Makana Raw

What Makana Raw does

Makana Raw Farm is a privately held, family-operated regenerative farm located on the hillside of Ama'u'ulu Road in Hilo, Hawaii, on the slopes of Mauna Kea. Founded by Adam and Kendra Miranda, who left engineering and other careers to pursue sustainable agriculture, the farm operates on land previously covered by invasive trees, with the family producing its own compost, macadamia-nut biochar, and mulch on-site to rebuild soil quality and eschew modern chemical-input farming. The farm plants heirloom seeds for vegetables and orchards and is known for cucumbers, tomatoes, and onions alongside a rotating mix of other produce; its positioning emphasizes 'beyond organic' nutrient density in contrast to barge-imported organic produce that the founders assert is often chemically treated.

The business generates revenue through two primary motions: a direct-to-consumer farm box subscription program sold via an e-commerce storefront in three tiered sizes (Starter Box at $22 feeding 2–3 people, Local Box at $25 feeding 4–5, and Ohana Nui Box at $30 feeding 6–8), each bundled with raw-and-cooked menu suggestions; and a wholesale/B2B channel supplying restaurants, grocery stores, community distributors, hotels, events, and farmer's markets. Direct farm-stand sales are also available at the property Sunday through Thursday, 9am–7pm. Marketing relies on a website, Facebook, Instagram, and a WordPress blog, with an inbound 'contact us' motion for both consumer and commercial inquiries.

Operationally, the farm is run by the Miranda 'ohana of approximately eight people including six children raised with food-sovereignty knowledge, supplemented by volunteers. No funding rounds, institutional investors, patents, certifications, or technology partnerships are disclosed. The product/service surface is fundamentally a vertically integrated farm operation whose moat rests on regenerative soil-management practices, heirloom seed cultivation, local Hawaii sourcing, and multi-channel consumer-and-wholesale distribution.

Name

Makana Raw

Legal name

Makana Raw Farm

Website

https://makanaraw.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Makana Raw Farm is a family-owned regenerative farm in Hilo, Hawaii, producing beyond-organic vegetables using on-site compost, macadamia-nut biochar, and heirloom seeds. It sells weekly farm box subscriptions direct-to-consumer and wholesales produce to local restaurants, grocery stores, distributors, hotels, events, and farmer's markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Hilo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Farm Box Subscriptions: Direct-to-consumer sales of weekly produce boxes in three sizes: Starter Box (feeds 2-3 people, $22), Local Box (feeds 4-5 people, $25), and Ohana Nui Box (feeds 6-8 people, $30). Each box includes weekly featured vegetables with suggested raw and cooked menus.
2. Wholesale Produce Sales: B2B wholesale sales to restaurants, community distributors, and grocery stores. The farm is known for cucumbers, tomatoes, and onions but always has variety of other produce growing. Commercial sales also target events and hotels.
3. Farm Visits and Direct Farm Stand Sales: Farm visitors can purchase produce directly. Farm visits available Sunday through Thursday, 9am-7pm. Located on the hillside of Ama'u'ulu Rd in Hilo, HI.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Makana Raw Farm is a family-owned, beyond-organic farm in Hilo, Hawaii that grows nutrient-dense produce using regenerative soil practices (compost, biochar, mulch, heirloom seeds). It sells its produce directly to consumers through three weekly farm box subscription tiers and to commercial buyers via wholesale to restaurants, grocery stores, community distributors, hotels, and events.

Product overview

Makana Raw is a family-owned organic farm in Hilo, Hawaii that operates as a single unified offering: fresh, locally-grown produce. The company sells directly to consumers through three produce box tiers (Starter Box, Local Box, and Ohana Nui Box) differentiated by serving size, and to commercial buyers including restaurants, hotels, events, and farmer's markets via wholesale arrangements. The farm is known for cucumbers, tomatoes, and onions, with a rotating selection of other heirloom vegetables and produce.

Differentiator

Problem solved

Functional benefit

Products and services

• Starter Box A weekly farm box subscription product that feeds 2-3 people, containing at least 5-7 of the week's featured vegetables with suggested menus for both raw and cooked options. Priced at $22 per box.
• The Local Box A weekly farm box subscription product that feeds 4-5 people, containing at least 6-8 of the week's featured vegetables with suggested menus for both raw and cooked options. Priced at $25 per box.
• Ohana Nui Box A weekly farm box subscription product that feeds 6-8 people, containing all of the week's featured vegetables with suggested menus for both raw and cooked options. Priced at $30 per box.
• Commercial Produce Supply Wholesale fresh produce supply for commercial buyers including restaurants, grocery stores, community distributors, hotels, and events. Offers a variety of fresh vegetables, known especially for cucumbers, tomatoes, and onions, with seasonal variety.

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Good Eggs: Online grocery platform emphasizing local and organic food with farm-direct sourcing. Comparable on the farm-to-consumer distribution model and on serving customers who prioritize local provenance.
• Farmbox Direct: Subscription produce box service delivering fresh fruits and vegetables directly to consumers. Comparable on the recurring-D2C farm-box business model that Makana Raw operates with its Starter/Local/Ohana Nui tiers.
• Adaptations Inc. Hawaii-based sustainable agriculture and local food organization operating a working farm. Comparable as a Hawaii-located regenerative/sustainable farm pursuing food sovereignty and local food system change in the same geographic market.
• Misfits Market: National subscription box service delivering fresh produce directly to consumers. Highly comparable on business model (recurring D2C produce shipments) and on customer value proposition (rescuing/curating fresh produce for health-conscious consumers).
• Imperfect Foods: Subscription grocery delivery service focused on surplus and 'imperfect' produce. Comparable on subscription-D2C model and on the mission-driven framing of food waste reduction and access to fresh produce.
• Kahumana Organic Farm: Hawaii-based certified organic farm and social enterprise producing vegetables for local markets. Comparable as a Hawaii organic vegetable producer with a community/mission orientation selling into local wholesale and direct channels.
• Small Kine Farm: Small-scale organic farm in Hawaii offering direct produce sales and farm visits. Comparable as a Hawaii-based family-scale organic farm selling direct-to-consumer with an emphasis on local, sustainable practices.

Broad incumbents

• Whole Foods Market: National broad-line organic and natural foods grocer. Comparable as a buyer of locally-grown organic produce (a potential wholesale channel for Makana Raw) and as an incumbent shaping consumer expectations around organic produce.

Others

• Local Harvest: National directory and marketplace connecting consumers to local farms, CSAs, and farmer's markets. Comparable as an adjacent ecosystem participant that channels consumer demand toward small farms like Makana Raw.
• Hawaii Department of Agriculture: State agency overseeing agricultural policy, food security programs, and farm support in Hawaii. Comparable as a key ecosystem participant whose food sovereignty initiatives (e.g., procurement programs, grants) directly affect demand for Hawaii-based farms like Makana Raw.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/makana-raw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makana Raw