What Krystal Klear Water Centers does

Krystal Klear Water Centers is a family-owned water filtration business founded in 1996 in Williamsville, New York by Chris Di Re and his father Vince Di Re, who previously ran a heating and air conditioning business. The company designs, manufactures, and distributes maintenance-free whole-house water filtration systems built around a proprietary dual-action media blend of KDF-55 and coconut shell granular-activated carbon that filters through REDOX oxidation and absorption. Its product range spans whole-house filtration, electronic descaling, UV disinfection, reverse osmosis, well-water treatment, and water softening, with each system engineered for residential point-of-entry installation.

The company sells exclusively through a network of more than 300 plumbers and HVAC contractors across the United States and Canada, with no direct-to-consumer e-commerce channel. Lead generation is driven by free in-home water safety tests that route prospective customers to local certified installers. Pricing is quote-based and varies by dealer; the company does not publish list prices. Product credibility is anchored in IAPMO testing of the Electronic DeScaler and memberships in the Water Quality Association and the Green Business Bureau.

Revenue is generated primarily from hardware sales of filtration systems and add-on modules through the dealer network, supplemented by installation and professional services performed by the channel partners. The company has remained privately held and family-operated since founding, with no disclosed funding rounds, acquisitions, or external investors in the source material.

Name

Krystal Klear Water Centers

Legal name

Krystal Klear Water

Website

https://krystalklearwater.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Krystal Klear Water Centers is a family-owned residential water filtration company that designs maintenance-free whole-house filtration, electronic descaling, UV disinfection, and reverse osmosis systems, distributing exclusively through 300+ plumbers and HVAC contractors across the USA and Canada.

Ownership category

akta.pro rank

Product category

Water Filtration Systems

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

akta.pro secondary industries

Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Potable Water Treatment & Conditioning (Filtration, Disinfection, Corrosion Control) (EUANAAAC), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)

Keywords

• Whole house water filtration
• Water treatment systems
• Reverse osmosis systems
• Electronic water descaler
• Well water filtration

Headquarters

HQ city

Palmer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Water Filtration Systems (Hardware): Sale of whole house water filtration systems, electronic descalers, UV disinfection systems, reverse osmosis systems, and related water treatment equipment. Products are sold through dealer network with installation services provided by certified plumbers and contractors.
2. Dealer Network Distribution: Products distributed through 300+ plumbers and HVAC contractors across USA and Canada who sell and install the systems for end customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Krystal Klear Water Centers manufactures and distributes maintenance-free whole-house water filtration systems that combine KDF-55 media and coconut shell granular-activated carbon to remove chlorine, heavy metals, VOCs, and other contaminants from every faucet in a home. The product line includes whole-house filtration systems, electronic descalers, UV disinfection systems, reverse osmosis drinking water systems, and specialized well-water treatment solutions, sold and installed through a network of 300+ plumbers and HVAC contractors across the USA and Canada.

Product overview

Krystal Klear Water Centers offers a comprehensive portfolio of water filtration and treatment products centered around whole-house water filtration systems. The core offering includes the Whole House Water Filtration System with Descaler, the Tri-Klear Whole House System (a compact alternative for properties without drain access), and Reverse Osmosis Under-Sink Systems for drinking water. These are complemented by specialized add-on modules including the Electronic DeScaler for scale prevention, UV Disinfection Systems for pathogen control, Super-Klear Well Water Solution and Well Water Whole House Filtration for well water applications, Well Water Upflow Acid Neutralizer, Well Water Sediment Pre-Filter, Post-Reverse Osmosis Refillable pH Balancer, and UltraKlear UV Air Cleaner for air purification. The company's signature technology combines KDF-55 media and coconut shell granular-activated carbon using dual-action absorption and REDOX oxidation processes, with exclusive Cyclonic CleanRinse Technology for backwashing.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole House Water Filtration System with Descaler A whole-house water filtration system that uses a dual-action mixed media process (KDF-55 and coconut shell granular-activated carbon) combined with an electronic descaler to remove heavy metals, chlorine, VOCs, and pesticides and prevent scale buildup throughout the entire home.
• Tri-Klear Whole House System A compact twin-housing, five-stage filtration system designed for homes, condos, and apartments where drain lines cannot be run. Features a 10-micron sediment and carbon block filter combined with mixed media (coconut shell granular activated carbon and KDF-55) for comprehensive water treatment.
• Reverse Osmosis Under-Sink System An under-sink reverse osmosis system using a patented manifold plate design with automatic shut-off device that uses household water pressure to force water through a semipermeable membrane, separating contaminants at the molecular level and storing filtered water in a holding tank.
• Electronic DeScaler An electronic descaling device that uses high-frequency pulses to change calcium and magnesium from bicarbonate to carbonate structure, preventing scale buildup in pipes, plumbing fixtures, and appliances while making minerals more bioavailable. Independently tested by IAPMO.
• UltraKlear UV Air Cleaner A UV-based air purification system using ultraviolet germicidal irradiation (UV-C) to destroy bacteria, mold, viruses, and other pathogens by disrupting their DNA and nucleic acids.
• Super-Klear Well Water Solution A specialized well water treatment system using Mang-Ox filter media for removing iron, manganese, and hydrogen sulfide compounds from well water supplies throughout the entire home.
• Well Water Whole House Filtration A whole-house filtration system designed specifically for well water, using KDF85 and catalytic coal granular activated carbon to reduce heavy metals, lead, mercury, iron, VOCs, pesticides, and herbicides.
• Well Water Upflow Acid Neutralizer A non-backwashing acid neutralizer that raises water pH to acceptable levels using an upflow media bed design with threaded PVC connectors, eliminating plumbing corrosion without requiring electrical hookup.
• Well Water Sediment Pre-Filter A sediment pre-filter using a 5-micron cartridge to remove particles from well water before they can clog downstream filtration systems, requiring replacement 1-3 times per year.
• Post-Reverse Osmosis Refillable pH Balancer A refillable calcite cartridge designed to raise pH levels of reverse osmosis water that may have become acidic, using a 10-inch blue housing canister design.
• UV Disinfection System A UV disinfection system that inactivates chlorine-resistant parasites (Cryptosporidium and Giardia), harmful bacteria (E. coli), and viruses using ultraviolet light in a stainless steel chamber.
• UV Disinfection & Filtration System A combined UV disinfection and filtration system featuring a 5-micron sediment pre-filter and 5-micron carbon filter to reduce particles, taste, and odor of chlorine while providing UV treatment.
• Water Softener A traditional water softener system that converts hard water to soft water, delivering treated water throughout the home to prevent scale buildup, improve soap efficiency, and protect appliances.

Quantifiable outcome

• Drastic improvements in skin (including eczema), hair, and overall health in as few as 6 weeks after installation
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Water Quality Association (WQA)minorOthersProud member of the Water Quality Association, a trade organization for the water treatment industry that provides certification and standards for water filtration products and companies.
• Green Business BureauminorOthersMember of the Green Business Bureau, demonstrating the company's environmental commitment and sustainable business practices.
• International Association of Plumbing and Mechanical Officials (IAPMO)coreTechnology or IntegrationIAPMO tested and certified the company's Electronic DeScaler, providing independent verification of the product's performance. IAPMO has been protecting public health and safety for more than 80 years, working with government and industry to implement comprehensive plumbing and mechanical systems worldwide.
• 300+ Dealers (Plumbers and HVAC Contractors)coreChannel Partner/ Reseller/ DistributorNetwork of 300+ plumbers and heating & air conditioning contractors across the USA and Canada who offer Krystal Klear products to their customers and provide installation services. These dealers serve as the primary distribution and sales channel for the company's water filtration systems.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Springwell Water: Whole-house water filtration specialist selling salt-free and carbon/KDF-based systems direct-to-consumer online — comparable product architecture and target homeowner segment, but with a digital-first GTM in contrast to Krystal Klear's dealer model.
• Aquasana: Whole-house and under-sink filtration systems with strong direct-to-consumer and dealer presence; comparable dual-stage filtration technology and residential target market.
• RainSoft: Whole-house water treatment and drinking water systems sold via dealer/install networks; comparable residential customer base and product mix including softening and filtration.
• Kinetico: Manufacturer of whole-house water treatment systems (softeners, filters, RO) sold through an authorized dealer network — the closest analog to Krystal Klear's contractor-channel distribution and premium home positioning.
• Pelican Water Systems: Sells whole-house filtration, salt-free water conditioners, and RO systems primarily direct-to-consumer — overlapping product portfolio with Krystal Klear's maintenance-free positioning and similar eco-friendly messaging.
• US Water Systems: Whole-house filtration, well water treatment, and RO systems targeting homeowners — overlapping product categories especially in the well water segment.

Emerging players

• NuvoH2O: Salt-free water conditioning systems targeting homeowners concerned about brine discharge — directly comparable to Krystal Klear's environmental positioning and electronic/chemical scale-control narrative.

Broad incumbents

• Pentair: Diversified water treatment manufacturer with whole-house, RO, and well-water products sold through dealer and retail channels — broad incumbent with overlapping residential offerings.
• 3M Aqua-Pure: Major filtration brand (under 3M) offering whole-house and point-of-use systems through plumbing wholesalers and dealers — broad incumbent with overlapping residential filtration portfolio.
• Culligan: Largest North American water treatment franchisor offering whole-house filtration, softening, and RO systems through a dealer/service network — directly comparable distribution model and product breadth to Krystal Klear.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/krystal-klear

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krystal Klear Water Centers