Merkos 302 - Chabad World Headquarters

What Merkos 302 - Chabad World Headquarters does

Merkos 302 operates as the central coordinating body for Chabad Lubavitch's global educational and outreach initiatives, functioning as the educational arm of Chabad Lubavitch World Headquarters from 788 Eastern Parkway Suite 302, Brooklyn, NY. Founded in 2009 and operating as a division of Merkos L'Inyonei Chinuch, the organization coordinates a portfolio of interconnected programs that span the Jewish lifecycle: CKids International (Hebrew school curriculum reaching 125,000+ students across 700 communities), CTeen (teen network with Israel journeys and summer programs), Chabad Young Professionals (CYP), Met@Chabad (shluchim-verified matchmaking platform with 10,000+ singles), Merkos Shlichus (annual Pesach deployment of 700 yeshiva students to 250+ locations across six continents), Merkos Torah (unified platform of five kollel tracks for daily Torah learning), MyShliach (support for children of emissaries including virtual camps and regional Shabbatons), JewQ (annual international Torah championship), and Kitchen of Kindness (community-building initiative). The underlying technology stack combines content delivery platforms (Merkos Torah online portal, CKids Living Jewish curriculum, MyShliach virtual camp infrastructure), a verified matchmaking database with a value-based algorithm, and commodity web tooling (Google Analytics, Sign-In, reCAPTCHA, YouTube, Maps) hosted on Wix infrastructure. Distribution is entirely community-led, executed through Chabad's network of 4,000+ Shluchim embedded in Jewish communities worldwide. Merkos 302 is structured as a religious nonprofit; revenue is generated primarily through donations, sponsorships, and supplementary program fees (e.g., virtual camp sessions, free with optional sponsorship), with major donor relationships including the Eisenberg Family, George Rohr, and a multi-donor Tzierei Hashluchim winter camp partnership. The organization is led by Executive Director Rabbi Mendy Kotlarsky following the 2024 passing of Vice-Chairman Rabbi Moshe Kotlarsky.

Name

Merkos 302 - Chabad World Headquarters

Legal name

Merkos L'Inyonei Chinuch

Website

https://merkos302.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Merkos 302 is the educational arm of Chabad Lubavitch World Headquarters, coordinating global Jewish outreach programs — including CKids, CTeen, CYP, Met@Chabad, Merkos Shlichus, and Merkos Torah — through a network of 4,000+ emissaries serving Jewish communities across six continents.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: Merkos 302 operates primarily through charitable donations and sponsorships. The organization maintains a donation form on their website for sponsors, and various programs have dedicated sponsorship opportunities such as the Regional Shabbatons made possible by the Eisenberg Family.
2. Program Fees: Some programs charge registration fees such as the virtual camp (Session 1: July 8-19, Session 2: July 22-Aug 2), and Hebrew school programming may include tuition or activity fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Merkos 302 provides centralized programs, services, and support for Chabad Lubavitch centers worldwide, coordinating a portfolio of interconnected Jewish educational and outreach initiatives including children's education (CKids, CTeen, JewQ), young adult engagement (Chabad Young Professionals, Met@Chabad), emissary deployment (Merkos Shlichus), Torah learning (Merkos Torah), and support for children of emissaries (MyShliach). The organization operates as the central arm of Chabad Lubavitch World Headquarters, delivering programming through a global network of shluchim, Hebrew schools, and camps reaching Jewish communities across six continents.

Product overview

Merkos 302 serves as the central coordinating body for Chabad Lubavitch's global educational and outreach initiatives, operating as an umbrella organization for a portfolio of interconnected programs. The organization functions as a platform-plus-modules architecture, with core programs spanning Jewish lifecycle engagement from childhood (CKids, CTeen, JewQ) through young adulthood (Chabad Young Professionals, Met@Chabad) to emissary support (Merkos Shlichus, Merkos Torah, MyShliach). Kitchen of Kindness rounds out the portfolio as a community-building initiative. Each program is designed to support Chabad's network of shluchim (emissaries) worldwide, with technology-enabled platforms like Merkos Torah's online portal and Met@Chabad's matchmaking database complementing in-person programming.

Differentiator

Problem solved

Functional benefit

Brands

• Merkos Torah: Unified platform providing structured, Chavrusa-based Torah learning for shluchim and anash worldwide across five kollel tracks
• Merkos Shlichus
• MyShliach
• CKids International
• CTeen
• Chabad Young Professionals (CYP)
• Met@Chabad
• JewQ

Products and services

• Merkos Shlichus A global emissary program that sends yeshiva students to 250+ locations across six continents to lead Sedarim and bring Jewish life to underserved areas. The program trains and deploys 700-800 bochurim annually, particularly during major Jewish holidays like Pesach.
• MyShliach A comprehensive support network for children of Chabad emissaries (shluchim), offering regional Shabbatons, winter camps, and virtual camp programs to connect young shluchim from remote communities worldwide.
• Merkos Torah A unified Torah learning platform providing structured, chavrusa-based learning across five kollel tracks: Kollel L'Rabbonei Chabad, Kollel L'lomdei Dach, Kollel Aliba D'Hilchasa, Dach L'noshim, and Beis Medrash Iyun Tefillah. Supports shluchim and anash worldwide with expert-led shiurim and daily WhatsApp engagement.
• CKids The largest Jewish children's network in the world, reaching 125,000 students across 700 communities. Provides Hebrew school curricula covering Tefillah, Shabbos, Kashrus, Tzedakah, blessings, prayers, mitzvot, Jewish calendar, lifecycle, and Jewish heroes across grades 3-7, plus holiday programs and the annual JewQ Torah Championship.
• Chabad Young Professionals (CYP) A global movement of young Jewish professionals providing educational programming, networking events, the annual CYP Encounter Shabbaton (1,000+ participants), and the Mitzvah Ambassador campaign. Reaches thousands of young Jews seeking to navigate modern life through a Torah lens.
• CTeen A global teen network offering summer programs, Israel journeys, and year-round programming. Includes CTeen Summer with multiple tracks, Mission to Israel programs, and regional events that empower Jewish teens to embrace their heritage.
• JewQ The flagship annual Torah Championship organized by CKids, where 63+ finalists from 26 countries compete. The program reached 4,000 Jewish children from 250 communities in 2025, celebrating Jewish knowledge and pride through competitive learning events for children ages 7-13.
• Met@Chabad A shluchim-led dating and matchmaking platform combining education, personal matchmaking, and a value-based algorithm database. The platform has facilitated hundreds of couples with 23 engagements/marriages, and organized the largest synchronized Jewish dating event with 8,500-10,000 participants, each profile verified by a local Shliach.
• Kitchen of Kindness A global community-building initiative launching worldwide after a successful 15-community pilot. Provides shluchim with turnkey resources to bring communities together through cooking and caring for those in need.

Quantifiable outcome

• CKids reaches 125,000+ students across 700 communities globally
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hillel International: Largest Jewish campus organization, engaging university students with programming, learning, and leadership development. Comparable to Merkos 302's CYP and CTeen in targeting young Jewish adults with community, education, and identity-building programs, though focused specifically on the campus demographic.
• Birthright Israel Foundation: Major Jewish identity-building nonprofit that runs the Birthright Israel trips and Taglit programs for young Jewish adults globally. Directly comparable to Merkos 302's mission of strengthening Jewish engagement, identity, and connection to community — particularly overlapping with CYP and CTeen audiences.
• Bnei Akiva: Worldwide Religious Zionist youth movement with chapters, summer camps, and Israel programs for Jewish teens and young adults. Comparable to CTeen and Merkos Shlichus in teen/young-adult outreach and Israel programming.
• Ohr Somayach: Jewish educational institution offering beginner-to-advanced Torah study programs for young Jewish adults, including online learning. Comparable in core kollel-style learning delivery and young-adult Jewish education mission to Merkos Torah.
• Aish HaTorah: Orthodox Jewish educational organization offering beginner-friendly Torah learning, classes, and Israel experiences for young Jewish adults. Comparable in target audience and educational mission to Merkos Torah and CYP, though non-Chabad Orthodox in orientation.
• BBYO (B'nai B'rith Youth Organization): Global Jewish teen movement serving tens of thousands of teens through chapters, conventions, and leadership programming. Directly comparable to CTeen in audience (Jewish teens), global chapter model, and identity-building mission.

Emerging players

• Aleph Beta: Digital-first Jewish educational content platform producing animated Torah study videos and online shiurim. Comparable in its Torah-learning delivery to Merkos Torah's online portal, but more focused on video/digital content and a non-Orthodox denominational lens.
• Moving Traditions: Jewish organization running teen-focused programs (Rostein B'nai Mitzvah, SVIVA) and educational curricula for Jewish youth. Comparable in Jewish teen education and values-based curriculum delivery to CKids and CTeen, though smaller-scale and non-Orthodox.

Broad incumbents

• Jewish National Fund (JNF / KKL): Major Jewish charitable organization with global fundraising infrastructure and programs in Israel. Comparable as a large Jewish philanthropic umbrella with donor networks, programmatic reach, and lifecycle engagement, though focused on land/development in Israel rather than education.
• Orthodox Union (OU): One of the largest Orthodox Jewish umbrella organizations, providing kosher certification, youth programs (NCSY), synagogue services, and advocacy. Comparable as a wide-portfolio Jewish services organization, though broader and more institutionally focused than Merkos 302.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wix
• Facebookfacebook.com/wix
• Instagraminstagram.com/wix
• LinkedInlinkedin.com/company/merkos-302---chabad-world-headquarters

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merkos 302 - Chabad World Headquarters