened in 2018 - demonstrates business model replicability
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash is used as a delivery platform for Brooke's Sno World products. Delivery is available through DoorDash for the Houma West Main location, allowing customers to order sno-balls, food, and other menu items for home delivery.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Rita's Italian Ice: Large national frozen-dessert franchise (Italian ice, gelati, custard) with 500+ locations, broader portfolio but overlapping frozen-dessert shop category with Brooke's.
• Dairy Queen: Iconic national franchise offering frozen desserts (soft-serve, Blizzard, Misty Slush) alongside a full food menu, sharing Brooke's frozen-dessert-plus-food concept at massive scale.
• Sub Zero Ice Cream: Franchise specializing in custom flash-frozen ice cream with creative mix-ins, comparable customization angle to Brooke's 'stuffed' sno-balls and broader frozen-dessert franchise category.

Direct peers

• Bahama Buck's: Franchised shaved-ice chain with 100+ locations offering flavor customization and franchise expansion, mirroring Brooke's combination of product depth and franchise growth model.
• Pelican's SnoBalls: Multi-state shaved-ice franchise specializing in sno-balls with extensive flavor menus, directly comparable to Brooke's core product offering and franchise model.
• Snowie: National shaved-ice franchise and equipment supplier operating mobile snow-cone units at events, closely aligned with Brooke's Sno-N-Go mobile rental and trailer-sale business.
• Tropical Sno: Multi-state shaved-ice franchise with extensive flavor lineups sold through storefronts and mobile stands, comparable on product and franchise expansion mechanics.
• Plum Street Snoballs: Iconic New Orleans sno-ball shop operating multiple retail locations in Louisiana, sharing the same regional market, customer base, and sno-ball product focus as Brooke's.
• Maui Wowi: Franchise operator of shaved-ice and smoothie carts/kiosks with mobile event focus, directly comparable to Brooke's mobile-unit rental and event catering model.

Emerging players

• Frios Gourmet Pops: Emerging franchise of gourmet frozen popsicles sold via mobile carts at events, intersecting with Brooke's mobile-event catering and trailer-sale channels in a younger demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brooke-s-sno-world

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooke's Sno World