What Loisto Terveys does

Loisto Terveys Oy is a privately held, single-site musculoskeletal healthcare clinic headquartered in central Oulu, Finland, founded in 2018 by physiatrists Jani Takatalo and Juhani Määttä together with OMT physiotherapist Mikko Lausmaa. The clinic opened its renovated premises at Kauppurienkatu 27 in September 2019 and has grown to a team of approximately nine clinicians: two physiatrists (both PhDs with active University of Oulu research ties), five OMT physiotherapists (a 2.5-year post-graduate orthopedic manual therapy specialization), and three physiotherapists.

Its core offering is integrated musculoskeletal (TULES) care across three service lines: general physiotherapy (EUR 72-86 per 45-60 minute session), OMT physiotherapy (EUR 86-104), and physiatry specialist consultation (EUR 38-182). The clinic extends into specialized use cases including sports injury rehabilitation, pelvic floor physiotherapy for women (prenatal/postnatal, incontinence, diastasis recti) and men (chronic prostatitis/CPPS), chronic pain (CFT), and head/neck dysfunction. Both physiatrists have completed OMT training, enabling close in-house referral between physician and physiotherapy. A separate lecture and training service sells evidence-based musculoskeletal education to physicians and physiotherapists across Finland.

Loisto Terveys monetizes on a per-visit fee-for-service basis with Kela reimbursements available (EUR 8 per physiatry visit, and EUR 15 per physiotherapy visit from 1 May 2025), supplemented by professional training fees. Patients self-serve book via NordHealth (Nettiajat) for physiotherapy and Ajas for physiatry, with phone and email as fallback channels. KELA-approved remote consultations via Navisec Health extend geographic reach beyond Oulu. The clinic uses content marketing (blog, YouTube, Instagram, Facebook, LinkedIn, MailChimp newsletter) for top-of-funnel acquisition and operates a referral network with SYNLAB, Oulun Ultra, Liikuntakeskus Voitto, Oulun PT-studio, Innosta Personal Trainer, and Oma Fysio (Fysipartners).

Name

Loisto Terveys

Legal name

Loisto Terveys Oy

Website

https://loistoterveys.fi

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Loisto Terveys is a Finnish musculoskeletal healthcare clinic in Oulu providing integrated physiotherapy, OMT orthopedic manual therapy, and physiatry services. Founded in 2018, the practice serves adults with musculoskeletal pain, athletes, and patients requiring pelvic floor or chronic pain rehabilitation through evidence-based, multidisciplinary care.

Ownership category

akta.pro rank

Product category

Physiotherapy and Musculoskeletal Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG)

akta.pro secondary industries

Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)

Keywords

• Physiotherapy services
• Orthopedic manual therapy
• Musculoskeletal healthcare
• Physical medicine
• Rehabilitation services

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Clinical Consultation Fees: Per-session fees for physiotherapy, OMT physiotherapy, and physiatry consultations. Pricing varies by service type and session duration. Revenue is transaction-based per patient visit.
2. Lecture and Training Services: Continuing education and lecture services for physicians and physiotherapists on musculoskeletal topics. Revenue from professional development organizations and healthcare employers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Loisto Terveys provides evidence-based musculoskeletal healthcare from a single clinic in central Oulu, Finland, combining physiotherapy, OMT (Orthopedic Manual Therapy) physiotherapy, and physiatry (physical medicine specialist) services. It also offers remote video consultations through the Kela-approved Navisec Health platform and delivers lectures and continuing education to healthcare professionals. The clinic is staffed by 2 physiatrists, 5 OMT physiotherapists, and 3 physiotherapists working in close multidisciplinary collaboration.

Product overview

Loisto Terveys is a specialized musculoskeletal healthcare provider offering a unified service platform centered on physiotherapy, OMT (Orthopedic Manual Therapy) physiotherapy, and physiatry (physical medicine and rehabilitation specialist) services. The company operates from a single location in Oulu city center and provides complementary lecture and training services. Services are delivered by physiotherapists, OMT physiotherapists, and physiatrists who work in close collaboration. The pricing structure offers sessions ranging from 45-60 minutes for physiotherapy (€72-111 depending on service type and provider), and 15-60 minutes for physician services (€38-182).

Differentiator

Problem solved

Functional benefit

Products and services

• Fysioterapia (Physiotherapy) General physiotherapy for adults with musculoskeletal disorders, covering pain management, therapeutic exercise, manual therapy, guidance and counseling, and auxiliary aid services. Offered in 45-minute (€72) and 60-minute (€86) sessions with Kela reimbursement eligibility from 1 May 2025 (up to 4 visits per calendar year, no referral required). Includes pelvic floor physiotherapy.
• OMT-fysioterapia (Orthopedic Manual Therapy Physiotherapy) Specialized physiotherapy focused on musculoskeletal assessment, examination of muscle-nerve-joint structures, rehabilitation, and prevention of mobility-limiting factors, delivered by OMT-trained physiotherapists. Offered in 45-minute (€86) and 60-minute (€104) sessions. Mikko Lausmaa offers a premium OMT/TULE specialist rate of €93 (45 min) and €111 (60 min).
• Fysiatri (Physiatry Specialist Services) Medical specialist (fysiatrian erikoislääkäri) services for comprehensive examination and treatment of musculoskeletal conditions affecting the spine, joints, and muscles. Includes rehabilitation planning, medication, injections, and manual treatments. Offered as a 15-minute phone consultation (€38), 45-minute (€153), and 60-minute (€182) session, with Kela reimbursement of €8 per visit.
• Luennot ja koulutukset (Lectures and Training) Evidence-based continuing education on musculoskeletal topics for physicians, physiotherapists, and healthcare organizations, ranging from individual lectures to longer training programs. Includes practical teaching directly applicable to patient work, delivered by Loisto Terveys's specialist clinicians.

Quantifiable outcome

• Strong patient satisfaction: NPS described as 'erinomainen' (excellent) with direct customer quotes praising expertise and care quality
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• SYNLABminorOthersSYNLAB is listed as a cooperation partner on the Loisto Terveys contact page. SYNLAB is a medical laboratory services provider offering diagnostic testing that may complement the clinic's musculoskeletal diagnostic services.
• Oulun UltraminorOthersOulun Ultra is listed as a cooperation partner. The nature of the partnership appears to involve referral or collaboration for sports and endurance-related health services.
• Liikuntakeskus VoittominorOthersLiikuntakeskus Voitto is a fitness center listed as a cooperation partner, likely referring patients for exercise-based rehabilitation and fitness programs.
• Oulun PT-studiominorOthersOulun PT-studio (personal training studio) is listed as a cooperation partner for referring patients requiring structured exercise programs.
• Oma Fysio (Fysipartners)minorOthersOma Fysio (via Fysipartners network) is listed as a cooperation partner, suggesting referral relationships within the physiotherapy professional network.
• Innosta Personal TrainerminorOthersInnosta Personal Trainer is listed as a cooperation partner for coordinating patient exercise and rehabilitation programs.
• Navisec HealthcoreTechnology or IntegrationNavisec Health is the KELA-approved telerehabilitation platform used by Loisto Terveys for remote consultations. Enables physiotherapists and physiatrists to conduct video-based appointments with patients, including those outside Oulu or with mobility limitations.
• Nettiajat (NordHealth)coreTechnology or IntegrationNettiajat (via NordHealth platform) is the online appointment booking system used for physiotherapist and OMT physiotherapist appointments. The platform is embedded directly on the Loisto Terveys website.
• AjascoreTechnology or IntegrationAjas (nettivaraus6.ajas.fi) is the online booking platform used specifically for physiatrist appointments at Loisto Terveys.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sword Health: Sword Health offers digital physical therapy and musculoskeletal rehabilitation programs. It shares Loisto Terveys' remote-rehabilitation and return-to-function proposition, while competing through a technology-first delivery model rather than a physical clinic.
• Hinge Health: Hinge Health provides digital musculoskeletal care and remote physical-therapy programs, often through employers and health plans. It is comparable on musculoskeletal treatment and virtual delivery, but lacks Loisto Terveys' local physician-led clinic model.

Direct peers

• Hedman Healthcare: Hedman Healthcare is a Finnish provider of physiotherapy, rehabilitation, and sports-medicine services. It overlaps with Loisto Terveys on musculoskeletal assessment, return-to-function treatment, and outpatient clinician delivery.
• Fysios: Fysios is a Finnish physiotherapy and rehabilitation chain with outpatient musculoskeletal and sports-care services. Its clinic-based, appointment-led model is a close analogue for Loisto Terveys' physiotherapy and OMT offering, although Fysios has broader geographic coverage.
• Oma Fysio: Oma Fysio, associated with the Fysipartners network, is a Finnish physiotherapy provider and clinic network with referral relationships. It is comparable through its outpatient musculoskeletal and rehabilitation services and its potential role as a referral partner.
• Fysiokulma: Fysiokulma operates outpatient physiotherapy clinics in Finland, including manual and rehabilitation services. It compares directly on musculoskeletal treatment, self-pay appointments, and local specialist-led care.

Broad incumbents

• Pihlajalinna: Pihlajalinna provides Finnish outpatient healthcare, specialist consultations, physiotherapy, and rehabilitation. It compares through musculoskeletal care and employer and healthcare channels, with substantially greater scale and geographic coverage.
• Orton: Orton is a Finnish specialist hospital and rehabilitation provider focused on orthopedics and musculoskeletal care. It overlaps with Loisto Terveys' physiatry, orthopedic, and rehabilitation offering, but operates at greater scale and complexity.
• Mehiläinen: Mehiläinen is a major Finnish healthcare and social-services provider with outpatient clinics, physiotherapy, specialist consultations, and rehabilitation. It is a broad incumbent comparator for Loisto Terveys' integrated physiatry/physiotherapy model and self-serve appointment access.
• Terveystalo: Terveystalo is a large Finnish healthcare provider offering outpatient specialist care, physiotherapy, rehabilitation, and occupational health. It overlaps with Loisto Terveys' patient-care and corporate-service channels, but serves a much broader national portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC85tNUBXge-oq_9TWRcpAWQ
• Facebookfacebook.com/loistoterveysoy
• LinkedInlinkedin.com/company/loistoterveysoy
• Instagraminstagram.com/loistoterveys?igshid=1c4f4uemh12u2

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loisto Terveys